Palace Playland
Palace Playland is a privately held, 5-acre beachfront amusement park in Old Orchard Beach, Maine, operating seasonally since 1898. It serves families and group visitors with 28+ rides, a 20,000+ sq ft arcade, and a unified cashless credit card system.
- Company typePrivate
- Founded1898
- HeadquartersOld Orchard Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Palace Playland does
Palace Playland is a privately held, family-oriented beachfront amusement park operating on a 5-acre site at 1 Old Orchard Street, Old Orchard Beach, Maine. Founded in 1898 and registered as Palace Playland Association LLC, the park runs seasonally — Memorial Day through Labor Day for rides and mid-April to mid-October for the arcade — and employs 51-100 year-round staff plus 150+ seasonal workers. The company markets itself as New England's only beachfront amusement park.
The business operates two integrated product lines. The outdoor park contains 28+ rides and attractions spanning kiddie rides, family rides, and thrill coasters, with headline attractions including the Sea Viper roller coaster (2018, engineered in Italy by Preston & Barbieri) and the HyperJump (2023, the largest of its kind in the United States). The indoor arcade covers 20,000-24,000 square feet with over 200 games, including redemption games, skeeball, video games, vintage arcade pieces, and a VR experience, supported by a prize counter. Underpinning both is a cashless RFID rechargeable game card system, expanded in 2024 into a unified credit platform usable across rides, midway games, and the arcade, with credits that never expire season-to-season.
Revenue is generated through tiered day passes ($44.00-$54.50 depending on height and weekday/weekend), annual season passes ($188 for 2026), usage-based arcade credit loads, group rates for 50+ visitors ($42.50-$46.00 per person with 48-hour advance reservations), a corporate sales program, and the Fun Club email newsletter. Distribution is direct-to-consumer: tickets sold at on-site booths, season passes and credit bundles via the Aluvii-powered online store, and self-service kiosks for card reloads. Marketing relies on organic social (Facebook, X, YouTube, Instagram), email, and earned media coverage. The company has no parent, no subsidiaries, no funding rounds, and no M&A activity on record.
Palace Playland firmographics
Firmographics- Name
- Palace Playland
- Legal name
- Palace Playland Association LLC
- Website
- https://palaceplayland.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Palace Playland is a privately held, 5-acre beachfront amusement park in Old Orchard Beach, Maine, operating seasonally since 1898. It serves families and group visitors with 28+ rides, a 20,000+ sq ft arcade, and a unified cashless credit card system.
- Ownership category
- akta.pro rank
Palace Playland industry classification
Industry- Product category
- Amusement Park Services
- NAICS
- Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
- akta.pro secondary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Palace Playland is headquartered
LocationHeadquarters
- HQ city
- Old Orchard Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Palace Playland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Ride Day Passes: Customers purchase day passes for unlimited rides. Passes are tiered by height (over/under 48 inches) and day type (weekday vs weekend/holiday).
- Season Passes: Annual passes offering unlimited access to rides all summer long. Photo ID required, purchased online.
- Arcade Credits: Cashless game card system where guests load credits to play arcade and midway games. Points won are redeemable for prizes at the prize counter.
- Group Sales: Discounted unlimited ride passes for groups of 50+ with advance reservations, including free chaperone passes and bus parking.
- Corporate Sales: Corporate sales program offering discounts on ride passes to companies for employee appreciation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Weekday Day Pass - Over 48 inches |
| One time/ perpetual license | Pay-as-you-go | Weekday Day Pass - Under 48 inches |
| One time/ perpetual license | Pay-as-you-go | Weekend/Holiday Day Pass - Over 48 inches |
| One time/ perpetual license | Pay-as-you-go | Weekend/Holiday Day Pass - Under 48 inches |
| Subscription | Annual | Season Pass |
| Unit Pricing | Multi-year contract | Group Rate - 50-99 visitors, Weekday |
| Unit Pricing | Multi-year contract | Group Rate - 50-99 visitors, Weekend/Holiday |
| Unit Pricing | Multi-year contract | Group Rate - 100+ visitors, Weekday |
| Unit Pricing | Multi-year contract | Group Rate - 100+ visitors, Weekend/Holiday |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Palace Playland product offering
Product offeringCore offering
Palace Playland operates a five-acre seasonal beachfront amusement park in Old Orchard Beach, Maine, featuring 28+ rides and attractions and Maine's Largest Arcade spanning 20,000+ square feet with over 200 games. Customers purchase Day Passes or Season Passes for ride access and load a rechargeable cashless card with credits usable across rides, midway games, and arcade, with a prize redemption counter for arcade winnings. The park supplements admissions with group packages for 50+ visitors, a corporate sales program, a Fun Club email newsletter, and weekly fireworks displays.
Product overview
Palace Playland is a five-acre family-oriented beachfront amusement park located in Old Orchard Beach, Maine, operating seasonally from Memorial Day through Labor Day. The park features two core offerings: thrill and family rides including Sea Viper, HyperJump, Wipeout, and over 28 total attractions spanning kiddie rides, family rides, and coasters; plus a 20,000+ square foot arcade with over 200 games including redemption games, video games, skeeball, VR experiences, and vintage arcade pieces. The park has implemented a unified Rechargeable Game Card System allowing visitors to load credits for use across rides, midway games, and arcade. Visitors can purchase Day Passes ($44-$54.50 depending on height and day), Season Passes ($188 for 2026), or use the credit card system. Additional services include group rates for 50+ visitors, corporate discount programs, and Fun Club membership. Weekly fireworks displays and beachfront location differentiate the park experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Palace Playland Rides Collection of 28+ rides and attractions at the beachfront amusement park spanning thrill rides (Sea Viper roller coaster, HyperJump, Wipeout, Gold Rush, Nitro Speed, Kraken, Riptide, Matterhorn, Powersurge), family rides (Electra Wheel, Drop Zone, Tilt-A-Whirl, Wave Swinger, Dodgem, Super Star), and kiddie rides (Carousel, Samba Balloon, Convoy, Dumbo, Euro Slide, Frog Hopper, Grand Orient Fun House, Kiddie Cars, Kiddie Combo, Winky The Whale). Rides are accessed via Day Pass or Season Pass admission and require specified minimum and maximum height requirements for safety.
- Palace Playland Arcade Maine's Largest Arcade spanning 20,000+ square feet with over 200 games including modern video games, Skee-Ball, redemption games, photobooths, and vintage arcade pieces such as Grandma from the 1950s, Zoltan fortune teller, and Old Fashioned Shooting Gallery. Features a massive prize counter with candy, stuffed animals, electronics, and ceramics, plus a King Kong of Skull Island VR experience. Guests load credits onto a cashless RFID card to play, with points won redeemable for prizes.
- Rechargeable Game Card System Cashless RFID-based prepaid card system allowing visitors to load credits for use across rides, midway games, and the arcade. Credits never expire and can be used season to season. Self-service kiosks are located outside the park for card loading, and bonus credits are offered for card loading bundles.
- Day Passes Unlimited ride passes valid for a single day at the park, tiered by height (over/under 48 inches) and day type (weekday vs weekend/holiday). Weekday passes priced at $52.50 (over 48 inches) and $44.00 (under 48 inches); weekend/holiday passes at $54.50 (over 48 inches) and $46.00 (under 48 inches). AAA and Military receive $3.00 off with valid ID.
- Season Pass Annual photo ID pass providing unlimited access to all rides for the entire summer season at $188.00 for the 2026 season. Photo ID required and printed at park Info ticket booth upon arrival, purchased through the online store.
- Group Rates Discounted unlimited ride packages for groups of 50 or more visitors with advance reservations made 48 hours in advance. Pricing ranges from $42.50-$46.00 per person depending on group size (50-99 vs 100+) and day type (weekday vs weekend/holiday). Includes unlimited ride passes, free chaperone passes for groups over 50, and free bus parking.
- Corporate Sales Program Corporate discount program offering discounted ride passes to companies of all sizes for employee appreciation and corporate outings, with flexible scheduling options including pre-season and post-season exclusive park use.
- Fun Club Email newsletter membership providing latest park news, discount coupons, and special promotion updates exclusively to subscribed members.
Quantifiable outcome
- Over 28 rides and attractions for diverse age groups
- +2 more outcomes
Companies that use Palace Playland
Customer profileSegments3 records
Ideal customer profiles3 records
Palace Playland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Palace Playland partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Preston & BarbiericorePreston & Barbieri designed the HyperJump attraction, described as the largest of its kind in the United States. This is an adrenaline-pumping ride that defies gravity.
- Preston & BarbiericoreItalian manufacturer Preston & Barbieri engineered the Sea Viper Roller Coaster, featuring a max height of 70 feet and speeds up to 44 mph. This was the first Sea Viper of its kind in the United States.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Palace Playland competitors and assessment
Company assessmentBroad incumbents
- Six Flags New England: Large-scale regional theme park in Agawam, MA operating major thrill coasters—broad incumbent competitor for New England thrill-seekers despite larger footprint and IP-backed attractions.
Direct peers
- Playland's Castaway Cove: Family-owned seaside amusement park in Ocean City, NJ with a similar beach-boardwalk concept as Palace Playland—directly comparable business model of free-admission beachfront rides and arcade.
- Story Land: Family theme park in Glen, NH focused on young children—competes directly with Palace Playland's kiddie and family ride lineup for New England family vacationers.
- Funtown Splashtown USA: Largest amusement and water park combo in Maine, located in Saco within driving distance of Old Orchard Beach. Directly competes for Maine family tourist entertainment dollars with similar ride-and-arcade offering.
- Edaville Family Theme Park: Family theme park in Carver, MA with rides, train, and family attractions—comparable regional seasonal operator in the New England family entertainment category.
- Canobie Lake Park: Historic regional amusement park in Salem, NH operating since 1902, with similar family-friendly rides, arcade, and seasonal operation—direct comparator for New England regional park positioning.
- York's Wild Kingdom: Family amusement park and zoo in York Beach, Maine—another Maine coastal amusement attraction competing for the same beach-vacationer family segment with rides and animal exhibits.
- Santa's Village: Themed family amusement park in Jefferson, NH; another historic New England seasonal park serving similar family-tourism segment with comparable scale and ride count.
- Lake Compounce: Historic New England amusement park (since 1846) in Bristol, CT—one of the oldest regional parks in the US, comparable to Palace Playland's 1898 founding and similar family-ride composition.
- Quassy Amusement Park: Family-owned regional amusement park in Middlebury, CT operating since 1908—privately held like Palace Playland, with comparable seasonal family ride and arcade offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Palace Playland social profiles
Digital presencePalace Playland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palace Playland leadership team
Management profileNumber of profiles
Palace Playland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palace Playland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palace Playland
What does Palace Playland do?
Palace Playland operates a five-acre seasonal beachfront amusement park in Old Orchard Beach, Maine, featuring 28+ rides and attractions and Maine's Largest Arcade spanning 20,000+ square feet with over 200 games. Customers purchase Day Passes or Season Passes for ride access and load a rechargeable cashless card with credits usable across rides, midway games, and arcade, with a prize redemption counter for arcade winnings. The park supplements admissions with group packages for 50+ visitors, a corporate sales program, a Fun Club email newsletter, and weekly fireworks displays.
Is Palace Playland a public or private company?
Palace Playland is a private company. It is classified as family owned and is currently operating.
When was Palace Playland founded?
Palace Playland was founded in 1898. It employs 51 to 100 people.
Where is Palace Playland based?
Palace Playland is headquartered in Old Orchard Beach, United States, in the North America region.
How does Palace Playland make money?
Five revenue lines are on record. Ride Day Passes are the primary driver. The others are season Passes, arcade Credits, group Sales and corporate Sales.
Who are Palace Playland's main competitors?
Six Flags New England is listed as a broad incumbent. Direct peers are Playland's Castaway Cove, Story Land, Funtown Splashtown USA, Edaville Family Theme Park, Canobie Lake Park, York's Wild Kingdom, Santa's Village, Lake Compounce and Quassy Amusement Park.
Does Palace Playland have an API?
No public API is recorded for Palace Playland.
What industry is Palace Playland in?
Palace Playland's product category is Amusement Park Services. Its primary akta.pro industry code is THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs), with a secondary code of THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 713110 and its SIC code is 7900.