Funtown Splashtown USA

What Funtown Splashtown USA does

Funtown Splashtown USA is a privately held, family-owned combined amusement and water park located on U.S. Route 1 in Saco, Maine, founded in 1960 as the Marvel Drive-In by Kenneth and Violet Cormier and operating under its current name since 1996. The business operates two integrated parks on a single site: Funtown USA, the amusement ride park featuring 50+ attractions including Maine's only wooden roller coaster (Excalibur), Northern New England's longest/tallest log flume (Thunder Falls), a 220-ft turbo drop (Dragon's Descent), and interactive dark rides (Whispering Pines Haunted Hotel, Astrosphere); and Splashtown USA, the water park with slides, pools, and the Pirates Paradise Aquaplay structure, acquired via the 1996 purchase of Cascade Water and Amusement Park. The park is run with 77 full-time employees and 500+ seasonal team members during a roughly May–September operating window, with Violet Cormier (age 87) remaining actively involved as sole owner following her husband Ken's passing in 2013.

The revenue model is primarily direct-to-consumer with multiple complementary streams: tiered one-day ticket sales ($25-$62 per person based on size, park, and time of day), annual season passes ($199.95 individual / $759.95 Family 4-Pak), group sales for organizations of 25+ (schools, camps, scouts, corporate), corporate discount programs with company-specific codes, on-site F&B operated by Sodexo Live! across 11 dining outlets, four gift shops and photo services, a Dragon's Lair redemption arcade and carnival games, and equipment rentals (18 private cabanas, lockers, wheelchairs, scooters, strollers). Distribution spans the on-site box office, the shop.funtownusa.com e-commerce platform, a dedicated group sales department, AAA Northern New England offices, Maine Recreation and Parks Association member recreation departments, four lodging partner properties, and BSOOB Transit/Amtrak Downeaster public transit.

The customer base is dominated by New England families (primary segment), supplemented by youth organizations, corporate groups, school music programs (via the Funtown Music Festival), and tourists from a catchment spanning Portland ME (15 min) to Boston (90 min) to Bangor (2 hr). Marketing operates across Facebook, Twitter/X, Instagram, TikTok, TripAdvisor, and earned-media press tied to awards — most notably the 2023 USA Today 10Best #6 ranking for Whispering Pines. No AI/ML capabilities, digital platform products, or external funding are present; the business is a traditional, seasonal, capital-intensive regional attraction operating under family ownership with no disclosed institutional investors or M&A activity beyond the 1996 Cascade acquisition.

Name

Funtown Splashtown USA

Legal name

Funtown Splashtown USA, Inc.

Website

https://funtownsplashtownusa.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Funtown Splashtown USA is a family-owned combined amusement and water park in Saco, Maine featuring 50+ rides and water attractions, serving families, tourists, and organized groups throughout the New England regional market on a seasonal operating basis.

Ownership category

akta.pro rank

Product category

Amusement and Water Park

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Water Parks (THAAAAAB)

Keywords

• Amusement park rides
• Water park attractions
• Family entertainment venues
• Season pass admissions
• Group event ticketing

Headquarters

HQ city

Saco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. One-Day Ticket Sales: The park sells one-day admission bracelets for Funtown (ride park), Splashtown (water park), or Combination (both parks) tickets. Ticket pricing is tiered by rider size (Big, Little, Senior) and time of day (Full Day, 3PM Discount). All guests must purchase admission except children under 38 inches tall who are accompanied by a paying guest.
2. Season Pass Sales: Annual season passes provide unlimited access throughout the season for both parks. Passes are available as individual passes or Family & Friend 4-Paks. Returning pass holders can renew at slightly discounted rates. Pass holders receive coupon sheets with in-park discounts.
3. Food and Beverage Service: The park operates multiple food stands and restaurants including Astro's, BBQ Pit, Cadillac Jack Snacks, Hungry Bear, Mainely Fries, Parthenon Cafe, Red Baron Chicken, Saco Ice Cream, Sweet Shoppe, and Upper Deck Beer Garden. Food service is provided by Sodexo Live!. Offerings range from classic amusement park fare to Mexican cuisine, pizza, and Maine craft beer.
4. Retail and Merchandise: Multiple gift shops including Heritage House of Gifts, Prospector Pete's General Store, Merlin's Magical Emporium, and photo merchandise locations. Photo services include digital downloads and physical prints from Excalibur, Thunder Falls, and Antique Car rides. Season pass holders can purchase Digital Photo Season Passes.
5. Arcade and Carnival Games: The park features carnival-style games including Duck Game, Balloon Pop, Milk Can, Unball, String Pull, Speed Pitch, Bob's Fishing Hole, and crane games at Croakys CRANE-Y Cove. Dragon's Lair Arcade offers redemption games where guests can win tickets to exchange for prizes.
6. Equipment Rentals: Private cabana rentals in Splashtown (12' x 10' with amenities including lounge chairs, refrigerator, lockers, and fan), locker rentals in three sizes (Standard $12, Large $16, Jumbo $20), wheelchair rentals ($17), scooter rentals ($45), and stroller rentals (Double $17).
7. Group Sales: Group discounts for organizations with 25+ paying guests including schools, churches, scout troops, summer camps, and corporate groups. Pricing tiers based on group size (25-99, 100-499, 500-999, 1000+). Includes chaperone rates and free parking for buses.
8. Corporate Discount Programs: Companies can purchase bulk tickets at discounted rates (25+ tickets) or offer employees online discount codes. Companies receive brochures, posters, and information sheets to promote the program.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Funtown Splashtown USA operates a combined amusement ride park and water park in Saco, Maine, featuring over 50 rides, water slides, and pools including wooden roller coasters, thrill rides, family rides, and kiddie rides. The park sells one-day admission tickets, season passes, group and corporate discount packages, food and beverage services, gift shop merchandise, games and arcade, and equipment rentals (cabana, locker, wheelchair, scooter, stroller).

Product overview

Funtown Splashtown USA is a combined amusement and water park in Saco, Maine featuring two distinct parks: Funtown USA Ride Park (amusement rides) and Splashtown USA Water Park (water slides and pools). The park offers over 50 rides across categories including thrill rides (Excalibur wooden coaster, Dragon's Descent turbo drop, Wild Mouse), family rides, and kiddie rides. The water park features attractions like the Mammoth Thrill Slide, Tornado Thrill Slide, Pirates Paradise Aquaplay, and various tube slides. Additional offerings include carnival games, redemption arcade (Dragon's Lair), dining services (11 food locations), gift shops, photo services, group events, and seasonal events (fireworks, senior days, autism awareness, All Grown Up 21+ nights, Music Festival). The park operates seasonally (May-September) and offers day tickets and season passes. Founded in 1960 as Marvel Drive-In, the park has grown through expansion and acquisition, now spanning a combined facility under family ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Funtown USA Ride Park: The amusement ride park portion featuring thrill rides, family rides, and kiddie rides including Excalibur wooden roller coaster and Dragon's Descent turbo drop tower.
• Splashtown USA Water Park

Products and services

• Funtown USA Ride Park The amusement ride park portion featuring 50+ rides including wooden roller coasters (Excalibur), thrill rides, family rides, and kiddie rides. Home to Maine's only wooden roller coaster and Northern New England's tallest log flume (Thunder Falls).
• Splashtown USA Water Park Water park featuring slides, pools, and splash pads including Amphitrite's Challenge racing slides, Mammoth Thrill Slide, Tornado Thrill Slide, Pirate's Paradise Aquaplay, and various tube slides.
• Season Passes

Quantifiable outcome

• Whispering Pines Haunted Hotel ranked #6 in USA Today's 10Best Readers' Choice Travel Awards 2023 - first new ride in two decades to earn national recognition
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Atlas FireworksminorStrategic or Co-development Partner · 4 July 2025Atlas Fireworks presents the park's fireworks shows. Fireworks events are featured on multiple dates throughout the summer season (July 3, July 18, July 25, August 8, August 15, August 29).
• Bayley's Camping ResortcoreGTM or Marketing PartnerPartner lodging property located in Scarborough, ME (5.8 miles from park). Bayley's offers discount tickets to Funtown Splashtown USA as part of their guest amenities. This is one of several local lodging partnerships helping drive tourist attendance to the park.
• Ocean Walk HotelminorGTM or Marketing PartnerPartner motel property in Old Orchard Beach, ME (5.6 miles from park). Offers accommodations for park visitors seeking nearby lodging.
• Sun Outdoors OOB/SacocoreGTM or Marketing PartnerCampground partner located just 0.2 miles from the park - the closest partner lodging. Offers discount tickets to guests staying at their campground in Saco, ME.
• Pride Motel & CottagesminorGTM or Marketing PartnerPartner property with cabins/cottages located 3.0 miles from park in Saco, ME. Part of the lodging partner network offering discount tickets to guests.
• Brookside CabinsminorGTM or Marketing PartnerPartner cabin/cottage property in Old Orchard Beach, ME. Listed as a recommended accommodation near the park.
• Portland Sea DogsminorGTM or Marketing PartnerMinor league baseball team from Portland, ME featured in the park's 'Our Partners' section. Represents a local sports/entertainment partnership.
• Schooner Mini GolfminorGTM or Marketing PartnerMini golf entertainment partner featured in the park's 'Our Partners' section. Represents a local entertainment venue partnership.
• BSOOB TransitminorGTM or Marketing PartnerBedford, Saco, Old Orchard Beach Transit provides seasonal trolley service that drops off passengers directly at the park. Also operates Route 1 Trolley providing public transportation access.
• Amtrak DowneasterminorGTM or Marketing PartnerAmtrak's Downeaster train service stops at Saco Station. Visitors can connect to BSOOB Transit for drop-off at the park, providing public transportation access for tourists arriving by rail.
• Sodexo Live!coreOthersSodexo Live! is the exclusive food service provider for Funtown Splashtown USA. They operate all food stands and restaurants including BBQ Pit, Hungry Bear, Parthenon Cafe, and others throughout the park.
• Maine Recreation and Parks Association (MERPA)minorGTM or Marketing PartnerMERPA provides discount tickets through recreation departments throughout Maine. Park visitors can obtain discounted admission through their local city/town recreation departments listed at merpa.org.
• AAA Northern New EnglandminorChannel Partner/ Reseller/ DistributorAAA members can purchase discount passes from AAA offices in Northern New England. This partnership provides access to the park's tourist demographic of automobile club members.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Lake Compounce: Bristol, CT New England's oldest continuously operating amusement park (1846) with a water park, wooden coaster and family rides. Comparable as a historic New England regional park with a combined ride park + water park model.
• York's Wild Kingdom: York Beach, ME family amusement park and zoo founded 1935. Closely comparable family-owned New England park with rides, games and attractions serving southern Maine / seacoast tourists within ~30 miles of Funtown Splashtown.
• Water Wizz of Cape Cod: Wareham, MA seasonal outdoor water park. Direct comparable to the Splashtown USA side of the business, serving the same southern New England tourist demographic with slides, wave pools and family aquatic attractions.
• Edaville Family Theme Park: Carver, MA family theme park with Thomas the Tank Engine theme, train rides, water park and amusement rides. Comparable as a smaller family-themed New England attraction competing for the same regional drive market.
• Quassy Amusement Park: Middlebury, CT family-owned amusement park operating since 1908. Highly comparable multi-generational, family-owned New England amusement park with a similar ride mix, water attractions and seasonal operating model.
• Story Land: Glen, NH family-owned theme park since 1954 with rides and storybook-themed attractions. Comparable multi-generational, family-owned New England theme park competing for the same family-tourist segment in northern New England.
• Santa's Village: Jefferson, NH family-owned Christmas-themed amusement park operating since 1953. Comparable multi-generational, family-owned New England theme park with rides, water attractions and a strong regional/seasonal tourist base.
• Palace Playland: Old Orchard Beach, ME seaside amusement park operating since 1906. Directly comparable as a regional Maine amusement park serving the same southern Maine tourist corridor, with a similar mix of rides and games for families.
• Canobie Lake Park: Salem, NH regional amusement park operating since 1902. Highly comparable family-owned, multi-generational New England amusement park with thrill rides, family rides, water attractions and a similar seasonal operating model.

Broad incumbents

• Six Flags New England: Agawam, MA Six Flags-owned regional theme park. Comparable as the largest scaled chain competitor in the New England market, drawing from the same Massachusetts/Connecticut tourist pool that Funtown Splashtown targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/funtownusa
• Facebookfacebook.com/funtownsplashtownusa
• Instagraminstagram.com/funtownsplashtownusa_official
• TikToktiktok.com/@funtownsplashtownusa_?lang=en
• LinkedInlinkedin.com/company/funtown-splashtown-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funtown Splashtown USA