PopDaily
PopDaily is a Taiwan-based, female-focused multi-vertical lifestyle content platform operating a website, mobile app, and ten themed sub-brands (beauty, food, travel, Korea, Japan, fashion, pets, love, ACG, sports). It monetizes through digital advertising and a creator ad revenue-sharing program while serving free content to young female readers.
- Company typePrivate
- Founded2015
- HeadquartersTaipei, Taiwan
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What PopDaily does
PopDaily (波波黛莉), operated by Taiwan-incorporated 數果網路股份有限公司, is a multi-channel lifestyle content platform targeting young women in Taiwan. The core product is a free-to-reader website and mobile application organized around more than ten themed verticals covering beauty (PopUlzzang), food (PopYummy), travel (PopTour), Korean entertainment (PopKimchi), Japan (PopJapan), fashion (PopStyle), pets and parenting (PopCute), love and horoscopes (PopLove), anime and games (PopACG), and sports (PopSport), with a flagship homepage branded as "the topic center for tens of thousands of girls." Content is produced by an in-house editorial team and by independent creators enrolled in the PopDaily Creator Program (Poper), which provides a dedicated editor backend, traffic amplification, brand collaboration matchmaking, and view-based ad revenue sharing for creators who meet eligibility thresholds (30 articles and 15,000 cumulative views). The platform distributes content through its own surfaces and across branded accounts on Facebook, Instagram, and Threads, where individual sub-brands have demonstrated substantial engagement (e.g., PopKimchi showing 153.887 million cumulative views).
The business model is advertising-led. Direct brand integrations and programmatic advertising monetize the consolidated female-skewed audience across the website, app, and social channels, while a creator revenue-sharing stream aligns creator incentives with view generation. Reader access is freemium (no paywall), pricing for creators is usage-based and view-linked, and customer support is delivered through a LINE@ account and a [email protected] inbox. PopDaily integrates with Facebook (social login and share), Instagram (post embedding), and LINE (customer service); a content recommendation engine personalizes article and channel discovery based on reading history and engagement patterns.
Strategically, PopDaily has pursued a multi-year build-out of its ecosystem: mobile app launch in 2023, Creator Program (Poper) enhancement in 2024 with monetization and brand collaboration tooling, and continued platform expansion through 2025 alongside official campaigns such as 波波異想假期 (2026). The company is privately held with no disclosed institutional funding, no parent entity, no public listing, and no M&A activity in the source data; ownership and leadership details are not publicly disclosed beyond a Taiwan corporation-level contact (02-87710309, [email protected]). Geographic focus is Taiwan, though several verticals (Korean entertainment, Japanese culture, anime) reach into broader pan-Asian pop-culture coverage without an explicit cross-border go-to-market.
PopDaily firmographics
Firmographics- Name
- PopDaily
- Legal name
- 數果網路股份有限公司
- Website
- https://popdaily.com.tw
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PopDaily is a Taiwan-based, female-focused multi-vertical lifestyle content platform operating a website, mobile app, and ten themed sub-brands (beauty, food, travel, Korea, Japan, fashion, pets, love, ACG, sports). It monetizes through digital advertising and a creator ad revenue-sharing program while serving free content to young female readers.
- Ownership category
- akta.pro rank
PopDaily industry classification
Industry- Product category
- Digital Lifestyle Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industries
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Creator Marketplaces & Booking Platforms (MPACAGAB)
Keywords
Where PopDaily is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Markets served
PopDaily business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Advertising: PopDaily's primary revenue stream is digital advertising. Brands and advertisers purchase ad placements across the PopDaily website, app, and social media channels to reach the platform's large female audience.
- Creator Ad Revenue Sharing: PopDaily shares ad revenue with creators whose original content generates views. Creators become eligible for revenue sharing after publishing 30 articles with cumulative 15,000 views. The more views content receives, the higher the creator's earnings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Reader access (free) |
| Usage-based | Monthly | Creator revenue sharing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
PopDaily product offering
Product offeringCore offering
PopDaily is a multi-channel digital content platform that publishes and aggregates lifestyle articles targeting young women in Taiwan. Its core offering consists of a website and mobile app that deliver curated editorial content across 16+ lifestyle categories — beauty, food, travel, fashion, Korean entertainment, Japan content, ACG, relationships, pets, parenting, sports, horoscopes, and entertainment — organized under themed sub-brands (PopYummy, PopUlzzang, PopKimchi, PopTour, PopJapan, PopStyle, PopCute, PopLove, PopACG, PopSport). The platform also operates the PopDaily Creator Program (Poper), which recruits lifestyle creators to publish original content in exchange for ad revenue sharing, brand collaboration opportunities, and access to a dedicated editor backend.
Product overview
PopDaily is a multi-channel content platform ecosystem targeting female audiences in Taiwan. The core offering consists of the main PopDaily website and mobile app, complemented by multiple specialized sub-brands covering distinct content categories: beauty (波波妝漂亮), food (波波發胖), travel (波波打卡), Korean entertainment (波波泡菜), Japan content (波波日本), fashion (波波穿搭), pets/kids (波波小星球), and love/horoscope (波波邱比特). The platform operates through a creator monetization program (Poper) that enables content creators to publish, earn advertising revenue, and collaborate with brands using a dedicated editor backend.
Differentiator
Problem solved
Functional benefit
Brands
- 波波發胖: 專門報導高熱量可口美食
- 波波妝漂亮
- 波波泡菜
- 波波打卡
- 波波日本
- 波波穿搭
- 波波小星球
- 波波邱比特
Products and services
- PopDaily Platform (波波黛莉) Multi-channel digital content platform targeting female audiences in Taiwan, publishing lifestyle articles across 16+ categories (beauty, food, travel, fashion, Korean entertainment, Japan content, ACG, relationships, pets, parenting, sports, horoscopes, entertainment) through the popdaily.com.tw website.
- PopDaily Mobile App Mobile application providing access to all PopDaily content channels with push notifications for exclusive activities and limited-time content, available on iOS and Android.
- PopDaily Creator Program (Poper) Creator monetization program offering content creation tools, ad revenue sharing (eligibility after publishing 30 articles with cumulative 15,000 views), traffic amplification, brand collaboration opportunities, and a dedicated editor backend for qualified lifestyle creators.
Quantifiable outcome
- Creators become eligible for ad revenue sharing after publishing 30 articles with cumulative 15,000 views.
Companies that use PopDaily
Customer profileSegments2 records
Ideal customer profiles3 records
PopDaily technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
PopDaily partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights6 records
PopDaily competitors and assessment
Company assessmentRegional players
- SAYS: Malaysia-based lifestyle and entertainment content platform. Comparable to PopDaily in multi-vertical lifestyle coverage and ad-supported model, but serving a Malaysian audience.
- GirlStyle: Singapore-based women's lifestyle digital media platform covering beauty, fashion, and lifestyle. Comparable to PopDaily in young-female target audience and content verticals, but serving Southeast Asia rather than Taiwan.
Direct peers
- Dcard: Taiwan's largest community/content platform for young users. Comparable to PopDaily in Taiwan-market focus, young demographic, multi-vertical content (beauty, lifestyle, food, travel), and ad-supported monetization.
- ETtoday: Taiwan digital media outlet with broad lifestyle, entertainment, and celebrity coverage. Comparable to PopDaily in Taiwan-only geographic focus, multi-vertical lifestyle content, and ad-supported model.
- FashionGuide: Taiwan beauty/fashion platform with product reviews and community content. Comparable to PopDaily's PopUlzzang and PopStyle sub-brands in audience and beauty/fashion vertical focus.
- womany (女人迷): Taiwan-based digital media platform targeting women with lifestyle, identity, and culture content. Closely comparable to PopDaily in audience (young Taiwanese women), content format (article-driven), and revenue model (advertising-led).
- iCook 愛料理: Taiwan's leading recipe and food community platform. Directly comparable to PopDaily's PopYummy sub-brand; both target Taiwanese lifestyle audiences with food-focused content and ad-supported models.
Broad incumbents
- ELLE Taiwan: Taiwan edition of the global ELLE women's fashion/beauty media brand. Comparable in audience (young Taiwanese women) and content verticals (beauty, fashion, lifestyle), though as part of a much larger global media portfolio.
- Cosmopolitan Taiwan: Taiwan edition of Cosmopolitan, a global women's lifestyle and fashion publication. Comparable in female young-adult audience and lifestyle content focus, but operates as part of Hearst's broader media portfolio.
Emerging players
- PressPlay: Taiwan-based creator monetization platform connecting creators with brands and subscription audiences. Comparable to PopDaily's Creator Program in offering creator-side monetization infrastructure, though broader in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PopDaily social profiles
Digital presencePopDaily financial estimates
Financial estimateRevenue estimate
Valuation estimate
PopDaily leadership team
Management profileNumber of profiles
PopDaily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PopDaily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PopDaily
What does PopDaily do?
PopDaily is a multi-channel digital content platform that publishes and aggregates lifestyle articles targeting young women in Taiwan. Its core offering consists of a website and mobile app that deliver curated editorial content across 16+ lifestyle categories — beauty, food, travel, fashion, Korean entertainment, Japan content, ACG, relationships, pets, parenting, sports, horoscopes, and entertainment — organized under themed sub-brands (PopYummy, PopUlzzang, PopKimchi, PopTour, PopJapan, PopStyle, PopCute, PopLove, PopACG, PopSport). The platform also operates the PopDaily Creator Program (Poper), which recruits lifestyle creators to publish original content in exchange for ad revenue sharing, brand collaboration opportunities, and access to a dedicated editor backend.
Is PopDaily a public or private company?
PopDaily is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PopDaily founded?
PopDaily was founded in 2015. It employs 51 to 100 people.
Where is PopDaily based?
PopDaily is headquartered in Taipei, Taiwan, in the Asia region.
How does PopDaily make money?
Two revenue lines are on record. Advertising is the primary driver. The others are creator Ad Revenue Sharing.
Who are PopDaily's main competitors?
Regional players on record are SAYS and GirlStyle. Direct peers are Dcard, ETtoday, FashionGuide, womany (女人迷) and iCook 愛料理. Broad incumbents are ELLE Taiwan and Cosmopolitan Taiwan. PressPlay is listed as an emerging player.
Does PopDaily have an API?
No public API is recorded for PopDaily.
What industry is PopDaily in?
PopDaily's product category is Digital Lifestyle Media. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 516210.