Bigum & Co

What Bigum & Co does

Bigum & Co (legal entity Bigum&Co Learning ApS) is a privately held Danish education provider founded in 2012, headquartered in Herlev with additional course locations in Copenhagen and Viborg. The company delivers short-format professional development courses and longer 6–10 week programs in AI and digital marketing, serving two distinct customer segments: employed professionals and businesses seeking upskilling (priced kr. 4,900–25,000 per course), and unemployed individuals whose 6-week retraining programs are funded through Danish job centers (jobcentre) and unemployment insurance funds (a-kasser) at a rate of kr. 25,740 per participant. Course catalog spans AI Manager certification, Vibecoding, Generative AI and ChatGPT, SEO, Google Ads, Meta advertising, content marketing, copywriting, email marketing, strategic branding, and behavioral psychology in marketing.

The business operates an event-driven go-to-market centered on a published course calendar, with enrollment via website, phone, and email across physical classrooms and online delivery. A strategic co-development partnership with Erhvervsakademi Dania provides accreditation (10 ECTS points) and secures the company's position on national and regional positive lists for government funding, which is the structural anchor of the unemployed-individual segment. The WorkAway alumni network extends the relationship beyond course completion into ongoing community and events.

Revenue mechanics are entirely one-time course fees with no recurring subscription or enterprise licensing model, and the company has no disclosed external funding, parent company, M&A activity, or publicly available financials. The organization is bootstrapped and founder-led, with co-founder Mikkel Tschentscher leading the digital marketing, AI, and automation curriculum and co-founding the business in 2012. The company self-reports 10,000+ participants served since inception and a 4.7 out of 5 star participant rating.

Name

Bigum & Co

Legal name

Bigum&Co Learning ApS

Website

https://bigum.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bigum & Co is a Danish education provider offering AI and digital marketing courses to employed professionals, businesses, and unemployed individuals via Herlev, Copenhagen, and Viborg locations, with government-funded retraining programs accredited through Erhvervsakademi Dania.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Business Schools and Computer and Management Training (6114), Computer Training (611420), Professional and Management Development Training (61143), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

Keywords

• Digital marketing courses
• AI training programs
• Professional certification courses
• Job retraining programs
• Executive education workshops

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Course Fees: Revenue from 1-10 day professional development courses for businesses and employed individuals. Pricing ranges from kr. 4,900 to kr. 25,000 per course. Includes courses in Digital Marketing, AI, SEO, Google Ads, Content Marketing, etc.
2. Unemployment Training Programs: 6-week job-oriented training programs for unemployed individuals, funded through job centers or unemployment insurance funds (a-kasse). Price point is kr. 25,740 for job centers, but free for eligible unemployed participants.
3. 10-Week Digital Marketing Education: 10-week intensive Digital Marketing program for professionals, priced at kr. 25,000. Includes workbook, network access via WorkAway, and satisfaction guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bigum & Co is a Danish course provider that sells instructor-led training programs in AI and digital marketing to two audiences: corporate buyers (employers upskilling staff) and unemployed individuals (via Danish job centers and a-kasser). Offerings span 1-day workshops (e.g., Generative AI & ChatGPT, Google Ads, SEO), a 5-day AI Manager certification, 6-week job-oriented AI and Digital Marketing programs (online, Copenhagen, Viborg), and a 10-week Digital Marketing education for professionals, with selected courses awarding 10 ECTS points through Erhvervsakademi Dania.

Product overview

Bigum & Co is a Danish education provider offering a comprehensive portfolio of courses and programs in AI and Digital Marketing. The company operates two main tracks: courses for businesses (erhverv) and job-oriented courses for unemployed individuals (ledige). The product portfolio centers on AI Manager (5-day certification), various 6-week AI courses (online, Copenhagen, Viborg), Digital Marketing education for professionals (10-week), and specialized 1-2 day workshops covering Generative AI & ChatGPT, Google Ads, SEO, Facebook/Instagram advertising, Content Marketing, Copywriting, E-mail Marketing, Strategic Branding, Vibecoding, and Behavioral Psychology in Marketing. All AI courses for unemployed are offered in collaboration with Erhvervsakademi Dania and award 10 ECTS points. WorkAway serves as a post-graduation support network connecting alumni with ongoing professional sparring.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Manager – 5-day Certification

Quantifiable outcome

• 4.7 out of 5 stars from participants
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Erhvervsakademi DaniacoreStrategic or Co-development PartnerOfficial partnership with Erhvervsakademi Dania for AI courses. Courses are part of the Academy Education in Information Technology, accredited with 10 ECTS points. Courses are listed on national and regional positive lists for government funding.
• Job Centers (Jobcentre)coreGTM or Marketing PartnerCollaboration with Danish job centers for free training for unemployed individuals. Courses are approved on regional and national positive lists for job center funding.
• Unemployment Insurance Funds (A-kasser)coreGTM or Marketing PartnerPartnership with unemployment insurance funds for funded training of their members. Courses can be approved and funded through a-kasse channels.
• B!NGS CopenhagenminorStrategic or Co-development PartnerVenue partnership for events and courses in Copenhagen location at Vesterbrogade 149.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coursera: Coursera is a large online learning platform partnering with universities and companies to deliver courses and certifications. Overlaps with Bigum & Co's certification-bearing curriculum but operates at a much larger global scale.
• Pluralsight: Pluralsight delivers technology and digital skills training to enterprises and individuals. Comparable through its enterprise upskilling model and focus on technical/digital skill content, though at much larger scale and broader scope.
• LinkedIn Learning: LinkedIn Learning provides professional video courses integrated with the LinkedIn platform. Comparable through its professional upskilling focus and broad digital marketing/AI catalog, with stronger distribution and lower price points.

Direct peers

• Digital Marketing Institute: DMI is a global provider of digital marketing certifications and professional courses. Comparable to Bigum & Co's certification-style digital marketing education serving both individual and enterprise learners.
• Ironhack: Ironhack runs intensive, cohort-based bootcamps in digital skills including web development, UX and digital marketing. Its immersive short-course format and instructor practitioner model mirror Bigum & Co's core offering.
• General Assembly: General Assembly offers short-format, instructor-led bootcamps and courses in digital marketing, data and tech skills. Closely aligned with Bigum & Co's practitioner-instructor model and cohort-based course delivery.
• Simplilearn: Simplilearn delivers bootcamp-style professional training in digital marketing, AI and data. Comparable through its combination of certification programs, enterprise upskilling and instructor-led cohorts.
• CXL: CXL provides in-depth digital marketing training and certification programs for practitioners. Highly comparable to Bigum & Co's professional digital marketing course portfolio and practitioner-led instructional model.

Emerging players

• Maven: Maven operates a cohort-based professional education marketplace with strong instructor brands. Comparable as an emerging model for premium, expert-led professional courses that Bigum & Co's practitioner-instructor approach also leverages.
• Springboard: Springboard offers career-focused, mentor-led online bootcamps in AI, data and software. Comparable as a premium-priced, outcome-oriented digital skills training provider with a similar job-outcome value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bigumco
• Facebookfacebook.com/bigumco
• LinkedInlinkedin.com/company/bigum-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigum & Co