Galeri Travel

What Galeri Travel does

Galeri Travel (legally ADAC Reisevertrieb GmbH) operates as a German travel retail business under the GALERIA Reisen brand, co-branded and powered by ADAC (Allgemeiner Deutscher Automobil-Club), Germany's largest automobile club. The company sells a comprehensive, multi-category travel inventory spanning package holidays, last-minute deals, hotels, vacation rentals, motorhomes and camper vans, rental cars, ferries, cruises (across TUI Cruises Mein Schiff, AIDA, MSC, Nicko, Hurtigruten, and Costa), rail travel, e-bike tours, marathon trips, houseboats, and flights, supplemented by travel insurance and the ADAC Medical App. Its primary customer base is ADAC members in Germany, with the broader German consumer travel market as a secondary segment. Product positioning is mid-market, with package holidays starting at approximately 540 EUR per person, short cruises from 449 EUR, and premium member-exclusive itineraries priced from 1,850 to 3,395 EUR.

The technology platform is a hybrid of online and physical retail. Customers transact through a fully integrated online booking portal at singen-city.adacreisen.de, which covers packages, hotels, motorhomes, cruises, ferries, and flights, and through physical storefronts such as the GALERIA Reisebüro Singen powered by ADAC. A Google Maps-integrated store finder locates the nearest ADAC or GALERIA agency. The agency is part of a broader ADAC ecosystem that bundles insurance, roadside assistance, the ADAC Medical App, and the ADAC website/magazine content channels into the travel purchase journey.

The revenue model is transaction-driven: the agency earns commissions on package holidays, hotels, cruises, rental vehicles, ferry crossings, and ancillary bookings, with secondary revenue from member-exclusive Mitgliederreisen packages. GTM is sales-led and hybrid, combining in-person advisory consultation at retail branches with digital self-service booking, and customer acquisition is heavily reliant on the ADAC membership funnel, ADAC magazine/website content, email newsletters, and the GALERIA department store retail network. The company is privately held under ADAC and reports 101-250 employees; specific revenue and growth metrics are not disclosed in the available data.

Name

Galeri Travel

Legal name

ADAC Reisevertrieb GmbH

Website

https://galeria-reisen.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Galeri Travel is a German travel agency operating as GALERIA Reisen powered by ADAC, selling package holidays, cruises, hotels, motorhomes, and member-exclusive trips to German consumers and ADAC members via an integrated online platform and physical retail branches.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Travel agency services
• Package holidays
• Cruise booking
• Hotel reservations
• Vacation rentals

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Package Commission: Commissions earned from booking packaged holidays, hotels, cruises, rental vehicles, and ferry crossings through their platform and physical locations
2. ADAC Membership Services: Revenue generated through serving ADAC members with exclusive travel benefits and member-only offers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Galeri Travel (GALERIA Reisen powered by ADAC) is a travel agency selling package holidays, cruises, hotel reservations, and vacation rentals to consumers in the DACH region. Operating as a subsidiary of ADAC Reisevertrieb GmbH, it serves leisure travelers through both physical stores and an online booking platform, leveraging the ADAC parent brand's membership base for customer acquisition.

Product overview

GALERIA Reisen powered by ADAC is a multi-channel travel agency combining personalized consultation with comprehensive travel booking services. The platform operates as a unified online travel portal offering package holidays, last-minute deals, hotels, vacation rentals, motorhomes, rental cars, ferries, cruises, rail travel, e-bike tours, marathon travel, houseboats, flights, and ADAC member-exclusive trips. The portfolio integrates cruise line partnerships with TUI Cruises, AIDA, MSC, and Nicko Cruises, supported by destination guide content and flexible cancellation options. Core booking functionality is enhanced by the ADAC Medical App for health services, newsletter subscription for offers, and travel insurance products, all linked to the broader ADAC membership benefits program and physical branch network of ADAC & GALERIA travel agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holidays

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• ADAC (Allgemeiner Deutscher Automobil-Club)coreGTM or Marketing PartnerCo-branding partnership where GALERIA Reisebüro operates as 'powered by ADAC'. GALERIA travel services leverage ADAC brand reputation, member base, and travel assistance capabilities. ADAC provides insurance products, medical app, and roadside assistance services integrated into travel offerings.
• TUI Cruises Mein SchiffcoreChannel Partner/ Reseller/ DistributorFeatured cruise line partner offering premium cruise packages under the Mein Schiff brand. Partner page dedicated to TUI Cruises itineraries including Northern Europe, Baltic Sea, Western Mediterranean, Eastern Mediterranean, and Canary Islands routes.
• AIDA CruisescoreChannel Partner/ Reseller/ DistributorFeatured cruise line partner offering family-friendly cruise experiences. Promoted for short trips and last-minute cruise deals departing from German ports including Kiel and Hamburg.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorFeatured international cruise partner with global route coverage. Promoted alongside other major cruise lines for Northern Europe and Western Europe itineraries.
• Nicko CruisessecondaryChannel Partner/ Reseller/ DistributorRiver and ocean cruise specialist featured in member trip offerings. Included in exclusive ADAC member travel packages with added benefits.
• HurtigrutensecondaryChannel Partner/ Reseller/ DistributorNorwegian coastal voyage specialist featured in signature member travel experiences. Part of premium Hurtigruten Signature collection with member-exclusive pricing.
• Costa KreuzfahrtensecondaryChannel Partner/ Reseller/ DistributorItalian cruise line partner featured for themed cruise experiences. Promoted for routes including magical Scottish treasures cruise departing Hamburg.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia: Global OTA operating in Germany across flights, hotels, packages, and cruises. Represents the global scale competition pressuring traditional European travel-agency commissions and supplier-direct booking dynamics.
• Booking.com: Global OTA dominant in hotel and package bookings, with strong penetration among German consumers for independent and packaged travel arrangements. A structural competitor for Galeri Travel's hotel and package offerings.
• CHECK24 Reisen: Germany's leading price-comparison portal with a strong travel vertical that competes for online package holiday, hotel, and flight bookings. Represents the digital-native channel pressure on traditional travel agencies.

Direct peers

• ALLTOURS: Vertically integrated German tour operator (operator + own travel agencies) with comparable package holiday, last-minute, and cruise offerings aimed at value-oriented German customers.
• TUI Deutschland / TUI Cruises: TUI is Germany's largest integrated tourism group and a direct competitor across package holidays, cruises, and member-exclusive travel products. TUI Cruises (Mein Schiff) is also a key supplier partner for Galeri Travel, making them both a competitor and supplier.
• FTI Touristik: German tour operator with strong positions in package holidays, hotel bookings, and city breaks. Directly comparable in product mix and target customer (German leisure travelers).
• Schauinsland-Reisen: A leading independent German tour operator focused on package holidays, cruises, and last-minute deals with a German consumer base. Competes head-to-head for sun/beach destination packages and Mediterranean cruise bookings.
• DER Touristik (DER Reisebüro): DER Touristik operates one of Germany's largest travel agency networks (DER Reisebüro) with overlapping product categories — package holidays, cruises, and specialty tours. Directly competes for German leisure travelers via both physical retail and digital channels.
• Neckermann Reisen (Ott Group): German travel agency and online brand with package holidays and dynamic packaging. Operates at the same price points and customer profile as Galeri Travel's broad-leisure offerings.

Emerging players

• HolidayCheck: German-language travel review and booking platform focused on hotels, package holidays, and cruise deals. Competes for the same German consumer online travel-booking wallet with user-generated content differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galeri Travel