Giuso Guido

What Giuso Guido does

Giuso Guido Spa a socio unico is an Italian B2B manufacturer of semi-finished ingredients for professional gelato and pastry artisans, headquartered in Bistagno, Piedmont, with a documented operating history of over 100 years. Its portfolio spans three principal product categories — Traditional Pastry (candied fruits via the Amordifrutta line, fruit preparations, fillings, jellies), Contemporary Pastry (Pannagusto flavor-enhancer pastes, Unico Line structuring bases, Cover and Splendidee glazes), and Gelato (ice cream bases, enhancers, the Cuzco real-chocolate line, Napolitaner wafer line, variegates, ready-mixes, and decorations) — supported by sub-brands such as the Nerelle line of anhydrous creams. Core process technologies include a proprietary French-style Amordifrutta candying method and an in-house cold candying-by-osmosis technique for delicate fruits, both designed to preserve organoleptic properties without heat treatment.

Giuso sells exclusively through direct B2B channels to professional gelato makers, pastry chefs, bakeries, hotels, restaurants, and cafes, with sales conducted via the company website, downloadable catalogs, and customer support, and indirect demand generation through the Casa Optima World School of Sweet Arts & Innovation training academy in San Clemente (Rimini). The company holds Gluten Free, Vegan, Halal, Clean Label, Kosher, and milk-derivative-free certifications across various SKUs, expanding its addressable customer base. Pricing is not publicly disclosed and is provided on a quote basis tied to volume and product specifications.

Giuso operates as part of the Casa Optima Group alongside MEC3, Modecor Italiana, and Pernigotti Maestri Gelatieri Italiani, and is subject to the management and coordination of VERCELLI MIDCO S.P.A. / Cone Investments UK Ltd. The broader group is undergoing a change of ownership from Charterhouse Capital Partners to a Terlos LLP-led investor consortium expected to close in Q1 2026. No public revenue, funding, or employee-count figures are disclosed in available sources.

Name

Giuso Guido

Legal name

Giuso Guido Spa a socio unico

Website

https://giuso.it

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Giuso Guido is an Italian B2B manufacturer of semi-finished ingredients — including candied fruits, anhydrous creams, variegates, and gelato bases — sold to professional gelato artisans, pastry chefs, bakeries, and food-service operators across Europe and internationally, and operating as part of the Casa Optima Group.

Ownership category

akta.pro rank

Product category

Specialty Food Ingredients

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Gelato Manufacturing (AFAHAEAD)

akta.pro secondary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

Keywords

• Artisan gelato ingredients
• Pastry semi-finished products
• Candied fruit ingredients
• Ice cream bases
• Professional bakery supplies

Headquarters

HQ city

Bistagno

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Ingredient Sales: Sale of semi-finished ingredients and professional products to pastry chefs, gelato artisans, bakeries, and food service businesses. Products include bases, pastes, variegates, decorations, candied fruits, and specialty ingredients sold in professional formats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Giuso Guido manufactures and sells semi-finished ingredients for artisanal gelato and professional pastry, including ice cream bases, variegates, candied and semi-candied fruits, flavor enhancers, anhydrous creams, structuring bases, glazing products, and complete gelato kits. Products are sold in professional formats to pastry chefs, gelato artisans, bakeries, and food service operators through B2B channels with quote-based pricing.

Product overview

Giuso Guido is an Italian company specializing in semi-finished products for pastry and gelato artisans, with over a century of experience. The company offers three main product categories: Traditional Pastry (candied and semi-candied fruit via the Amordifrutta line, fruit preparations, fillings, jellies), Contemporary Pastry (Pannagusto flavour enhancers, Unico Line structuring bases, glazing products like Cover and Splendidee), and Gelato (ice cream bases, enhancers, Napolitaner wafer line, Cuzco real chocolate line, variegates, ready-mix products, and decorations). The Nerelle Line provides innovative creams for both gelato and modern pastry. Products are made with high-quality raw materials, and the company is part of Casa Optima Group along with MEC3, Modecor Italiana, and Pernigotti Maestri Gelatieri Italiani. Giuso also provides training through Casa Optima World School of Sweet Arts.

Differentiator

Problem solved

Functional benefit

Brands

• Casa Optima: A prestigious training reality dedicated to 'Sweet arts' - gelato, modern and traditional pastry, professional decorations and beverages - part of the Casa Optima Group

Products and services

• Nerella Why Nut Hazelnut and cocoa anhydrous cream with a salty note that enhances flavour intensity, designed for use in gelato and modern pastry applications by professional artisans.
• Nerella Supernut Plant Based Spreadable cream with 18% hazelnuts made with plant-based ingredients instead of milk, for intense flavour, variegating, and decorating; certified Gluten Free and Vegan.
• Amordifrutta Variegates (Wild Strawberry and Red Apple flavours) New variegate flavours (Wild Strawberry / Fragolina di Bosco and Red Apple / Mela Rossa) added to the Amordifrutta Variegates line for gelato flavouring and visual appeal.
• Matilde Vicenzi Millefeuille Gelato Kit Complete gelato kit (code 02500038, 7.5kg) co-developed with Matilde Vicenzi that delivers Mille-feuille flavour through pastry cream variegate and crispy Vicenzi mille-feuille inclusions.
• Kit Sicilian Cannolo Gelato kit capturing the Cannolo Siciliano flavor profile through creamy ricotta combined with a ripple of crumbled real Sicilian cannolo, in a 7kg professional package.
• Kit Rum Baba Gelato kit reproducing the rum-soaked baba dessert, including an exclusive babà mignon, in a 10.55kg professional package.
• Pannagusto Flavour Enhancer Pastes Concentrated flavouring pastes (ten references) with low acidity for flavouring pastry and gelato recipes without altering balance or consistency, all Gluten Free certified.
• Unico Line Structuring Bases Versatile structuring bases for contemporary pastry applications usable at positive temperatures (mousses, Bavarian creams) and negative temperatures (semifreddo desserts).
• Nerella Unica Line (Anhydrous Pastry Creams) High-performance anhydrous pastry creams with balanced formulation guaranteeing structure and creaminess both during and after cooking, delivering full flavour and velvety consistency.
• Amordifrutta Candied and Semi-Candied Fruits Premium candied and semi-candied fruits (oranges, apricots, strawberries, forest fruits, raspberries, exotic fruits) processed via French-style and cold-osmosis candying for use in traditional pastry.
• Cuzco Line (Real Chocolate Gelato Products) Artisan gelato products built on real chocolate (not just cocoa) delivering rich flavour and perfectly-balanced soft texture, including Nazca Line, Cuzco, and Cuzco in a Cup formats.
• Napolitaner Line (Wafer Gelato Products) Gelato products combining velvety creams with wafer fragments to deliver a wafer-in-gelato sensory experience.
• Ice Cream Bases Range of professional ice cream bases including milk, fruit, alcoholic, chocolate, Complet, Evoluzione, Assoluta, and Vegan variants for artisanal gelato production.
• Mini Crumble Decorations 4mm crumble decorations in five gluten-free varieties for adding colour and crunch to gelato, cakes, and single-portion desserts.
• Variegates (Ripples and Coatings) Professional variegates including Paste Ripples, Amordifrutta Ripples, Coatings, and the Chocobuoni Line for visual appeal and flavour enhancement in gelato.
• Ready Mix Products Ready-to-use gelato products including Flash Line, Fruit, Creams, So-Soft Line, and Granitose for convenient professional gelato making.
• Glazing Products (Cover & Splendidee) Anhydrous pastry glazes with grains and inclusions for covering cakes, Panettone, Colomba, croissants, and for gelato stracciatella and cone/stick coating, functional at both positive (+2C/+4C) and negative (-15C/-18C) temperatures.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Casa Optima GroupcoreStrategic or Co-development PartnerGiuso is part of Casa Optima Group along with MEC3, Modecor Italiana, and Pernigotti Maestri Gelatieri Italiani. This grouping combines excellence, research and love for fine Italian pastries. The group created Casa Optima World School of Sweet Arts & Innovation, a prestigious training reality dedicated to gelato, modern and traditional pastry, professional decorations, and beverages.
• APEI (Associazione Professori di Gelateria)coreStrategic or Co-development PartnerOfficial partnership with APEI combining excellence, research and love for high Italian pastry. Giuso works alongside professionals to promote creativity in the workshop and support the development of signature pastries.
• MEC3coreStrategic or Co-development PartnerPart of the same ownership group as Giuso within Casa Optima Group, representing combined expertise in artisanal gelato ingredients.
• Modecor ItalianacoreStrategic or Co-development PartnerPart of the same ownership group as Giuso within Casa Optima Group, specializing in decorative products for pastry.
• Pernigotti Maestri Gelatieri ItalianicoreStrategic or Co-development PartnerPart of the same ownership group as Giuso within Casa Optima Group, representing excellence in artisanal gelato tradition.
• Matilde VicenziminorStrategic or Co-development PartnerCollaborative product development resulting in the Matilde Vicenzi Millefeuille Gelato Kit - a recipe born from the union of Giuso's mastery and the tradition of Matilde Vicenzi pastry brand.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Modecor Italiana: Sister brand within Casa Optima Group specializing in decorations, sugars, and finishing products for pastry and gelato presentation. Compares to Giuso as a same-group peer serving overlapping B2B pastry and gelato customer segments with adjacent product categories in decorations and finishing ingredients.
• Fabbri 1905: Italian heritage producer of professional flavorings, syrups, toppings, and pastry ingredients, including the iconic Amarena cherry line. Compares directly to Giuso as a long-established Italian B2B ingredient brand serving gelato shops and pastry professionals with overlapping product categories in syrups and flavor bases.
• Martin Braun: Italian producer of pastry bases, creams, fillings, and specialty ingredients for gelato and patisserie, now part of CSM Ingredients. Compares directly to Giuso as an Italian B2B ingredient manufacturer serving artisanal gelato and pastry professionals with overlapping product categories including bases, creams, and variegates.
• Pernigotti Maestri Gelatieri Italiani: Italian heritage gelato brand within Casa Optima Group with overlapping positioning in artisanal gelato tradition and ingredients. Although Pernigotti primarily sells finished gelato while Giuso sells B2B ingredients, the shared group structure, customer overlap, and combined distribution make it closely comparable at the group-level.
• MEC3: Sister brand within Casa Optima Group specializing in variegates, pastes, and inclusions for artisanal gelato. Highly comparable to Giuso as it shares the B2B gelato ingredient focus, customer base, and channel partners, while benefiting from the same group-level GTM and Casa Optima training infrastructure.

Broad incumbents

• Puratos: Belgian global leader in bakery, patisserie, and chocolate ingredients serving artisans and industrial customers across 100+ countries. Compares to Giuso as a much larger incumbent competing across gelato bases, fillings, and specialty pastry ingredients with broader geographic reach, R&D budget, and multi-segment portfolio.
• Döhler Group: German global producer of natural ingredients, flavor systems, and ingredient bases for food and beverages, including ice cream and dairy applications. Compares to Giuso as a large-scale B2B ingredient supplier addressing overlapping customer categories in gelato and dairy desserts across multiple continents.
• Barry Callebaut: World's largest chocolate and cocoa manufacturer supplying food manufacturers, artisans, and foodservice customers globally. Compares to Giuso at the ingredient-supplier level for chocolate components used in the Cuzco real chocolate line and other chocolate-bearing products, though at vastly larger scale across industrial customers.
• Cargill: Global diversified food and agricultural company with cocoa, dairy, and ingredient solutions serving food manufacturers and foodservice customers worldwide. Compares to Giuso at the broad ingredient-manufacturer level through cocoa and dairy inputs, though at vastly larger scale and across far more end-segments than specialty gelato/pastry.

Emerging players

• Sosa Ingredients: Spanish producer of professional pastry, gelato, and confectionery ingredients for chefs and artisans. Comparable as a European peer in B2B specialty ingredients targeting the same professional gelato and pastry chef customer base, though typically smaller scale and narrower product range than Giuso.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/giusoguido
• LinkedInlinkedin.com/company/giuso-guido-s.p.a.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giuso Guido