A Bigger Circle
A Bigger Circle is a privately held Amsterdam-based strategy, content, and advertising firm founded in 2011 that helps brands build communities through conversation-led marketing services. It targets brand leadership and marketing decision-makers with boutique, philosophy-driven campaign and engagement work.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
A Bigger Circle firmographics
Firmographics- Name
- A Bigger Circle
- Legal name
- A Bigger Circle
- Website
- https://abiggercircle.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A Bigger Circle is a privately held Amsterdam-based strategy, content, and advertising firm founded in 2011 that helps brands build communities through conversation-led marketing services. It targets brand leadership and marketing decision-makers with boutique, philosophy-driven campaign and engagement work.
- Ownership category
- akta.pro rank
Where A Bigger Circle is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
A Bigger Circle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Marketing and Communication Services: The company appears to generate revenue through marketing and communication services focused on brand community building, campaign creation, and engagement strategies. As a service-based agency, revenue is likely generated through project-based work, retainers, or consulting engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
A Bigger Circle product offering
Product offeringCore offering
A Bigger Circle is a boutique marketing and brand communication agency that helps brands find and engage their communities through a conversation-first, non-push methodology. The firm delivers brand strategy, community engagement initiatives, and campaign creation services aimed at turning engagement into trust and trust into sustainable growth. It serves as an external brand and community partner rather than a software or technology vendor.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic positioning work that helps brands define how they connect with their communities and show up as a positive force in their market. Intended for brand leadership seeking authentic audience alignment.
- Community Building Engagement initiatives designed to help brands find and grow their communities through conversation, fostering trust and ongoing connection rather than transactional relationships. Intended for brands seeking meaningful audience engagement.
- Campaign Creation Campaign development that creates connections between brands and their target audiences, converting engagement into trust and growth. Intended for brand and marketing decision-makers running customer engagement initiatives.
Companies that use A Bigger Circle
Customer profileSegments1 record
Ideal customer profiles1 record
A Bigger Circle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Bigger Circle competitors and assessment
Company assessmentBroad incumbents
- Anomaly: Independent creative agency with offices in NYC, London, and beyond, offering brand strategy and integrated campaigns. Comparable in non-holding-company positioning and philosophy-driven approach, but materially larger.
- 72andSunny: Independent creative agency with offices in LA, Amsterdam, and APAC focused on brand-building and culturally resonant campaigns. Direct overlap on creative brand-campaign work; larger and more globally distributed.
- Pentagram: Larger but partner-led design and brand consultancy with multiple offices including Amsterdam. Comparable in offering brand strategy, identity, and campaign work, though operating at significantly greater scale and partner-led model.
- Wieden+Kennedy: Independent, globally recognized creative agency known for iconic brand campaigns. Overlaps with A Bigger Circle on brand-campaign creation but operates at much larger scale and with significantly broader client roster.
Direct peers
- Dept Agency: Amsterdam-headquartered digital creative and marketing agency offering brand strategy, campaign creation, and community-style engagement. Closely comparable given shared Dutch base, full-service agency model, and similar brand-and-campaign focus.
- Resn: Independent creative and digital experience studio known for brand-driven, conversation-starting campaigns. Comparable boutique scale and philosophy-led approach, though operating from New Zealand rather than Europe.
- Springbok: Amsterdam-based independent creative agency focused on brand strategy, content, and campaigns. Closely matches A Bigger Circle's boutique scale, Dutch footprint, and brand-community-driven proposition.
- Mother: Independent creative agency known for distinctive brand-building and culture-led campaigns. Comparable as an independent, philosophy-driven agency serving major brands with creative and strategic work rather than media buying.
- Studio Dumbar: Dutch independent design studio focused on brand identity, visual systems, and campaign work. Comparable boutique Dutch creative firm serving brands with strategic and creative engagements.
- Koto: Brand strategy and identity studio with presence in London and other European cities. Comparable as a boutique brand-strategy partner delivering naming, positioning, and campaign work for brands seeking meaningful consumer connection.
Market position
Customer concentration
A Bigger Circle social profiles
Digital presenceA Bigger Circle financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Bigger Circle leadership team
Management profileNumber of profiles
A Bigger Circle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Bigger Circle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Bigger Circle
What does A Bigger Circle do?
A Bigger Circle is a boutique marketing and brand communication agency that helps brands find and engage their communities through a conversation-first, non-push methodology. The firm delivers brand strategy, community engagement initiatives, and campaign creation services aimed at turning engagement into trust and trust into sustainable growth. It serves as an external brand and community partner rather than a software or technology vendor.
Is A Bigger Circle a public or private company?
A Bigger Circle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Bigger Circle founded?
A Bigger Circle was founded in 2011. It employs 11 to 50 people.
Where is A Bigger Circle based?
A Bigger Circle is headquartered in Amsterdam, Netherlands, in the Europe region.
How does A Bigger Circle make money?
One revenue line is on record: marketing and Communication Services.
Who are A Bigger Circle's main competitors?
Broad incumbents on record are Anomaly, 72andSunny, Pentagram and Wieden+Kennedy. Direct peers are Dept Agency, Resn, Springbok, Mother, Studio Dumbar and Koto.
Does A Bigger Circle have an API?
No public API is recorded for A Bigger Circle.