What LANTRA does

Lantra is a UK-based not-for-profit Sector Skills Council, registered as a charity (Charity no. 1022991 in England and Wales; Scottish charity no. SC039039) and headquartered at Lantra House, Stoneleigh Park, Coventry. Operating for over 40 years, it develops, owns, and administers vocational qualifications and training programmes for the land-based and environmental sector across the UK and Ireland, spanning 16+ sub-sectors including agriculture, aquaculture, forestry and arboriculture, horticulture, veterinary nursing, construction plant, health and safety, pest management, roads and highways, and leadership and management.

The organisation's core technology is its qualification portfolio and the supporting infrastructure for delivery and verification. Lantra develops National Occupational Standards (NOS), apprenticeship frameworks, End Point Assessment (EPA) services, and National Highway Sector Schemes (NHSS), and it operates a Certificate Checker online verification tool. Delivery is asset-light: courses are administered through a carefully selected network of approved training partners, independent instructors, and assessors, with e-learning available alongside classroom-based delivery. The organisation holds ISO 9001:2015 certification from BSI, UKAS accreditation, and Investors in People status.

Commercially, Lantra generates revenue through qualification fees, training services, certification, and apprenticeship/EPA services. Pricing is set via a publicly disclosed Service & Qualification Fees schedule. The customer base is horizontal and fragmented, serving individual learners seeking land-based careers, employers across multiple land-based sub-sectors, and approved training providers. Lantra maintains strategic partnerships with regulators and industry bodies including the Health and Safety Executive (HSE), National Highways, BIGGA, Amenity Forum, Forestry England, and Royal Forestry Society, plus equipment manufacturers Cooper Pegler and Berthoud.

Name

LANTRA

Legal name

Lantra

Website

https://lantra.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Lantra is a UK and Ireland Sector Skills Council and registered charity that develops and administers vocational qualifications across 16+ land-based and environmental sub-sectors, delivered through a network of approved training partners to individual learners and employers.

Ownership category

akta.pro rank

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Qualification and Training Services: As a not-for-profit organization, Lantra generates revenue through qualification fees, training services, and certification services for individuals and employers in the land-based sector.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LANTRA is an awarding body that develops, certifies, and issues nationally recognized vocational qualifications, apprenticeship standards, and End Point Assessment (EPA) services for the land-based and environmental industries across the UK and Ireland. It also administers the National Highway Sector Schemes (NHSS) and operates an Approved Training Provider Network of instructors and assessors.

Product overview

LANTRA is the Sector Skills Council for land-based and environmental industries in the UK and Ireland, offering a comprehensive portfolio of training and qualification products. The core offering consists of industry-endorsed training programmes and nationally recognised qualifications delivered through an approved network of training partners, supplemented by Apprenticeship and End Point Assessment services, National Highway Sector Schemes certification, and a Certificate Checker verification service. Qualifications span diverse sectors including agriculture, aquaculture, forestry and arboriculture, horticulture, veterinary nursing, pest management, construction plant, health and safety, leadership and management, roads and highways, utilities, warehousing, and pet professionals. As a not-for-profit organisation with over 40 years of experience, LANTRA provides both classroom-based and e-learning delivery options across its qualification categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Apprenticeship End Point Assessment (EPA)
• National Highway Sector Schemes (NHSS)
• Animal Care Qualifications
• Health and Safety Qualifications
• Landscape and Trees Qualifications
• Leadership and Management Qualifications
• Pest Management Qualifications
• Plant and Machinery Qualifications
• Roads and Highways Qualifications

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• BIGGA (British and International Golf Greenkeepers Association)coreStrategic or Co-development PartnerBIGGA logo is displayed on Lantra's partners page, indicating a strategic relationship in the golf and greenkeeping sector for training and qualification development.
• Amenity ForumcoreStrategic or Co-development PartnerAmenity Forum partnership displayed on website, representing the amenity industry sector for joint qualification and training initiatives.
• Health and Safety Executive (HSE)coreStrategic or Co-development PartnerHSE partnership for health and safety training qualifications and standards in the land-based sector.
• National HighwayscoreStrategic or Co-development PartnerPartnership for National Highway Sector Schemes (NHSS), providing training and qualification standards for the roads and highways industry.
• Forestry EnglandcoreStrategic or Co-development PartnerForestry England partnership for forestry and arboriculture training standards and qualifications.
• Royal Forestry SocietycoreStrategic or Co-development PartnerRoyal Forestry Society partnership for forestry training and education in the UK.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Training Qualifications UK (TQUK): UK awarding organisation offering vocational qualifications and End Point Assessment. Competes with Lantra for apprenticeships and employer-facing qualifications.
• City & Guilds: Major UK vocational awarding body offering land-based qualifications (including via the legacy NPTC brand), apprenticeships and End Point Assessment. Directly competes with Lantra across multiple qualification categories and has overlapping employer and training provider relationships.
• Highfield Awarding Body for Compliance (HABC): UK awarding body specialising in compliance, health & safety and vocational qualifications. Overlaps with Lantra's health & safety and first aid qualification categories.
• NCFE: Not-for-profit UK awarding organization offering vocational qualifications and End Point Assessment across multiple sectors. Directly comparable charitable model and product overlap with Lantra.
• BIIAB: UK awarding body delivering vocational qualifications and apprenticeship End Point Assessment across multiple sectors. Direct competitor for EPA contracts and training provider relationships.
• NOCN: UK awarding and End Point Assessment organisation providing vocational qualifications, apprenticeship services and skills certification. Competes with Lantra for apprenticeship EPA contracts and similar employer customers.

Broad incumbents

• Pearson: Global education company operating BTEC and other vocational qualifications in the UK. Competes broadly with Lantra in vocational and apprenticeship assessment, with much larger scale and capital base.

Regional players

• Quality and Qualifications Ireland (QQI): Ireland's national awarding and quality assurance body. Comparable to Lantra in Ireland but operates as the state-backed awarding body, with overlapping qualifications in land-based and environmental sectors.
• Scottish Qualifications Authority (SQA): Scotland's national awarding body for qualifications. Operates in the same space as Lantra Scotland but serves a defined regional market with regulator-backed qualifications.

Emerging players

• Open College Network (OCN): Network of UK awarding organisations providing vocational and bespoke qualifications. Comparable to Lantra in mission and product type, with growing presence in skills and apprenticeship assessment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LantraSSC
• Facebookfacebook.com/lantrauk
• LinkedInlinkedin.com/company/lantra
• Instagraminstagram.com/lantrauk/?hl=en
• TikToktiktok.com/@lantrauk
• Xx.com/lantrauk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LANTRA