The Amenity Collective

What The Amenity Collective does

The Amenity Collective is a multi-brand facility-services platform that operates as a wholly owned subsidiary of FirstService Corporation (NASDAQ: FSV), providing single-source aquatics, fitness, and recreation solutions across the United States and Canada. The company delivers managed services (lifeguard staffing, pool maintenance, water-chemistry testing, safety inspections, fitness center and amenity space management, programming, recreation management), construction and renovation services (new pool construction, shotcrete, plaster, tile, coping, design consulting), international seasonal staffing through H-2B and J-1 visa programs placing more than 10,000 participants annually from over 30 countries, and fitness equipment distribution and servicing following the December 2024 Advantage Sport & Fitness acquisition. Its portfolio comprises eleven+ retained brands, including American Pool, LIVunLtd, Pearl Pool Plastering, United Work & Travel, Continental Pools, Swim Club Management Group, Advantage Sport & Fitness, Resurrection Pools, CDC Pools, Jim Hinson Pools, and Specialty Pool & Fountain, each serving specific markets under a consolidated holding-company structure.

The business is go-to-market through enterprise field sales teams organized by platform (Commercial Aquatics led by CEO Brian Bergeski; LIVunLtd led by CEO Lisa Kendall; United Work & Travel led by President Kasey Simon), supported by a brand-network distribution model and PR-driven awareness via hospitality and pool-industry publications, trade awards (PSN/Hayward Top 50 Builders, PHTA Aquatic Excellence), and regional Top Workplaces recognitions. Pricing is quote-based and customized to scope, with revenue mix spanning recurring managed services, project-based construction, professional services for international recruitment, and hardware sales from fitness equipment distribution. The underlying technology stack is described as custom systems tailored per brand, implemented by a CTO-led IT function that also manages cybersecurity and ongoing digital transformation initiatives; no AI/ML capabilities, proprietary models, or third-party AI integrations are disclosed.

The customer base spans commercial properties (hotels, resorts, country clubs), residential property managers and HOAs, corporate and commercial fitness facilities, and seasonal staffing clients across multiple industries. The company is headquartered in Owings Mills, Maryland with a second national-expansion headquarters opened in Huntersville, North Carolina in June 2026, and an operations support presence in Toronto, Canada, and is governed under the laws of the State of Florida.

Name

The Amenity Collective

Legal name

The Amenity Collective

Website

https://amenitycollective.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Amenity Collective is a FirstService Corporation subsidiary that delivers managed aquatics, fitness, and recreation services alongside construction, international seasonal staffing, and fitness equipment distribution across the U.S. and Canada through a portfolio of eleven+ acquired brands.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Fitness and Recreational Sports Centers (71394), Scenic and Sightseeing Transportation, Water (48721), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGAKAC), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK)

Keywords

• Aquatics management services
• Fitness facility management
• Pool construction renovation
• International staffing recruitment
• Fitness equipment distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aquatics Management Services: Recurring revenue from pool management, maintenance, staffing, and operations services for commercial and residential clients. Includes lifeguard staffing, pool cleaning, equipment maintenance, safety inspections, and water chemistry testing.
2. Fitness & Recreation Services: Fitness center management, equipment distribution and servicing, amenity space management, programming, and recreation management for commercial gyms and residential amenity centers.
3. Construction & Renovation: One-time and project-based revenue from new pool construction, renovations, custom finishes, plastering, tile, coping services, and design consulting for commercial and residential pools.
4. International Staffing: Seasonal staffing services through United Work & Travel managing strategic overseas partnerships, H-2B and J-1 visa placements across multiple industries. Places more than 10,000 participants annually from over 30 countries.
5. Fitness Equipment Distribution: Premium fitness equipment distribution and servicing following Advantage Sport & Fitness acquisition, positioning company as North America's largest fitness equipment distributor and servicer.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Amenity Collective provides single-source solutions across aquatics, fitness, and recreation industries for commercial properties and residential customers. Through a portfolio of 11+ brands, the company delivers staffing, construction, design, consulting, and operations services, including lifeguard staffing, pool management, fitness center management, pool construction and renovation, fitness equipment distribution, and international seasonal staffing via H-2B and J-1 visa programs.

Product overview

The Amenity Collective is North America's largest provider of single-source solutions across aquatics, fitness, and recreation industries. The company operates as a holding company with a portfolio of acquired brands, providing customized services including staffing, construction, design, consulting, and operations. The portfolio includes: American Pool for pool management and staffing; LIVunLtd for fitness and recreation management; Pearl Pool Plastering for construction; United Work & Travel for international recruitment via visa programs; Advantage Sport & Fitness for equipment distribution (making them the largest fitness equipment distributor in North America); and multiple pool service brands including Continental Pools, Swim Club Management Group, Resurrection Pools, CDC Pools, Jim Hinson Pools, and Specialty Pool & Fountain. The company is a wholly owned subsidiary of FirstService Corporation (NASDAQ: FSV) and serves U.S. and Canadian markets with headquarters in Owings Mills, MD and Huntersville, NC.

Differentiator

Problem solved

Functional benefit

Brands

• American Pool: Professional pool management, staffing, maintenance, and repair & renovation with a focus on safety.
• LIVunLtd
• Pearl Pool Plastering
• United Work & Travel
• Continental Pools
• Swim Club Management Group
• Advantage Sport & Fitness
• Resurrection Pools
• CDC Pools
• Jim Hinson Pools
• Specialty Pool & Fountain

Products and services

• American Pool Professional pool management, staffing, maintenance, and repair & renovation services with a focus on safety for commercial and residential pools.
• LIVunLtd Fitness and recreation management services including design, staffing, servicing, and equipment provision for fitness centers, amenity spaces, and recreational facilities across North America.
• Pearl Pool Plastering Pool construction services providing design, shotcrete, plaster, tile, and coping services for pools supporting construction professionals.
• United Work & Travel International staffing services managing strategic overseas partnerships and providing seasonal staffing solutions through H-2B and J-1 visa programs, placing participants from more than 30 countries.
• Continental Pools Full-service swimming pool management and staffing services.
• Swim Club Management Group Aquatic management services for swim clubs and aquatic facilities.
• Advantage Sport & Fitness Premium fitness equipment provision, distribution, and facility design services throughout the United States, positioning the company as North America's largest distributor and servicer of fitness equipment.
• Resurrection Pools Full-service swimming pool remodeling and renovation services across the East Coast.
• CDC Pools Full-service swimming pool remodeling and resurfacing services across the Southwest.
• Jim Hinson Pools Consulting, design, and construction services for higher-end swimming pools and water features.
• Specialty Pool & Fountain Consulting, design, and construction services for swimming pools and fountains.

Quantifiable outcome

• Reduced risk and costs through proactive maintenance and proper staffing
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Poolwerx: Global franchise network offering residential and commercial pool service, maintenance, and repair. Directly comparable to TAC's American Pool and Continental Pools platforms in commercial/residential pool management.
• Premier Pools & Spas: One of the largest custom pool builders in the U.S., offering design and construction services for residential and commercial pools. Directly comparable to TAC's pool construction and renovation brands (Pearl Pool Plastering, Resurrection Pools, Jim Hinson Pools).
• Alliance Abroad Group: J-1 visa sponsor and international exchange organization placing seasonal workers into U.S. hospitality and recreation roles. Directly comparable to United Work & Travel's international staffing operations.
• CIEE (Council on International Educational Exchange): One of the largest U.S. sponsors of J-1 cultural exchange programs (Work & Travel, internships, au pair). Directly comparable to United Work & Travel's J-1 visa placement business within TAC.
• WTS International (now part of Life Fitness): Specialist in fitness center management and staffing for hotels, resorts, and corporate properties. Directly comparable to LIVunLtd's fitness center and amenity management platform serving hospitality clients.

Broad incumbents

• Pool Corporation (POOL): Largest wholesale distributor of pool supplies, equipment, and related products in North America. Comparable to TAC's fitness equipment distribution arm (post Advantage Sport & Fitness acquisition) as a broad incumbent in adjacent pool/fitness supply distribution.
• Leslie's (LESL): Largest U.S. retailer of pool supplies, equipment, and maintenance services. Broad incumbent operating at greater retail scale than TAC's pool service brands but serving an overlapping residential pool owner customer base.
• ABM Industries (ABM): Major facility services company providing janitorial, parking, and building maintenance across commercial real estate. Comparable as a broad incumbent in commercial facility management with overlapping customers (hotels, commercial properties) and similar recurring managed-services model.
• ServiceMaster (SERVPRO parent): Large commercial services platform offering facility maintenance, janitorial, and amenity-related services nationwide. Comparable as a broad incumbent in commercial facility services with overlapping customer base.

Emerging players

• HealthFitness (now Wellable): Corporate fitness and wellness program management provider for enterprise clients. Emerging player with partial overlap to LIVunLtd's corporate fitness center management offering.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amenitycollective

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Amenity Collective