Hart Felt Ministries

Name

Hart Felt Ministries

Legal name

Hart Felt Ministries Inc.

Website

https://hartfelt.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Senior Services Nonprofit

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industry

Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Senior care services
• Aging in place
• Nonprofit community support
• Faith-based ministry programs
• Elderly assistance programs

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations (One-Time and Monthly): Individual donors contribute one-time or recurring monthly gifts. Monthly giving is described as critical for general operating support. Donations are processed through Donorbox. Services are provided entirely free to clients, funded entirely by donations.
2. Annual Fundraising Event (Soiree at Sawgrass): The annual Soiree at Sawgrass gala at TPC Sawgrass generates revenue through ticket sales ($100 each) and corporate sponsorship tiers ranging from $1,000 (Silver) to $10,000 (Patron). The event also features live and silent auctions.
3. Foundation and Corporate Grants: Hart Felt receives grant funding from foundations. The Jim Moran Foundation helped launch The Hart Fund in 2016, and THE PLAYERS provided the gift that launched the Transportation Program in 2019.
4. Program Product Sales: The organization sells branded merchandise including a cookbook ('From Our Hearts to Yours' with 300+ recipes) at $20 per copy including shipping. Additional items sold include Christmas Program cards ($25) and transportation donations ($50 'Buy a Ride').

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hart Felt Ministries delivers four core free programs to seniors 70+ living independently in Jacksonville, Florida: Companionship (volunteer visits, grocery shopping, light housekeeping, yard work), Fall Prevention (wheelchair ramps, grab bars, and railings), The Hart Fund (emergency financial assistance and minor home repairs), and Transportation (rides to medical appointments with accompaniment). It also runs a Grocery delivery program and a seasonal Christmas gift-card program, supplementing these services with an annual Soiree at Sawgrass fundraiser and a branded cookbook.

Product overview

Hart Felt Ministries operates as a faith-based non-profit offering four core programs to help seniors 70+ age in place: Companionship (volunteer visits and support services), Fall Prevention (wheelchair ramps and grab bars), The Hart Fund (emergency financial assistance and home repairs), and Transportation (medical appointment rides with companionship). Additional programs include a Grocery Program delivering food to clients' doors, a seasonal Christmas Program providing gift cards, and merchandise like a cookbook. The organization also hosts the annual Soiree at Sawgrass fundraiser and accepts monthly donations for general operating support. All services are provided at no cost to eligible seniors.

Differentiator

Problem solved

Functional benefit

Products and services

• Companionship Program Volunteer-based program providing friendly visits, grocery shopping, light housekeeping, respite care, yard work, greeting cards, and prayers to seniors 70 and older to combat isolation and support independent living.
• Fall Prevention Program Program that builds wheelchair ramps and installs handrails and grab bars at no charge to underserved seniors to improve home safety and prevent falls.
• The Hart Fund Emergency financial assistance and minor home repair program that helps seniors overcome obstacles such as unpaid rent, utility bills, and plumbing repairs to remain in their homes.
• Transportation Program Transportation service providing rides to doctors' appointments with drivers who wait with clients until appointments are complete, including post-appointment prescription pickups and grocery stops.
• Grocery Program Delivers groceries directly to seniors' doors, with staff calling clients to compile personalized grocery lists that accommodate dietary restrictions and food preferences.
• Christmas Program Annual holiday program providing hand-written greeting cards and $25 gift cards to underserved seniors who would otherwise have little to no Christmas.
• Soiree at Sawgrass Annual fundraising event held at TPC Sawgrass featuring passed hors d'oeuvres, food stations, beverages, and live and silent auctions to support the ministry's programs.

Quantifiable outcome

• 1,178 clients served in 2024
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting and core.

• Lumber Supply Company (unnamed)supportingOthersHart Felt collaborates with a lumber supply company that allows them to purchase lumber at cost for wheelchair ramp construction. All labor for builds and installations is donated by volunteers who also provide the needed tools. This partnership maximizes the impact of fundraising dollars.
• Mandarin RotarianssupportingStrategic or Co-development PartnerThe Mandarin Rotarians (a local Rotary Club) volunteer to build wheelchair ramps for Hart Felt clients. They built a ramp for Ms. Fran, a client who was waiting for this support. Rotarians provide volunteer labor for the fall prevention program.
• Church of Eleven22coreStrategic or Co-development PartnerThe Church of Eleven22 is a central partner in Hart Felt's ecosystem. Multiple staff members (Kelly Moorman Coggins, Tracy Kelly, Heather McIntyre) and board members (Micah Roberts, Tina Hill, Larry Summons Jr., Scott Batsch) are members or Deacons at this church. The church is part of the Church Coalition.
• Candid (GuideStar)supportingOthersHart Felt displays the GuideStar (Candid) Transparency Seal on its website, signaling nonprofit transparency and credibility to donors. Candid provides the infrastructure for the seal via their Candid profile (EIN 59-3712163).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aging True (formerly Cathedral Foundation of Jacksonville): Jacksonville-based nonprofit serving seniors and caregivers through in-home services, transportation, and adult day programs. Directly comparable in target population (seniors aging in place), service mix, and faith-anchored community roots in the same metro.
• Jewish Family & Community Services of Jacksonville: Faith-based nonprofit serving seniors and families in Jacksonville through case management, financial assistance, and in-home support. Similar in mission, faith-based ethos, and donor-funded service model.
• Catholic Charities Jacksonville (Regional Offices): Jacksonville-based faith-affiliated nonprofit providing emergency financial assistance, senior services, and immigration support. Comparable in faith-based positioning, donor model, and breadth of programs addressing senior hardship.
• Meals on Wheels of Northeast Florida: Jacksonville-based nonprofit delivering meals and supportive services to homebound seniors. Comparable in mission (keeping seniors independent at home), geography (Northeast Florida), volunteer-driven operating model, and reliance on donations and grants.
• ElderSource (Northeast Florida Area Agency on Aging): Regional Area Agency on Aging serving seniors in Northeast Florida through case management, caregiver support, and community-based services. Comparable in target population and service categories, though it is a public/private partnership rather than a faith-based nonprofit.

Others

• The Players Championship (Charitable Foundation): Major Northeast Florida institution that has directly funded Hart Felt's Transportation Program. Functions as a strategic funding partner and is a comparable Northeast Florida community-giveback institution aligned with senior welfare.

Regional players

• Habitat for Humanity of Jacksonville: Jacksonville-based nonprofit performing home repairs and accessibility modifications (including ramps and grab bars) for low-income households. Comparable in volunteer-driven home modification work for the Fall Prevention program, though broader in housing mission.
• Northeast Florida Community Action Agency: Regional nonprofit administering anti-poverty programs including senior case management, utility assistance, and home weatherization. Comparable in mission to prevent seniors from slipping into institutional care, though publicly funded.

Broad incumbents

• Visiting Angels (Jacksonville): National franchise providing fee-for-service in-home personal care and companionship for seniors. Comparable in in-home support services for seniors, but operates on a private-pay model rather than free donor-funded services.
• Home Instead Senior Care (Jacksonville): National franchise providing paid in-home companionship, transportation, and personal care for seniors. Comparable in service categories (companionship, transportation, light home support), but revenue model is private pay rather than donation-funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HartFeltJAX

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart Felt Ministries