Beats for Heartbeats

What Beats for Heartbeats does

Heartbeats Inc., operating as Beats for Heartbeats, is a 501(c)(3) non-profit organization based in West Bend, Wisconsin, established in 2020 with fundraising operations beginning in 2019. The organization functions as a conduit, channeling awareness and financial support to vetted beneficiary organizations focused on pro-life counseling, foster care, adoption, anti-trafficking, and suicide prevention within the Christian community. Its primary revenue-generating activity is an annual outdoor Christian music festival held at Washington County Fair Park, supplemented by corporate sponsorship packages and individual tax-deductible donations.

The organization's revenue model rests on four streams: event ticket sales (sold online via MidwestIX and at the gate), corporate sponsorships (tiered packages including Stage, Main Gate, Meet & Greet, and Mother/Baby Room sponsors), general donations (processed via GiveButter), and a secondary 'Drives for Lives' golf simulator fundraising event. Named sponsors include Extra Mile, Client First Tax & Wealth, EH Wolf, and Sky High Marketing; named beneficiary organizations include Christian Family Solutions, EvanCFA, Operation Underground Railroad, and WELS Lutherans for Life. The go-to-market is event-driven, relying on community word-of-mouth, email newsletters, social media, and faith-based network referrals. Pricing details for tickets and sponsorships are not publicly disclosed.

The organization is governed by a volunteer board of directors led by Marcus Smith (President), Dave Zarling (Vice President), and Paul Zarling (Treasurer), with no disclosed paid executive headcount beyond the 11-50 employee range noted in firmographics (likely including volunteers and contractors). Technology infrastructure is minimal and entirely third-party (WordPress website, MidwestIX, GiveButter), with no proprietary technology, AI/ML capabilities, mobile applications, or API services. Operations are concentrated geographically in Wisconsin, with stated intent to expand into additional geographies.

Name

Beats for Heartbeats

Legal name

Heartbeats Inc.

Website

https://beatsforheartbeats.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartbeats Inc. (Beats for Heartbeats) is a 501(c)(3) non-profit based in West Bend, Wisconsin that hosts an annual Christian music festival and golf fundraiser to raise awareness and funds for pro-life, foster care, adoption, anti-trafficking, and suicide prevention organizations.

Ownership category

akta.pro rank

Product category

Faith-Based Nonprofit Event Fundraising

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC)

akta.pro secondary industries

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Christian music festival
• Nonprofit fundraising events
• Pro-life charity support
• Faith-based event sponsorship
• Community benefit concerts

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Ticket Sales: Revenue generated from selling tickets to the annual outdoor Christian music festival. Tickets are available for advance purchase online through midwestix.com and at the gate on event day.
2. Corporate Sponsorships: Financial contributions from businesses in exchange for event visibility and sponsorship packages (Stage Sponsor, Main Gate Sponsor, Meet & Greet/Q&A Sponsor, Mother/Baby Room Sponsor).
3. General Donations: Tax-deductible donations from individuals supporting the pro-life mission. Donations can be made via givebutter.com.
4. Golf Event Revenue (Drives for Lives): Revenue from the 'Drives for Lives' golf simulator event held annually, featuring tournament basketball, golf, raffles, and bourbon raffle. Groups of 4-5 purchase bays for the 4-hour session with drink and food tickets included.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heartbeats Inc. operates faith-based fundraising events—primarily an annual outdoor Christian music festival ("Beats for Heartbeats") and ancillary fundraisers such as the "Drives for Lives" golf-simulator event—to raise awareness and funds for pro-life, foster care, adoption, anti-trafficking, and suicide-prevention beneficiary organizations. Revenue is generated through event ticket sales, corporate sponsorships, and individual tax-deductible donations, with proceeds distributed to vetted partner non-profits.

Differentiator

Problem solved

Functional benefit

Products and services

• Beats for Heartbeats Annual Christian Music Festival
• Drives for Lives Annual Golf Fundraiser

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Extra MileminorGTM or Marketing PartnerStage Sponsor for the Beats for Heartbeats music festival. Extra Mile provides financial support in exchange for visibility as a Stage Sponsor at the event, reaching festival attendees.
• Client First Tax & WealthminorGTM or Marketing PartnerMain Gate Sponsor for the Beats for Heartbeats music festival. Client First Tax & Wealth provides financial sponsorship in exchange for prominent visibility at the main entrance of the event.
• EH WolfminorGTM or Marketing PartnerMeet & Greet/Q&A Sponsor for the Beats for Heartbeats music festival. EH Wolf supports the event financially in exchange for association with the artist meet and greet and question-and-answer sessions.
• Sky High Marketing (SHM)minorGTM or Marketing PartnerMother/Baby Room Sponsor for the Beats for Heartbeats music festival. Sky High Marketing provides sponsorship to support family-friendly amenities at the event.
• Christian Family SolutionscoreStrategic or Co-development PartnerBeneficiary organization receiving proceeds from Beats for Heartbeats events. Christian Family Solutions is a Christ-centered organization focused on pro-life counseling and family support services.
• EvanCFA (ecfawisc.org)coreStrategic or Co-development PartnerBeneficiary organization receiving proceeds from Beats for Heartbeats events. EvanCFA is affiliated with the Wisconsin Evangelical Lutheran Synod (WELS) and focuses on Christ-centered family solutions.
• Operation Underground RailroadcoreStrategic or Co-development PartnerBeneficiary organization receiving proceeds from Beats for Heartbeats events. Operation Underground Railroad (O.U.R.) is dedicated to combating human sex trafficking through rescue operations and support for survivors.
• WELS Lutherans for LifecoreStrategic or Co-development PartnerBeneficiary organization receiving proceeds from Beats for Heartbeats events. WELS Lutherans for Life is a Christ-centered pro-life organization affiliated with the Wisconsin Evangelical Lutheran Synod.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Care Net: Care Net is a national network of pregnancy resource centers providing pro-life counseling and support services. It is a comparable cause-aligned organization and is the type of beneficiary Beats for Heartbeats may fund, making it an adjacent peer in the pro-life nonprofit ecosystem.
• 40 Days for Life: 40 Days for Life is a large, well-established pro-life campaign organization that conducts coordinated prayer and advocacy events nationally. It is comparable because it shares Beats for Heartbeats' pro-life mission and donor base, and is a likely alternative destination for the same supporter dollars.
• Focus on the Family: Focus on the Family is a large Christian nonprofit that addresses family, life, and pro-life issues similar to those supported by Beats for Heartbeats' beneficiaries. It is comparable as a major donor/awareness competitor for faith-based pro-life giving.
• March for Life: March for Life is the largest annual pro-life gathering in the U.S., held in Washington, D.C. It is comparable in mission alignment and faith-based community mobilization, though it operates as a large policy/awareness event rather than a fundraising festival.

Emerging players

• Operation Underground Railroad: Operation Underground Railroad is a current beneficiary of Beats for Heartbeats focused on combating human trafficking. It is an adjacent cause organization that could either remain a beneficiary or evolve into a competing fundraiser in the same pro-life/family-values donor base.

Others

• GiveButter: GiveButter is the donation platform Beats for Heartbeats uses to process online contributions. It is comparable as a key infrastructure/enabler rather than a competitor, but is part of the broader ecosystem of nonprofit fundraising tools relevant to this organization.

Direct peers

• Winter Jam Tour Spectacular: Winter Jam is a touring Christian music concert series that travels to multiple U.S. cities annually. It is comparable as a major Christian music event format Beats for Heartbeats could aspire to scale into, though it operates at significantly larger scale.
• Alive Music Festival: Alive Music Festival is an annual Christian music festival in the Midwest with a similar profile of multi-artist lineups, family-friendly amenities, and faith-based community positioning comparable to Beats for Heartbeats.
• Lifest: Lifest is a long-running Christian music festival held annually in Oshkosh, Wisconsin, the same state as Beats for Heartbeats. It is the most directly comparable operating model: outdoor Christian music event with multiple artists, family-friendly amenities, and faith-based community engagement.
• Creation Festival: Creation Festival is a multi-day Christian music festival in Pennsylvania, one of the largest in the U.S. It shares the core Beats for Heartbeats format of a large outdoor Christian music gathering, but at a far larger scale and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/for_heartbeats

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beats for Heartbeats