Extra Mile

What Extra Mile does

extra mile Inc. (extra mile株式会社) is a Tokyo-based Web3 and entertainment technology company founded in July 2020 and operating as a wholly-owned subsidiary of TV ASAHI MUSIC CO.,LTD. (TV Asahi Group) since November 2023. The company develops blockchain-based games, smartphone applications, and IP content for Japanese and global markets, with reported headcount of 16–52 employees across Japanese and English profiles. Its four service pillars are: (1) Web3/Blockchain game production including 'Fire Force: Flame Dance Chapter' (炎炎ノ消防隊 炎舞ノ章) on mobile, 'KEIJI KABUKI Survivor' on LINE Mini Dapp and Telegram, and the 'tv asahi Blockchain Games' accelerator (first title NEOBRED); (2) HANASEE, an AI agent-based manga creation tool that converts novels into commercial-quality manga using a multi-agent architecture (illustration, composition, layout) and the proprietary HANASEE-image-1.0 vertical-manga image generation model with character consistency optimization, trained with professional manga artists; (3) the Xross Road IP platform for global distribution of Japanese IP via Web3 channels, operated in partnership with CryptoGames and advised by DeFimans and Allora Network; and (4) FileMaker-based DX solutions and System Engineering Services (SES) for Japanese SMBs, plus validator services for blockchain networks including Nillion, Japan Open Chain, and TORRAM.

extra mile's business model spans multiple revenue mechanics: usage-based credit pricing for HANASEE (1 credit = 1.9 yen), game operations and in-app purchases, IP licensing royalties, blockchain validator service fees, and subscription/quote-based SES and DX engagements. The company raised $1.5M in pre-seed funding in February 2026 (co-led by Arbitrum Gaming Ventures and Decima Fund) specifically to develop HANASEE. Its go-to-market combines product-led growth (HANASEE self-serve web platform), community-led acceleration (Solana-focused extra mile Acceleration Program), channel partnerships (Xross Road via CryptoGames), and event-driven developer relations (Solana Breakout Hackathon, TEAMZ Web3/AI SUMMIT 2024). The company targets creators who cannot draw, Japanese IP holders seeking Web3 expansion, Web3/blockchain game developers, and SMBs needing DX, with a strategic emphasis on globalizing Japanese IP content.

Name

Extra Mile

Legal name

extra mile株式会社

Website

https://extramile.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

extra mile Inc. is a Tokyo-based Web3 and AI entertainment company (TV Asahi Group subsidiary) that develops blockchain games, the AI manga creation tool HANASEE, the Xross Road IP distribution platform, validator services, and FileMaker DX solutions for Japanese and global markets.

Ownership category

akta.pro rank

Product category

Web3 Gaming and AI Content Platform

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Web3 Game Publishing & Distribution Platforms (FSAPAGAA)

akta.pro secondary industries

Web3/Blockchain Game Studios (MPAFAAAO), Manga Publishing (Japanese & Global) (MPAJAGAA)

Keywords

• AI manga generation
• Web3 game development
• Blockchain validator services
• IP content licensing
• SaaS software development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Game App Production and Operations: Development, operation and production of smartphone game applications and Web3 games. Includes the social game 'Fire Force: Flame Dance Chapter' (炎炎ノ消防隊 炎舞ノ章) and blockchain game titles such as 'KEIJI KABUKI Survivor'. Revenue from game operations, in-app purchases, and token economics.
2. IP Content Development and Merchandising: IP content development including anime and manga IP leveraging, character and novel-based content expansion, and merchandise. Revenue from licensing, IP royalties, and multi-media content expansion for Japanese IP holders.
3. Blockchain Validator and Server Resale Services: Validator services for blockchain networks (Nillion, Japan Open Chain, TORRAM testnet) providing node operations and server resale. Revenue from network participation rewards and service fees for institutional and community node operations.
4. Software / SaaS Production: Software production including SaaS. DX solutions using FileMaker for inventory management, CRM, and workflow visualization. System Engineering Services (SES) providing IT engineering resource allocation and project support.
5. Xross Road Platform (HANASEE): AI manga creation platform HANASEE generates revenue through a credit-based system. Users purchase credits (1 credit = 1.9 yen) to generate manga content. Revenue from credit purchases and future platform publishing/sales of manga created on the platform. Transparent revenue-share rights management system planned for 2026.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

extra mile produces and operates Web3 and smartphone games, develops and licenses Japanese IP content, and runs the HANASEE AI agent-based manga creation platform. The company also provides blockchain validator and server resale services, FileMaker-based DX solutions for SMBs, and System Engineering Services (SES) for IT engineering resource allocation. Its HANASEE platform uses a proprietary multi-agent AI engine to convert novels into manga, with a credit-based pricing model (1 credit = 1.9 yen).

Differentiator

Problem solved

Functional benefit

Brands

• HANASEE（ハナシー）: AI agent-based manga creation tool that enables users to generate commercial-level manga from novels, with AI-powered story design, character design, and panel layout generation.
• KEIJI KABUKI Survivor（花の慶次 KABUKIサバイバー）

Products and services

• HANASEE (ハナシー)
• Fire Force: Flame Dance Chapter (炎炎ノ消防隊 炎舞ノ章)
• KEIJI KABUKI Survivor (花の慶次 KABUKIサバイバー)
• Xross Road (クロスロード)
• FileMaker DX Solution
• Blockchain Validator and Server Resale Service
• System Engineering Services (SES)

Quantifiable outcome

• Daiko, the first cohort of the extra mile Acceleration Program, won 4th place in the AI Track at Solana's official Breakout Hackathon 2025
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Xross Road Inc.flagshipOthers · 24 April 2026Xross Road Inc. operates the Xross Road IP content creation and distribution platform. extra mile developed the business license for Xross Road and Xross Road Inc. operates the platform. Xross Road is supported by TV Asahi Group and combines Web3 infrastructure, AI-powered content tools, and fan-first incentives for next-generation IP creation.
• Solana Foundation / Superteam JapancoreGTM or Marketing Partner · 14 November 2025extra mile is a sponsor of Superteam Japan's 'Winter Arc' event (Solana Foundation authorized community). The extra mile Acceleration Program connects Japanese entrepreneurs to Solana Foundation and Superteam networks, hackathons, and grant programs. Solana Foundation provides the ecosystem foundation while extra mile provides local market access and acceleration support.
• CryptoGames株式会社 (CryptoGames Inc.)coreStrategic or Co-development Partner · 17 March 2025Strategic partnership agreement for 'Xross Road' Web3 IP platform. CryptoGames operates the platform while extra mile leads IP licensing. Collaboration enables Japanese IP to be developed as optimized content (games, Webtoons, light animations) on Xross Road, globally. extra mile leverages CryptoGames' blockchain platform development expertise while contributing IP handling knowledge.
• Allora NetworkcoreTechnology or Integration · 18 February 2025Strategic partnership for joint development of AI solutions for the IP industry. Collaboration areas include IP market data analysis (AI-powered consumer preference and trend analysis), customized user experience (AI-driven personalized content), IP misuse detection and protection, and new market creation through AI agents trained on IP characters. Xross Road leverages Allora's decentralized AI network and data science community.
• DeFimans株式会社 (DeFimans Inc.)coreStrategic or Co-development Partner · 20 November 2024Strategic partnership for Xross Road platform launch and promotion. DeFimans provides Web3 domain expertise including new business strategy planning, IP advisory, tokenomics and allocation design, capital policy and investor network support, exchange listing and distribution strategy, and GameFi marketing strategy design. DeFimans is a hands-on Web3 professional firm founded by members with practical experience in the industry.
• 株式会社テレビ朝日 (TV Asahi Corporation)flagshipStrategic or Co-development Partner · 12 April 2024Co-founding partner of 'tv asahi Blockchain Games' accelerator program. TV Asahi brings Web3 experience (IoT Center established 2018, collectible NFT sales from Dec 2021, short videos, original artwork NFTs, manga artist NFT auctions) and promotes Web3 trials through collaboration with engineers and creators.
• NFT Technology株式会社 (NFT Technology Inc.)coreStrategic or Co-development Partner · 12 April 2024Developer of 'NEOBRED' — the first blockchain game title under the tv asahi Blockchain Games accelerator program. NEOBRED is an NFT horse racing breeding game where players purchase NEOBRED DNA from marketplace, train horses, and race them online.
• 株式会社テレビ朝日ミュージック (TV ASAHI MUSIC CO.,LTD.)flagshipOthers · 1 November 2023extra mile became a 100% wholly-owned subsidiary of TV ASAHI MUSIC (part of TV Asahi Group) following a share transfer in November 2023. TV ASAHI MUSIC is the parent company providing group resources, IP access, and strategic direction.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Rarible: Rarible is a decentralized NFT marketplace and IP tokenization protocol. Comparable to Xross Road's mission of enabling IP rights holders to monetize via Web3, though Rarible is protocol-level and not specifically focused on Japanese anime/manga IP.
• Pixiv: Pixiv is Japan's largest creator platform with 90M+ users for illustration and manga, and recently launched AI-assisted creation features. Directly competes with HANASEE for Japanese creator mindshare and has begun publishing IP offshoots — partially overlapping with Xross Road's IP distribution thesis.

Direct peers

• MediBang: MediBang (by PG&E) provides a free, cloud-based manga creation tool popular among amateur and aspiring manga artists. Directly competes with HANASEE for the same Japanese creator segment, though MediBang requires manual drawing versus HANASEE's AI generation.
• NovelAI: NovelAI offers AI-assisted story and image generation with proprietary anime/manga-specialized models. Closest direct competitor to HANASEE-image-1.0's value proposition, particularly for novelists who want visual output from text — overlapping directly with extra mile's primary customer segment.
• Celsys: Celsys produces CLIP STUDIO PAINT, the dominant professional manga/illustration creation software globally. Directly comparable to extra mile's HANASEE as a manga creation tool, though Celsys serves professional illustrators while HANASEE targets non-artist creators.

Broad incumbents

• Animoca Brands: Animoca Brands is a global Web3 gaming conglomerate with 400+ portfolio companies across GameFi, NFTs, and metaverse. Comparable to extra mile's blockchain game publishing and IP tokenization ambitions through Xross Road, but at vastly greater scale and geographic reach.
• Gala Games: Gala Games operates a Web3 gaming platform publishing blockchain-based games with token economies. Overlaps with extra mile's NEOBRED and KEIJI KABUKI Survivor blockchain game publishing model, though Gala operates at much broader portfolio scale.
• Immutable: Immutable provides Web3 gaming infrastructure (Immutable zkEVM, Immutable X) and publishes blockchain game titles. Comparable to extra mile's combined role as blockchain game publisher and validator-style infrastructure provider, though at enterprise scale.
• Midjourney: Midjourney is a leading AI image generation platform used by many manga/illustration creators. Indirectly competes with HANASEE-image-1.0 for creator mindshare, though Midjourney is general-purpose while HANASEE specializes in vertical-scroll manga.

Others

• CryptoGames: CryptoGames is the strategic partner that operates the Xross Road platform while extra mile handles IP licensing. Although collaboration-based, CryptoGames also operates its own blockchain gaming titles (e.g., CryptoSpells) and competes in adjacent Web3 IP distribution. Classified as OTHERS due to the partnership-driven relationship.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/extramile_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra Mile