Souplesse Supplements

What Souplesse Supplements does

Souplesse Supplements operates glucosamine.com, a Netherlands-based direct-to-consumer e-commerce platform selling a curated 18-SKU portfolio of dietary supplements to European consumers. The product range is organized by health category: cartilage/joint health (Arthro-5, Glucosamine, Glucosamine powder, Chondroitin, ASU Forte, Collagen, Curcumin), bone health (Osteo-8, Vitamins D3 & K2), cardiovascular and brain health (Omega-3, Omega-3 Algae, Coenzyme Q10, Curcumin), and general wellness (Natural Multi, Natural Vitamin C, Natural Vitamin B, Magnesium & Taurine, LongLife Box, Vega Booster). The company's technical differentiator is formulation discipline rather than software: products are dosed based on the founder's review of scientific research, sourced from premium branded ingredients (Kaneka Q10, Longvida, GlucosaGreen, Peptan-B, Life's OMEGA), and verified through annual independent testing by NutriControl with clean results for more than 12 consecutive years. The site is available in five European languages (Dutch, German, English, French, Italian) and holds a Friend of the Sea certification on its Omega-3 SKU.

The business model is unit-priced DTC e-commerce with pay-as-you-go billing, multi-language storefronts, and shipping directly to European consumers. Pricing is positioned as among the lowest in Europe versus pharmacies, supermarkets, and competing online shops. Trust is generated through a verified-customer review system that has accumulated 5,915 reviews with an average rating of 9.1/10, plus educational content covering dosage, laboratory testing, and corporate philosophy. The company was founded in 2000 by Kris Kuiper, an MSc in Exercise Physiology, who personally curates the product range. The organization has remained privately held, unfunded, and lean (1-10 employees), with no disclosed M&A activity, no app, no public API, and no reliance on AI/ML tooling.

Name

Souplesse Supplements

Legal name

Glucosamine.com

Website

https://glucosamine.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Souplesse Supplements operates glucosamine.com, a Netherlands-based direct-to-consumer e-commerce platform selling 18 curated dietary supplements (joint, bone, heart, and general health) to European consumers across 5 languages, founded by Kris Kuiper in 2000.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Digestive & Gut Health (Probiotics/Prebiotics/Enzymes) (HLAMALAC)

Keywords

• Dietary supplements
• Joint health supplements
• Glucosamine products
• Omega-3 supplements
• Vitamin and mineral supplements

Headquarters

HQ city

Elst

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Supplement Sales: E-commerce sales of dietary supplements directly to consumers through glucosamine.com website. Products include joint health supplements (glucosamine, chondroitin, ASU Forte, Arthro-5, collagen), omega-3 products, vitamins, and minerals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Souplesse Supplements operates glucosamine.com, a direct-to-consumer e-commerce store selling a curated portfolio of 18 dietary supplements covering cartilage, bone, heart, immune, energy, and brain health. The founder personally selects each product based on scientific evidence of effective dosage, and every formulation is verified annually by independent laboratory NutriControl. Products are priced among the lowest in Europe and sold directly to consumers through a multi-language European website.

Product overview

Souplple Supplements operates glucosamine.com as a curated e-commerce platform offering high-quality dietary supplements. The company, founded by Kris Kuiper (Msc, Exercise Physiologist), implements a rigorous selection process offering only a handful of carefully vetted supplements. The product portfolio consists of 18 distinct supplements organized around health categories: joint/cartilage products (Arthro-5, Glucosamine, Glucosamine powder, Chondroitin, ASU Forte, Collagen, Curcumin), bone health (Osteo-8, Vitamins D3 & K2), cardiovascular/brain health (Omega-3, Omega-3 Algae, Coenzyme Q10), and general wellness (Natural Multi, Natural Vitamin C, Natural Vitamin B, Magnesium & Taurine, LongLife Box, Vega Booster). The company emphasizes pharmaceutical-grade quality, optimal dosing based on scientific research, and independent laboratory testing through NutriControl. Products are sourced from high-quality brand ingredients (Longvida, Peptan-B, GlucosaGreen, Life's OMEGA, Kaneka) and priced competitively among the lowest in Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Arthro-5 Joint health supplement combining 7 ingredients (including glucosamine, chondroitin and ASU) for cartilage support; positioned as the most potent supplement in the range with high, proper dosage for individual consumers concerned about joint health.
• Glucosamine Pharmaceutical grade glucosamine supplement for cartilage health with proper high dosage, marketed as the most widely used supplement worldwide and sold to individual consumers at a very low price.
• Glucosamine powder 100% vegetal glucosamine powder supplied in a large economy pack sufficient for half a year of use, using the GlucosaGreen branded ingredient, for individual consumers preferring a powder format.
• Chondroitin Real chondroitin with very high purity and proper high dosage in a large economy pack for cartilage support, sold to individual consumers for joint health.
• ASU Forte 100% vegetarian counterpart to glucosamine, laboratory-tested for quality and supplied in a large economy pack for cartilage support.
• Collagen Highly absorbable and soluble collagen powder using Peptan-B branded ingredient, available in multiple flavors, for cartilage and bone support.
• Curcumin Optimized curcumin supplement using the Longvida branded ingredient, 100% vegetarian, for cartilage and brain health in individual consumers.
• Osteo-8 Advanced bone formula with 8 essential ingredients and high doses of vitamins D3 and K2, designed to preserve bone density in individual consumers.
• Omega-3 Very pure, highly concentrated fish oil supplement with Friend of the Sea sustainability certification and minimal fishy taste, for heart and brain health.
• Omega-3 Algae 100% vegetarian / vegan omega-3 supplement containing both DHA and EPA, using the Life's OMEGA branded ingredient for sustainable, clean oil for heart and brain health.
• Natural Multi 100% natural, non-synthetic multivitamin without excessive dosages, free of iron and chromium, for energy and immune system support in health-conscious consumers.
• Natural Vitamin C 100% natural, non-synthetic vitamin C derived from organically grown acerola cherries, for energy, immune system and cartilage support.
• Natural Vitamin B 100% natural, non-synthetic vitamin B complex from organically grown fruits and plants, supporting energy and the immune system.
• Vitamins D3 & K2 High-dose vitamin D3 supplement enhanced with vitamin K2, in a non-synthetic formulation, for bone and immune system support.
• Magnesium & Taurine Magnesium and taurine supplement blend that reduces tiredness and supports muscles, heart and energy, sold at a low price to individual consumers.
• Coenzyme Q10 Non-synthetic Coenzyme Q10 from fermentation, sourced from top producer Kaneka, for heart health, sold at a low price to individual consumers.
• LongLife Box All-in-one supplement box containing more than 25 ingredients designed for longer healthy living, covering heart, brain, energy and immune system in a single package.
• Vega Booster 100% vegetarian / vegan 'meat-nutrient' supplement with 5 ingredients designed to match nutrient levels of an omnivore diet, for energy and immune system support.

Quantifiable outcome

• Average customer rating of 9.1 based on 5915 reviews
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• NutriControlcoreTechnology or IntegrationIndependent laboratory partnership for annual product testing and purity verification. All supplements sent to NutriControl yearly for testing, with impeccable results for more than 12 consecutive years.
• KanekacoreTechnology or IntegrationCoenzyme Q10 sourced from top producer Kaneka, a branded ingredient supplier known for quality fermented Q10.
• LongvidacoreTechnology or IntegrationCurcumin product uses Longvida branded ingredient, known for optimized curcumin formulation.
• Life's OMEGAcoreTechnology or IntegrationOmega-3 Algae product contains Life's OMEGA branded ingredient for sustainable omega-3 supplementation.
• Peptan-BcoreTechnology or IntegrationCollagen product features Peptan-B branded collagen for high absorbability.
• GlucosaGreencoreTechnology or IntegrationGlucosamine powder product uses GlucosaGreen branded vegetal glucosamine ingredient.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• NOW Foods: Large US-headquartered supplement manufacturer/retailer with broad portfolio including glucosamine, chondroitin, omega-3, and CoQ10. Comparable assortment and price-disciplined positioning; vastly larger scale with global distribution and Amazon presence.
• iHerb: Global DTC supplement e-commerce leader with deep catalog across vitamins, joint health, omega-3, and branded ingredients. Direct overlap with Glucosamine.com on assortment, pricing-led positioning, and Europe shipping, but operating at vastly greater scale.
• Holland & Barrett: Largest UK/EU health-food and supplement retailer with extensive own-label and branded supplement ranges, including dedicated joint-health lines. Comparable to Glucosamine.com in product mix (vitamins, joint, omega-3) but vastly larger, multi-channel, and pan-European with physical stores.
• Solgar: Premium global supplement brand with deep joint/cartilage range (glucosamine, chondroitin, MSM) and an ingredient-quality positioning analogous to Glucosamine.com's branded-ingredient stance. Direct overlap on premium curation but with full global retail distribution.

Emerging players

• Life Extension: Premium, science-led supplement brand with strong direct-to-consumer e-commerce and a focus on healthy-aging and longevity categories. Comparable on the brain/heart/bone and curcumin/coQ10 lines, with a similar premium-ingredient, optimal-dosage narrative.
• Doctor's Best: US-based supplement brand built around branded ingredients (including Longvida curcumin), sold via DTC and retail. Directly comparable to Glucosamine.com on the Longvida curcumin and branded-ingredient formulation strategy.

Direct peers

• Pharma Nord: Scandinavian/Danish supplement manufacturer with science-based, premium positioning and direct-to-consumer sales across Europe. Highly comparable on evidence-led formulation, branded ingredients, and European DTC focus, with overlapping categories (CoQ10, omega-3, joint health).
• Lucovitaal: Dutch consumer health and supplement brand with strong retail and online presence. Comparable SKU breadth (joint, immune, vitamins) and price-competitive positioning in the same Dutch/European consumer market as Glucosamine.com.
• Nordic Naturals: Premium omega-3 specialist with strong European DTC presence. Directly overlaps on the Omega-3 and Omega-3 Algae SKUs at Glucosamine.com, with comparable claims around purity, concentration, and sustainability (Friend of the Sea certification parallels).
• Vitakruid: Dutch DTC supplement e-commerce brand focused on quality and purity. Direct country-overlap peer in the Netherlands with similar premium-curation positioning, multi-language ambitions, and product overlap across joint health, vitamins, and omega-3.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/souplesse-supplements-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Souplesse Supplements