These Football Times

What These Football Times does

These Football Times is an independent, privately held football media company founded in 2011 and headquartered in London, United Kingdom. It operates a multi-format publishing business built around long-form football journalism, anchored by a bi-monthly print magazine produced in collaboration with major football clubs and brands. Its core product surface comprises the bi-monthly print magazine, a website hosting an online library of over 5,000 long-form features, an Audioboom-distributed podcast, and a Shopify-based e-commerce shop selling magazines, prints, and merchandise. It also runs a portfolio of named original editorial series (including Brothers in Arms, Behind The Badge, Pioneers, The 50, and Diego Maradona: The World Cup Diaries) and maintains the White Lines email newsletter as a subscriber funnel.

The business serves a horizontal consumer segment of passionate football enthusiasts seeking deep, historical, and analytical content rather than daily match coverage, with the company describing its value proposition as long-form storytelling, exclusive interviews, and club/player histories. Its customer base is fragmented across individual subscribers, single-copy magazine buyers, podcast listeners, and DTC merchandise purchasers; the named partnerships with football clubs and brands are positioned as co-branded editorial collaborations rather than disclosed enterprise revenue contracts. There is no disclosed funding, no parent company, no subsidiaries, and no acquisitions in the record.

The company monetizes through a mix of recurring magazine subscriptions and newsletter sign-ups, advertising on its podcast and web content, and one-time purchases of physical merchandise and prints via its e-commerce storefront. Distribution is global in reach (GBR-rooted, but covering international football topics), relying on owned channels (website, shop, newsletter) plus third-party audio distribution (Audioboom). Pricing is not publicly disclosed, and no AI/ML capabilities, patents, certifications, or regulatory actions are present in the data.

Name

These Football Times

Legal name

These Football Times

Website

https://thesefootballtimes.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

These Football Times is an independent London-based football media company that publishes a bi-monthly print magazine, a 5,000+ feature online library, a podcast on Audioboom, and merchandise, serving passionate football fans seeking long-form, historical, and analytical content.

Ownership category

akta.pro rank

Product category

Sports Media Publishing

NAICS

Periodical Publishers (51312), Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Football journalism
• Print magazine publishing
• Sports editorial content
• Podcast production
• Sports merchandise retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Magazine Sales: Bi-monthly print magazine sold through subscription and single copy purchases via their online shop.
2. Online Content and Features: Online library of over 5,000 long-form football features accessible to readers, potentially monetized through subscriptions or advertising.
3. Podcast Content: Football-related podcast content distributed through audio platforms.
4. Merchandise Sales: Products sold through their online shop including magazines, prints, and other football-related merchandise.

Distribution channels4 records

Marketing channels5 records

Core offering

These Football Times publishes a bi-monthly print football magazine, hosts an online library of more than 5,000 long-form football features, produces a podcast series distributed via Audioboom, and sells football-themed infographics and prints through an online merchandise shop. The publication targets football supporters worldwide with in-depth, narrative-driven coverage of clubs, players, history, and fan culture.

Product overview

These Football Times is a multi-platform football media publisher consisting of a bi-monthly print magazine, an online library of over 5,000 long-form features, podcasts, and related merchandise. The company produces original editorial content through various named series and works with football clubs and brands. The product portfolio includes the print magazine as the flagship physical product, the online feature library as the primary digital content repository, podcast programming, and print/infrgraphics products sold through their e-commerce shop.

Differentiator

Problem solved

Functional benefit

Products and services

• These Football Times Magazine A bi-monthly print football magazine featuring long-form journalism, illustration, and in-depth features on clubs, players, history, and fan culture, distributed to individual subscribers.
• Online Feature Library An online library of more than 5,000 long-form football articles, interviews, profiles, and essays covering clubs, players, fan culture, and football history, available to readers via the publication's website.
• These Football Times Podcast An audio podcast series delivering football storytelling, interviews, and discussion to listeners, distributed through Audioboom and affiliated podcast platforms.
• Infographics and Prints Original football-themed infographics and illustrative prints sold directly to consumers through the publication's online shop.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• World's Finest Football Clubs and BrandscoreStrategic or Co-development PartnerThese Football Times works alongside some of the world's finest football clubs and brands for their magazine content and brand partnerships. The company collaborates with these entities to create co-branded magazine issues and exclusive content features.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• FourFourTwo: Long-running global football magazine (print + digital) covering football culture, history, and analysis. Closely comparable to These Football Times in category (football magazine), audience, and editorial mix.
• The Players' Tribune: Athlete-driven long-form sports storytelling platform that commissions first-person pieces from professional athletes. Comparable in long-form editorial format, sports focus, and storytelling brand partnerships.
• The Blizzard: Quarterly print and digital football publication known for deep, long-form football journalism and analysis. Direct peer in both format (print magazine plus online) and editorial positioning (long-form, story-led coverage).
• When Saturday Comes: Independent UK-based football magazine in print and digital, focused on writing-driven, fan-led football journalism. Comparable as a niche, subscription-supported football magazine publisher targeting dedicated supporters.

Emerging players

• Tifo Football: Digital football publisher producing long-form, tactical, and historical football explainers and video content. Comparable audience and analytical, storytelling-led editorial style.
• Copa90: Football-culture digital media brand producing editorial and video content around supporter culture, players, and stories. Overlaps with These Football Times on long-form football storytelling.
• Football 365: Digital football media site featuring features, opinion, and football culture. Overlaps with These Football Times on football features and storytelling, though more news-and-opinion driven.
• Mundial Magazine: Independent print and digital football culture magazine covering kits, music, history, and fan culture. Comparable as a design-led, niche football magazine with print + online distribution.

Broad incumbents

• Guardian Football: Mainstream newspaper-owned football section with deep long-form features, podcasts, and live coverage. Comparable long-form editorial output but part of a much broader, ad-funded news publication.
• The Athletic: Large, subscription-based sports (including football) digital media company with deep club-by-club coverage. Comparable business model (paid subscriber journalism) but at vastly larger scale and broader, news-driven remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesefootytimes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about These Football Times