Football365

What Football365 does

Football365 is a UK-based football media website founded in 1997 and operated as a brand under Planet Sport Ltd, headquartered in Leeds, England. The platform serves English-speaking football fans with comprehensive coverage of the Premier League, FIFA World Cup, and international football, delivering real-time news, transfer rumors, live scores, league tables, fixtures, player statistics, match previews, and editorial features including Mailbox, Mediawatch, 16 Conclusions, F365 Says, Winners & Losers, Big Weekend, and Quizzes. The product is built on a web-based content management system with dedicated team pages for the 20 Premier League clubs, an integrated live scores subdomain, user registration and authentication, and freemium access via a 'Go Ad-Free' subscription. The core technology stack includes a standard CMS, Google Analytics for site analytics, and identity/measurement integrations with LiveRamp and Zeotap that enable behavioral targeting.

Name

Football365

Legal name

Planet Sport Ltd

Website

https://football365.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Football news website
• Live football scores
• Premier league coverage
• Sports media coverage
• Football transfer news

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising: The site generates revenue through display advertising and targeted ads, with third-party advertisers including Google serving ads based on user browsing behavior and preferences.
2. Subscription (Ad-Free Option): Site offers a 'Go Ad-Free' subscription option for users who want to access content without advertisements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Football365 is a digital football media platform that publishes real-time football news, transfer rumors, match previews, live scores, league tables, fixtures, statistics, and editorial features (Mailbox, Mediawatch, 16 Conclusions, F365 Says, Winners & Losers) covering the Premier League, FIFA World Cup, and international football. It is accessed primarily through its main website (football365.com) and a dedicated live scores subdomain, with content delivered for free and supported by advertising alongside an optional paid ad-free subscription tier.

Product overview

Football365 is a single-product sports news website providing comprehensive football coverage. The core offering combines news reporting, live scores, and statistical data across Premier League, World Cup, and international football competitions. The platform includes team-specific pages (covering clubs like Arsenal, Chelsea, Manchester United, Liverpool, Tottenham, and others), editorial features, match previews with predictions and odds, and league table/fixture tracking. Content is delivered through the main website and is part of the broader Planet Sport media network.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Planet Sport (Parent Network)coreOthersFootball365 is published by Planet Sport Limited and is part of the Planet Sport network, which includes over 12 sports media properties including PlanetF1, Planet Rugby, Tennis365, Planet Football, Cricket365, TEAMtalk, Golf365, Love Rugby League, Grassroot Goals, Racing365, and Sport365.
• Google Preferred SourcesminorGTM or Marketing PartnerFootball365 is listed as a Google Preferred Source, which provides enhanced visibility and credibility in Google News and search results for football content.
• Sky SportsminorOthersListed as a corporate partner alongside Planet Sport on the site footer, indicating a commercial or content relationship.
• SABC SportminorOthersListed as a corporate partner on the site footer.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• TEAMtalk: Sister brand within the Planet Sport network covering football transfers, news, and analysis. Directly comparable as a digital football news site with the same parent company, ad-supported model, and audience overlap.
• GiveMeSport: UK-based digital sports news platform covering football and other sports with a similar ad-supported model and editorial feature style. Comparable audience of sports fans and similar distribution strategy.
• 90min: Digital football media platform delivering news, transfers, live scores, and editorial features to a global football fan audience. Directly comparable business model, content mix, and target demographic.
• Planet Football: Another Planet Sport brand focused on football stories, features, and viral content. Operates the same business model within the same network and targets the same football-fan audience, making it the closest direct competitor.
• Goal.com: Global football-focused digital media platform offering news, live scores, transfer rumors, and editorial coverage. Direct competitor serving the same football fan audience with a similar content and ad-supported model.

Broad incumbents

• BBC Sport: UK's dominant free sports news destination covering football, including Premier League, World Cup, and international competitions. Massive incumbent with larger editorial team and brand recognition, competing for the same football audience.
• Sky Sports: Major UK sports broadcaster operating a large digital sports news platform with deep Premier League coverage. Operates as a media partner of Football365's parent but competes directly for football audience attention and advertising budgets.
• The Athletic: Subscription-based sports media outlet, now part of the New York Times, providing deep football coverage. Competes for premium football fan attention, particularly with Football365's ad-free subscription tier.
• Sports Illustrated: Established sports media brand with extensive football and global sports coverage. A broader incumbent competing for football fan attention across multiple sports, similar ad-supported digital model.

Emerging players

• Planet Rugby: Another Planet Sport network brand focused on rugby rather than football. Comparable as a digital sports media property under the same parent but addresses a different sport and audience segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/f365
• Facebookfacebook.com/Football365
• Instagraminstagram.com/football365com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football365