Stichting MOC Huis aan het Water

What Stichting MOC Huis aan het Water does

Stichting MOC Huis aan het Water is a Dutch non-profit foundation (Stichting) with ANBI public-benefit status that operates a psychosocial oncology support center serving people diagnosed with cancer, their families, and bereaved loved ones. Founded in 2013 and headquartered in Katwoude on the shores of the Gouwzee, the organization runs free-of-charge programs including psychological and psychiatric support, oncology physiotherapy, peer support groups, creative and mindfulness activities, work reintegration coaching, financial advice, spiritual care, and youth-specific programming. All services are delivered at no cost to clients, funded entirely through individual donations, recurring 'Friend' memberships, tiered corporate sponsorships (€1,000–€4,000/year), third-party fundraising actions, charitable bequests, and grants from bodies such as KWF Kankerbestrijding.

The organization has expanded its operational footprint significantly in 2026: a second location opened in Amsterdam Noord in February 2026 delivering services through neighborhood community centers, and new in-hospital volunteer programs were launched at Dijklander Ziekenhuis (October 2025) and BovenIJ Ziekenhuis (April 2026) to embed psychosocial support directly within hospital care pathways. Frontline operations rely on approximately 80 trained volunteers plus a clinical staff of psychologists, psychiatrists, oncology physiotherapists, spiritual caregivers, coaches, and coordinators; IPSO provides standardized training and quality assurance for frontline hosts. The organization is governed by a five-member board chaired by psychiatrist Dr. M. Hakvoort, with day-to-day management handled by six coordinators.

From a commercial standpoint, Huis aan het Water is not a technology business and does not develop proprietary software, platforms, or algorithms — its core 'product' is the integrated delivery of human clinical and peer support in a non-clinical, hospitality-driven environment. Distribution occurs via self-referral walk-ins at two physical sites, GP/oncologist referral forms covering nine service categories, in-hospital volunteer channels at two partner hospitals, digital/remote coaching, and outreach events (Mont Ventoux climb, benefit performances, NLdoet days). Marketing is nonprofit-style: healthcare referral network, organic social media, email newsletter, earned media, and online giving platforms such as Doelshop.nl. The revenue model is donation-dependent with no client fees, creating both a mission-aligned value proposition (removing financial barriers to psychosocial oncology care) and a structural dependence on donor sentiment and institutional funding cycles.

Name

Stichting MOC Huis aan het Water

Legal name

Stichting MOC Huis aan het Water

Website

https://stichtinghuisaanhetwater.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Stichting MOC Huis aan het Water is a Dutch ANBI-status non-profit foundation operating free psychosocial oncology support centers in Katwoude and Amsterdam Noord, serving cancer patients, families, and bereaved loved ones through professional clinical care, peer groups, and trained volunteers.

Ownership category

akta.pro rank

Product category

Psychosocial Oncology Support Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

Keywords

• Psychosocial oncology support
• Cancer support services
• Oncology rehabilitation
• Peer support groups
• Palliative care counseling

Headquarters

HQ city

Katwoude

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and gifts from individuals: Individual donors contribute one-time or recurring donations. The organization offers a 'Friend of Huis aan het Water' membership with monthly, quarterly, or annual giving options. Donors can receive tax benefits through a periodic gift agreement (periodieke schenking).
2. Corporate sponsorships: Corporate sponsors support the organization at three tiers: Head Sponsor (Hoofdsponsor, €2,500–€4,000 per year), Sponsor (€1,000–€2,500 per year), and Friend (Vriend). Sponsors receive logo placement on the website and in the annual report, invitations to annual network events, and reserved seats at benefit performances.
3. Action/third-party fundraising: Community members organize fundraising actions (acties) such as the Mont Ventoux climb, benefit performances, and NLdoet volunteer days. The organization provides an 'In Actie voor Huis aan het Water' action package to support third-party fundraisers.
4. Charitable bequests: The organization accepts legacies and funeral collections, allowing supporters to include Huis aan het Water in their estate planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stichting MOC Huis aan het Water operates free psychosocial oncology support centers for people with cancer and their loved ones, delivering integrated services such as psychological counseling, oncology physiotherapy, peer support groups, creative and recreational activities, work and financial reintegration advice, palliative and spiritual care, and youth programs. Services are delivered in person at two physical locations (Katwoude and Amsterdam Noord) and through in-hospital volunteer placements at partner hospitals, all funded by donations and sponsorships.

Product overview

Huis aan het Water is a non-profit support center (inloophuis) for people with cancer and their loved ones, offering a comprehensive range of integrated care services. The organization operates primarily as a physical center in Katwoude (with views over the Gouwzee) and a second location in Amsterdam Noord (opening February 2026). Services are delivered through a combination of trained volunteers and professional healthcare providers including psychologists, psychiatrists, oncological physiotherapists, spiritual care providers, career counselors, and financial advisors. The core offering combines psychosocial support, physical rehabilitation, peer connection groups, creative activities, and practical life guidance—all centered on helping people live with a changed perspective after a cancer diagnosis. The organization functions as a bridge between formal medical care and informal community support, integrating professional services with peer-based activities in a relaxing environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-in Community Center (Inloophuis en ontmoetingscentrum) A welcoming physical center in Katwoude (and a second in Amsterdam Noord) where people with cancer and their loved ones can drop in for rest, peer connections, information, and professional help. Free of charge, open weekdays.
• Psychosocial Support (Psychosociale ondersteuning) Psychological counseling and psychiatric consultations to help cancer patients and their families process emotions, existential questions, grief, and relationship issues. Delivered by psychologists, psychiatrists, psychotherapists, and spiritual care providers.
• Oncology Physiotherapy and Exercise (Oncologische fysiotherapie en beweging) Specialized physical therapy and exercise programs for cancer patients, including oedema therapy, oncology rehabilitation, and movement coaching delivered on-site by oncology physiotherapists.
• Peer Support Groups and Themed Meetings (Lotgenotengroepen en themabijeenkomsten) Structured peer-led support groups and themed meetings for cancer patients, partners, survivors, and bereaved family members, organized around specific cancer types and life challenges.
• Creative and Recreational Activities (Creatieve en recreatieve activiteiten) Yoga, painting, mindfulness, writing courses, and relaxation programs designed for people affected by cancer to promote well-being and social connection.
• Work and Cancer Advisory (Werk en kanker advies) Professional guidance on work reintegration, career counseling, labor expert advice, and navigating employment obligations during and after cancer treatment.
• Financial Advice (Financieel advies) Financial planning and fiscal advice to help cancer patients manage finances, insurance, mortgages, and pensions during or after illness.
• Palliative Care and Spirituality (Palliatieve zorg en spiritualiteit) Supportive care for patients when cure is no longer possible, including spiritual counseling, grief support, and meaningful conversations about life, loss, and legacy.
• Cancer and Family/Children (Kanker en gezin/kinderen) Support services specifically for families and children affected by cancer, including guidance on discussing cancer with children and family-focused activities.
• Young People with Cancer (Jongeren met kanker) Specialized support and activities for young people dealing with cancer, including relaxation weekends and peer connection with other young cancer survivors.
• Information and Advice (Informatie en advies) Information services providing guidance on cancer-related topics, treatment options, and available resources for patients and their families.
• Digital Offering (Digitaal aanbod) Online and digital services allowing remote access to selected support offerings, including coaching that can be delivered digitally.
• Volunteer Services (Vrijwilligersdiensten) A volunteer program of approximately 80 trained individuals providing hospitality, peer support, activity leadership, and administrative services at the centers and partner hospitals.

Quantifiable outcome

• Approximately 70% of cancer patients experience psychosocial concerns that reduce quality of life, yet hospitals have limited capacity to address these structurally. Huis aan het Water addresses this care gap through integrated psychosocial support.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BovenIJ ZiekenhuiscoreImplementation/ SI/ Consulting Partner · 10 April 2026A new partnership launched April 2026 provides emotional and existential support to cancer patients and their loved ones at the BovenIJ Ziekenhuis Day Center (Dagcentrum). Huis aan het Water places trained volunteers within the hospital to complement medical treatment with psychosocial support, addressing the significant emotional impact of cancer beyond clinical care.
• Dijklander ZiekenhuiscoreImplementation/ SI/ Consulting Partner · 1 October 2025Huis aan het Water places trained volunteers in the Dijklander Ziekenhuis to provide psychosocial support to cancer patients and their families. The partnership addresses the approximately 70% of cancer patients who experience psychosocial concerns during treatment — a need that hospitals have limited capacity to meet structurally.
• IPSO (Informatiecentrum voor Psychosociale Oncologie)coreStrategic or Co-development PartnerIPSO is the Dutch branch organization for psychosocial oncology. All Huis aan het Water hosts (gastvrouwen/gastheren) are trained by IPSO, ensuring professional standards in client reception and peer support facilitation. IPSO provides structural training and quality assurance for the organization's frontline volunteer staff.
• Stichting Jongeren en KankercoreStrategic or Co-development PartnerA longstanding partnership with Stichting Jongeren en Kanker (SJK) enables joint organization of relaxation weekends (relaxweekends) for young cancer patients and survivors. Rebecca ter Mors, founder of Stichting Super Youth and board member of Stichting Jongeren en Kanker, actively collaborates with Huis aan het Water to facilitate youth-specific programming including the annual SJK Relaxweekend.
• Centrum voor levensvragen Amsterdam DiemencoreImplementation/ SI/ Consulting PartnerGeestelijk verzorgers Hennie Smit and Jan den Haan are connected to Huis aan het Water through Centrum voor levensvragen Amsterdam Diemen, which provides subsidized spiritual care services for people aged 50+ and in palliative care. This partnership enables free-of-charge spiritual support for eligible clients.
• Centrum voor levensvragencoreImplementation/ SI/ Consulting PartnerJos Timmerman, a geestelijk verzorger (spiritual caregiver) with 35 years of experience in cancer counseling, is connected to Huis aan het Water through Centrum voor Levensvragen. This partnership provides subsidized spiritual care for clients aged 50+ and in palliative phases, funded through government subsidies.
• Active-Physio (Bernadette Rolsma & Nathalie Kool)coreImplementation/ SI/ Consulting PartnerBernadette Rolsma (oncology and edema physiotherapist since 1980) and Nathalie Kool (oncology physiotherapist with 15+ years of experience) operate their practices within Huis aan het Water in Katwoude, providing specialized oncology physiotherapy services to clients on-site.
• Zaans Medisch CentrumminorImplementation/ SI/ Consulting PartnerUli Ziegler, a psychiatrist and trainer, works at Zaans Medisch Centrum and also receives clients one day per week at Huis aan het Water. Additionally, Maudy van Klaveren, a spiritual caregiver specializing in oncology, works at Zaans Medisch Centrum and has her own practice.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Inloophuis De Kans: Amsterdam-based inloophuis providing psychosocial support and community for people affected by cancer. Directly comparable inloophuis model delivering free services through volunteers and healthcare professionals in a non-clinical environment.
• Gilda's Club: US network of clubhouses offering free social, emotional, and educational support for people living with cancer and their families. Comparable drop-in community model combining professional psychosocial care with peer support in a non-clinical setting.
• Inloophuis 't Praethuys: Dutch cancer inloophuis (drop-in house) in the Alkmaar region offering psychosocial support, peer groups, and complementary therapies for cancer patients and their loved ones. Closely comparable operating model — free walk-in support center integrated with hospital referral pathways.
• Helen Dowling Instituut: Dutch institute providing psychosocial care for cancer patients and their families, including psychotherapy and research-based support programs. Directly comparable as a Netherlands-based psychosocial oncology organization serving a similar patient population with similar clinical offerings.
• Maggie's Centres: UK network of drop-in cancer support centers located beside NHS hospitals, offering psychological support, benefits advice, and peer connection in architect-designed welcoming spaces. Closest international analogue to Huis aan het Water's hospitality-based psychosocial oncology model.

Broad incumbents

• Macmillan Cancer Support: Major UK cancer charity providing medical, practical, financial, and emotional support to cancer patients. Comparable in addressing psychosocial needs but operates at far greater national scale with a broader portfolio including financial grants and information services.
• Cancer Support Community: US-based national organization providing psychosocial and emotional support for cancer patients through a network of affiliates. Offers overlapping capabilities but operates at much larger national scale with broader program portfolio.

Others

• KWF Kankerbestrijding: Dutch Cancer Society and one of Huis aan het Water's major funders and endorsing partners. Not a peer service provider but an adjacent ecosystem participant whose funding and endorsement is structurally important to the organization's operating model.
• IPSO (Informatiecentrum voor Psychosociale Oncologie): Dutch branch organization for psychosocial oncology that sets quality standards, trains volunteers, and accredits inloophuizen across the Netherlands. Adjacent ecosystem player — Huis aan het Water is an accredited member and all hosts are trained by IPSO.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/huis_a_h_water
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Stichting MOC Huis aan het Water