Town Square
Town Square Real Estate is a Pasadena-based, privately held residential and commercial real estate brokerage serving buyers, sellers, landlords, and tenants across Los Angeles County. Founded in 2005, it operates a traditional agent-led model with a WordPress-based listings platform and earns transaction-based commissions on sales and leases.
- Company typePrivate
- Founded2005
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Town Square does
Town Square Real Estate (legal entity: My Town Square) is a privately held residential and commercial real estate brokerage headquartered at 305 S Hudson Ave, Pasadena, California. Founded in 2005, the firm has operated continuously for 19 years serving buyers, sellers, landlords, and tenants across Los Angeles County, with a visible team of six (a Broker of Record, four licensed agents, and a Marketing Director) within a stated 11-50 employee band. Its primary markets include Pasadena, Highland Park, Silver Lake, the San Gabriel Valley, and the San Fernando Valley.
The firm's product surface is centered on a WordPress-based website that combines a searchable property listings platform, neighborhood area guides, an educational blog, and an email newsletter. Listings span residential and commercial properties for sale, lease, and rent across multiple LA-area cities. Distribution is direct-to-consumer: clients engage licensed agents for personalized representation through traditional brokerage relationships, supported by content marketing and social media channels (Facebook, Instagram, LinkedIn) for top-of-funnel lead generation.
Town Square earns revenue primarily through transaction-based commissions. Residential sales commissions are typically 5-6% of sale price (split between listing and buyer's agents), while rental commissions are typically one month's rent or a percentage of annual lease value. Pricing is not publicly disclosed and is negotiated transaction by transaction. In 2024, Broker of Record Gustavo (Gus) Rojas transitioned to become the firm's sole owner. The business has no disclosed funding, no institutional investors, no subsidiaries, and no patents or proprietary technology beyond its public-facing website.
Town Square firmographics
Firmographics- Name
- Town Square
- Legal name
- My Town Square
- Website
- https://mytownsquare.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Town Square Real Estate is a Pasadena-based, privately held residential and commercial real estate brokerage serving buyers, sellers, landlords, and tenants across Los Angeles County. Founded in 2005, it operates a traditional agent-led model with a WordPress-based listings platform and earns transaction-based commissions on sales and leases.
- Ownership category
- akta.pro rank
Town Square industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Town Square is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Town Square business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Sales Commissions: Traditional real estate brokerage收取房屋销售佣金，通常为成交价的百分比。 Agents represent buyers and sellers in residential and commercial property transactions in Southern California, earning commission upon successful closings.
- Rental/Lease Commissions: Property management and rental services收取租金佣金。 The company manages both residential and commercial leasing transactions, earning fees on completed lease agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction services with negotiated commission rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Town Square product offering
Product offeringCore offering
Town Square Real Estate is a full-service residential and commercial real estate brokerage serving Southern California, primarily Los Angeles County. Licensed agents represent clients in buying, selling, and leasing properties, with a focus on neighborhoods such as Highland Park, Silver Lake, Pasadena, San Gabriel Valley, and San Fernando Valley. The firm operates from a Pasadena headquarters and supports transactions through a WordPress-based website featuring searchable property listings, area guides, and educational blog content.
Product overview
Town Square Real Estate operates as a traditional residential real estate brokerage platform. The core offering consists of real estate brokerage services supported by an interactive property listings platform where users can browse homes for sale, lease, and rent across Southern California. The product portfolio includes the main brokerage service, a searchable property database, neighborhood area guides covering Los Angeles-area communities, and an educational blog with market insights. The company has been in operation for 19 years serving clients across California.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage Services Full-service residential and commercial real estate brokerage offering buying, selling, and leasing representation through licensed agents across Southern California, with primary focus on Los Angeles County neighborhoods including Highland Park, Silver Lake, Pasadena, San Gabriel Valley, and San Fernando Valley.
- Property Listings and Search Platform Interactive online property listings platform allowing users to search and browse properties for sale, for lease, and for rent across Los Angeles County, with filters for property type, price, bedrooms, and location.
Companies that use Town Square
Customer profileSegments3 records
Ideal customer profiles3 records
Town Square technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Town Square partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Town Square competitors and assessment
Company assessmentEmerging players
- Redfin: Tech-enabled residential brokerage actively serving Los Angeles. Competes with Town Square on consumer-facing digital experience and could pressure traditional boutique brokerages over time.
- eXp Realty: Cloud-based brokerage with growing LA agent count, leveraging a tech-enabled agent platform. Comparable residential brokerage offering but differentiates through lower overhead and virtual operations.
Broad incumbents
- Keller Williams Realty: Large agent-centric franchise brokerage with substantial LA County market share. Competes in residential sales and leasing with a similar independent-agent model but vastly greater scale.
- RE/MAX: Globally recognized franchise brokerage with strong residential representation in Southern California. Directly comparable transaction-based commission model serving the same LA buyer and seller base.
- Sotheby's International Realty: Luxury-leaning global brokerage with significant LA representation. Comparable in its residential brokerage model and LA neighborhood focus, particularly for higher-ticket Pasadena and Silver Lake inventory.
- Coldwell Banker: National incumbent brokerage with deep penetration across Los Angeles County. Competes for the same residential listing and buyer pool as Town Square but offers a much larger agent network and brand.
Regional players
- Douglas Elliman: Residential brokerage with a meaningful California footprint following its westward expansion. Comparable residential brokerage focus on premium and mid-market LA inventory.
- Hilton & Hyland: Los Angeles-based luxury brokerage focused on high-end properties in Beverly Hills, Bel Air, and Hollywood Hills. Comparable boutique-style service model targeting similar affluent LA submarkets.
Direct peers
- The Agency: Luxury and residential-focused brokerage headquartered in Los Angeles, operating across Beverly Hills, Hollywood Hills, and surrounding LA neighborhoods. Directly comparable boutique-style competitor targeting similar high-value LA submarkets.
- Compass: Tech-forward residential brokerage with a major Los Angeles presence, serving buyers and sellers across the same LA neighborhoods as Town Square. Competes for the same agent talent and listing inventory in mid-to-high-end price brackets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Town Square social profiles
Digital presenceTown Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Town Square leadership team
Management profileNumber of profiles
Profiles2 records
Town Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Town Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Town Square
What does Town Square do?
Town Square Real Estate is a full-service residential and commercial real estate brokerage serving Southern California, primarily Los Angeles County. Licensed agents represent clients in buying, selling, and leasing properties, with a focus on neighborhoods such as Highland Park, Silver Lake, Pasadena, San Gabriel Valley, and San Fernando Valley. The firm operates from a Pasadena headquarters and supports transactions through a WordPress-based website featuring searchable property listings, area guides, and educational blog content.
Is Town Square a public or private company?
Town Square is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Town Square founded?
Town Square was founded in 2005. It employs 11 to 50 people.
Where is Town Square based?
Town Square is headquartered in Pasadena, United States, in the North America region.
How does Town Square make money?
Two revenue lines are on record. Real Estate Sales Commissions are the primary driver. The others are rental/Lease Commissions.
Who are Town Square's main competitors?
Emerging players on record are Redfin and eXp Realty. Broad incumbents are Keller Williams Realty, RE/MAX, Sotheby's International Realty and Coldwell Banker. Regional players are Douglas Elliman and Hilton & Hyland. Direct peers are The Agency and Compass.
Does Town Square have an API?
No public API is recorded for Town Square.
What industry is Town Square in?
Town Square's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.