Carasso Real Estate
Carasso Real Estate is an Israeli publicly-traded real estate developer founded in 1927, operating residential projects, commercial shopping centers, office properties, and urban renewal initiatives across major Israeli cities including Tel Aviv, Jerusalem, and Holon.
- Company typePublic
- Founded1927
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Carasso Real Estate does
Carasso Real Estate (legal name: Moise Carasso Sons Ltd., קרסו נדל"ן בע"מ) is an Israeli publicly-traded real estate developer founded in 1927, headquartered at Rivlin 24, Tel Aviv-Yafo. The company traces its origin to the Carasso family, who arrived from Piraeus, Greece in 1933 and have developed real estate continuously in Israel for over 90 years. Carasso operates through three wholly-owned subsidiaries — Carasso Urban Renewal Ltd., Carasso Commercial Centers Ltd., and Carasso Real Estate in the City Ltd. — across four business segments: residential development, commercial shopping center ownership and operation, office and hi-tech property leasing, and urban renewal services under the TAMA 38/2 and evacuation-construction (pinui-binui) frameworks.
The company's core offering is large-scale residential development with 13+ active and delivered sub-branded projects across Israel, including JOMO (335 units, Tel Aviv), Umami (742 units, Kiryat Ono), Carasso Botanic (454 units, Jerusalem), Carasso NIA (437 units, Jerusalem), and the Sderot HaYovel urban renewal complex in Jerusalem. The product line extends to mixed-use masterplans (Rivlin District, ~157,000 sqm in Tel Aviv), commercial shopping centers in Petah Tikva, Yavne, and Tel Aviv totaling over 30,000 sqm of retail, and an office portfolio anchored by the government-occupied Habira Towers in Jerusalem and the VICA Business Park in Petah Tikva. The urban renewal division operates 23 TAMA 38/2 reinforcement projects and 20 evacuation-rebuilding complexes with 12+ years of regulatory expertise. The portfolio is differentiated by 99% green building compliance across assets, incorporating water-saving systems, solar installations, EV charging, and bicycle infrastructure.
Carasso's business model combines one-time residential unit sales (quote-based pricing per project) with recurring rental income from commercial centers and office properties, and urban renewal services that include end-to-end tenant coordination, temporary housing, and legal support. Go-to-market is sales-led through project-specific sales offices, physical showrooms and model apartments, regional sales manager oversight, and a digital presence across LinkedIn, Instagram, and Facebook. The company sells primarily to individual residential buyers, retail tenants, and office/hi-tech tenants, with the Israeli government as a key institutional anchor. Strategic partnerships include joint ventures with Ofer Investments (Habira Towers), Vitania and SGS (VICA Park), Shtrit Holdings and VENN (Flora), and Tsfat Hamarman (Bezalel). The company is publicly listed on the Tel Aviv Stock Exchange with family-controlled ownership and a senior management team led by CEO Dan Frens.
Carasso Real Estate firmographics
Firmographics- Name
- Carasso Real Estate
- Legal name
- Carasso Real Estate Ltd. (קרסו נדל"ן בע"מ)
- Website
- https://carasso-nadlan.co.il
- Company type
- Public
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carasso Real Estate is an Israeli publicly-traded real estate developer founded in 1927, operating residential projects, commercial shopping centers, office properties, and urban renewal initiatives across major Israeli cities including Tel Aviv, Jerusalem, and Holon.
- Ownership category
- akta.pro rank
Carasso Real Estate industry classification
Industry- Product category
- Real Estate Development and Asset Management
- NAICS
- Land Subdivision (23721), Lessors of Real Estate (5311), Real Estate Property Managers (53131)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industries
- Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL), Residential Real Estate Asset Management (BPAJAMAA), Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)
Keywords
Where Carasso Real Estate is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Carasso Real Estate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Residential Property Sales: Primary revenue stream from developing and selling residential units across Israel. Projects include luxury apartments, boutique buildings, urban renewal projects, and large-scale complexes.
- Commercial Center Management: Ownership and operation of shopping centers across Israel including Hadar Ganim, Yavne, Yavne HaYeruka, Bezalel Square, HaMeyasdim Square, Nofei HaSela, and Ein HaYam.
- Office and Hi-Tech Space Leasing: Rental income from office buildings including Carasso Tower, Habira Towers, VICA Park business park, and Rivlin district developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Residential properties - pricing varies by project, size, and location |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Carasso Real Estate product offering
Product offeringCore offering
Carasso Real Estate develops, owns, and manages real estate assets across Israel, spanning residential housing, commercial properties, and urban renewal (evacuation-reconstruction) projects. The company delivers turnkey development services — from land acquisition through permitting, construction oversight, and final sale or lease — and applies a near-universal green building standard to its pipeline.
Product overview
Carasso Real Estate operates a diversified real estate development portfolio organized across four main segments: (1) Residential Projects under sub-brands including Umami, Carasso Sunn, Andromeda Reborn, Young Yuvel, Me-CRO, Flora, JOMO, Carasso Botanic, Carasso Weizmann, Carasso Shenkar, Carasso NIA, Carasso Simcha Holtzberg, and Sderot HaYovel; (2) Completed Success Story projects including Bezalel, Gruzinberg, HaKnesset 32, Yavnieli, and Psagot Yerushalayim; (3) Commercial Properties including shopping centers (Hadar Gan, Yavne, Yavne HaYrueka, Bezalel Square, Kikar HaMeyasdim) and office/hi-tech properties (Carasso Tower, Habira Towers, VICA Business Park, Rival District, Carasso Renault House); and (4) Urban Renewal services (TAMA 38/2 and evacuation-construction). The company is a public Israeli real estate developer established in 1927, active in residential, commercial, office, and urban renewal development across Israel.
Differentiator
Problem solved
Functional benefit
Brands
- JOMO: Residential complex in Tel Aviv featuring a tower and boutique buildings with resident club, green spaces and retail, offering 'Joy of Maximum Options' lifestyle concept
- Carasso Sunn
- Umami
- Andromeda Reborn
- Young Yoval
- Me-CRO
- Flora
- Carasso Botanic
- Carasso Weizmann Holon
- Carasso Shenkar
- Carasso NIA
- Carasso Simcha Holtzberg
- Sderot HaYovel
Products and services
- Residential Real Estate Development Development and sale of new-build residential housing units in Israeli urban centers, primarily for individual Israeli homebuyers. Carasso applies a near-universal green building standard across its new residential pipeline.
- Commercial Real Estate Ownership, leasing, and management of office, retail, and mixed-use commercial properties in Israel. Tenants include corporate and retail occupiers seeking ESG-aligned, energy-efficient space.
- Urban Renewal Projects (Tama 38/2 and Pinui-Binui) Evacuation-and-reconstruction redevelopment of older Israeli residential buildings in partnership with existing tenants, landowners, and municipalities. Existing apartment owners receive upgraded replacement units; surplus units are sold to new buyers.
- Property and Asset Management Ongoing management of Carasso's residential and commercial real estate portfolio, including tenant relations, leasing, and operational upkeep across its owned properties.
Companies that use Carasso Real Estate
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Carasso Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carasso Real Estate partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Tsfat Hamarman (צמח המרמן)coreJoint development partnership for the Bezalel residential project in Tel Aviv. Tsfat Hamarman and Carasso partnered to develop the Bezalel complex offering quality residential living in central Tel Aviv.
- Vitania (ויתניה בע"מ)corePartnership with VitaNia for development of VICA Park business park in Kiryat Arye, Petah Tikva. SGS construction company serves as the executing partner on the 24.5-dunam project.
- Ofer Investments (עופר השקעות)coreJoint venture with Ofer Investments for the Habira Towers government office complex in Jerusalem. Two towers fully occupied by government offices.
- Kadmat HaYovel (קדמת היובל)minorPartnership with Kadmat HaYovel for Young Yovel project development in Jerusalem, offering housing near the large-scale Sderot HaYovel urban renewal project.
- Shtrit Holdings (שטרית החזקות)coreJoint venture with Shtrit Holdings and VENN for Flora project in Kiryat Shalom, Tel Aviv. First phase of the Park HaHoreshim neighborhood development.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Carasso Real Estate competitors and assessment
Company assessmentDirect peers
- Africa Israel Residences (AFI): Israeli residential real estate developer with urban renewal focus, building apartments and mixed-use projects across Israel. Directly comparable to Carasso's residential and TAMA 38/2 urban renewal business.
- Negev Construction (Nechoshet): Israeli real estate developer involved in residential projects, urban renewal, and large-scale construction. Comparable to Carasso's residential and urban renewal business model with similar asset categories.
- YHB Group (Israel Canada): Israeli real estate developer focused on residential projects, urban renewal, and commercial properties in Tel Aviv and other major cities. Closely comparable to Carasso's residential and urban renewal focus in the same Israeli urban markets.
- Property & Building Corporation (PBC): Israeli real estate developer with diversified operations in residential development, commercial property, and urban renewal. Closely comparable to Carasso's mixed residential/urban renewal/commercial model with similar Israeli market focus.
- Gindi Holdings: Israeli real estate group focused on urban renewal and residential development projects, particularly in Tel Aviv. Comparable to Carasso's urban renewal leadership and residential pipeline in Tel Aviv.
- Minrav Group: Israeli construction and real estate development company with residential and commercial operations. Comparable to Carasso's land development and residential building activity across Israeli cities.
Emerging players
- Bayside Land Corporation: Israeli real estate company with residential development and urban renewal activities. Similar market positioning to Carasso with comparable urban renewal and residential development focus in Israel.
Broad incumbents
- Melisron: Major Israeli real estate company focused on shopping centers and commercial properties. Comparable to Carasso's commercial centers portfolio (Yavne, Hadar Ganim, Bezalel Square, Kikar HaMeyasdim) with similar Israeli geography and tenant mix.
- Azrieli Group: One of Israel's largest real estate companies, operating in income-producing commercial properties (offices, retail), residential development, and shopping centers. Directly comparable to Carasso's diversified portfolio across residential, office, and retail segments, though at significantly larger scale.
- Amot Investments: Israeli REIT specializing in office and commercial properties, including business parks. Comparable to Carasso's office and shopping center portfolio (Carasso Tower, Habira Towers, VICA Park, Yavne Center), though focused predominantly on the income-producing segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carasso Real Estate social profiles
Digital presenceCarasso Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carasso Real Estate leadership team
Management profileNumber of profiles
Profiles1 record
Carasso Real Estate subsidiaries and ownership
Company hierarchySubsidiaries3 records
Carasso Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carasso Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carasso Real Estate
What does Carasso Real Estate do?
Carasso Real Estate develops, owns, and manages real estate assets across Israel, spanning residential housing, commercial properties, and urban renewal (evacuation-reconstruction) projects. The company delivers turnkey development services — from land acquisition through permitting, construction oversight, and final sale or lease — and applies a near-universal green building standard to its pipeline.
Is Carasso Real Estate a public or private company?
Carasso Real Estate is a public company. It is classified as family owned and is currently operating.
When was Carasso Real Estate founded?
Carasso Real Estate was founded in 1927. It employs 11 to 50 people.
Where is Carasso Real Estate based?
Carasso Real Estate is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Carasso Real Estate make money?
Three revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Center Management and office and Hi-Tech Space Leasing.
Who are Carasso Real Estate's main competitors?
Direct peers on record are Africa Israel Residences (AFI), Negev Construction (Nechoshet), YHB Group (Israel Canada), Property & Building Corporation (PBC), Gindi Holdings and Minrav Group. Bayside Land Corporation is listed as an emerging player. Broad incumbents are Melisron, Azrieli Group and Amot Investments.
Does Carasso Real Estate have an API?
No public API is recorded for Carasso Real Estate.
What industry is Carasso Real Estate in?
Carasso Real Estate's product category is Real Estate Development and Asset Management. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJAMAL, Real Estate Development Asset Management (Project/Construction-to-Stabilization). Its NAICS code is 23721 and its SIC code is 6552.