Renfro Industries

What Renfro Industries does

Renfro Industries, Inc. is a privately held, custom industrial manufacturer headquartered in Terrell, Texas, operating a single 200,000+ square foot manufacturing and warehouse facility in the United States. The company specializes in two product families: NSF-approved food service and material-handling equipment (bread racks, carts, pan racks, dollies, dunnage racks, and shelving) and custom point-of-purchase (POP) displays for retail and bakery environments, including stock displays, baskets, and signage. The company was one of the first wire product manufacturers to invest in powder coating technology and operates two powder coating lines with quick-change hoppers capable of color changes within an hour, supported by in-house graphics, screen printing, and signage capabilities.

The core technology stack centers on wire fabrication and metal manufacturing, with proprietary capabilities in straight and cut wire processing, powder coating finishing, and integrated graphic design and production. The company employs a sales-led B2B go-to-market model, capturing project specifications through a 'Request Pricing' form on its website and targeting large corporate customers, with stated relationships with 'some of the largest corporations in the world.' Revenue is generated through one-time sales of custom-manufactured products and professional services for in-house graphics and powder coating work; no subscription, recurring, or publicly disclosed pricing exists.

The company employs 11–50 staff, including three full-time designers with 80+ years of combined experience and two fixture builders with 16 years of combined experience, supporting a vertically integrated value proposition that spans design, sample building, manufacturing, powder coating, graphics, warehousing, and shipping. Customer segments are organized vertically into Food Service (restaurants, bakeries, hospitals, schools), Retail and Consumer Goods (POP displays and merchandising), and Large Corporate Accounts requiring custom engineering programs.

Name

Renfro Industries

Legal name

Renfro Industries, Inc.

Website

https://renfroindustries.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Renfro Industries is a privately held U.S. manufacturer of NSF-approved food service equipment and custom point-of-purchase displays, serving large corporate, food service, and retail customers from a 200,000+ square foot facility in Terrell, Texas using integrated wire fabrication and powder coating capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Terrell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Food Service Equipment Manufacturing: Custom manufacturing of food service equipment including bread racks, carts, pan racks, dollies, dunnage racks, and shelving. Products are manufactured to customer specifications with powder coating and graphics finishing.
2. POP Display Manufacturing: Production of stock and custom point-of-purchase displays for retail and bakery applications. Includes bakery displays, baskets, carts, and stock displays.
3. Graphics and Signage Services: In-house graphic design, layout and production services including screen printing, digital printing, embroidery, vinyl cutting, and promotional items.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Renfro Industries is a full-line wire fabrication and metal manufacturing company that produces food service and material handling equipment (bread racks, carts, pan racks, dollies, dunnage racks, shelving) along with stock and custom point-of-purchase (POP) displays for retail and bakery applications. The company also provides in-house design, sample building, industrial powder coating finishing, and on-site graphics/signage services, with all food-handling products carrying NSF approval and orders fulfilled through custom specifications, 90 days of free post-order warehousing, and staged shipping.

Product overview

Renfro Industries is a full-line manufacturing facility specializing in food service equipment and custom display solutions. The company operates a 200,000+ square foot manufacturing facility and offers a complete portfolio of physical products including Bread Racks, Food Service & Transport equipment (carts, pan racks, dollies, dunnage racks, shelving), POP Displays (stock and custom), and Graphics services. The product portfolio is complemented by manufacturing services including design, sample building, wire straightening and cutting, powder coating, graphics production, warehousing, and shipping. All food handling products carry NSF approval.

Differentiator

Problem solved

Functional benefit

Products and services

• Bread Racks

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Trion Industries: Producer of POP displays, store fixtures, and custom metal fabrication for retail and foodservice. Directly comparable to Renfro's POP display and custom metal manufacturing business.
• U.S. Display Group: Custom POP display manufacturer serving retail and consumer goods brands. Comparable custom design-to-manufacturing offering with a similar B2B sales motion to Renfro's POP display line.
• InterMetro Industries: Manufactures shelving, storage, and material handling products for foodservice and healthcare. Overlaps directly with Renfro's NSF food service equipment and shelving lines.
• Crown Metal: Custom wire fabrication and metal manufacturing company producing display racks, food service equipment, and material handling products. Closely comparable wire-based custom manufacturing operation.
• Nashville Wire Products: Manufacturer of wire products for material handling, food service, and retail display applications. Closely mirrors Renfro's wire fabrication capabilities and overlapping customer base in bakery and food service.
• Anchor Industries: Custom wire products manufacturer producing bakery racks, food service equipment, and material handling products similar to Renfro's core food service line. Directly comparable in product mix, materials (wire), and end markets.

Broad incumbents

• Hussmann: Major manufacturer of refrigerated display cases and merchandising solutions for retail food. Adjacent to Renfro's POP display work for food retail customers, but at significantly larger scale and broader scope.
• Winco: Large-scale foodservice equipment and smallwares manufacturer. Competes with Renfro in the foodservice equipment category from a much broader catalog and distribution footprint.
• Carter-Hoffmann: Established manufacturer of foodservice equipment including holding, transport, and display cabinets. Overlaps with Renfro's food service transport and material handling products as a wider-portfolio incumbent.
• Advance Tabco: Broad-line foodservice equipment manufacturer offering stainless steel fabricated products, shelving, and material handling. A larger, established competitor in the same foodservice equipment category as Renfro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/renfro-industries-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renfro Industries