Navajo Agricultural Products Industry

What Navajo Agricultural Products Industry does

Navajo Agricultural Products Industry (NAPI) is a New Mexico-based agricultural enterprise wholly owned by the Navajo Nation tribal government, founded in 1970 and headquartered approximately six miles south of Farmington, NM. The company grows and sells agricultural products — primarily hay, produce, and NAVAJO PRIDE branded goods — and serves local residents and visitors to the Four Corners region. Its stated mission is to continue the legacy of Navajo farming, practice environmental stewardship, and create economic value for the Navajo Nation.

NAPI operates a physical retail storefront, the Region 2 Store, which is open Monday through Friday with seasonal harvest events such as the annual Customer Harvest Sale. It also runs an owned e-commerce storefront (Shop Navajo Pride) for direct online purchases of branded merchandise. Beyond retail, NAPI supports community programs including a Grazing Program, a Hunting Program, and a donation program, and it hosts third-party operators (such as a seasonal Pumpkin Patch Fundraiser) on its property. The company employs between 251 and 500 people.

NAPI's business model is a hybrid of B2C agricultural production and government-owned enterprise. Revenue is generated through retail sales of produce, hay, and branded merchandise, and the company's profitability is reflected in dividend distributions to its sole owner, the Navajo Nation. In FY24, NAPI distributed $2 million in approved dividends across three tranches and added an additional $1 million immediate dividend in November 2024, demonstrating recurring earnings capacity. Pricing is not publicly tiered; transactions are conducted at the storefront or online shop. Marketing is primarily direct, supported by a company website, seasonal events, and on-site community engagement.

Name

Navajo Agricultural Products Industry

Legal name

Navajo Agricultural Products Industry

Website

https://navajopride.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Navajo Agricultural Products Industry is a Navajo Nation-owned farming enterprise founded in 1970 that grows and sells hay, produce, and NAVAJO PRIDE branded goods through its Region 2 Store near Farmington, NM, serving local Four Corners residents and visitors.

Ownership category

akta.pro rank

Product category

Agricultural Products

NAICS

Vegetable and Melon Farming (1112), All Other Grain Farming (111199)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAOABAA

Grain Bin & Silo Systems (On-Farm)

Agriculture & Food Production/Post-Harvest Handling & Storage (Grain Elevators, Silos, Cold Storage)/On-Farm Grain Storage (Bins, Silos, Aeration)

SECONDARYAFAOAGAF

Potato & Root Crop Washing/Grading/Bagging Sheds

Agriculture & Food Production/Post-Harvest Handling & Storage (Grain Elevators, Silos, Cold Storage)/Packhouses & Produce Sorting/Grading Facilities

Keywords

• Crop production
• Hay sales
• Agricultural products
• Tribal farming
• Produce retail

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Distribution channels2 records

Marketing channels1 record

Core offering

Navajo Agricultural Products Industry (NAPI) is an agricultural enterprise that grows, harvests, and sells farm products including hay and seasonal produce under the NAVAJO PRIDE brand. It operates the Region 2 Store, a physical retail storefront near Farmington, NM, and an online shop selling branded agricultural goods and merchandise, while also supporting community grazing, hunting, and donation programs on its lands.

Product overview

Navajo Agricultural Products Industry (NAPI) is an agricultural enterprise operating under the NAVAJO PRIDE brand. The company grows and sells agricultural products including produce and hay, with a primary retail presence through the Region 2 Store located near Farmington, NM. NAPI offers its products directly to consumers through in-store sales and operates seasonal programs such as harvest sales. The enterprise also supports community programs including grazing, hunting, and donations.

Differentiator

Problem solved

Functional benefit

Products and services

• NAVAJO PRIDE Branded Agricultural Products The NAVAJO PRIDE brand encompasses farm-grown produce, hay, and Navajo Pride branded merchandise sold directly to local residents and visitors through the Region 2 Store and online shop.
• Region 2 Store Physical retail storefront operated by NAPI that sells hay (with last daily hay purchase at 4:30 p.m.) and NAVAJO PRIDE branded produce and merchandise to walk-in customers in northwestern New Mexico.
• Grazing Program Community grazing program operated by NAPI that allows local Navajo Nation residents and stakeholders to graze livestock on designated NAPI agricultural lands.
• Hunting Program Community hunting program managed by NAPI that permits local hunters to access designated NAPI lands for hunting activities.
• Donations Program Donation program operated by NAPI that provides agricultural produce and farm products to community organizations and causes across the Navajo Nation region.

Quantifiable outcome

• $2 million in dividends paid to Navajo Nation for FY24 plus additional $1 million immediate dividend payment in November 2024

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Navajo Forest Products Industries: Another wholly-owned Navajo Nation enterprise that produces forest products from tribal lands. Like NAPI, it operates as a tribal enterprise focused on natural resource extraction and processing, sharing the same parent governance structure and dividend distribution model.
• Anderson Hay & Grain: Major hay exporter and producer based in the western United States. Comparable to NAPI's hay business with similar product lines, though at greater scale with broader distribution into international markets.
• Standlee Hay Company: Idaho-based premium hay producer and distributor. Directly comparable to NAPI's hay operation, producing forage products sold to livestock owners and retailers across multiple channels including direct-to-consumer packaging.

Broad incumbents

• Taylor Farms: One of the largest fresh produce companies in North America. Comparable to NAPI's produce operations but at vastly greater scale with national distribution capabilities and broad product lines including fresh-cut and packaged salads.
• Driscoll's: Leading berry producer and distributor with globally recognized brand. Comparable to NAPI as a vertically-integrated produce company with branded retail products, though Driscoll's operates at significantly greater scale across multiple countries.

Emerging players

• Tanka Bar: Native American-owned bison snack brand. Comparable to NAPI as a Native American-branded food company, though focused on processed bison snacks rather than fresh agricultural products. Shares mission of building indigenous food brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/navajo-pride-napi-1388926311341931
• LinkedInlinkedin.com/company/navajopridenapi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navajo Agricultural Products Industry