Porminho Alimentacao

What Porminho Alimentacao does

Porminho Alimentacao is a Portuguese meat-producing company founded in 1984 and headquartered in Vila Nova De Famalicão, Portugal. The firm specializes in barbecue, culinary, cutting, and presentation solutions, positioning itself as a value-added meat supplier rather than a commodity processor. Co-founded by Olinda Freitas and Alcino Freitas, the company operates as a privately held for-profit business with between 101 and 250 employees.

The company operates primarily in the Portuguese food production sector, with its service portfolio spanning four distinct dimensions of meat preparation: barbecue-ready offerings, culinary preparations, precision cutting, and presentation solutions for retail and likely foodservice customers. Its corporate website is hosted at porminho.pt. The combination of four decades of continuous operation and a multi-disciplinary service portfolio suggests a regionally entrenched supplier serving Portuguese retail, hospitality, and HoReCa (hotel/restaurant/catering) channels.

The available input contains no public disclosures regarding revenue, pricing, customer composition, technology stack, capital structure, or recent strategic actions. As a result, the strategic, financial, and competitive positioning of Porminho Alimentacao cannot be characterized beyond the descriptive firmographic and service-level information provided. The firm should be regarded as a small-to-mid-cap traditional food business with a long operating history and no disclosed digital, AI, or expansion strategy.

Name

Porminho Alimentacao

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Porminho Alimentacao is a Portuguese meat-producing firm founded in 1984, headquartered in Vila Nova De Famalicão, Portugal, offering barbecue, culinary, cutting, and presentation solutions to retail and foodservice customers. Co-founded by Olinda Freitas and Alcino Freitas.

Ownership category

akta.pro rank

Product category

Meat Production

NAICS

Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Marinated, Seasoned & Enhanced Meats (Injected/Tumbled/Brined) (AFANAEAH)

akta.pro secondary industry

Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)

Keywords

• Meat production
• Meat processing
• Butchery services
• Culinary preparation
• Food distribution

Headquarters

HQ city

Vila Nova De Famalicão

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. PRO Subscription (Monthly/Annual): HeyLink.me's primary revenue stream is a tiered subscription model. The Starter plan is free with limited features (50 links, 9.9% + 30c transaction fees). The PRO plan costs $9.00/month (or $7.00/month billed annually, saving 23%), offering 100 links, reduced transaction fees of 3.9% + 30c, custom branding, custom domain, themes, avatars, and priority support. The platform also offers a 1-month free trial for PRO for new users.
2. Transaction / Commerce Fees: HeyLink.me charges transaction fees on e-commerce sales processed through the platform. Starter tier pays 9.9% + 30 cents per transaction; PRO tier pays a reduced 3.9% + 30 cents per transaction. This applies to sales of products and services via the built-in store feature.
3. Advertising Revenue Share (AdSense): Content creators can monetize their HeyLink.me pages through Google AdSense integration. Users earn revenue when visitors click on ads displayed on their pages. HeyLink.me acts as an intermediary, facilitating AdSense sign-up and placement. Estimated earnings calculator is available on the platform, showing potential annual earnings based on pageviews, region, and content category.
4. Enterprise Custom Licensing: Large enterprises and agencies can sign up for custom-priced PRO accounts with flexible plans starting at 3 accounts. Enterprise tiers include white-label solutions, custom API integration, and advanced analytics. Pricing is negotiated based on account volume and feature requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Porminho Alimentacao is a meat producing firm headquartered in Vila Nova De Famalicão, Portugal, operating in the industry since 1984. The company produces meat products and provides related barbecue, culinary, cutting, and presentation solutions to commercial buyers in the Portuguese food sector.

Product overview

HeyLink.me is a single unified link-in-bio platform that serves as a centralized hub for managing online presence. The core HeyLink.me Platform enables users to create one link to manage all their content, social profiles, products, and services. The ecosystem includes KODE.link for QR code generation, the Apps Marketplace with 100+ integrations, and specialized versions for Business, Agency, and Enterprise customers. The platform offers tiered pricing (Starter free, Pro $5.90/month, Enterprise custom) with features including templates, social media integration, e-commerce capabilities, payment processing, and monetization through AdSense.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: QR code solutions and digital card generation platform
• RapidWombat
• Baby Passport Photo Maker

Products and services

• Barbecue Solutions Barbecue-oriented meat products and preparation services provided by Porminho Alimentacao as part of its integrated meat business serving commercial food buyers.
• Culinary Solutions Culinary meat preparation offerings provided alongside the company's core meat production, supporting food service clients with ready-to-use and recipe-ready meat preparations.
• Meat Cutting Solutions Professional meat cutting and portioning services delivered by Porminho Alimentacao to supply butcher shops, restaurants, and other commercial buyers with cut-to-specification meat products.
• Meat Presentation Solutions Meat presentation services offered to commercial buyers, providing finished and display-ready meat preparations tailored for retail counters, hospitality buffets, and event service.

Quantifiable outcome

• 11,710,475+ customers from 195 countries trust HeyLink.me
• +3 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature15 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google AdSensecoreTechnology or IntegrationHeyLink.me integrates Google AdSense to enable content creators to monetize their link-in-bio pages with targeted advertising. This partnership allows creators to earn revenue when visitors click on ads displayed on their HeyLink.me pages. The integration is seamless, requiring just a few clicks to set up, and AdSense automatically handles ad selection and placement from its network of online advertisers.
• KODE.linkcoreTechnology or IntegrationKODE.link is the underlying infrastructure provider powering HeyLink.me's QR code generation, digital business card builder, Apple Wallet and Google Wallet digital card generators. HeyLink.me pages are 'Powered by KODE.link.' The two platforms appear to be part of the same company or closely integrated product suite, with KODE.link providing the technical infrastructure for QR and digital card features.
• NonProfit-Link.orgminorGTM or Marketing PartnerNonProfit-Link.org is a related platform (likely under the same company umbrella as HeyLink.me/KODE.link) that provides specialized link-in-bio solutions for non-profit organizations. It is listed alongside HeyLink.me products, suggesting a related offering for the non-profit vertical.
• HeyLink.auminorGTM or Marketing PartnerHeyLink.au is a country-specific version of HeyLink.me targeting Australian users, listed as a related product alongside the main platform. This represents geographic market expansion partnerships or localized product variants under the same company.

Scale indicators4 records

Expansion highlights1 record

Broad incumbents

• Tönnies Holding: One of Europe's largest meat processors, headquartered in Germany, with broad pork, beef, and sausage operations. Comparable as a European meat incumbent competing for export and private-label contracts, though substantially larger.
• Danish Crown: Cooperative-owned European meat processor and one of the largest pork exporters globally. Comparable to Porminho in processed pork categories but at vastly greater scale and with a cooperative ownership structure.
• BRF S.A. Brazilian global food company with processed meat and prepared foods operations into Europe and Lusophone markets. Comparable to Porminho in processed meat categories and could overlap in Portuguese/African distribution channels.
• Campofrío Food Group: Major European processed meat and charcuterie producer headquartered in Spain with a strong Iberian presence. Comparable to Porminho as a multi-category meat processor competing for the same retail and foodservice channels, though at significantly larger scale.

Direct peers

• El Pozo Alimentación: Spanish family-owned meat processor specializing in cured ham, charcuterie, and prepared meat products. Highly comparable to Porminho given the Iberian family-business model, regional focus, and overlap in cured/seasoned meat categories.

Regional players

• Grupo Valouro: Portuguese poultry and meat production group with vertically integrated operations. Comparable to Porminho as a domestic Portuguese meat producer competing in the same retail and HORECA channels, though with a poultry-dominant portfolio.
• ICT Group (Portugal): Portuguese meat processing group active in frozen and prepared foods. Directly comparable to Porminho as a domestic Portuguese food manufacturer serving Iberian retail and foodservice channels.

Others

• Sonae (MC / continuum / meat category): Large Portuguese retailer (Continente) and food conglomerate. Comparable as a Portuguese counterpart in the meat value chain — primarily a customer/distributor for Porminho's products rather than a direct competitor, but shapes pricing and private-label dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xtwitter.com/heylinkme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porminho Alimentacao