Co-ordSport

What Co-ordSport does

Co-ordSport is a UK-based wholesale distributor of imported motorsport and performance automotive parts, founded in 1988 by Peter Collinson. The company operates as a European distribution hub for over 100 brands, 480,000+ products, and 58+ OEM partners, with combined group turnover exceeding £13 million per annum. Its core technology and capability is supply-chain and inventory management for premium aftermarket brands, including wheels (RAYS Wheels), suspension (Cusco, SuperPro), exhausts (Milltek Sport), braking (Endless, Surface Transforms, Winmax, PFC), engine components (HKS, Mahle, DeatschWerks, Kelford), transmissions (Dodson), and differentials (KAAZ). The company holds exclusive or master distributor status for several major brands across Europe, including Cusco, HKS, SuperPro, RAYS Wheels, and Milltek Sport (NL).

Name

Co-ordSport

Legal name

Co-ordSport Ltd

Website

https://coordsport.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tipton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Distribution of high-quality motorsport aftermarket brands to resellers throughout Europe. They serve as sole distributor in Europe for many brands due to their respected reputation. Combined turnover grew to over £13 million per annum.
2. E-commerce Retail (Part-Box): Direct online sales to individuals and enthusiasts through Part-Box.com webshop, complementing the B2B distribution model.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Co-ordSport is a European distributor and wholesaler of branded motorsport and automotive performance aftermarket parts, serving race teams, rally teams, tuning workshops, resellers and individual enthusiasts across Europe. It operates warehouses in the United Kingdom and the Netherlands and distributes 100+ brands (including RAYS Wheels, HKS, Cusco, SuperPro, Milltek, Endless, NISMO, DeatschWerks and others). Sales are executed through a B2B Trade Portal for registered dealers, direct wholesale accounts, and the B2C Part-Box online shop for individual consumers.

Product overview

Co-ordSport is a European distributor and importer of high-quality motorsport aftermarket brands, primarily serving race teams, rally teams, tuning workshops, and resellers throughout Europe with operations in the UK and Netherlands. The core offering consists of Part-Box, a B2C e-commerce platform, and a Trade Portal for B2B dealer accounts. The company distributes over 100 brands of automotive performance parts including wheels (RAYS Wheels), suspension (Cusco, SuperPro, Ohlins, Bilstein, Tein), exhausts (Milltek Sport), braking (Endless, Surface Transforms, Winmax, PFC Brakes), engine components (HKS, Mahle, DeatschWerks, Kelford), transmissions (Dodson), and differentials (KAAZ). Additional offerings include OEM parts distribution with 6,500+ products and technical documentation through 3D flipbook catalogs. Recent product launches include KAAZ STEALTH LSD, PFC Brakes 68 compound, Dodson 8HP Billet P2 Planetary Carrier, Winmax brake pads, and Mahle Motorsport Box in Box pistons.

Differentiator

Problem solved

Functional benefit

Brands

• Part-Box: Online shop for individual customers where products can be ordered. Brand and storefront for online sales accessible for individual customers.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Colt Car CompanycoreStrategic or Co-development Partner · 1 January 1999Joint venture partner for establishing Ralliart UK, developed as 'The Centre of Technical Excellence' among official Mitsubishi Ralliart dealers in the UK.
• Ralliart Inc. JapancoreStrategic or Co-development Partner · 1 January 1988Long-standing working relationship with Ralliart Inc. in Japan, actively assisting in developing market areas by providing technical and sales support to Mitsubishi Motors distributors and motorsport teams. Co-ordSport established Ralliart UK in 1999 as joint venture with The Colt Car Company.
• Tusk Engineering JapancoreTechnology or Integration · 1 January 1988Japanese associate for running Five-car team in 1988 Lombard RAC Rally with Group A and Group N Mitsubishi Galant VR-4s.
• Xtreme AutomobilesminorStrategic or Co-development PartnerWest Midlands based car retail operation established after Ralliart UK was sold to the Colt Car Co. Part of the group of companies with combined turnover growing to over £13 million per annum.
• Cusco JapancoreChannel Partner/ Reseller/ DistributorCo-ordSport has been distributing Cusco parts throughout UK and Europe for over 25 years. Exclusive European distributor for Cusco brand with large part range readily available from stock.
• HKS EuropecoreChannel Partner/ Reseller/ DistributorMaster Wholesale Distributor and leading stockist of HKS products in Europe, beyond HKS themselves. Co-ordSport is an approved distributor for HKS performance and tuning products.
• SuperProcoreChannel Partner/ Reseller/ DistributorCo-ordSport is the exclusive distributor for SuperPro in the UK and Europe. Premium Australian brand renowned for exceptional product finish, ride quality and performance enhancing value.
• Milltek SportcoreChannel Partner/ Reseller/ DistributorCo-ordSport NL is the official exclusive distributor for Milltek Sport in the Netherlands. Years of experience and accumulated knowledge ensure dealers receive right product information.
• RAYS WheelscoreChannel Partner/ Reseller/ DistributorOfficial UK Master Distributors of RAYS Wheels. Dedicated website rayswheels.co.uk operated by Co-ordSport for RAYS products.
• Endless JapancoreChannel Partner/ Reseller/ DistributorOfficial dealer relationship since 2012 with Endless Japan and Endless Brake Technology Europe. Stock of Endless brake pads and RF-650 brake fluid constantly growing.
• DeatschWerkscoreChannel Partner/ Reseller/ DistributorCo-ordSport carries DeatschWerks stock in their warehouse, providing customers access to top-tier fuel system components including fuel injectors, pumps, and related products.
• Nismo JapancoreChannel Partner/ Reseller/ DistributorDirect contact with Nismo in Japan ensures fast delivery, clear information, and fair prices. Co-ordSport is positioned as the best place in Europe to get Nismo parts.

Scale indicators8 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Turn5: US-based parent of large aftermarket e-commerce platforms (RealTruck, CARiD) operating a scaled digital distribution model across multiple performance parts categories. Comparable as a broader incumbent in performance aftermarket distribution with overlapping customer base but a much wider portfolio.

Direct peers

• Bavarian Autosport: US distributor of BMW parts and accessories, mixing OEM, performance, and accessory brands for enthusiast and trade customers. Comparable wholesale-plus-retail model, exclusive brand relationships, and dedicated enthusiast customer base in the automotive performance aftermarket.
• Demon Tweeks: Long-established UK motorsport retailer and distributor selling performance, race, and rally parts to enthusiasts and trade customers. Comparable dual-channel model (retail + trade), motorsport product mix, and UK-based distribution footprint.
• Opie Oils: UK-based motorsport parts distributor specializing in oils, lubricants, and consumables, serving both enthusiast and trade customers. Comparable UK distribution business targeting the motorsport aftermarket with established supplier relationships and consumer/trade channels.
• Pumaspeed: UK Ford performance parts specialist distributor with B2B and B2C channels. Comparable as a UK-based motorsport aftermarket distributor with a deep specialization in a single vehicle platform and active tuning-workshop customer base.
• Moss Europe: UK distributor of classic British car parts (MG, Triumph, Austin-Healey, Jaguar) with European distribution. Comparable distribution-only business model supplying enthusiast workshops and consumers with branded aftermarket parts via catalogs and online channels.
• FVD-Brombacher: Germany-based distributor of Porsche parts and accessories operating across European markets. Directly comparable as a European premium performance parts wholesaler with exclusive brand relationships and a multi-country distribution footprint.
• Litchfield Imports: UK-based importer and distributor of premium Japanese performance parts with a focus on Subaru, Nissan, and Mitsubishi tuning. Closely comparable to Co-ordSport in target customers (UK and European tuning workshops and enthusiasts), exclusive brand relationships, and B2B/B2C sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Coordsport
• Xx.com/PartBoxOnline
• LinkedInlinkedin.com/company/co-ordsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Co-ordSport