Demon Tweeks
Demon Tweeks, founded 1971 in Wrexham, UK, is a specialist retailer of motorsport, performance automotive, and motorcycle parts. It serves motorsport competitors, car tuners, and riders in the UK and worldwide via e-commerce, a showroom, and 30+ premium brand partnerships.
- Company typePrivate
- Founded1971
- HeadquartersWrexham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Demon Tweeks does
Demon Tweeks is a UK-based specialist retailer of motorsport, performance automotive, and motorcycle parts and accessories, founded in 1971 and headquartered at 75 Ash Road South, Wrexham Industrial Estate, Wales. The company operates a hybrid distribution model combining a direct e-commerce storefront (demon-tweeks.com) with a physical showroom in Wrexham, supported by next-day UK delivery and express worldwide shipping. Its catalog spans four core categories — motorsport equipment (racewear, helmets, seats, tyres, braking, suspension, engine components, kart parts), performance tuning parts (coilovers, exhausts, intercoolers, ECU remaps, EV tuning), motorcycle parts and apparel, and tools/workshop equipment — with unit prices ranging from under £20 to £2,899 ex VAT on high-end items such as the Simucube 3 Ultimate.
Beyond third-party brand distribution, Demon Tweeks runs value-added service lines including a Car Fitting Centre, Bike Fitting Centre, DT Sim Academy (sim racing education), and the Supercharged loyalty programme. It acts as an authorised channel partner for over 30 premium motorsport brands including Michelin, Pirelli, EBC, Bilstein, Alpinestars, Sparco, K&N, Bell, and Castrol, and monetises primarily through one-time hardware sales supplemented by retail financing via V12 Retail Finance (0% APR, subject to status), Clearpay buy-now-pay-later, and Klarna. The customer base is broad and fragmented across hobbyist and semi-professional motorsport competitors, car tuning enthusiasts, motorcycle riders, and DIY mechanics, with no disclosed enterprise anchor accounts.
The firm is privately held under the legal name Demon Tweeks Limited (UK company number 01049663), with no public funding rounds, parent company, M&A activity, or external ownership changes disclosed. Its technology footprint is a standard e-commerce platform with no public API, SDK, or AI/ML capabilities documented. Recent commercial activity includes the release of the 2026 annual motorsport catalogue (Cat26) and the introduction of Probite Disc & Pad Kits as a featured brake brand.
Demon Tweeks firmographics
Firmographics- Name
- Demon Tweeks
- Legal name
- Demon Tweeks Limited
- Website
- https://demon-tweeks.co.uk
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Demon Tweeks, founded 1971 in Wrexham, UK, is a specialist retailer of motorsport, performance automotive, and motorcycle parts. It serves motorsport competitors, car tuners, and riders in the UK and worldwide via e-commerce, a showroom, and 30+ premium brand partnerships.
- Ownership category
- akta.pro rank
Demon Tweeks industry classification
Industry- Product category
- Motorsport & Automotive Parts Retail
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where Demon Tweeks is headquartered
LocationHeadquarters
- HQ city
- Wrexham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Demon Tweeks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct retail of motorsport, car tuning, and motorcycle parts through e-commerce platform and physical showroom. Products sold include racewear, performance parts, tools, and accessories with one-time purchase transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
Distribution channels3 records
Marketing channels4 records
Demon Tweeks product offering
Product offeringCore offering
Demon Tweeks is a UK-based retailer that has been selling motorsport, car tuning, and motorcycle parts, accessories, racewear, helmets, and workshop equipment since 1971. It operates its own e-commerce website plus a physical showroom in Wrexham, stocking major motorsport brands such as Michelin, Pirelli, EBC, Bilstein, Sparco, Alpinestars, K&N and Castrol, complemented by in-house fitting services, a sim racing academy, a loyalty program, and 0% APR / buy-now-pay-later finance options.
Product overview
Demon Tweeks is a specialist e-commerce retailer and offline showroom offering a comprehensive motorsport, car tuning, and motorcycle product portfolio. Founded in 1971, the company operates as a multi-category e-commerce platform organized into four core divisions: Motorsport Products (racewear, helmets, seats, wheels, tyres, sim racing, oils, fluids, car preparation, drivetrain, electrical, suspension, braking, engine components, kart parts), Performance Parts & Tuning (suspension, wheels, tyres, EV tuning, exhausts, air filters, clutches, brakes, engine tuning, vehicle styling), Motorcycle Products (wheels, tyres, clothing, helmets, parts, servicing, fluids, accessories, bodywork, MX/off-road), and Tools & Workshop Equipment (hand tools, welding, garage equipment, air tools, power tools, safety gear). The company complements its retail operations with value-added services including DT Sim Academy, Demon Tweeks Supercharged loyalty program, Car and Bike Fitting Centres, 0% APR finance options, and next-day UK delivery. Demon Tweeks stocks over 50 years of expertise in top motorsport brands including Michelin, Pirelli, Castrol, Bilstein, EBC, Alpinestars, and Sparco, and publishes an annual motorsport catalogue.
Differentiator
Problem solved
Functional benefit
Brands
- Demon Tweeks Supercharged: A branded initiative or program operated by Demon Tweeks.
- DT Sim Academy
Products and services
- Motorsport Products Comprehensive range of motorsport equipment including racewear, helmets, seats, harnesses, wheels, tyres, sim racing, oils, fluids, pit equipment, car preparation parts, drivetrain, transmission, electrical gauges, suspension, steering, braking, and engine components, sold to track day participants, racers and motorsport professionals.
- Performance Parts & Tuning Aftermarket performance upgrades for road cars, including suspension (coilovers, lowering springs), wheels, tyres, EV tuning, exhausts, air filters, clutches, brakes, engine tuning (ECU remaps, intercoolers, turbo kits), and vehicle styling, sold to car tuning enthusiasts.
- Motorcycle Products Full range of motorcycle parts and accessories including wheels, tyres, clothing (suits, jackets, pants, boots, gloves), helmets, parts and servicing, fluids, lubricants, accessories, bodywork, pit equipment, and MX/off-road gear, sold to on-road and off-road motorcycle riders.
- Tools & Workshop Equipment Professional workshop tools and equipment including hand tools, welding and cutting equipment, garage equipment, air tools, compressors, tool storage, lifting equipment, power tools, safety workwear, and home/garden/leisure items, sold to home mechanics, DIY users, and workshop operators.
- Sim Racing Sim racing equipment including apparel, cockpits, seats, motion simulators, PCs, monitors, pedals, shifters, handbrakes, steering wheel bases and rims, and complete sim racing packages, sold to sim racing enthusiasts.
- DT Sim Academy Sim racing academy service offering training and education for sim racing enthusiasts, complementing the company's sim racing hardware retail offering.
- Car Fitting Centre Professional installation and fitting service for automotive parts and accessories at Demon Tweeks' facilities, available to customers buying performance and styling parts.
- Bike Fitting Centre Professional installation and fitting service for motorcycle parts and accessories at Demon Tweeks' facilities, available to motorcycle riders buying parts and accessories.
- Demon Tweeks Supercharged Loyalty program offering exclusive benefits and rewards to Demon Tweeks customers, designed to drive repeat purchases across the motorsport, performance, motorcycle and tools ranges.
- Next Day Delivery UK next-day delivery service available for qualifying orders, providing rapid fulfilment of motorsport, performance, motorcycle and tools purchases.
- Demon Tweeks Motorsport Catalogue 2026 Annual printed and digital catalogue showcasing the complete Demon Tweeks motorsport product range, with the 2026 edition (Cat26) available on request.
- 0% APR Finance Retail financing option allowing customers to spread payments over time with 0% APR (subject to status), provided through V12 Retail Finance to enable higher-value purchases.
- Probite Disc & Pad Kits Featured 2026 product launch of Probite Disc & Pad Kits, a new brake solution brand for performance vehicles, offered through the Demon Tweeks catalogue and online store.
Companies that use Demon Tweeks
Customer profileSegments4 records
Ideal customer profiles4 records
Demon Tweeks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Demon Tweeks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Top Motorsport Brands (Michelin, Pirelli, EBC, Bilstein, Sparco, etc.)coreReseller of over 30 major motorsport and automotive brands including Michelin, Pirelli, EBC, Bilstein, Sparco, Bell, K&N, Alpinestars, and many others. Featured brands section on website.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Demon Tweeks competitors and assessment
Company assessmentEmerging players
- BikeBandit: Online motorcycle parts retailer focused on OEM replacement parts and accessories. Comparable as an online-first motorcycle parts specialist serving enthusiast riders.
Direct peers
- RevZilla: Premier online retailer of motorcycle gear, parts, and accessories with strong content and community positioning. Directly overlaps with Demon Tweeks' motorcycle riding gear, helmets, and parts categories.
- Summit Racing Equipment: US specialist retailer of performance and racing parts, tools, and accessories for automotive and motorsport enthusiasts. Closely mirrors Demon Tweeks' motorsport and performance tuning focus and multi-brand reseller model.
- J&P Cycles: US-based specialist retailer of motorcycle parts, accessories, and gear. Directly comparable in motorcycle parts, gear, and aftermarket accessories—overlapping with Demon Tweeks' motorcycle division.
Broad incumbents
- Tire Rack: Major US online tire and wheel retailer with fitment guidance and nationwide delivery. Comparable as a specialist e-commerce retailer of performance tyres, wheels, and accessories—a core Demon Tweeks category.
- RockAuto: Large US-based online auto parts retailer carrying a broad catalog of OEM and aftermarket parts. Highly comparable business model as a parts-only e-commerce specialist competing in the same enthusiast DIY market.
- Amazon (Automotive): Global marketplace that has become a major destination for aftermarket automotive, motorcycle, and motorsport parts. Comparable as a competing channel for the same product categories, exerting pricing and convenience pressure on specialist retailers like Demon Tweeks.
Regional players
- Halfords: Leading UK retailer of automotive parts, cycling, and motoring products with both online and store presence. Comparable as a UK-based multi-channel auto parts retailer, though operating in the broader mass market rather than motorsport specialist niche.
- MXStore: Australia's leading online motocross and off-road gear and parts retailer. Comparable in the MX/off-road gear and parts category where Demon Tweeks has dedicated inventory, though geographically distinct.
- Oponeo: European online tyre and wheel retailer operating across multiple EU markets. Comparable as a regional online specialist in tyres and wheels, a category Demon Tweeks competes in within the UK and Europe.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Demon Tweeks social profiles
Digital presenceDemon Tweeks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demon Tweeks leadership team
Management profileNumber of profiles
Profiles2 records
Demon Tweeks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demon Tweeks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demon Tweeks
What does Demon Tweeks do?
Demon Tweeks is a UK-based retailer that has been selling motorsport, car tuning, and motorcycle parts, accessories, racewear, helmets, and workshop equipment since 1971. It operates its own e-commerce website plus a physical showroom in Wrexham, stocking major motorsport brands such as Michelin, Pirelli, EBC, Bilstein, Sparco, Alpinestars, K&N and Castrol, complemented by in-house fitting services, a sim racing academy, a loyalty program, and 0% APR / buy-now-pay-later finance options.
Is Demon Tweeks a public or private company?
Demon Tweeks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Demon Tweeks founded?
Demon Tweeks was founded in 1971. It employs 51 to 100 people.
Where is Demon Tweeks based?
Demon Tweeks is headquartered in Wrexham, United Kingdom, in the Europe region.
How does Demon Tweeks make money?
One revenue line is on record: product Sales.
Who are Demon Tweeks's main competitors?
BikeBandit is listed as an emerging player. Direct peers are RevZilla, Summit Racing Equipment and J&P Cycles. Broad incumbents are Tire Rack, RockAuto and Amazon (Automotive). Regional players are Halfords, MXStore and Oponeo.
Does Demon Tweeks have an API?
No public API is recorded for Demon Tweeks.
What industry is Demon Tweeks in?
Demon Tweeks's product category is Motorsport & Automotive Parts Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 4413 and its SIC code is 3751.