What Archetype Innovations does

Archetype Innovations, LLC operates EHR Go, a web-based educational Electronic Health Record platform used by healthcare education programs in the United States and Canada. Founded in 2008 in Duluth, Minnesota by Kathleen Annala, Don Annala, and Shad Neese, the company released its first product, Neehr Perfect, in 2009 and relaunched the current Go platform in 2015. The platform provides 700+ customizable patient cases, 764 electronic health records, 520 assessments, and over 3,000 learning resources spanning nine healthcare disciplines including nursing, pharmacy, medical office, dietetics, occupational and physical therapy, physician/PA, health information management, informatics, and interprofessional education (IPE). The product supports features such as a full pharmacy system with barcoded administration, simulated health assessments, SQL-based data querying on simulated records, LMS integration for assignment submission, and WCAG 2.2 Level AA accessibility conformance.

The business operates a hybrid product-led and sales-assisted go-to-market model. Faculty and institutional accounts receive free platform access, while students purchase individual subscriptions ranging from $53 for a 12-week quarter to $293 for a 36-month term, with optional institutional bulk discounts of 5-25% for purchases of 200 or more student subscriptions. Distribution combines direct student self-service online subscriptions, institutional bulk licensing managed by dedicated account executives, and institutional bookstore channels including financial-aid integration. Marketing relies on case studies, healthcare-education conference sponsorships (ASPE, AACP, INACSL, AHIMA, NAP, NDEP), and peer referrals among faculty. The company is privately held with no disclosed outside funding, a team of approximately 12-13 employees, and 289,481 cumulative student users on the platform.

Name

Archetype Innovations

Legal name

Archetype Innovations, LLC

Website

https://ehrgo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Archetype Innovations operates EHR Go, a web-based educational Electronic Health Record platform serving nursing, pharmacy, HIMT, IPE, and other healthcare-education programs across U.S. and Canadian institutions via student subscriptions and institutional licensing.

Ownership category

akta.pro rank

Product category

Healthcare Education Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Health Information Management (EHR) & Medical Office Administration (EDAOAJAF)

Keywords

• Educational EHR platform
• Healthcare simulation training
• Interprofessional education software
• Nursing education technology
• Pharmacy education tools

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Student Subscriptions: Students purchase individual subscriptions to access the Go platform. Subscriptions can be purchased online directly or through institutional bookstores. Some schools choose to purchase subscriptions for their students instead.
2. Institutional Bulk Purchases: Schools can purchase bulk subscriptions for students at discounted rates starting at 5% discount for 200+ subscriptions, increasing by 1% for every 100 additional subscriptions up to 25% maximum. Unused subscriptions remain as credit for future terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Archetype Innovations develops and sells EHR Go, a web-based educational Electronic Health Record and learning platform designed for healthcare curricula. The platform delivers 700+ customizable patient cases, simulated health assessments, a full pharmacy system, and SQL-based data querying across disciplines including nursing, pharmacy, medical office, dietetics, therapy, provider, HIM, informatics, and interprofessional education. Students purchase individual subscriptions (free for faculty) and institutions can purchase bulk subscriptions at volume discounts.

Product overview

Archetype Innovations offers EHR Go, a single unified educational Electronic Health Record platform designed for healthcare education. The Go platform is web-based and provides 700+ customizable patient cases and activities. Key discipline-specific modules include Nursing, Pharmacy, Medical Office, Dietetics, Therapy (OT/PT), Provider (Physician Assistant/Physician), Health Information Management & Technology (HIM/HIMT), Informatics, and Interprofessional Education (IPE). The platform also includes a dedicated feature called Go Interactive: Simulated Health Assessment for structured data gathering activities. Go is free for faculty; students purchase subscription-based access with term options ranging from 12 weeks to 3 years.

Differentiator

Problem solved

Functional benefit

Products and services

• EHR Go Web-based educational Electronic Health Record and learning platform for healthcare curricula, featuring 700+ customizable patient cases and activities across multiple healthcare disciplines (Nursing, Pharmacy, Medical Office, Dietetics, Therapy, Provider, HIM, Informatics, and IPE). Free for faculty; students purchase subscription-based access with terms ranging from 12 weeks to 3 years.

Quantifiable outcome

• 77% of students reported being very satisfied or satisfied with Go experience in IPE implementation at Winston-Salem State University
• +1 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• EnjoinminorOthers · 1 January 2019Enjoin is a healthcare consulting company that partners with hospitals and health systems across the United States to improve clinical documentation integrity and revenue cycle performance. EHR Go collaborated with Enjoin on a case study demonstrating use in healthcare documentation training.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ATI Nursing Education (Ascend Learning): A leading nursing education and NCLEX preparation provider offering curriculum, assessments, and digital learning tools. Overlaps with EHR Go's nursing segment and competes for the same faculty budget and student workflow.

Emerging players

• uCertify: Interactive IT and healthcare certification learning platform providing simulation labs and exam prep. Partially overlaps with EHR Go's informatics and HIM segments, particularly around hands-on software training.
• SimIS (Simulation Information Systems): Specialized healthcare simulation management software for academic programs and hospitals. Competes in the same simulation-based healthcare education category as EHR Go's IPE and clinical simulation offerings.

Broad incumbents

• Laerdal Medical: Global leader in healthcare simulation and resuscitation training, with manikin-based and digital simulation tools used across nursing, medical, and pharmacy education. Competes with EHR Go in the healthcare-education market through its SimCapture and simulation curriculum offerings.
• HealthStream: Healthcare workforce development and credentialing platform serving hospitals, health systems, and academic institutions. Provides compliance, simulation, and learning solutions that overlap with EHR Go's institutional customer base.
• CAE Healthcare: Provides simulation-based healthcare education solutions including manikins, simulation centers, and learning management platforms. Targets the same nursing and medical education buyers as EHR Go with adjacent patient-simulation capabilities.
• Wolters Kluwer Health (Lippincott): Major healthcare education publisher offering Lippincott digital learning, simulation, and clinical documentation tools (including Lippincott DocuCare, an educational EHR). Direct overlap with EHR Go in nursing and medical office education.
• Elsevier (Clinical Solutions / HESI): Global information analytics company providing nursing and allied health education solutions including HESI testing, Sherpath digital curriculum, and SimChart for nursing. Competes with EHR Go across multiple disciplines and institutional customers.

Others

• Kaplan (healthcare programs): Broad educational services provider with healthcare-focused test prep and continuing education offerings. Competes for the same student-paid healthcare education wallet and institutional procurement budgets.
• National Healthcareer Association (NHA): Provides certification and educational resources for allied health professionals including medical assistants and pharmacy technicians. Adjacent peer serving overlapping student populations and institutional buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ehr-go

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archetype Innovations