The Power Of Preparedness

What The Power Of Preparedness does

The Power of Preparedness (TPOP) is a private Michigan-based SaaS company that delivers workplace violence prevention training, de-escalation, active shooter preparedness, and regulatory compliance training to U.S. employers through its flagship PreparednessOS platform. Founded in 2016 and headquartered in Royal Oak, Michigan with a team of 11–50, the company serves 13+ verticals including food retail, food service, healthcare, hospitality, banking, convenience stores, education, manufacturing, utilities, and warehouses.

The platform is built around five integrated modules: Training Architecture (scenario-based learning with industry-specific environments such as retail floors, hotel lobbies, healthcare facilities, and warehouses), Policy Development, Environmental Safeguards, Governance & Compliance (aligned with OSHA guidance, California SB 553, NY Retail Worker Safety Act, and VA HB 1919), and Preparedness Culture. Training delivery runs on a hosted Thinkific LMS and is sold through Shopify-powered e-commerce, with no public API. A separate fee-for-service Workplace Violence Risk Assessment is coordinated in partnership with qualified security firms. The commercial offering is rounded out by a webinar series, downloadable industry guides, a Workplace Violence Cost Calculator, and a partner ecosystem that includes the National Retail Federation, FMI, RLPSA, Sentinel Security, and IMA.

TPOP monetizes primarily through per-employee subscription licensing at $10 per employee for initial online training and $10 per employee for annual refresher courses, with quote-based multi-year enterprise contracts and unlimited-seat franchise/distributed licensing. Go-to-market blends enterprise field sales (15-minute PreparednessOS briefings), association-channel distribution, self-serve e-commerce for franchises and SMB operators, and event/webinar demand generation. Notable customers include H&M, Chick-fil-A, Wakefern, White Castle, Ford Direct, American Red Cross, Dave & Buster's, Weis Markets, Dairy Queen, ShopRite, Schnucks, and other regional grocery and QSR brands. The company is bootstrapped, with no disclosed institutional funding, and is led by co-founder, President, and CEO Dan Stechow.

Name

The Power Of Preparedness

Legal name

The Power of Preparedness, LLC

Website

https://thepowerofpreparedness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Power of Preparedness (TPOP) is a Royal Oak, Michigan-based SaaS company delivering scenario-based workplace violence prevention, de-escalation, and compliance training through its PreparednessOS platform to U.S. employers across 13+ verticals including food retail, food service, healthcare, and hospitality.

Ownership category

akta.pro rank

Product category

Workplace Safety Training Software

NAICS

Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Active Threat / Workplace Violence Preparedness & Response (BPABANAJ)

akta.pro secondary industries

Emergency Preparedness Planning & Readiness (HLAJAGAA), Community Resilience, Preparedness Training & Exercises (HLAJAGAL)

Keywords

• Workplace safety training
• Active shooter preparedness
• Compliance training software
• Workplace violence prevention
• SaaS e-learning platform

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Training Subscription: Annual subscription-based access to online workplace violence prevention training programs, including initial training and annual refresher courses. Organizations pay per employee for access to the PreparednessOS training library.
2. Enterprise Training Licensing: Per-employee licensing model for comprehensive workplace violence prevention training. Initial training investment of $10 per employee with annual refresher courses at $10 per employee.
3. Risk Assessment Services: Fee-for-service workplace violence risk assessment and preparedness review, coordinated by TPOP and delivered with qualified security partners. Includes assessment coordination, partner-led evaluation, and actionable recommendations.
4. Franchise Training Solutions: Scalable training solutions for multi-location organizations and franchise systems. Single license provides ongoing access to training for current employees and new hires throughout the license term.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Power of Preparedness delivers a SaaS-based workplace safety compliance and active shooter preparedness training platform (PreparednessOS). The company sells per-employee subscriptions that bundle e-learning modules on de-escalation, situational awareness, and active shooter response, alongside workplace violence risk assessments. Its customers are primarily businesses, franchises, and industry associations that need turnkey emergency preparedness and compliance training.

Product overview

The Power Of Preparedness (TPOP) offers a unified platform-and-program portfolio anchored by PreparednessOS, a comprehensive preparedness system that connects five integrated modules: Training Architecture (scenario-based WPV prevention training), Policy Development, Environmental Safeguards, Governance & Compliance, and Preparedness Culture. Surrounding the core platform is a library of standalone and industry-specific training programs covering de-escalation, active shooter response, situational awareness, behavioral indicators, compliance (aligned with SB 553, NY Retail Worker Safety Act, and VA HB 1919), homeless interactions, shoplifting response, civil unrest, lockdowns, robbery response, and injury response. TPOP also delivers a Workplace Violence Risk Assessment service, an on-demand webinar series, downloadable industry-specific guides and checklists, and franchise/distributed training solutions for multi-location organizations. All offerings are delivered via a hosted LMS (Thinkific) and e-commerce platform (Shopify), with no public API referenced.

Differentiator

Problem solved

Functional benefit

Brands

• PreparednessOS: A comprehensive workplace violence prevention platform that connects policies, compliance, site readiness, and leadership practices for organizational preparedness.

Products and services

• PreparednessOS

Quantifiable outcome

• Preventing one major WPV incident can save $250,000 to $1,000,000 in legal fees, medical expenses, and lost productivity
• +3 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sentinel SecuritycoreStrategic or Co-development Partner · 5 November 2024Partnership to provide comprehensive workplace violence prevention solution for California SB-553 and New York Retail Worker Safety Act compliance. Combined TPOP training with Sentinel Security's risk assessment and implementation services.
• National Retail Federation (NRF)coreGTM or Marketing Partner · 9 October 2024Strategic partnership announced October 9, 2024 to enhance retail safety and security training. NRF partners with TPOP to provide workplace violence prevention training to member organizations across the retail industry. TPOP becomes preferred training provider for NRF members.
• FMI (Food Marketing Institute)coreGTM or Marketing PartnerTrusted training partner to organizations connected to FMI. Provides food retail training programs aligned with FMI guidelines and member needs.
• RLPSA (Restaurant Loss Prevention & Security Association)coreGTM or Marketing PartnerTrusted training partner to organizations connected to RLPSA. Provides food service training programs aligned with RLPSA guidelines for restaurant loss prevention.
• IMAminorGTM or Marketing PartnerWebinar partnership for monthly featured webinars. IMA collaboration on de-escalation in high-risk customer interactions webinar for hospitality industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jensen Hughes: Security and risk management consulting firm offering workplace violence risk assessments and security engineering services. Comparable to TPOP's risk assessment offering and enterprise security partner ecosystem, though Jensen Hughes is much larger and broader in security scope.
• UL Solutions (formerly UL PureSafety): Operates workplace health and safety training and EHS platforms used across industries including food retail, manufacturing, and healthcare. Comparable to TPOP's EHS-adjacent training motion and similar mid-market and enterprise customer base.
• LRN Corporation: Ethics and compliance education platform for global enterprises, including workplace conduct and culture programs. Competes for HR and compliance training budgets with TPOP, but at a much larger enterprise scale and broader category footprint.
• Vector Solutions: Large continuing-education and safety training platform with dedicated workplace safety and compliance content for sectors including healthcare, public safety, and industrial. Competes with TPOP in the same buyer seats (HR, risk, operations) but as part of a much broader training catalog.

Direct peers

• Crisis Prevention Institute (CPI): Offers workplace violence prevention, de-escalation, and crisis intervention training across healthcare, education, and human services. Highly comparable to TPOP for Verbal Judo / de-escalation training programs, though CPI is more focused on healthcare and human services.
• Traliant: Modern compliance training SaaS focused on harassment, diversity, and workplace conduct with annual subscription pricing. Similar per-seat economics and HR-buyer motion to TPOP, though Traliant does not specialize in active shooter preparedness.
• ALICE Training Institute: Provides active shooter and active threat preparedness training to schools, businesses, and organizations. Directly comparable to TPOP for active shooter/active assailant preparedness, although TPOP's vertical and industry-specific scenario content is broader.
• EverFi: Delivers workplace compliance, harassment, and safety training to enterprises. Overlaps with TPOP on mandatory training categories and enterprise sales motion, though TPOP is more specialized in active shooter/WPV scenario content.
• NavEx Global (EthicsPoint): Provides ethics, compliance, and risk-based training to enterprises including code-of-conduct and workplace safety topics. Comparable buyer profile and recurring SaaS model to TPOP, though broader in scope.

Emerging players

• CENTEGIX: Provides workplace safety technology including panic buttons and incident response tools, often paired with WPV training and policy programs for schools and enterprises. Adjacent to TPOP's PreparednessOS 'system' approach to WPV prevention, though CENTEGIX is hardware/incident-response-led rather than training-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TPOPtraining
• YouTubeyoutube.com/channel/UChHTJPKsoP1k7_zw40EqPSw
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-power-of-preparedness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Power Of Preparedness