Autohaus Tabor

What Autohaus Tabor does

Autohaus Tabor GmbH is a German automotive retail group founded in 1978 and headquartered in Achern (registered in Mannheim), operating 12 dealership and service locations across Germany and one in Paris. The company runs a dual-brand model: it is an authorized Renault and Dacia contract dealer, and under the Tabor Mobile sub-brand it acts as a multi-brand EU new-vehicle importer, offering vehicles from 50+ brands (Alfa Romeo, Audi, BMW, Mercedes-Benz, Volkswagen, etc.) at advertised savings of up to 38% versus German MSRP. The company serves both private consumers (B2C) and commercial/fleet buyers (B2B), with revenue streams spanning vehicle sales, financing and leasing (partnered with RCI Banque), an Auto Abo (car subscription) product, all-makes workshop and bodywork services, car wash, and nationwide vehicle delivery with registration handling.

The business model combines owned physical showrooms with an online vehicle search, inquiry, and configurator platform, including specialized configurators for fleet verticals (care services, logistics, trades, public sector, car rental). There is no proprietary technology platform described; the competitive position rests on multi-location distribution, purchasing scale from EU wholesalers and direct importer relationships, 45+ years of operating history, and a 4.66/5 Proven Expert rating across 5,851 reviews. The company is family-owned, led by Managing Directors Florian Tabor and Axel Tabor, and has no external investors or parent entity. Beyond its own sites, distribution is augmented by partnerships including SC Freiburg (regional brand sponsorship) and RCI Banque (Renault Group captive finance arm) for financing and leasing products.

Name

Autohaus Tabor

Legal name

Autohaus Tabor GmbH

Website

https://autohaus-tabor.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Autohaus Tabor GmbH is a family-owned German automotive retail group founded in 1978, operating 12 locations across Germany and Paris as both an authorized Renault/Dacia dealer and a multi-brand EU new-vehicle importer under the Tabor Mobile sub-brand, serving private and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Achern

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales (New & Used): Sale of EU new vehicles, re-imports, and used vehicles across multiple brands. Core revenue driver. Prices quoted up to 38% below German MSRP.
2. Workshop & Maintenance Services: Full-service contract workshop for all vehicle brands; services include mechanical/electronic repairs, maintenance, tire service, axle alignment, TUV inspection, glass repair, accident damage repair, bodywork, painting, and 24h breakdown service. Revenue from labour and parts.
3. Financing & Leasing: Vehicle financing (up to 60 months) and leasing options offered directly, with financing partner RCI Banque (France). Revenue from interest spread and leasing fees.
4. Auto Abo (Car Subscription): Monthly subscription product including insurance, tax, maintenance, seasonal tires, registration, and warranty — starting from 6-month terms. Revenue from recurring monthly fees.
5. Car Wash & Valet Services: Automated car wash and vehicle preparation services at selected locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Autohaus Tabor operates a dual-brand automotive retail and service business: as an authorized Renault & Dacia contract dealer selling new vehicles with full manufacturer warranty, and under the Tabor Mobile sub-brand as one of Germany's largest importers of EU new vehicles across 50+ marques at up to 38% below German MSRP. The company complements front-end vehicle sales with an all-makes contract workshop (Vertragswerkstatt) for mechanical/electronic repairs, maintenance, bodywork, painting, TÜV inspection, and 24-hour breakdown assistance, plus in-house financing, leasing, and an all-inclusive Auto Abo (car subscription) product.

Product overview

Autohaus Tabor operates as a dual-brand automotive dealership and online sales platform with two main product lines: (1) Renault & Dacia as authorized contract dealers offering new vehicles and workshop services, and (2) Tabor Mobile as Germany's largest EU new car dealer offering reimported EU vehicles with up to 38% discount. The company provides comprehensive automotive services including vehicle sales, financing, leasing, auto subscription, nationwide delivery, and full workshop capabilities. Tabor Mobile also provides vehicle configuration tools, an online vehicle encyclopedia, and educational guides about EU new car purchases. With 45+ years of experience and 50,000+ customers across 11 locations in Germany and Paris, the company emphasizes value pricing through EU vehicle imports and personalized customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Tabor Mobile: Sub-brand specializing in EU new cars and used cars sales with up to 38% discount compared to German market prices.

Products and services

• Tabor Mobile — EU New Vehicles & Used Cars Retail sub-brand offering EU-imported new vehicles and re-imports across 50+ marques (Alfa Romeo, Audi, BMW, Fiat, Ford, Hyundai, Jeep, Kia, Mercedes-Benz, Nissan, Opel, Seat, Skoda, Volkswagen, Renault, Dacia, Toyota, Volvo and more) at up to 38% below German MSRP, plus used vehicles, with nationwide delivery and registration handling.
• Renault & Dacia Authorized Dealership — New Vehicles Authorized Renault and Dacia franchise sales of new vehicles (Twingo, Clio, Captur, Mégane, Kadjar, Talisman, Espace, Kangoo, Twizy, Zoe, Duster, etc.) with manufacturer warranty, supported by dedicated workshop facilities.
• Vehicle Financing Fixed-installment vehicle financing arranged with finance partner RCI Banque (captive of Renault Group) for terms up to 60 months, with or without down payment, available to both private and business customers purchasing Renault/Dacia or Tabor Mobile vehicles.
• Vehicle Leasing Fixed-monthly lease contracts with vehicle return at end of term and no ownership transfer, offered alongside financing to private and business customers.
• Auto Abo (Car Subscription)

Quantifiable outcome

• Up to 38% savings vs. German MSRP on EU new vehicles
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core regional sponsorship and minor supply partnership.

• SC Freiburgcore regional sponsorshipGTM or Marketing PartnerAutohaus Tabor is the official partner of SC Freiburg football club. The partnership is described as reflecting shared values of regional roots, sustainability, team spirit, and community responsibility. The company leverages stadium advertising, team sponsorship assets, and co-branded content to build regional brand awareness. Their Freiburg location at Bötzinger Straße is positioned near SC Freiburg fans.
• EU-Wide Vehicle Suppliersminor supply partnershipChannel Partner/ Reseller/ DistributorAutohaus Tabor sources EU new vehicles from various pan-European auto wholesalers, direct importers of EU new vehicles and re-imports, and local contract partners of vehicle manufacturers in various EU countries. These are commercial supplier relationships, not formal partnerships.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Regional players

• Carvolution: Swiss car subscription provider with a similar all-inclusive monthly model. Comparable product offering to Autohaus Tabor's Auto Abo but operating primarily in Switzerland rather than the German market.

Broad incumbents

• Sixt Leasing: Major German vehicle leasing and fleet management provider under the Sixt brand, offering both B2B fleet leasing and retail subscription-style services. Overlaps with Autohaus Tabor's Auto Abo subscription and fleet B2B configurators.
• Volkswagen Financial Services: Captive finance arm of Volkswagen AG offering auto financing, leasing, and increasingly auto subscription products. Represents the OEM-captive alternative to Autohaus Tabor's Auto Abo and financing offerings.
• Emil Frey Group: One of Europe's largest automotive dealer groups, operating multiple franchises and service centres across multiple brands. Directly comparable to Autohaus Tabor's multi-brand dealership and all-makes workshop model, though at significantly larger scale.

Direct peers

• carwow Deutschland: Online car-buying platform aggregating dealer bids to offer buyers discounted new-car prices. Directly competes with Autohaus Tabor on transparent, discounted new-vehicle pricing for German consumers.
• MeinAuto: Germany's largest online broker for EU new vehicles, offering discounted EU reimport cars and configurators across multiple brands. Directly overlaps with Tabor Mobile's core value proposition of EU new vehicles at sub-German-list pricing.
• FINN.auto: German car-subscription startup offering all-inclusive monthly vehicle subscriptions online with home delivery. Direct competitor to Autohaus Tabor's Auto Abo product line, with similar target customer and pricing model.
• Like2Drive: Germany-focused car subscription platform offering flexible monthly vehicle subscriptions. Comparable to Autohaus Tabor's Auto Abo in product structure, all-inclusive pricing, and target customer.

Others

• mobile.de: Germany's largest online used-car marketplace. Functions as a listing platform where Autohaus Tabor's used inventory is surfaced to prospective buyers and competes for attention against other dealers.
• AutoScout24: Europe's largest online vehicle marketplace, enabling comparison shopping for new and used vehicles. Functions as a key customer-acquisition channel for Autohaus Tabor's new and used inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/220323594653805

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Tabor