iOrtho

What iOrtho does

iOrtho (The Orthopedic Institute) is a privately-held, multi-specialty musculoskeletal healthcare practice headquartered in Staten Island, New York, with an affiliated ambulatory surgical center in South Amboy, New Jersey, and a surgical partnership with NYU Langone Orthopedic Hospital in Manhattan. The practice operates as a vertically integrated orthopedic platform combining board-certified specialty physicians (spine, sports medicine, hand/wrist, hip, knee, pain management), in-house diagnostic imaging (Fujifilm APERTO Lucent Open MRI, digital radiography, ultrasound, 3-D fluoroscopy, EMG), physical therapy and aquatic rehabilitation, and outpatient surgical services across joint replacement, joint reconstruction, fracture care, and minimally invasive spine surgery.

The practice's technology stack is built around differentiated clinical devices and proprietary procedural techniques rather than AI or software. Core technology assets include Stryker's Mako robotic-assisted surgery platform for joint replacement, ultrasound-guided UltraGuideCTR carpal tunnel release (Sonex Health), the ScrewLES minimally invasive screw-less spine technique (a registered trademark), and the BEAR ACL repair procedure (the first NYC-area installation). The practice is the first U.S. site to install the Fujifilm APERTO Lucent Open MRI, and its affiliated ambulatory surgical center (MSI) is accredited by The Joint Commission and licensed by the New Jersey Department of Health.

iOrtho generates revenue through fee-for-service orthopedic healthcare delivery, billed primarily through insurance reimbursement (commercial plans including Aetna, Cigna, United Healthcare, BC/BS, Oxford, 1199N; Medicare; Medicaid; No Fault; and Workers Compensation) plus patient copays, deductibles, and coinsurance. Ancillary revenue streams include diagnostic imaging, physical therapy, aquatic therapy, and nutrient IV therapy. The practice serves individual consumers across Staten Island, the broader NYC metropolitan area, and New Jersey, accessed through scheduled specialty consultations, walk-in urgent orthopedic care (iOrthoNOW), and physician referrals. No revenue, headcount, funding, or ownership figures are publicly disclosed.

Name

iOrtho

Legal name

iOrtho (The Orthopedic Institute)

Website

https://iorthomd.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

iOrtho (The Orthopedic Institute) is a privately-held, multi-specialty musculoskeletal healthcare practice headquartered in Staten Island, NY, with affiliated facilities in New Jersey and Manhattan. It delivers comprehensive orthopedic care — including robotic joint replacement, minimally invasive spine surgery, sports medicine, diagnostics, and rehabilitation — to individual patients across the NYC metro area.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Hand & Upper Extremity (HLAKALAF), Foot & Ankle (HLAKALAG)

Keywords

• Orthopedic care
• Musculoskeletal healthcare
• Joint replacement
• Sports medicine
• Physical therapy

Headquarters

HQ city

Staten Island

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Services Revenue: Fee-for-service orthopedic healthcare delivery including consultations, diagnostic imaging, physical therapy, injections, and surgical procedures. Revenue is generated through insurance reimbursement (commercial insurance, Medicare, Medicaid, No Fault, Workers Compensation) and patient copays/deductibles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

iOrtho is a private orthopedic medical practice that provides comprehensive musculoskeletal healthcare services, including diagnosis, treatment, and rehabilitation of bone, joint, and soft-tissue conditions for patients in its service area. The practice delivers multi-specialty orthopedic care covering conservative and surgical interventions.

Product overview

iOrtho (The Orthopedic Institute) is a multi-specialty musculoskeletal healthcare practice offering comprehensive orthopedic services through multiple integrated treatment modalities. The practice operates as a unified platform combining surgical services (joint replacement, joint reconstruction, spine surgery), sports medicine, pain management, diagnostic imaging (X-ray, MRI, ultrasound), physical therapy, aquatic therapy, and nutrient IV therapy. Key technology-enabled services include robotic-assisted joint replacement using Mako Robotics, minimally invasive spine surgery, and ultrasound-guided carpal tunnel release. The practice provides same-day discharge joint replacement at affiliated facilities and operates an urgent care walk-in clinic (iOrthoNOW). Services are delivered at locations in Staten Island, NY, South Amboy NJ, and NYU Langone Orthopedic Hospital in Manhattan.

Differentiator

Problem solved

Functional benefit

Brands

• iOrthoNOW: Urgent orthopedic walk-in care service offering same-day treatment for sprains, strains, fractures, and other orthopedic traumas.
• iOrthoPT
• iOrthoNOW
• iSCAN

Products and services

• Orthopedic Care Services

Quantifiable outcome

• Most patients return to work within 3-6 days after UltraGuideCTR carpal tunnel release procedure
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• NYU Langone Orthopedic HospitalcoreStrategic or Co-development PartneriOrtho is partnered with NYU Langone Orthopedic Hospital, ranked 3rd nationally for orthopedics by U.S. News & World Report. iOrtho surgeons provide surgical services at NYU-LOH for complex procedures requiring hospital-based care. The partnership extends NYU's orthopedic services to Staten Island and New Jersey patients while providing iOrtho patients access to nationally recognized hospital care.
• Metropolitan Surgical Institute (MSI)coreStrategic or Co-development PartnerMetropolitan Surgical Institute is a state-of-the-art ambulatory surgical center (ASC) in South Amboy, NJ accredited by The Joint Commission. MSI provides outpatient surgical facilities for iOrtho surgeons to perform same-day procedures including joint replacement, spine surgery, and other orthopedic procedures in a private, personalized setting consistent with iOrtho's mission.
• Stryker Corporation (Mako Robotics)coreTechnology or IntegrationiOrtho surgeons are certified in Mako robotic-arm assisted surgery platform by Stryker Corporation for joint replacement procedures including hip, knee, and shoulder replacement. The technology enables pre-surgical planning, precise bone resection, and accurate implant placement for improved outcomes.
• Sonex Health (UltraGuideCTR)coreTechnology or IntegrationiOrtho offers the UltraGuideCTR carpal tunnel release procedure using Sonex Health's ultrasound guidance technology. Dr. Amy Birnbaum is certified in this system, enabling in-office carpal tunnel release with micro-incision and rapid recovery (3-6 days return to work).
• Fujifilm (APERTO Lucent Open MRI)coreTechnology or IntegrationiOrtho installed Fujifilm's APERTO Lucent High-Performance Open MRI system, becoming the first site in the USA to offer this technology. The open MRI provides enhanced patient comfort with reduced anxiety for claustrophobic patients and faster scan times.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NYU Langone Orthopedics: Academic orthopedic department ranked 3rd nationally; both a strategic partner and a competitor for complex orthopedic cases in the same NYC metro market.
• Hospital for Special Surgery (HSS): U.S. News #1-ranked orthopedic hospital, operating in NYC. A larger, established incumbent offering the full spectrum of orthopedic services with extensive brand recognition; competes for the same NY metro patients.
• Columbia Orthopedics (NewYork-Presbyterian): Major academic orthopedic program in NYC with multi-subspecialty coverage and ASC partnerships — competes for referrals and complex cases in the same geography.
• Mount Sinai Orthopedics: NYC academic orthopedic department offering comprehensive musculoskeletal care, joint replacement, and sports medicine — overlaps with iOrtho's service mix in the same market.

Direct peers

• Twin Cities Orthopedics: Large multi-subspecialty orthopedic practice with integrated imaging, PT, and ambulatory surgery. Directly comparable in offering breadth and ownership structure to iOrtho.
• Resurgens Orthopaedics: Large multi-specialty orthopedic group with on-site imaging, PT, and ambulatory surgery centers across the Southeast. Comparable in structure (multi-subspecialty, integrated PT/imaging/surgery) and competitor set.
• OrthoVirginia: Multi-specialty orthopedic group offering orthopedic surgery, sports medicine, spine, PT, and on-site MRI — comparable integrated musculoskeletal model with similar subspecialty depth.
• Rothman Orthopaedic Institute: One of the largest U.S. multi-specialty orthopedic physician practices, offering similar subspecialty coverage (spine, sports, joint replacement), in-office diagnostics, ambulatory surgery, and PT — directly comparable to iOrtho's integrated model.
• The Centers for Advanced Orthopaedics: Mid-Atlantic multi-specialty orthopedic group with multiple subspecialties, in-office MRI, PT, and ASC partnerships. Closely mirrors iOrtho's one-stop musculoskeletal platform and physician-owned structure.
• Kerlan-Jobe Orthopaedic Clinic (Cedars-Sinai affiliate): Multi-specialty orthopedic and sports medicine practice affiliated with a major hospital system (Cedars-Sinai) — closely mirrors iOrtho's NYU Langone partnership structure and subspecialty coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGEoVmCx88J9AIOCyRBmvGg
• Facebookfacebook.com/iorthomd
• LinkedInlinkedin.com/company/iorthomd
• Instagraminstagram.com/iorthomd
• Xx.com/iorthomd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iOrtho