Versi-Foam Insulation

What Versi-Foam Insulation does

Versi-Foam Insulation, operated as RHH Foam Systems, is a privately held U.S. manufacturer of portable, low-pressure polyurethane spray foam insulation kits founded in 1981 by Richard Heitzer and headquartered in Wisconsin (New Berlin). The company designs and sells a proprietary two-component chemical system (isocyanate and polyol resin) that expands 6-30 times its liquid volume at dispensing pressures below 250 psi, eliminating the need for external power or pressure sources. Its core technology is the patented U-Control dispensing gun, which allows trigger-controlled flow regulation, paired with closed cell (Systems I, 9, 15, 50, HY-FLO 350/700), open cell (Systems 31, 100), high density (Systems 10, 33), and slow rise cavity-fill variants, with Class 1 ASTM E-84 flame retardant and antimicrobial formulations now built on HFO blowing agents. Accessories include gun/hose assemblies, mixing nozzles, and fan tips, and the portfolio is rounded out by the Versi-Tite one-component sealant.

Versi-Foam serves a broad, fragmented customer base across residential construction and remodeling, commercial construction, plant and facility maintenance, marine/boat flotation, HVAC, roofing repair, pool and spa, vehicle insulation, and stage/film production. End customers range from DIY homeowners and individual contractors to commercial builders and specialty applicators; the company explicitly cites use by house-flippers such as The Property Brothers and Joanna Gaines. The company does not sell direct to end users but routes all orders through an authorized U.S. distributor and dealer network, surfaced via an interactive dealer locator, a 1-800 sales line, and email contact. Pricing is not publicly disclosed.

The business model is essentially a one-time hardware sale per kit (chemical tanks are disposable and DOT-prohibited from refilling, while the U-Control gun/hose assembly and accessories are reusable and re-purchasable). This creates a consumable-plus-equipment revenue mix within a niche of the broader spray polyurethane foam market. The company has been continuously operating for over four decades under founder ownership, with no disclosed institutional investors, M&A activity, or public capital markets presence.

Name

Versi-Foam Insulation

Legal name

RHH Foam Systems

Website

https://rhhfoamsystems.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Versi-Foam Insulation (RHH Foam Systems) is a Wisconsin-based, founder-owned manufacturer of portable low-pressure polyurethane spray foam kits featuring the patented U-Control dispensing gun, sold through a U.S. distributor network to DIY homeowners, contractors, marine, HVAC, roofing, and specialty applicators.

Ownership category

akta.pro rank

Product category

Spray Foam Insulation

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150), Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Spray Foam Insulation Systems (IMADAGAE)

akta.pro secondary industries

Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD), Construction Foams & Gap Fillers (PU Foams, Low-Expansion) (IMADAOAM)

Keywords

• Spray foam insulation
• Polyurethane foam kits
• Closed cell insulation
• Portable spray systems
• DIY insulation kits

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spray Foam Insulation Kits: VersiFoam generates revenue through the sale of portable spray foam insulation kit systems. These are one-time purchase products where the chemical tanks are disposable (DOT forbids refilling) but the gun/hose assembly can be reused and purchased separately as accessories.
2. Accessories and Replacement Parts: Sale of replacement gun/hose assemblies, fan spray tips, mixing nozzles, and other accessories for the spray foam systems.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Versi-Foam manufactures portable, disposable, low-pressure polyurethane spray foam insulation kits for residential, commercial, industrial, marine, and specialty applications. The product line includes closed cell (Systems I, 9, 15, 50 and HY-FLO 350/700), open cell (Systems 31, 100), high density (Systems 10, 33), and slow rise cavity-fill foam systems, all bundled with the patented U-Control dispensing gun that regulates foam flow via trigger pull. The portfolio also includes the Versi-Tite one-component polyurethane sealant and reusable accessories (gun/hose assemblies, mixing nozzles, fan tips).

Product overview

VersiFoam is a comprehensive line of low-pressure, portable, disposable polyurethane spray foam insulation kits manufactured by RHH Foam Systems. The product portfolio consists of three main foam types—closed cell (Systems I, 9, 15, 50, and HY-FLO 700), open cell (Systems 31, 100), and high density (Systems 10, 33)—along with slow rise variants (Systems 9SR, 15SR, 50SR). Products are offered in standard formula, Class 1 flame retardant formula, and antimicrobial formula. The portfolio also includes the Versi-Tite one-component sealant and accessory items (gun/hose assemblies, mixing nozzles, fan tips). All systems feature the proprietary U-Control dispensing gun for controlled application.

Differentiator

Problem solved

Functional benefit

Brands

• VersiFoam U-Control Dispenser: Patented dispensing gun technology that allows users to control the quantity and rate of spray foam insulation by how hard they pull the trigger.

Products and services

• VersiFoam System I Small closed cell polyurethane spray foam insulation kit designed for same-day use; produces approximately 1 board foot of foam in standard formula. Targeted at professional contractors and DIY homeowners for small insulation and air-sealing projects.
• VersiFoam System 9 Medium-sized closed cell spray foam insulation kit available in standard and Class 1 (flame retardant) formulas; used for residential and commercial air sealing and insulation projects.
• VersiFoam System 15 Medium-to-large closed cell spray foam insulation kit available in standard and Class 1 (flame retardant) formulas; for residential, commercial, and light industrial insulation and air sealing.
• VersiFoam System 50 Large closed cell spray foam insulation kit available in standard and Class 1 (flame retardant) formulas; suitable for tiny homes and larger residential or commercial insulation and air-sealing projects.
• VersiFoam Slow Rise System 9 Slow rise closed cell spray foam kit designed for filling cavities; becomes tack-free in about 3 minutes (versus 30–45 seconds for standard kits) and is offered in Class 1 flame retardant formula only.
• VersiFoam Slow Rise System 15 Slow rise closed cell spray foam kit designed for filling cavities; becomes tack-free in about 3 minutes; Class 1 flame retardant formula only.
• VersiFoam Slow Rise System 50 Large slow rise closed cell spray foam kit for cavity-fill applications; Class 1 flame retardant formula only.
• VersiFoam System 10 (High Density) High density closed cell spray foam kit with 2.8 lb/ft³ density; used for load support, roofing repairs, and exterior applications; requires fan tip accessory for proper spray pattern.
• VersiFoam System 33 (High Density) High density closed cell spray foam kit with higher compressive strength than standard formulas; used for cryogenics, polyurethane foam roofing repair, and structural strengthening; requires fan tip accessory.
• VersiFoam System 31 (Open Cell) Open cell spray foam insulation kit with low density (0.75 lb/ft³) and R-value of 4 per inch; high expansion rate, soft and flexible after curing; medium system producing 31 cubic feet of foam.
• VersiFoam System 100 (Open Cell) Open cell spray foam insulation kit with low density and R-value of 4 per inch; large system producing 100 cubic feet of foam; can be shut down and used within 30 days of opening.
• HY-FLO 350 Class 1 flame retardant closed cell spray foam system; available in flame retardant formula only.
• HY-FLO 700 Class 1 flame retardant closed cell spray foam system; available in flame retardant formula only.
• Versi-Tite One-component polyurethane sealant designed for small gaps and openings; dispenses as a caulking bead; used around door and window framing.
• VersiFoam Gun/Hose Assembly Reusable dispensing gun and hose assembly featuring the patented U-Control gun; the only reusable component of the disposable VersiFoam kits (DOT regulations forbid refilling chemical tanks).
• VersiFoam Mixing Nozzles Click-in mixing nozzles for the VersiFoam dispensing gun that mix and apply the two-component spray foam.
• VersiFoam Fan Tips Fan spray tips that screw onto the end of the mixing nozzle to produce a wide spray pattern; recommended for High Density VersiFoam Systems 10 and 33.

Quantifiable outcome

• VersiFoam has approximately twice the R-value per inch compared to fiberglass and cellulose insulation, providing better thermal resistance and energy savings
• +4 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Warrior HomesteadsminorStrategic or Co-development Partner · 20 May 2019Warrior Homesteads is a Cincinnati-based nonprofit building tiny homes for homeless veterans. VersiFoam provided spray foam insulation for a tiny house project built in partnership with the Kroger Veterans Association Resource Group for their annual 'Honoring Our Heroes' 5K Run/Walk event. The home was gifted to a local homeless veteran on June 15, 2019. Warrior Homesteads expressed being 'huge fans of VersiFoam, as it's simply the best!'
• Kroger Veterans Association Resource GroupminorStrategic or Co-development Partner · 1 January 2019The Kroger Veterans Association Resource Group approached Warrior Homesteads with an offer to work together to build a tiny house for a deserving veteran in the Cincinnati area. VersiFoam participated by providing insulation materials for this joint charitable project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Touch 'n Foam: Produces one- and two-component spray foam insulation kits and fillers sold through the same home-center and contractor channels as Versi-Foam. The product form factor (portable kit, disposable tank, applicator gun) and end-use cases (insulation, gap filling, sound deadening) closely mirror Versi-Foam's lineup.
• Tiger Foam: Sells DIY and professional closed-cell and open-cell spray polyurethane foam kits, including slow-rise formulations, with a comparable low-pressure kit architecture. Directly overlaps with Versi-Foam's System I/9/15/50 and Slow Rise System 9/15/50 SKUs.
• NCFI Polyurethanes: U.S. polyurethane foam manufacturer producing spray foam insulation systems for residential, commercial, agricultural, and specialty uses. Operates in the same spray-foam chemistry category with overlapping application verticals, but at a larger industrial scale with its own contracting network.
• Handi-Foam: Manufactures portable, disposable two-component spray polyurethane foam kits for DIY homeowners and contractors — an essentially identical product category, target customer, and low-pressure delivery model to Versi-Foam. This is the closest head-to-head competitor in the DIY/contractor spray foam kit segment.

Broad incumbents

• Demilec (Huntsman): Spray-foam insulation brand within Huntsman that produces open-cell and closed-cell SPF systems for residential and commercial applications. Comparable chemistry and end use, but reaches customers through large contractor/dealer channels backed by the parent chemical major.
• Henry Company: Building envelope systems manufacturer producing air barriers, sealants, adhesives, and waterproofing products for commercial and residential construction. Adjacent product category — Versi-Tite sealant and Slow Rise cavity-fill compete in similar gap-filling and air-sealing use cases.
• Rhino Linings: Spray-applied polyurethane and protective coatings company with a global applicator network. Shares the two-component polyurethane spray technology platform with Versi-Foam but focuses on truck-bed liners, industrial coatings, and abrasion-resistant applications rather than building insulation.
• Gaco Western: Established spray-foam insulation and silicone roof coatings manufacturer serving professional contractors and commercial projects. Overlaps with Versi-Foam's high-density and roofing-repair segments but operates at a much larger scale with a professionally-installed, not DIY, go-to-market.
• Icynene-Lapolla (BASF): Open-cell spray foam insulation specialist now operating inside BASF's Performance Materials division. Competes in the same spray-foam insulation category as Versi-Foam but with much greater R&D depth, professional installer training, and global reach.

Others

• Convenience Products (parent of Handi-Foam/Touch 'n Foam): Manufacturer of consumer and contractor foam/chemical products, parent to the closest direct peers (Handi-Foam and Touch 'n Foam). Relevant as the consolidating strategic buyer in the DIY spray-foam kit segment and as the closest comparable sized competitor to Versi-Foam/RHH Foam Systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VersiFoam
• Facebookfacebook.com/versifoam
• LinkedInlinkedin.com/company/rhh-foam-systems-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versi-Foam Insulation