Sanapurna Naturheilkunde Ayurveda & Yoga

What Sanapurna Naturheilkunde Ayurveda & Yoga does

Sanapurna Naturheilkunde Ayurveda & Yoga (legal entity: Sanapurna GmbH, registered in Zürich, CHE-402.847.297) is a founder-controlled, single-location wellness studio operating from Militärstrasse 115 in Zürich Kreis 4. Founded in 2005 by Poonam Stecher Sharma and Thomas Stecher Sharma, the studio delivers an integrated portfolio of in-studio and online yoga classes (Hatha, Vinyasa, Yin, Yoga Nidra, Hot Yoga, Pilates, Meditation, Ayurvedic Yoga), Ayurvedic medical consultations and Panchakarma-based therapies under the SanapurnaMED practice, Thai Yoga Massage, and Traditional European Naturopathy. The core technology stack is a standard studio booking/reservation system on sanapurna.ch plus iOS and Android mobile apps for class scheduling and client management; no proprietary software platform is described.

The business model is direct-to-consumer and multi-stream. Primary revenue comes from recurring yoga memberships (Abos) priced up to CHF 2,230 for a 12-month unlimited plan (CHF 190/month equivalent), supplemented by class packs (CHF 135 for 5, CHF 250 for 10), drop-in classes (CHF 30–40), and a discounted virtual tier (CHF 23 drop-in, monthly unlimited online). Secondary streams include cohort-based Yoga Alliance-certified teacher training (200h, 300h, and specialty 25h–100h programs) with CHF 500 non-refundable application fees plus tuition, individual Ayurveda and massage sessions, workshops/retreats, room rental, gift cards, and a Swiss-delivered yoga supplies e-commerce shop. Pricing is in CHF inclusive of VAT; discounted tiers apply to students, seniors (AHV), unemployed, KulturLegi holders, and Sanapurna TTC students. Reimbursement pathways are activated through QualiCert, EDUQUA, EMR, ASCA, VSAMT, VEAT, and NVS registrations, enabling coverage by Swiss supplementary insurers including EGK, Visana, and NVS. Teacher training is delivered in Zürich, Geneva, and Goa, which is the only material geographic extension beyond the Zürich studio.

Name

Sanapurna Naturheilkunde Ayurveda & Yoga

Legal name

Sanapurna GmbH

Website

https://sanapurna.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanapurna is a founder-controlled yoga and Ayurveda studio in Zürich Kreis 4 offering in-studio and online classes, Ayurvedic medicine, Thai Yoga Massage, naturopathy, and Yoga Alliance-certified teacher training (200h/300h) in Zürich, Geneva, and Goa, sold direct-to-consumer via subscriptions, class packs, and cohort programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Yoga Class Memberships (Abos) and Class Packs: Recurring monthly/quarterly/annual subscriptions (Abos) providing unlimited or fixed-count access to yoga classes, plus one-time class packs (5 or 10 classes) and introductory offers for new clients. This is the primary revenue stream, with tiered pricing by duration and format (in-studio vs. virtual).
2. Yoga Teacher Training Programs: Professional certification courses (200h, 300h, and specialty programs such as Hatha, Pranayama, Yin Yoga, Yoga Nidra, Therapeutic Yoga, Ayurvedic Yoga) with non-refundable application fees and tuition charges. Programs run on scheduled cohorts with defined start/end dates.
3. Ayurveda Treatments and Massages: Individual therapy sessions, Ayurvedic treatments, Thai Yoga Massage, and related wellness services priced per session or treatment.
4. Workshops, Retreats, and Events: Short-format events (weekend workshops, retreats) with registration fees, separate from regular class memberships. Cancellation and refund policies apply.
5. Room Rental: The studio space is available for rental, providing an additional ancillary revenue stream.
6. Yoga Supplies and Products: Yoga accessories and supplies sold through the online shop and at the studio (e.g., mats, props), with delivery within Switzerland via Swiss Post.
7. Gift Cards: Prepaid gift cards sold to prospective new customers, redeemed against classes, treatments, or training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sanapurna is a Zürich-based wellness studio operating yoga classes (Hatha, Vinyasa, Yin, Yoga Nidra, Hot Yoga, Pilates, Meditation, Ayurvedic Yoga) delivered both in-studio and online, complemented by Ayurvedic medical consultations and Panchakarma therapies, Thai Yoga Massage, and Traditional European Naturopathy (TEN). It also operates a Yoga Alliance-certified Teacher Training Academy (RYS 200, RYS 300, and specialty certifications) in Zürich, Geneva, and Goa.

Product overview

Sanapurna is a single-location yoga studio and Ayurveda center in Zürich Kreis 4 offering a unified wellness ecosystem. The core offering centers on in-studio and online yoga classes (Hatha, Vinyasa, Yin, Yoga Nidra, Hot Yoga, Pilates, Meditation, Ayurvedic Yoga) and holistic health services (Ayurveda treatments, Thai Yoga Massage, Traditional European Naturopathy). Professional education is delivered through accredited Yoga Alliance-certified Teacher Training programs (200h, 300h, and specialized courses), while supplementary services include Virtual Yoga, Gift Cards, Room Rental, Teacher Mentorship, and Workshops/Events. The studio operates on a membership (Abo) and class pack model with insurance reimbursement support.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Yoga AlliancecoreStrategic or Co-development PartnerSanapurna is a Registered Yoga School (RYS 200 and RYS 300) certified by Yoga Alliance and Yoga Alliance International. This accreditation enables the studio to deliver internationally recognized 200-hour and 300-hour yoga teacher training programs, with trainings offered in Zurich, Geneva, and Goa. The partnership is foundational to Sanapurna's teacher training revenue stream and global credibility.
• EDUQUAcoreStrategic or Co-development PartnerEDUQUA is the Swiss quality label for institutions offering further education. Sanapurna's EDUQUA certification qualifies it as a recognized Swiss educational institution and enables health insurance reimbursement for its programs, making it a core regulatory partnership.
• QualiCertcoreStrategic or Co-development PartnerQualiCert is a Swiss certification body for health and wellness services. Sanapurna's QualiCert recognition enables its services to be partially reimbursed by Swiss supplementary health insurers, directly expanding its addressable market to insurance-funded consumers.
• EMR (Empirical Medicine Register)coreStrategic or Co-development PartnerEMR is a Swiss complementary medicine registry. Sanapurna's EMR membership allows its practitioners to be recognized by Swiss health insurers for reimbursement purposes, a critical business enabler in the Swiss wellness market.
• ASCA (Swiss Foundation for Complementary Medicine)coreStrategic or Co-development PartnerASCA is a Swiss foundation that recognizes practitioners of complementary medicine. Sanapurna's ASCA registration enables its services to be recognized and partially reimbursed by Swiss health insurers.
• VSAMT (Swiss Association for Ayurvedic Medicine)coreStrategic or Co-development PartnerVSAMT is the professional association for Ayurvedic practitioners in Switzerland. Sanapurna's membership aligns the studio with national standards for Ayurvedic practice and supports practitioner credibility.
• VEAT (European Ayurveda Association)minorStrategic or Co-development PartnerVEAT is a European-level Ayurveda association. Sanapurna's membership connects it to the broader European Ayurvedic community and provides a mark of professional legitimacy.
• NVS (Swiss Association of Naturopaths)coreStrategic or Co-development PartnerNVS is the Swiss Association of Naturopaths. Sanapurna's NVS registration enables its Traditional European Naturopathy (TEN) services to be recognized and covered by Swiss supplementary health insurers.
• KulturLegi (Swiss Cultural Pass)minorStrategic or Co-development PartnerKulturLegi is a Swiss cultural pass providing access to cultural and educational activities for people in financial need. Sanapurna's partnership as a KulturLegi partner offers reduced rates (30% discount) to KulturLegi holders, expanding accessibility and community reach.
• EGK (Health Insurance)minorStrategic or Co-development PartnerEGK is a Swiss health insurance provider. Sanapurna's accreditation enables partial reimbursement of its wellness services for EGK policyholders, expanding its customer base to insurance-funded consumers.
• Visana (Health Insurance)minorStrategic or Co-development PartnerVisana is a Swiss health insurance provider. Sanapurna's QualiCert and EDUQUA certifications enable its services to be partially reimbursed for Visana policyholders, creating a channel for insurance-funded customers.
• TribekaminorOthersTribeka appears as a partner logo on Sanapurna's affiliations page. The nature of the partnership is not explicitly detailed but may relate to local business community or wellness industry networking.
• SGE (Swiss Nutrition Society)minorOthersSGE (Swiss Society for Nutrition) appears as a partner logo on Sanapurna's affiliations page. The relationship likely supports Sanapurna's Ayurvedic nutrition content and dietary advisory services.
• Yoga.ch (YCH)minorOthersYoga.ch appears as a partner on Sanapurna's affiliations page. The partnership likely provides directory visibility within the Swiss yoga community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@SanapurnaYogaAyurvda
• Facebookfacebook.com/sanapurnayoga
• LinkedInlinkedin.com/company/sanapurna-center-for-complementary-ayurveda-medicine-yoga-naturopathy
• Instagraminstagram.com/sanapurna_yoga_ayurveda
• Xx.com/sanapurna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanapurna Naturheilkunde Ayurveda & Yoga