Silver Lake Marine

What Silver Lake Marine does

Silver Lake Marine is a family-owned, single-location boat dealership founded in 1979 by Jim and Jane Bellamy in Silver Springs, New York, now in its second generation of Bellamy family leadership under President Quinn Bellamy. The company sells new boats across four brands — Crest pontoons, Crestliner fishing boats, Moomba tow boats, and Stingray deck and sport boats — along with Load Rite trailers, and runs a certified pre-owned program (SLM Pre-Enjoyed) with a 100-point inspection and 90-day warranty. The 11–50 employee business operates from a waterfront facility on Silver Lake that includes an on-water showroom, a climate-controlled service center, 90 wet slips, and indoor and outdoor storage capacity, serving recreational boating consumers in Western New York (Buffalo, Rochester, Finger Lakes).

The revenue model combines one-time transactions (new and pre-owned boat sales, parts, accessories) with recurring or semi-recurring service lines: factory-trained service and repair, seasonal pontoon and paddle board rentals (May through September), dockage and winter storage, and financing arranged through Sheffield Financial. GTM is direct-to-consumer through a physical retail showroom supplemented by a website with inventory browsing, quote requests, service appointments, and an online parts store; marketing combines organic social (Facebook, Instagram, YouTube), a blog, email newsletters, customer testimonials, and event marketing (boat shows, demo days, owner rallies). The business is deliberately bootstrapped — no private equity, no venture capital, no parent company — with ownership concentrated in the Bellamy family and a 45+ year operating history that has produced four consecutive years of USA Top 100 Boat Dealer recognition.

Name

Silver Lake Marine

Legal name

Silver Lake Marine

Website

https://silverlakemarine.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Silver Lake Marine is a family-owned, single-location boat dealership in Silver Springs, NY, selling new and pre-owned boats from Crest, Crestliner, Moomba, and Stingray, plus parts, service, rentals, dockage, storage, and financing for recreational boating consumers across Western New York.

Ownership category

akta.pro rank

Headquarters

HQ city

Silver Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Boat Sales (New and Pre-Owned): Primary revenue stream from selling new and pre-owned boats including pontoons, fishing boats, wakeboard boats, and tritoons. Brands carried include Crest, Crestliner, Stingray, Moomba, and Premier.
2. Parts and Accessories: Sales of OEM and aftermarket boat parts, accessories, safety gear, watersports equipment, and trailer components through both physical location and online store.
3. Service and Maintenance: Boat maintenance, repairs, winterization, shrink-wrapping, and seasonal preparation services performed by factory-trained technicians.
4. Boat and Paddle Board Rentals: Rental of pontoon boats and stand-up paddle boards on Silver Lake during the May-September season.
5. Financing Services: Arrangement of boat financing through Sheffield Financial partnership, enabling customers to finance purchases with bundled parts and service plans.
6. Dockage and Storage: Summer wet slip dockage (90 slips) and off-season indoor/outdoor boat storage with shrink wrapping services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Silver Lake Marine is a family-owned boat dealership selling new recreational boats (Crest pontoons/tritoons, Crestliner aluminum fishing, Moomba wake/ski tow boats, Stingray deck and sport boats) and Load Rite trailers, plus a certified SLM Pre-Enjoyed pre-owned program. The dealership also operates pontoon boat and stand-up paddleboard rentals on Silver Lake from May through September, a parts and accessories department with online ordering, factory-trained service and maintenance (including winterization and shrink-wrap), boat financing facilitated through Sheffield Financial, trade-in evaluations, and seasonal marina dockage plus indoor/outdoor storage with 90 wet slips.

Product overview

Silver Lake Marine is a family-owned boat dealership offering a comprehensive portfolio of marine products and services. The core offering includes new boat sales across four major brands: Crest pontoon boats, Crestliner fishing boats, Moomba tow boats, and Stingray boats, plus Load Rite trailers. The dealership also operates a SLM Pre-Enjoyed certified pre-owned program, seasonal pontoon boat rentals, and a full-service department for parts, maintenance, and repairs. Additional services include boat financing, trade-in evaluations, and dockage/storage facilities with 90 wet slips. The business serves Western New York, particularly the Buffalo and Rochester areas, from its location on Silver Lake in Silver Springs, NY.

Differentiator

Problem solved

Functional benefit

Brands

• SLM Pre-Enjoyed: Pre-owned boat program offering 90-day warranty, 100-point inspection, lake testing, and complete maintenance on trade-in and hand-picked used boats.

Products and services

• Crest Pontoon and Tritoon Boats Premium pontoon and tritoon boats known for quality construction, safety, style, and comfort, with over 55 years of manufacturer experience. Sold new at the Silver Lake Marine dealership to families and individuals in Western New York for cruising, pontoon outings, and watersports.
• Crestliner Aluminum Fishing Boats Aluminum fishing boats with hull integrity and innovative angler features, serving recreational anglers for over 70 years (manufacturer side). Sold new at Silver Lake Marine to fishing customers in Western New York.
• Moomba Wake/Ski Tow Boats Wakeboarding, wake surfing, and ski tow boats designed for feature-first performance at competitive price points. Sold new at Silver Lake Marine to watersports-focused families and individuals.
• Stingray Deck and Sport Boats Range of deck boats, sport deck, sport boat, and cuddy cabin models focused on innovative quality and design. Sold new at Silver Lake Marine to families and recreational boaters in Western New York.
• Load Rite Boat Trailers Boat trailers including specialized tritoon trailers sold to support transport of new and used watercraft purchased at the dealership.
• SLM Pre-Enjoyed Certified Pre-Owned Boats Certified pre-owned boats with a 100-point boat/engine/trailer inspection, lake testing, and a 90-day warranty plus a satisfaction guarantee. Trades are also accepted and hand-picked used inventory is curated.
• Pontoon Boat Rentals Half-day, full-day, and weekly pontoon boat rentals on Silver Lake with Yamaha four-stroke engines, fuel and safety gear included, available seasonally. Target customers are families and visitors wanting a turnkey lake experience without ownership.
• Stand-Up Paddle Board Rentals Seasonal stand-up paddle board rentals on Silver Lake, with half-day, full-day, two-day, and weekly durations; life jacket and paddle are bundled.
• Parts and Accessories OEM and aftermarket boat parts and accessories (trolling motors, GPS units, safety kits, tow ropes, trailer hardware, seasonal equipment), available at the physical location and through the online parts store.
• Boat Service and Maintenance Comprehensive boat maintenance and repair including seasonal prep, engine diagnostics, custom canvas work, winterization, and mobile service, performed by factory-trained technicians in a climate-controlled service center for bowrider, cuddy, deck, fishing, pontoon, recreational, ski, wakeboard, and sportfishing boats.
• Boat Financing via Sheffield Financial Boat purchase financing arranged through Sheffield Financial, offering prequalification and digital application and the ability to bundle parts, accessories, and extended service plans into the financed amount.
• Trade-In Evaluation Trade-in evaluations for existing boats (including Bryant, Crestliner, Premier, and Stingray) to support upgrade purchases into newer inventory.
• Marina Dockage and Boat Storage Summer wet-slip dockage (90 slips) and off-season indoor and outdoor boat storage with professional shrink wrapping for existing boat owners in the Western New York region.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Others

• Boat Trader: Online boat marketplace connecting buyers and sellers nationwide. Functions as an indirect competitor to Silver Lake Marine's pre-owned and new-boat listings rather than a direct retailer.
• MasterCraft Boat Holdings: Manufacturer of premium ski and wake boats. Operates adjacent to Silver Lake Marine in the tow-boat category where the dealer currently carries Moomba; provides context on OEM economics.

Direct peers

• OneWater Marine: Public multi-brand boat retailer with new and pre-owned sales, service, parts, and marina/storage operations across the US. Highly comparable business model to Silver Lake Marine at significantly larger scale.
• Galati Yacht Sales: Family-owned multi-brand boat dealer with sales, service, and marina operations. Very similar independent dealership model to Silver Lake Marine, providing a useful scale-and-strategy comparison.
• Safe Harbor Marinas: Largest US marina operator providing dockage, storage, and boat service across 200+ locations. Comparable to Silver Lake Marine's marina and storage operations at portfolio scale.
• Suntex Marina Investors: Public marina operator with wet slips, dry storage, and related services. Directly comparable to the marina, dockage, and storage component of Silver Lake Marine's business.
• HMY Yacht Sales: Multi-brand boat dealer with new/used sales, brokerage, and service operations. Comparable independent dealership structure and OEM-brand distribution approach.

Broad incumbents

• West Marine: Largest US marine parts and accessories retailer with broad product portfolio. Most directly comparable to the parts-and-accessories segment of Silver Lake Marine's business.
• Bass Pro Shops: Outdoor recreation retailer carrying boats, fishing equipment, and marine accessories. Overlaps with Silver Lake Marine in customer segment (recreational boaters and anglers) but with much broader offering.
• MarineMax: Largest US recreational boat retailer with full-service marinas, yacht brokerage, and finance. Overlapping capabilities with Silver Lake Marine but operating broadly with a much larger brand portfolio and many locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGEerrSe8Ii42I5SMOK5D-A/videos
• Facebookfacebook.com/silverlake.marineinc
• Instagraminstagram.com/silverlakemarineinc
• LinkedInlinkedin.com/company/silver-lake-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Lake Marine