Sieck Floral Group

What Sieck Floral Group does

Sieck Floral Group is a family-owned wholesale distributor of cut flowers, floral supplies, and plants, founded in 1918 by Baltimore native Claymore Sieck. The company operates three independently held warehouse and showroom facilities in Baltimore MD (311 East Chase St, including a 50,000 sq ft warehouse), Depew (Buffalo area) NY, and Hightstown NJ. These facilities serve retail florists and mass merchants across Maryland, Delaware, Washington DC, Southern Pennsylvania, New Jersey, and Western New York, with daily delivery routes and walk-in retail access. The product portfolio includes fresh cut flowers sourced globally from Canada, Colombia, Costa Rica, Ecuador, Holland, and Mexico, alongside floral design supplies (vases, hard goods), dishgardens, and blooming plants, with special-order capability for hard-to-find varieties.

The company operates two regional sub-brands alongside the Sieck Floral Group parent: Sieck Floral Distributing, Inc. (Buffalo/Western NY) and Sieck-Wright Floral Products, Inc. (central New Jersey, plus parts of Pennsylvania and Delaware). Revenue is generated through transaction-based wholesale pricing to B2B accounts, with quote-based terms and no publicly disclosed pricing tiers. The go-to-market is sales-led, combining daily delivery routes, in-warehouse walk-in retail, and a modest digital presence (WordPress website launched January 2020, location-specific Facebook pages, and downloadable floral care guides). There are no disclosed technology platforms, APIs, proprietary software, or AI/ML capabilities; the operating model is fundamentally physical-distribution-driven. Sieck is privately held with no external investors, no funding events, and no disclosed revenue or headcount trend data; current employee count is stated as 101–250. The most recent disclosed strategic activity is limited to a 2020 website relaunch and content-marketing cadence.

Name

Sieck Floral Group

Legal name

Sieck Floral Group

Website

https://sieck.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Sieck Floral Group is a family-owned wholesale distributor of cut flowers, supplies, and plants, founded in 1918 and operating three warehouse facilities across the Northeastern US (Baltimore MD, Buffalo NY, Hightstown NJ), serving retail florists and mass merchants with daily delivery and walk-in retail.

Ownership category

akta.pro rank

Product category

Wholesale Floral Distribution

NAICS

Florists (4593), Florists (459310)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale floral distribution
• Cut flower supply
• Floral design supplies
• Wholesale plant supply
• Fresh flower wholesale

Headquarters

HQ city

Hightstown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Floral Products: Revenue generated through wholesale distribution of cut flowers, floral supplies, and plants to retail florists and mass merchants. The company sources products globally (Canada, Colombia, Costa Rica, Ecuador, Holland, Mexico) and distributes through its three regional warehouse locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sieck Floral Group is a wholesale distributor of cut flowers, floral design supplies, and plants serving retail florists and mass merchants throughout the Northeastern United States. The company sources products globally from Canada, Colombia, Costa Rica, Ecuador, Holland, and Mexico and distributes them through three regional warehouse/showroom facilities in Baltimore MD, Depew (Buffalo) NY, and Hightstown NJ, with daily delivery routes and walk-in purchasing available at each location.

Product overview

Sieck Floral Group is a family-owned wholesale floral distributor founded in 1918, operating three locations across the Northeastern US (Baltimore MD, Buffalo NY, and Hightstown NJ). The company offers cut flowers, floral supplies, and plants to retail florists and mass merchants. The product portfolio includes two sub-brands: Sieck-Wright Floral Products (NJ location) and Sieck Floral Distributing (NY location). Cut flowers are sourced globally from Canada, Colombia, Costa Rica, Ecuador, Holland, and Mexico. The company also provides downloadable floral care guides as educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut Flowers
• Floral Supplies
• Plants

Quantifiable outcome

• Serving Northeastern US retail florists and mass merchants with 3 locations

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FreshySitesminorOthers · 1 January 2020Website design and development partner. FreshySites designed and launched the Sieck Floral Group company website in January 2020. Credit attributed in website footer.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DVFlora: Wholesale floral distributor serving the Eastern US from a single Pennsylvania hub, with a strong online ordering platform for trade customers. Directly comparable cut flower and supply assortment, with a more digitally-enabled operating model.
• The Sun Valley Group: Vertically integrated grower and wholesale distributor of cut flowers operating from California and with distribution across the US. Comparable as a large-scale wholesale floral supplier, with grower-direct supply giving a different cost structure.
• Mayesh Wholesale Florist: One of the largest wholesale floral distributors in the US, operating multiple branch locations across the West Coast and Southeast. Directly comparable as a multi-location wholesale florist serving retail florists and event designers with cut flowers and supplies.
• Bay City Flower Company: Grower and wholesale distributor of cut flowers based in California serving wholesale floral buyers nationwide. Comparable as a vertically integrated cut flower producer with wholesale distribution channels.
• Continental Floral Greens: Wholesale distributor specializing in floral greens and related supplies with nationwide distribution. Comparable as a wholesale-only floral products distributor serving retail florists and event designers.
• Kennicott Brothers: Family-owned wholesale floral distributor founded in 1881 with multiple branch locations across the Midwest. Highly comparable as a long-tenured, multi-branch wholesale florist serving retail florists with cut flowers and hard goods.

Broad incumbents

• Holland America Flowers: Major North American grower and wholesale distributor of cut flowers operating from Washington state. Comparable as a large-scale cut flower supplier, though more grower-heavy and concentrated on the West Coast market.
• Teleflora: Network of retail florists providing order transmission, marketing, and wire services for member florists. Comparable as a participant in the floral value chain serving retail florists, though operating as a retail-florist network rather than a wholesale distributor.
• 1-800-Flowers.com: Large publicly traded e-commerce floral and gift retailer operating multiple consumer brands. Comparable as a major floral industry participant competing for the same consumer spending, though focused on direct-to-consumer rather than wholesale.
• FTD (Florists' Transworld Delivery): Long-established floral wire service and e-commerce platform connecting consumers with retail florists. Comparable as a major force in the retail floral value chain, though operating as a consumer-facing marketplace rather than a wholesale distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sieck.Wright
• Xx.com/sieckbalt
• LinkedInlinkedin.com/company/claymore-c.-sieck

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sieck Floral Group