Continental Floral Greens

What Continental Floral Greens does

Continental Floral Greens (CFG), founded in 2009 and headquartered in Gig Harbor, Washington, is a vertically integrated producer and wholesale distributor of premium cut foliage, evergreens, and specialty flowers. The company operates a Specialty Farm to Market model spanning growing, harvesting, processing, manufacturing, and distribution, with 12 office and farm locations across five US states (Washington, Oregon, California, Florida, and North Carolina) and export sales into Canada, Europe, and Asia Pacific. CFG is led by founder and CEO Jim Milgard and operates as a family-owned private company under the legal entity Continental Floral LLC, with no disclosed external equity or parent company involvement.

The product portfolio is anchored by cultivated foliage and specialty cut flowers grown on approximately 10,775 acres of owned farms—including the trademarked High Mountain Blue Noble® noble fir, grown exclusively at 3,000–5,000 foot elevations in the Cascade Range near Mount St. Helens—and by wild-harvested native greens (Salal, huckleberry, beargrass, sword fern, sphagnum moss) gathered across 3.5 million acres of leased and managed Pacific Northwest forestland with no cultivation or pesticides. Manufacturing capacity at the 52-acre Shelton, Washington Christmas hub and the new Sparta, North Carolina facility produces wreaths, garlands, centerpieces, and mixed bouquets at scale. Two dedicated service businesses support the core operation: Continental Floral Freight, a refrigerated logistics brokerage running four coast-to-coast lanes since 2014, and Continental Farm and Forest, which manages forestry, reforestation, fire mitigation, and land restoration. Subsidiaries retain their acquired identities, including Hiawatha Evergreens, Oregon Roses, and the leased Sun Valley Floral Farms.

Revenue derives from B2B sales to wholesale floral distributors, grocery retailers, mass-market retail accounts, and international buyers under quote-based wholesale pricing structured around multi-year contracts. Product revenue streams include direct foliage and cut flower sales, scaled Christmas programs, year-round manufactured bouquets, and logistics brokerage services. Strategic partnerships with Corporacion TAK (Central America), Kendall Farms (Southern California), InFlora (Dahlia genetics), and Zebra Technologies (real-time production tracking) further extend product range, counter-seasonal supply, and operational visibility.

Name

Continental Floral Greens

Legal name

Continental Floral LLC

Website

https://cfgreens.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Continental Floral Greens is a vertically integrated producer and wholesale distributor of cut foliage, evergreens, and specialty flowers, serving B2B wholesale floral distributors, grocery retailers, mass-market accounts, and international buyers across the US, Canada, Europe, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Cut Floral Greens and Foliage Wholesale

NAICS

Nursery and Tree Production (111421)

SIC

Forestry (800), Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industry

Forest Products Import/Export & Commodity Merchants (IMAMAIAM)

Keywords

• Wholesale floral distribution
• Cut flower production
• Christmas evergreen wreaths
• Floral greens farming
• Refrigerated freight logistics

Headquarters

HQ city

Belfair

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Sale of premium foliage and specialty cut floral products directly from farms to wholesalers and mass market retailers.
2. Christmas Programs: Manufacturing and sale of wreaths, garlands, centerpieces, and full holiday programs at scale across all locations from Pacific Northwest to North Carolina.
3. Year-Round Manufacturing: Manufacturing capabilities covering everyday floral items and mixed bouquets that keep customers' shelves full every season.
4. Continental Floral Freight Logistics Services: Logistics brokerage services coordinating shipments for customers including refrigerated transport, LTL, intermodal, air, ocean, and customs support.
5. Product Sourcing: Sourcing complementary products year-round through long-standing relationships with trusted domestic farms and select international partners to fill gaps and keep programs complete year-round.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Continental Floral Greens is a Specialty Farm to Market producer and wholesale distributor of cut floral greens, foliage, specialty cut flowers, and manufactured Christmas products (wreaths, garlands, centerpieces). Operations span 10,775 acres of owned farms and 3.5 million acres of leased and managed Pacific Northwest forestland across five U.S. states (Washington, Oregon, California, Florida, North Carolina), with year-round supply via domestic farms and international sourcing partnerships. Sales go B2B to wholesale floral distributors, grocery retailers, mass-market accounts, and international customers in Canada, Europe, and Asia Pacific through the dedicated Continental Floral Freight logistics brokerage.

Product overview

Continental Floral Greens operates as a Specialty Farm to Market business, providing superior quality floral products directly from their farms to wholesalers and mass market retailers. The product portfolio centers on premium foliage and specialty cut floral, including cultivated products (noble fir, peonies, eucalyptus, dahlias, magnolia, boxwood, cedar) grown across owned farms in Washington, Oregon, California, Florida, and North Carolina, plus wild-harvested native greens (salal, huckleberry, beargrass, sword fern, sphagnum moss) across millions of acres of Pacific Northwest forestland. Manufacturing capabilities produce Christmas wreaths, garlands, and centerpieces at scale, while logistics services (Continental Floral Freight) and forestry/land services (Continental Farm and Forest) support the complete farm-to-market operation.

Differentiator

Problem solved

Functional benefit

Brands

• High Mountain Blue Noble®: Trademarked noble fir variety grown at high elevations on Mount St. Helens farm, distinctive silver-blue color with exceptional needle retention
• Just Add Blooms®
• Continental Farm and Forest
• Continental Floral Freight
• InFlora Dezign Series

Products and services

• High Mountain Blue Noble® Fir Trademarked noble fir variety (Abies procera) grown at 3,000–5,000 ft elevations in the volcanic Cascade Range soil near Mount St. Helens, featuring distinctive silver-blue color and exceptional needle retention; sold to wholesale floral distributors, grocery retailers, and mass-market accounts.
• Wild-Harvested Pacific Northwest Greens Native greens including Salal, Huckleberry (Huck), Beargrass, Sword Fern, and Sphagnum Moss, hand-harvested with no pesticides or cultivation from 3.5 million acres of leased BLM, state, and private forestland in Washington and Oregon; sold to wholesale floral distributors and retailers.
• Cut Floral Flowers (Peonies, Dahlias, Butterfly Ranunculus) Premium cultivated cut flower varieties including Oregon-grown Peonies (Coral Charm, Sara Bernhardt, Festiva Maxima, Gardenia, Pure White, Kansas, Alexander Fleming, Mons Jules Elise), PNW-grown Dahlias from InFlora genetics, and California greenhouse-grown Butterfly Ranunculus; sold to wholesale and mass market buyers.
• Cultivated Foliage (Magnolia, Leatherleaf, Eucalyptus, Boxwood, Cedar, Pittosporum, Viburnum, Podocarpus, Nagi, Cat Palm) Cultivated foliage varieties grown in Oregon, California, Florida, and Costa Rica including Magnolia (Oregon/Florida), Leatherleaf Fern (Florida), Seeded and Baby Blue Eucalyptus (California with Kendall Farms), Boxwood, Cedar varieties (Port Orford, Western Red), Pittosporum, Viburnum (Cranberry, Yellow), Podocarpus, Nagi, and Chamaedorea Cat Palm; sold to floral distributors and mass-market retailers for use in bouquets, arrangements, and installations.
• Christmas Wreaths, Garlands, and Holiday Centerpieces Handcrafted Certified American Grown Christmas wreaths, garlands (Cedar and other evergreen varieties in various lengths), and full holiday centerpieces, manufactured at scale across facilities from the Pacific Northwest to North Carolina for wholesale distributors, grocery retailers, and mass-market accounts during the holiday season.
• Flowering Branches (Cherry, Forsythia, Quince) and Decorative Branches (Birch, Curly Willow) Tall flowering branches including Cherry (Mt. Fuji, Pink, White, Yoshino), Forsythia Golden Bell, and Quince, plus decorative branches including Victorian Birch and Curly Willow (Salix matsudana tortuosa up to 6 feet), grown in Oregon for arrangements and tall pieces.
• Just Add Blooms® Western Greens and California Wedding Collections Just Add Blooms® branded wedding collections combining Western Greens and California-grown specialty greens and eucalyptus designed to pair with flowers for weddings and events, accompanied by care guides and video tutorials; serves wholesale and retail customers.
• Continental Floral Freight Logistics Brokerage Dedicated logistics brokerage service coordinating refrigerated transport, less-than-truckload (LTL), intermodal, air, ocean, and customs support across four consistent coast-to-coast lanes running almost every week; available to floral industry customers and other shippers.
• Continental Farm and Forest Services Dedicated forestry and land services division managing wild-harvested greens across millions of acres, including forestry management, reforestation, fire mitigation, and land restoration services.

Quantifiable outcome

• Freshest, highest quality greens through direct farm-to-market distribution model
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and supporting.

• InFloracoreTechnology or Integration · 26 August 2025Global leader in plant breeding providing new Dahlia genetics with longer vase life. Partnership to trial and develop exclusive Dahlia varieties including Dezign Series and Karma Series for CFG's Pacific Northwest growing operations.
• Corporacion TAKcoreStrategic or Co-development Partner · 9 January 2019Strategic alliance with the largest cut greenery producer globally with over 30 years of experience. TAK owns 16 farms across Guatemala, Costa Rica, and El Salvador with diverse soil types and climate conditions. TAK aligns with CFG's quality standards and corporate values including environmental consciousness (MPS-ABC certified, solar power on all farms), reforestation efforts, and community involvement. Partnership enables year-round product availability and extended seasonal coverage.
• Kendall FarmscoreStrategic or Co-development PartnerCalifornia-based collaboration to increase availability of specialty greens and eucalyptus nationwide. Joint farming operation in Southern California for Baby Blue Eucalyptus production.
• Sun Valley Floral FarmsmajorStrategic or Co-development PartnerPartnership and lease of the legendary Sun Valley Floral Farms in Willow Creek, CA, expanding CFG's California operations.
• Zebra TechnologiessupportingTechnology or IntegrationCollaboration to improve transparency and real-time visibility across holiday production operations using Zebra's tracking and data capture technology.
• Hiawatha EvergreensmajorStrategic or Co-development PartnerAcquisition of Hiawatha Evergreens, combining two of the West Coast's largest suppliers and manufacturers of Christmas floral products and Pacific Northwest cut floral greens.
• Oregon RosesmajorStrategic or Co-development PartnerTakeover of Oregon Roses farm and operations, expanding CFG's presence in Oregon.
• Elite Floral GroupsupportingChannel Partner/ Reseller/ DistributorShared space arrangement in Miami with over 150,000 square feet, fostering team building and productivity for commercial operations.
• New Bloom MediasupportingGTM or Marketing PartnerCFG joined the New Bloom Media community as a sponsor, expanding marketing reach in the floral industry.
• Thursd.supportingGTM or Marketing PartnerFeatured media partner covering CFG's sustainable practices, wild harvesting operations, holiday programs, and industry expertise across multiple articles.
• Slow Flowers JournalsupportingGTM or Marketing PartnerFeatured in Slow Flowers Journal with cover placement and couture workshop coverage celebrating Pacific Northwest beauty and creativity.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mellano & Company: One of the largest cut flower and foliage growers in the US, headquartered in California with a similar farm-to-market model serving wholesale and mass-market floral customers.
• Dramm & Echter: California-based cut flower grower producing roses, gerbera, ranunculus, and specialty floral at scale, with comparable greenhouse and field operations serving wholesale floral distribution channels.
• Galleria Farms: Major US cut flower grower supplying wholesale distributors and mass-market retailers with a product mix overlapping CFG's roses, hydrangeas, and specialty cut floral categories.
• Bay City Flower Co. California-based grower and wholesale distributor of cut flowers and greenery with comparable farm operations, mass-market accounts, and seasonal holiday programs.
• Kendall Farms: California cut flower and specialty greens grower that has a strategic partnership with CFG for Baby Blue Eucalyptus; directly comparable in crop mix and farm-to-wholesale go-to-market.
• Holland America Flowers: Large-scale North American cut flower grower with a similar vertically integrated grower-wholesaler model supplying floral distributors and mass-market retailers across the US and Canada.
• Mayesh Wholesale Florist: One of the largest US wholesale floral distributors, operating as a downstream B2B channel serving florists and event designers; comparable as a counterpart in CFG's wholesale floral distribution channel.

Broad incumbents

• Dümmen Orange: Global leader in floricultural breeding and propagation across cut flowers, pot plants, and foliage; comparable through its genetics and supply of starter material into the cut floral and foliage industry that CFG serves.
• Ball Horticultural Company: Major horticulture incumbent supplying seeds, cuttings, and inputs across ornamentals and floriculture; comparable as a broad upstream supplier and category participant in the same floral ecosystem.
• Smithers-Oasis: Global floral supplies and foam manufacturer serving floral distributors and mass-market floral programs; comparable as a broad incumbent in the broader floral products and supplies category CFG participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaEux7Kv1QhUkffoBGE2wkg
• Facebookfacebook.com/cfgreens
• LinkedInlinkedin.com/company/continental-floral-greens
• Instagraminstagram.com/cfgreens

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continental Floral Greens