ZubIt

Name

ZubIt

Legal name

edv-anwendungsberatung zühlke & bieker gmbh

Website

https://zubit.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Enterprise IT Software and Managed Services

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Configuration Management Database (CMDB) Platforms (HDAEALAE)

Keywords

• IT managed services
• ERP process manufacturing
• Warehouse management software
• IT security consulting
• Microsoft 365 integration

Headquarters

HQ city

Recklinghausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Sale and licensing of proprietary software products including zubIT-Compound, zubIT-WMS, zubIT-CRM, FairFlow, and related modules. Products are developed as standard products on standard technologies, customized to customer needs.
2. Managed IT Services: Ongoing IT management, system monitoring, maintenance, and support services delivered as a Managed Service Provider, covering IT infrastructure, security, backup, and operations.
3. IT Consulting: Advisory services covering IT strategy, digital transformation, business process optimization, data protection/GDPR compliance, NIS2 cybersecurity compliance, and AI consulting for Mittelstand companies.
4. IT Infrastructure Solutions: Sale and implementation of IT infrastructure including Microsoft 365, Azure, security solutions, networking, and hardware as part of comprehensive IT outsourcing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ZubIt develops and licenses proprietary vertical software (zubIT-Compound for recipe-based process manufacturing, zubIT-WMS for warehouse management, zubIT-CRM, zubIT-SqlExchangeSync integration, zubIT-EnterpriseSearch, zubIT-Zeiterfassung and FairFlow AI trade fair planning) and delivers them alongside Microsoft-centric IT infrastructure (Microsoft 365, Azure, SharePoint, Power BI), managed IT services, and consulting. Its customers are German mid-market companies in plastics, chemicals, pharmaceuticals, logistics, distribution and manufacturing that need IT operations outsourced plus industry-specific ERP, WMS and CRM functionality.

Product overview

ZubIt is a software manufacturer and IT service provider offering a portfolio of proprietary software solutions and consulting services for mid-market companies. The core product suite includes zubIT-Compound (ERP for plastics and process manufacturing), zubIT-WMS (warehouse management), zubIT-CRM (customer relationship management), and FairFlow (AI-powered trade show planning). These are complemented by integration tools (zubIT-SqlExchangeSync), knowledge management (zubIT-EnterpriseSearch), security solutions (zubIT-SecurityScan), and time tracking (zubIT-Zeiterfassung). The company also provides IT infrastructure services (Microsoft 365, Azure, IT Security), managed services, and specialized consulting including AI consulting, NIS2 compliance, and cybersecurity assessments. All software products are built on Microsoft SQL Server as the database platform and support deployment across Windows, mobile, web, and tablet platforms.

Differentiator

Problem solved

Functional benefit

Brands

• zubIT-Compound: Software solution for compounding processes in plastics and chemicals industry.
• zubIT-WMS
• zubIT-CRM
• zubIT-SqlExchangeSync
• zubIT-EnterpriseSearch
• zubIT-Zeiterfassung
• zubIT-SecurityScan
• zubIT-DamageLog
• FairFlow
• AVIOR

Products and services

• FairFlow (KI-Messeplanung) AI-powered trade show planning solution that structures fair management end to end: space planning, live visitor check-in, and AI-supported conversation capture and documentation. Targeted at trade show exhibitors that need to digitize lead capture at events such as K-Messe and FAKUMA.
• zubIT-Compound ERP solution for process manufacturing, especially recipe-based compounding and batch production in the plastics, chemical and process industry. Handles batching, quality management, technical data, acceptance test certificates, safety data sheets, production control and logistics. Targeted at plastics compounders and process manufacturers in the German Mittelstand.
• zubIT-WMS Warehouse Management System providing mobile warehouse management, load carrier management, barcode/RFID integration and mobile data collection, with related add-on modules such as zubIT-DamageLog. Targeted at logistics, distribution, production and trading companies that need paperless warehouse and yard processes.
• zubIT-CRM Customer Relationship Management and sales organization platform available across Windows desktop, iPad, smartphone and web. Targeted at business customers in logistics, distribution, plastics and chemicals that need mobile CRM and information/knowledge management.
• KI-Beratung (AI Consulting) AI consulting service for SMEs covering Microsoft Copilot adoption, AI strategy, use case workshops, AI process automation, system integration, GDPR/EU AI Act compliance and the build of individual AI agents and chatbots (including AVIOR-based autonomous agents). Targeted at German Mittelstand companies that want scoped AI advisory rather than a platform purchase.
• CyberRisikoCheck (CyberSecurityCheckup nach DIN SPEC 27076) Standardized IT security checkup based on DIN SPEC 27076, specifically scoped for SMEs with fewer than 50 employees. Provides a structured assessment of the IT security level with actionable recommendations and includes consultation and documentation with subsidy information. Priced at 350 EUR plus VAT.
• NIS2-Beratung (NIS2 Compliance Consulting) Cybersecurity compliance consulting service covering the EU NIS2 directive: risk assessment, implementation of technical and organizational security measures, employee awareness training, and reporting obligations. Targeted at SMEs, welfare organizations and social institutions subject to NIS2 obligations.

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature9 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Arbeitgeberverband RUHR-LIPPE (Employers' Association RUHR-LIPPE)minorStrategic or Co-development Partner · 1 January 2018Cross-sector employers' association with over 100 members from Recklinghausen and surrounding areas. ZubIT has been a voluntary member since 2018, benefiting from exchange on labor policy and economic issues, and access to seminars and training.
• DIALOGistik Duisburg e.V.minorStrategic or Co-development Partner · 1 January 2016Logistics network in Duisburg Port for education, sustainability and innovative logistics solutions. ZubIT has been represented on the Executive Board since 2016. Driven by University of Duisburg-Essen and duisport Group.
• Gesellschaft für Informatik (GI)minorStrategic or Co-development Partner · 1 January 2006German Computer Science Society with approximately 20,000 personal and 250 corporate members. ZubIT has been a corporate member since 2006, benefiting from exchange between research, science and companies.
• GDD (Gesellschaft für Datenschutz und Datensicherheit)minorStrategic or Co-development Partner · 1 January 1977Data protection and data security association founded in 1977. ZubIT benefits from technical and legal expertise, training courses and congresses, participating in exchange in Essen and Dortmund regional groups.
• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner for Modern Work and Gold Partner in Application Development competency. ZubIT uses Microsoft SQL Server as application and database server, Microsoft 365, Azure, SharePoint, and Power BI. In 2018, ZubIT achieved the highest partner level as Microsoft Gold Partner in Application Development.
• VMwarecoreTechnology or IntegrationZubIT operates as Solution Provider Professional using VMware products for IT virtualization and management. VMware solutions enable improved agility, flexibility, scalability, and cost savings for customer IT infrastructure.
• VeeamcoreTechnology or IntegrationVeeam Pro Partner providing backup solutions to ensure data security and rapid recovery. Used for ransomware protection and business continuity, with Veeam technology reducing downtime and recovery time for customer environments.
• HornetsecuritycoreTechnology or IntegrationHornetsecurity Partner providing Cloud Security and Managed Security Services including email archiving, encryption, spam filter, phishing and ransomware protection. Hornetsecurity is described as providing the most comprehensive cloud security solution for Microsoft 365 on the market.
• DarktracecoreTechnology or IntegrationDarktrace Partner providing AI-based cybersecurity protection for enterprise networks, cloud environments, IoT and ICS systems. Darktrace's Enterprise Immune System uses self-learning technology to detect and defend against cyber threats.
• SonicWallcoreTechnology or IntegrationSonicWall Partner providing firewall and network security solutions including intrusion prevention, VPN, and gateway antivirus for comprehensive network protection.
• ADN (Value Added Distributor)minorChannel Partner/ Reseller/ DistributorADN provides technical products in Cloud & Virtualization, Network & Security, Storage Solutions, and Unified Communication including products from Citrix, Proofpoint, DELL/EMC, Igel, WatchGuard and SonicWall. ADN AKADEMIE provides training and technical service support.
• Bundesamt für Sicherheit in der Informationstechnik (BSI)minorStrategic or Co-development PartnerBSI standards serve as reference framework for all ZubIT business areas including consulting, IT management and software solutions. BSI developed functions for OpenVAS framework and contributed NVTs used in zubIT-SecurityScan.
• Allianz für Cybersicherheit (Alliance for Cyber Security)minorStrategic or Co-development PartnerInitiative of BSI in cooperation with BITKOM. ZubIT has access to current security situation information, BSI cyber security warnings and non-public information as a participant member.
• nrw.uniTS (Network for IT Security in NRW)minorStrategic or Co-development PartnerNetwork of companies, research institutions and universities for IT security in NRW. ZubIT collaborates with Horst Görtz Institut for IT Security in Bochum and Institute for Internet Security (if(is)) at Westphalian University Gelsenkirchen.
• EffizienzCluster LogistikRuhrminorStrategic or Co-development PartnerEurope's largest research and innovation cluster in logistics. ZubIT developed software in BMBF-funded projects 'Dynko' and 'OrGoLo' and maintains contacts with research institutes. Won German government's top cluster competition in 2010.
• Kunststoffland NRWminorStrategic or Co-development PartnerNetwork of the plastics industry in North Rhine-Westphalia, promoted by the state of NRW and European Union. ZubIT participates in exchange on innovation, Industry 4.0 and Work 4.0 topics under the umbrella of digital transformation.
• IHK Regionalkomitee Kreis Recklinghausen (IHK Regional Committee)minorStrategic or Co-development PartnerRegional committee for Recklinghausen district within IHK Nordwestfalen, part of the Vestischer Regionalkreis for Emscher-Lippe region. ZubIT participates for cooperation and exchange with local stakeholders on technology transfer and industry topics.
• Controlling Innovations Center (CIC)minorImplementation/ SI/ Consulting PartnerCIC provides controlling solutions for Mittelstand and large companies, offering services from initial consultation through controlling check to roadmap development and IT-supported implementation. Featured as a partner for advanced controlling and business intelligence solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• abtis GmbH: abtis is a Microsoft Gold Managed Service Provider serving German Mittelstand with managed services, M365/Azure, and proprietary industry solutions. Closely comparable to ZubIT's managed services and Microsoft-centric stack.
• ORBIS AG: ORBIS is a German Microsoft partner implementing CRM/ERP for mid-market manufacturers, with vertical industry expertise in industrial and process sectors. Direct comparator for ZubIT's CRM and ERP consulting practice.
• SVA System Vertrieb Alexander GmbH: SVA is a German IT systems integrator focused on data center, virtualization, and enterprise IT infrastructure for medium-sized enterprises. Comparable to ZubIT's Microsoft infrastructure and managed services offerings.
• KUMAVISION AG: KUMAVISION is a German Microsoft Gold Partner focused on ERP/CRM for SME process and discrete manufacturing, with similar vertical specialization to ZubIT's Compound product line. Both serve Mittelstand manufacturers with proprietary software built on the Microsoft stack.
• abas Software GmbH: abas provides ERP for process and discrete manufacturing, with strong presence among German Mittelstand plastics and metalworking firms. Comparable to ZubIT's zubIT-Compound for recipe-based production and batch tracking.
• proALPHA Group: proALPHA is a leading German ERP vendor for SME manufacturing and process industry firms, with deep specialization in plastics, chemicals, and similar verticals to ZubIT's Compound focus.
• CIDEON AG: CIDEON is a German IT consultancy specializing in PLM, ERP, and engineering solutions for manufacturing firms. Comparable to ZubIT's process manufacturing and ERP implementation focus.
• SALT AND PEPPER (formerly SALT Solutions): SALT AND PEPPER provides IT consulting and software for industrial clients including process manufacturing, with strong Mittelstand and DACH presence. Direct competitor in German process industry IT services.

Emerging players

• SelectLine Software GmbH: SelectLine is a German ERP/WMS software vendor for small and medium businesses, explicitly listed as a ZubIT partner. Serves comparable Mittelstand segments with workflow optimization and ERP software.

Broad incumbents

• Allgeier SE: Allgeier is a much larger publicly-listed German IT services group spanning consulting, software, and managed services for mid-market clients. Represents the scaled incumbent in ZubIT's market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZubIt