Agust

Name

Agust

Legal name

Caffè Agust srl

Website

https://agust.it

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Artisan coffee roasting
• Specialty coffee importing
• Barista training academy
• Fairtrade organic coffee
• Espresso machine service

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Specialty Coffee Products: Sale of specialty coffee including whole bean, ground for moka, and pods. Product lines include EVO single origins and blends, Natura Equa organic/fairtrade line. Direct B2C sales through e-commerce and B2B sales to bars and restaurants.
2. Barista Training Academy: Agust Coffee Academy offers professional barista courses at various levels (Barista, Advanced Barista, Professional Barista, Brewing) in collaboration with AICAF. Courses held at their Brescia headquarters and partner locations.
3. Accessories and Merchandise: Sale of branded merchandise including espresso and cappuccino cups with EVO and Natura Equa logos, sugars, napkin holders, mugs, and liqueur coffee products.
4. Specialty Coffee Gin: Il Gin del Baffo specialty coffee gin - premium dry gin infused with Sidamo specialty coffee. Sold in 50cl bottles. Innovative product bridging coffee and spirits industries.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Caffè Agust is an artisan coffee roaster that imports green coffee, roasts it at its Brescia facility, and supplies specialty coffee (whole bean, moka ground, and pods), accessories, and coffee-based spirits to Italian hospitality businesses and consumers. The company supports its coffee supply with technical espresso machine servicing, professional barista training through the Agust Coffee Academy, and partnerships with hospitality associations such as JRE Italia and AENP.

Product overview

Agust is an artisan coffee roastery based in Brescia, Italy, offering a comprehensive portfolio of specialty coffee products across multiple formats (whole bean, ground for moka, and pods), supported by branded accessories and merchandising. The core offering centers on the EVO line (premium specialty coffees and single origins) and Natura Equa (organic, Fairtrade-certified blend). Beyond coffee, the company has expanded into coffee-based spirits including Il Gin del Baffo (Specialty Coffee and Fresco Botanico varieties) and liqueur coffee. The portfolio is rounded out by professional training through Agust Coffee Academy, and a sustainability focus via Green Philosophy. The company sources from multiple countries including Ethiopia, Brazil, Rwanda, Colombia, Peru, India, Costa Rica, Guatemala, and El Salvador.

Differentiator

Problem solved

Functional benefit

Brands

• Natura Equa: 100% Arabica coffee blend from organic agriculture, certified by FAIRTRADE, with Zero Impact packaging. The symbolic blend representing support for ethical and ecological issues.
• EVO

Products and services

• EVO Coffee Line Premium specialty coffee and single-origin line sold to both Ho.Re.Ca. professionals and individual consumers, with focus on traceability, sustainability, and precision roasting profiles tailored to each origin.
• Natura Equa 100% Arabica coffee blend from organic agriculture, Fairtrade certified (FLO ID 1262), with CCPB organic certification and Impatto Zero packaging; the symbolic blend representing Agust's support for ethical and ecological issues.
• Riserva 87 Blend of Arabica and Robusta single-plantation coffees, electronically selected bean by bean via optical-electronic grading, with flavor notes of caramel, white chocolate, and star anise.
• Riserva 100 100% Arabica blend composed of single-plantation coffees, electronically selected via optical-electronic grading, with flavor notes of blackberry, milk chocolate, and marzipan.
• Coffee Pods (Cialde) Single-serving coffee pods (44mm FT ESE format) for espresso preparation at home or office, including the gold-medal-winning ELEGANTE blend and Natura Equa organic pods (50-count box at €17.00).
• Sidamo (Ethiopian Single Origin) Ethiopian specialty coffee from the Sidamo region (Yrgalem area) grown at 1600–1900m altitude, washed and sun-dried, with flavor notes of grapefruit, tangerine, and honey; priced at €9.30/250g.
• Samambaia (Brazilian Single Origin) Brazilian single-origin coffee from Sul de Minas, Fazenda Samambaia, grown at 1000–1100m altitude using natural processing, with flavor notes of candied orange, caramel, and cocoa; priced at €8.80/250g.
• Umukara (Rwandan Single Origin) Rwandan specialty coffee from the Northern Province Nova coffee cooperative, grown at 1800–2000m altitude, natural processed, with flavor notes of dried plum, milk chocolate, and dehydrated cherry; priced at €10.20/250g.
• Doña Lucero (Guatemalan Single Origin) Guatemalan specialty coffee from Huehuetenango region grown by 80 indigenous farmers, with flavor notes of amaretto, white chocolate, and currant; priced at €9.90/250g.
• Las Mercedes (Colombian Single Origin) Colombian specialty coffee from Antioquia region, Finca Las Mercedes, grown at 1650–2150m altitude, with flavor notes of blackberry, blueberry, and milk chocolate; priced at €9.00/250g.
• Elkhill (Indian Single Origin) Indian specialty coffee from the South Kodagu Elk Hill estate (927 hectares), with flavor notes of white pepper, walnut, and vanilla; priced at €8.80/250g.
• Cerro Los Vindas (Costa Rican Single Origin) Costa Rican specialty coffee from Tarrazu region with yellow honey processing, with flavor notes of white chocolate, nougat, and blackberry jam; priced at €9.00/250g.
• CoopChebi (Peruvian Single Origin) Peruvian cooperative specialty coffee from Junín and Pasco regions, produced by 150 families at 1500–1850m altitude, with flavor notes of amaretto, honey, and milk chocolate; priced at €9.70/250g.
• Tanash Girma (Ethiopian Single Origin) Ethiopian single-origin coffee from the Sidamo region, women-led project at 1900–2100m altitude, natural processed, with flavor notes of marzipan, candied mandarin, and floral; priced at €10.20/250g.
• Il Gin del Baffo – Specialty Coffee Gin The first Premium Dry Gin infused with Sidamo specialty coffee, combining distilled juniper, angelica, and coriander; sold in 50cl bottles at €35.00.
• Il Gin del Baffo – Fresco Botanico Gin Contemporary-style premium gin with 9 botanicals including distilled juniper berries, rosemary, mint, sage, lemon zest, cardamom, pink pepper, iris, and orange blossom; sold in 70cl bottles at €38.00.
• Liqueur Coffee (Caffè al Liquore) Coffee liqueur produced from infusion of 100% Arabica coffee, available in 50cl and 20cl bottles at €28.00.
• Agust Coffee Academy Professional training service offering tiered barista courses (Barista 7h, Advanced Barista 6h, Professional Barista 18h/3 days, Brewing workshop) plus LAGS certification in collaboration with AICAF; held at Brescia HQ, Clusane d'Iseo, and Ponte di Legno for hospitality professionals.
• Coffee Accessories and Merchandise Branded coffee accessories and merchandise including EVO and Natura Equa espresso cups (4-piece €40.00), cappuccino cups (6-piece €60.00), Natura Equa espresso cups (6-piece €25.00), Natura Equa cappuccino cups (6-piece €30.00), Agust mugs (€5.00), sugars, and napkin holders.
• Ground Coffee for Moka (Macinato Moka) Ground coffee specifically ground for Italian moka pot extraction, featuring the Natura Equa organic/fairtrade blend; priced at €8.30/250g.

Quantifiable outcome

• Awarded 'Torrefazione dell'Anno' (Roaster of the Year) 2026 by Gambero Rosso Guide to Italian Coffee and Roasters
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• JRE Italia (Jeunes Restaurateurs Italia)coreStrategic or Co-development Partner · 17 April 2024Agust is the Official Coffee Partner of JRE Italia, the association of young restaurateurs in Italy. This partnership involves providing specialty EVO coffees designed specifically for fine dining venues, with collaboration opportunities to share vision with member chefs and showcase EVOluti coffee products.
• AENP - Associazione Eccellenza nella pizzaminorGTM or Marketing PartnerAgust partnered with AENP (Association of Excellence in Pizza) as a collaborator, providing specialty coffee to member pizza establishments.
• AICAF - Accademia Italiana Maestri del CaffècoreStrategic or Co-development PartnerAgust Coffee Academy collaborates with AICAF, which has been involved for over 15 years in comprehensive training of new professional figures in the cafeteria sector, with qualifications recognized throughout the Ho.Re.Ca. sector.
• C.F.P. G. Zanardelli (Provincial Training Center)minorImplementation/ SI/ Consulting PartnerPartnership with the G. Zanardelli Provincial Training Center opened two field offices of Agust Coffee Academy in Clusane d'Iseo and Ponte di Legno, enabling professional barista training for young people. Agust also supports Basket Brescia Leonessa games with coffee service.
• LifeGate Impatto ZerominorOthersSince 2005, Agust participates in LifeGate's Impatto Zero project to compensate CO2 emissions from production through creation and protection of growing wooded areas in Ticino Park, averaging over 3,500 sqm annually.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Orso Nero Coffee: Italian specialty micro-roaster with single-origin focus and direct-to-consumer e-commerce. Comparable in scale, premium positioning, and education-driven brand story.
• Gardelli Specialty Coffees: Forlì-based artisan specialty roaster founded by Rubens Gardelli, multiple Italian barista and roasting champion. Direct competitor in Italian specialty single-origin coffee with overlapping B2B Ho.Re.Ca. and competition-driven brand building.
• Costadoro: Turin-based specialty-focused Italian roaster with espresso-pod range and Ho.Re.Ca. focus. Direct competitor in the artisan Italian segment with comparable portfolio of blends, single origins, and pods.
• Ditta Artigianale: Florence-based specialty coffee roastery with a roastery-cafe model, single-origin focus, and barista training. Direct competitor in the Italian specialty Ho.Re.Ca. channel with similar premium positioning and direct-to-consumer e-commerce.
• His Majesty The Coffee (Sua Maestà il Caffè): Italian specialty roaster with strong single-origin and competition profile, similar premium Ho.Re.Ca. positioning. Direct competitor for high-end restaurant and specialty accounts in Italy.

Broad incumbents

• illycaffè: Trieste-based premium Italian coffee company with global brand recognition. Operates broadly in espresso and Ho.Re.Ca. with ESE pods and single-origin 100% Arabica, making it a benchmark for premium Italian roasting.
• Massimo Zanetti Beverage Group: Global Italian-headquartered coffee group owning brands such as Segafredo Zanetti and Lavazza competitor brands. Comparable in roasting and B2B supply but at vastly larger scale and with global distribution.
• Kimbo: Naples-based heritage Italian coffee roaster with strong Ho.Re.Ca. distribution throughout Italy. Comparable in espresso blends and foodservice channel but with significantly larger scale and broader mass-market positioning.
• Caffè Borbone: One of Italy's largest coffee producers, well known for pods and capsules. Operates as a broader CPG incumbent with overlapping ESE pods and Ro.Re.Ca. presence, competing on scale and distribution rather than specialty positioning.
• Pellini: Verona-based Italian coffee roaster with strong foodservice and retail presence. Operates as a broader incumbent in the same domestic market with comparable product lines across beans, ground, and pods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AgustCoffee
• Facebookfacebook.com/AgustCoffee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agust