Ditta Artigianale

What Ditta Artigianale does

Ditta Artigianale is a specialty coffee roaster headquartered in Florence, Italy, founded in 2013 and operating as Ditta Artigianale Firenze srl with 102 employees. The company sources high-quality green coffee from traced supply chains and operates a roast-to-order model, roasting beans only after receiving a customer order to maximize freshness and flavor. Its product portfolio spans single-origin coffees (including Colombia, Honduras, Kenya, Guatemala), signature blends (MammaMia, Jump), decaffeinated options, and gift/sampler sets. The company also retails third-party barista equipment from HARIO and Timemore through its Barista Shop.

The business is built around a multi-channel go-to-market. Primary revenue comes from direct-to-consumer e-commerce via a Shopify storefront at dittaartigianale.it, supported by a subscription model through Seal Subscriptions offering 10% savings on recurring monthly orders. A second channel is the 'Diventa Partner' wholesale program, which supplies cafes and restaurants across Europe. Physical retail locations (Punti vendita) in Italy provide brand experience and direct sales, while the Scuola del Caffè (Coffee School) delivers barista training in Florence as a paid service and brand-building channel. Marketing leverages organic social (Facebook, Instagram), email newsletters, an SEO-optimized storefront, and a Coffee Blog.

Pricing is per-unit at premium specialty levels — 250g bags range from approximately $14 to $44, with select 1kg options at ~$53, and equipment reaching up to $315. Free shipping thresholds of €60 within Italy and €79 across select EU markets (FR, ES, PT, PL, BLX) via InPost support the international DTC motion, with US shipping also enabled. The company was recognized as 'Miglior Roaster d'Italia 2026' (Best Roaster in Italy 2026), reinforcing its positioning in the Italian specialty coffee market.

Name

Ditta Artigianale

Legal name

Ditta Artigianale Firenze srl

Website

https://dittaartigianale.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Ditta Artigianale is an Italian specialty coffee roaster founded in 2013 in Florence, selling single-origin coffees, blends, and barista equipment via DTC e-commerce, physical retail locations, B2B wholesale, and a barista training school.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Specialty Food Retailers (4452)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Artisan coffee blends
• Barista equipment retail
• Wholesale coffee supply

Headquarters

HQ city

Firenze (Florence)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Coffee Sales: The primary revenue stream is selling specialty coffee directly to consumers through their online store (dittaartigianale.it). Products include single origin coffees, blends, decaffeinated options, and special editions. Coffee is sold in 250g and 1kg formats, with whole bean or ground options for different brewing methods.
2. Coffee Subscription: Subscription model through Seal Subscriptions offering 10% savings on recurring orders. 'Consegna ogni month' with 10% discount, 10% off first order, 15% off after 5 orders.
3. Barista Equipment and Accessories: Sales of barista equipment through the Barista Shop including HARIO drippers, syphons, Timemore kits, and other brewing accessories.
4. Wholesale B2B Sales: Wholesale program for cafes, restaurants, and other businesses to purchase Ditta Artigianale coffee for resale or service.
5. Barista Training Courses: Scuola del Caffè (Coffee School) offering barista courses in Florence for training aspiring baristas and coffee professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ditta Artigianale roasts and sells specialty coffee to consumers, roasting each order only after it is received to guarantee freshness. The portfolio spans single-origin coffees, signature blends, decaffeinated options, curated gift sets and tasting kits, alongside a Barista Shop of branded brewing equipment. Revenue is complemented by a recurring subscription model, the Scuola del Caffè barista training school, and a wholesale partnership program for cafes and restaurants.

Product overview

Ditta Artigianale is a specialty coffee roaster founded in Florence in 2013, operating a direct-to-consumer e-commerce platform alongside physical coffee bar locations. The product portfolio centers on specialty coffee with three main categories: single origin coffees (MammaMia, Jump, One. Espresso Process Blend, Colombia Mama Sierra, Honduras Finca El Puente varieties, Colombia Oscar Hernandez, Colombia Galeras Decaf, Colombia Las Perlitas, Kenya Gitare, Guatemala Finca Catalan) and sampler/gift sets (Roasters Choice Sample Box, Kit Degustazione Espresso, Espresso Lover Set, Rituale Serale). The Barista Shop section offers HARIO brewing equipment (Dripper Mugen, Electro Solo, Ice Coffee Maker, Syphon Technica 2, Water Dripper, Dripper Mugen Ceramica) and Timemore Home Barista Kit. Additional services include the Coffee School (barista training courses) and Wholesale program for business partners. The company roasts to order for freshness, offering beans or ground coffee in various grinds. Subscription service is available through Seal Subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• MammaMia Specialty Coffee Blend

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• InPostminorGTM or Marketing PartnerInPost parcel locker service used for shipping to France, Spain, Portugal, Poland, and Belgium (BLX) with free shipping over €79.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Bottle Coffee: US-based specialty coffee roaster with DTC subscriptions, cafes, and a freshness-first reputation — a comparable model at much larger scale, useful for benchmarking international growth potential.
• Tim Wendelboe: Norwegian micro-roaster and World Barista Champion's eponymous brand — directly comparable for single-origin sourcing depth, freshness ethos, and DTC + cafe hybrid model.
• Square Mile Coffee Roasters: London-based specialty roaster focused on single-origin and blends with wholesale to cafes and DTC — comparable in craft positioning, espresso/blend portfolio, and cafe-channel reliance.
• Gardelli Specialty Coffees: Italian award-winning specialty coffee roaster (multiple 'Best Roaster in Italy' titles) operating DTC e-commerce, physical cafes, and a coffee academy — the closest direct comparable to Ditta Artigianale's positioning, geography, and channel mix.
• Counter Culture Coffee: US specialty roaster with strong sustainability/sourcing credentials, DTC subscriptions, and a coffee education program analogous to Scuola del Caffè.
• Orso Nero Specialty Coffee: Italian specialty coffee roaster and cafe operator in Milan with DTC, wholesale, and barista training — competes head-to-head in the same premium Italian specialty segment and uses a similar freshness-led sourcing narrative.
• Stumptown Coffee Roasters: Specialty roaster combining DTC, wholesale, and cafes with strong direct-trade sourcing — operates a comparable multi-channel specialty coffee business, though at substantially larger scale.
• His Majesty the Coffee (HMTC): Italian specialty roaster founded in 2012 with DTC e-commerce, multi-origin sourcing, and an emphasis on traceability — closely comparable founding era, scale, and product strategy.

Broad incumbents

• illy: Italian premium coffee incumbent with espresso retail, foodservice, and broader CPG distribution — not a direct specialty competitor but defines the premium Italian coffee category Ditta Artigianale operates in.
• La Marzocco: Italian espresso machine manufacturer and ecosystem anchor — adjacent rather than competing, but a benchmark for premium Italian coffee brand-building and relevant partner for equipment/wholesale relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dittaartigianale
• Instagraminstagram.com/dittaartigianale
• LinkedInlinkedin.com/company/ditta-artigianale-firenze-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ditta Artigianale