What PP LIVE does

PP LIVE GmbH is a Frankfurt-based live event and communications agency founded in 1986 that designs and executes live, hybrid, and digital events, point-of-sale (POS) marketing programs, and strategic consulting engagements for enterprise clients. The firm operates four interconnected service lines — Live-Kommunikation (Events), Sales/POS Excellence, PP CONSULTING (strategic consulting for change management and brand launches), and PP SERVICE (staffing of brand ambassadors and event personnel) — delivered through two wholly-owned subsidiaries and supported by a 30-person cross-disciplinary team across Frankfurt and Cologne offices. The technical stack includes proprietary digital assets: the PP LIVE App, a client-facing mobile and web reporting tool with Power BI dashboards for real-time POS and event KPI monitoring; an in-house online event platform with virtual rooms and interactive features; and Studio 24, a fully equipped streaming and TV production studio launched in 2020.

The business model is professional services revenue from custom event and trade-marketing projects priced per engagement with no public pricing or recurring SaaS subscriptions. PP LIVE sells directly to enterprise clients through partner-led field sales from its Frankfurt headquarters and Cologne office (opened 2014, expanded 2019), with delivery supplemented by a curated network of specialist subcontractors for technical, creative, and directing services. Customer segments are large German and European corporations across automotive (SEAT, PSA Group, Jaguar Land Rover, Bentley), pharmaceutical (Boehringer Ingelheim, Bayer), financial services (Commerzbank, Deutsche Bank, Bethmann Bank), luxury and cosmetics (Maybelline, Audemars Piguet), B2B software (Sage), and manufacturing (Eirich, Rittal, Kömmerling). PP LIVE is privately held and owner-managed under a three-shareholder structure following a generational transition in 2020–2021, with no external institutional investment.

Name

PP LIVE

Legal name

PP LIVE GmbH

Website

https://pp-live.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

PP LIVE is a Frankfurt-based live event and communications agency founded in 1986 that designs live, hybrid, and digital events, point-of-sale marketing, strategic consulting, and staffing services for enterprise clients across automotive, pharmaceutical, financial services, and consumer goods sectors in Germany and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Services: Professional services revenue derived from planning, organizing, and executing live, hybrid, and digital events for corporate clients. Includes brand experiences, roadshows, dealer events, jubilee events, and trade show presence.
2. Sales Promotion & POS Services: Personnel-based services including brand ambassador deployment, point-of-sale consulting, visual merchandising, and sales force support at retail locations.
3. Consulting & Strategy Services: Strategic consulting for change management, brand launches, internal communications, and market analysis, delivered through PP CONSULTING subsidiary.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

PP LIVE is a German event and live communication agency that designs, plans, and executes live, hybrid, and digital events (including brand activations, dealer events, conferences, trade shows, and jubilee events) for enterprise clients. The agency also delivers point-of-sale (POS) marketing services such as sales promotion, visual merchandising, and retail staff training, together with strategic consulting on change management and brand launches, and personnel solutions supplying brand ambassadors and sales staff for events and trade shows.

Product overview

PP LIVE is an event and live communication agency offering four interconnected service lines: Live-Kommunikation (Events) for the design and execution of live, hybrid, and digital events; Sales / POS Excellence for trade marketing and point-of-sale excellence; PP CONSULTING for strategic consulting on brand positioning and change management; and PP SERVICE for staffing solutions including brand ambassadors and sales personnel. The agency also operates proprietary digital tools — the PP LIVE App for real-time campaign reporting and the Online-Eventplattform for hosting virtual and hybrid events — as well as its own streaming production studio, Studio 24. Together, these form a full-service offering from strategic consulting and concept development through event execution, personnel deployment, and post-event digital reporting.

Differentiator

Problem solved

Functional benefit

Brands

• PP CONSULTING: Strategic consulting services for brand development and change management.
• PP SERVICE
• Studio 24

Products and services

• Live-Kommunikation (Events) Design and execution of live, hybrid, and digital events for enterprise clients, including experiential brand activations, dealer events, conferences, trade fair appearances, jubilee events, and product launches.
• Sales / POS Excellence Sales promotion and point-of-sale marketing services for consumer goods and retail brands, including qualified product advice, visual merchandising, trade staff training, and Shop-in-Shop solutions designed to increase sell-through.
• PP CONSULTING (Strategic Solutions) Strategic consulting for brand positioning, change management, market and target-group analysis, and agile management methodologies, delivered through the wholly-owned subsidiary PP CONSULTING GmbH.
• PP SERVICE (Personnel Solutions) Staffing and personnel solutions for sales, trade shows, and live communication, including brand ambassadors, hostesses, sales consultants, and sales force outsourcing, with candidate selection, qualification, and ongoing management.
• PP LIVE App Proprietary client-facing mobile and web application providing live reporting, image documentation of merchandising visits, performance dashboards including Power BI integration, POS material reordering, and real-time KPI monitoring for event and trade marketing campaigns.
• Online-Eventplattform (Digital Events Platform) Proprietary online event platform enabling hybrid and fully virtual events with custom-branded environments, multiple interactive rooms, on-demand content, live streaming, live polling, Q&A, and networking lounges.
• Studio 24 PP LIVE's own live-streaming and virtual event studio in Frankfurt, featuring a fully equipped TV studio with LED walls, backstage areas including makeup and lounge zones, and state-of-the-art interfaces for streaming virtual live events, online trade shows, and meetings.

Quantifiable outcome

• Significant revenue increases documented for clients through POS excellence programs combining qualified consultation, visual merchandising, and staff training.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor.

• CAPACITYminorStrategic or Co-development PartnerPP LIVE and CAPACITY entered into a strategic cooperation agreement, expanding combined service offerings for clients.
• Schindler ParentminorStrategic or Co-development PartnerSchindler Parent served as creative lead for the FSB webcast series project, with PP LIVE managing comprehensive project management, on-site execution, and post-production.
• Wolf ONE (Eva Wolf)minorImplementation/ SI/ Consulting PartnerWolf ONE (led by Eva Wolf) provides directing services for PP LIVE events including Boehringer Ingelheim product launches and other TV-format events.
• MENSCH KreativagenturminorStrategic or Co-development PartnerMENSCH (Munich-based lead and creative agency) partnered with PP LIVE to develop the first digital trade show booth for Charmant Group.
• McCann (Düsseldorf)minorStrategic or Co-development PartnerPP worked in cooperation with McCann Düsseldorf (lead agency) and Matt Circus to develop various event settings for Maybelline's 100th anniversary campaign.
• Matt CircusminorStrategic or Co-development PartnerMatt Circus collaborated with PP and McCann on event concepts for Maybelline's 100th anniversary celebration at Mercedes-Benz Fashion Week Berlin.
• BestfallminorImplementation/ SI/ Consulting PartnerBestfall served as lead agency for the Trinational Rechtsstaatskonferenz, with PP LIVE responsible for implementation concept and technical execution.
• FR CateringminorOthersFR Catering provided catering services for the Eirich 150th anniversary event with themed menus aligned to Eirich Group locations worldwide.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PPAgentur
• Facebookfacebook.com/agentur.pp
• LinkedInlinkedin.com/company/pp-live-gmbh/?viewAsMember=true
• Instagraminstagram.com/pplive.events

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PP LIVE