Jumbo Golf

What Jumbo Golf does

Jumbo Golf, trading as Jumbo Sports, is a Dutch specialty retailer of golf and hockey equipment operated by the private limited company Van Eerd Golf & Hockey Retail BV, headquartered in Veghel, Netherlands. Founded in 2004 and employing 51–100 people, the company runs an omni-channel operation comprising 11 owned physical retail stores across the Netherlands (Bunnik, Amsterdam, Arnhem, Kerkrade, Teteringen, Nieuwerkerk a/d IJssel, Veghel, Rijswijk, Eindhoven, and Utrecht — the latter dedicated to hockey) and a full e-commerce platform at jumbosports.com serving customers nationwide.

The product portfolio spans golf clubs, apparel, footwear, balls, bags, trolleys, and accessories (GPS, rangefinders, gloves), and a parallel hockey assortment of sticks, shoes, protective gear, balls, bags, and clothing — sourced across premium third-party brands including Callaway, Titleist, PING, Cobra, TaylorMade, Nike, adidas, FootJoy, Ecco, Mizuno, Osaka, Brabo, Canon, Bushnell, and Nikon. Differentiated services include free in-store club fitting appointments, a 30-day return policy, a 60-day satisfaction guarantee, and a branded gift card program (€5–€250 denominations).

The business model is direct-to-consumer specialty retail: one-time unit-priced transactions across both physical stores and the webshop, with promotional mechanics such as seasonal sale sections (up to 70% off) and 'second item at half price' campaigns. Customers are individual golfers and hockey players of all ages, supplemented by B2B orders from Dutch hockey clubs for team apparel and equipment. Revenue is concentrated in a single country (Netherlands) with no disclosed funding, no AI/technology platform layer, and no proprietary manufacturing — the moat is built on distribution breadth and category specialization rather than software or data assets.

Name

Jumbo Golf

Legal name

Van Eerd Golf & Hockey Retail BV

Website

https://jumbosports.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Jumbo Golf (Jumbo Sports) is a Dutch omni-channel specialty retailer selling golf and hockey equipment, apparel, and accessories through 11 owned stores across the Netherlands and an e-commerce webshop, serving individual players and hockey clubs.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear & Apparel Retail (CRAMACAH), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf equipment retail
• Hockey equipment retail
• Sports apparel
• Club fitting service
• Specialty sports stores

Headquarters

HQ city

Veghel

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of golf and hockey equipment including clubs, clothing, shoes, accessories, and balls through both physical retail stores and online e-commerce platform. Revenue generated from one-time product transactions across multiple product categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jumbo Golf is a Dutch specialty retailer that sells golf and hockey equipment, apparel, footwear, bags, trolleys, balls, and accessories through 11 physical stores across the Netherlands and an e-commerce webshop. The company stocks products from brands such as Callaway, PING, Titleist, TaylorMade, Nike, adidas, FootJoy, Ecco, Osaka, Brabo, Mizuno, Canon, Bushnell, Nikon, and Garmin, and supplements retail with a free in-store club fitting service and Jumbo Sports gift cards.

Product overview

Jumbo Golf (Jumbo Sports) is a Dutch specialty retailer for golf and hockey equipment, operating both e-commerce and 11 physical stores. The product portfolio comprises a comprehensive range of golf equipment including clubs from brands like Callaway, PING, Titleist, Cobra, TaylorMade, Wilson; golf apparel from Nike, adidas, FootJoy, Kjus, Chervo; golf footwear from Nike, FootJoy, adidas, Ecco, Skechers; golf balls, bags, trolleys (manual and electric from Jucad, Motocaddy, Powakaddy); and golf accessories including GPS/rangefinders from Canon, Nikon, Bushnell, and Garmin. The hockey offering includes sticks (Osaka, adidas, Brabo, Grays), hockey clothing, field and indoor hockey shoes (adidas, Asics, Mizuno), protective gear, balls, bags, and accessories. The company also offers its own giftcards and a free club fitting service. The business model is pure retail (no software platform or API offering), with products sourced from multiple branded manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf equipment (clubs, bags, trolleys, balls, accessories) Multi-brand golf equipment offering including drivers, fairway woods, iron sets, hybrids, wedges, chippers, putters, complete sets, standbags, cartbags, tourbags, manual and electric trolleys, golf balls (incl. lake balls), ball markers, tees, pitchforks, GPS devices, rangefinders, and training accessories. Sold to men, women, and children of all skill levels.
• Golf apparel Golf clothing including polo shirts, trousers, skirts, sweaters, jackets, rainwear, caps, sunglasses, socks, and thermal wear from brands such as Nike, adidas, FootJoy, Kjus, and Chervo for men, women, and children.
• Golf footwear Golf shoes for men, women, and children from brands including Nike, FootJoy, adidas, PUMA, New Balance, Duca del Cosma, Ecco, Skechers, and Under Armour.
• Golf gloves Golf gloves sized and styled for men, women, and children.
• Hockey sticks Field and indoor hockey sticks for children and adults from brands including Osaka, adidas, Brabo, Princess, The Indian Maharadja, Grays, and Reece, plus accessories such as grip tapes, protection tapes, zeempjes, and bike clamps.
• Hockey apparel and club clothing Hockey apparel including polo shirts, vests, hoodies, sweaters, thermal wear, training jackets, training trousers, shorts, skirts, socks, and team/club clothing for men, women, and children.
• Hockey footwear Field and indoor hockey shoes for men, women, boys, and girls from brands including adidas, Nike, Asics, Brabo, Mizuno, Osaka, The Indian Maharadja, and Grays.
• Hockey protective gear Protective equipment for hockey including shin guards, hand protection, mouthguards, face protection, and goalkeeper protection.
• Hockey balls and accessories Hockey balls for field, street, water-field, and indoor play (including match balls), plus hockey bags (duffle, stick, backpack, keeper) and accessories such as captain's armbands, headbands, sweatbands, coaching bags, whistles, water bottle crates, water bottles, keychains, and bike clamps.
• Free club fitting service Complimentary in-store club fitting appointments that provide personalized golf club recommendations based on individual swing and fit characteristics, available at Jumbo Sports physical store locations.
• Jumbo Sports giftcard Gift cards redeemable in all Jumbo Sports physical stores and the online shop at jumbosports.com, available in denominations from €5 to €250 and delivered as a physical card with matching sleeve by mail.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HockeyDirect: Dutch online hockey specialist selling sticks, shoes, apparel, and protective gear. Direct competitor to Jumbo on the hockey side of the assortment.
• Golfcenter: Netherlands-based golf retail chain with multiple physical locations and an online store; offers multi-brand golf equipment and apparel. Direct domestic competitor to Jumbo's golf specialist business.
• Golf Galaxy: US-based golf specialty retailer (owned by Dick's Sporting Goods) combining physical stores with e-commerce; offers club fitting, multi-brand assortment, and promotional pricing. Strong direct comparable in retail format and service mix.
• Online Golf: UK online golf retailer focused on multi-brand clubs, apparel, and accessories with heavy promotional activity. Comparable to Jumbo's e-commerce motion and product breadth.
• American Golf: Largest dedicated golf retailer in the UK with both physical stores and a strong e-commerce platform; offers clubs, apparel, fitting services, and promotions. Closest international comparable to Jumbo's golf specialist model.
• The Golfers (thegolfers.nl): Dutch online golf specialist retailing clubs, apparel, and accessories from leading brands. Competes with Jumbo for the same Dutch consumer base, especially online.

Broad incumbents

• Intersport: International sports retail chain with Dutch stores and online presence; offers golf and hockey products as part of a multi-sport assortment. Overlaps with Jumbo as a multi-brand sporting goods destination.
• Bol.com: Largest general e-commerce marketplace in the Netherlands and Belgium; carries golf and hockey products from third-party sellers and competes on price and convenience. Sets the price benchmark Jumbo must match.
• Decathlon: Global sporting goods mass retailer with a Dutch e-commerce site and physical stores; carries its own golf and hockey lines alongside hundreds of other sports. Competes with Jumbo on price and convenience rather than specialist service.

Emerging players

• 2nd Serve: Specialty retailer focused on used and refurbished golf equipment; intersects Jumbo's golf business from the secondhand/discount angle and may pressure entry-level pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jumbo_golf
• Facebookfacebook.com/jumbogolfwereld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jumbo Golf