TVGuestpert

What TVGuestpert does

TVGuestpert is a private, founder-led media development, publishing, management and production company founded in 2006 and operating under Jacquie Jordan, Inc. It connects television producers, show bookers and journalists with “Guestperts” — experts, authors and public-facing professionals seeking media appearances — and also sells services that help those individuals build authority through TV, radio, digital, speaking and publishing channels.

The core product is a web-based platform/database where Guestperts maintain profiles, biographies, headshots, expertise areas and segment pitches for producer discovery. The source materials do not disclose proprietary software, APIs, AI/ML systems or platform architecture beyond the website and booking workflow. The broader product suite includes Standard, Elite, Elite Plus and Platinum memberships; TVGuestpert Publishing with national distribution through Ingram or New Leaf; video reels; on-camera training; broadcast radio distribution; press kits; celebrity-style photography; personal website design; and media consultation.

Revenue is generated through recurring monthly membership tiers and high-touch professional services. Commercial demand is addressed through a sales-led and relationship-led model that markets the database globally to producers and bookers, while monetizing experts and authors that pay for profile visibility, active pitching, media training, content development and publishing support; TVGuestpert also discloses a $350/hour media consultation rate and fees for courses and services, but does not disclose revenue.

Name

TVGuestpert

Legal name

Jacquie Jordan, Inc.

Website

https://tvguestpert.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TVGuestpert is a private media development platform connecting television producers, bookers and journalists with expert guests, while selling memberships, publishing, video production, on-camera training, web design and media consulting to experts and authors.

Ownership category

akta.pro rank

Product category

Media Development Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Technical & Vocational Education & Training (TVET) (BPADAKAD)

Keywords

• Media booking services
• Video production services
• Book publishing services
• On-camera training
• Media consultation services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: TVGuestpert offers tiered membership subscriptions (Standard, Elite, Elite Plus, and Platinum) that provide access to the platform, profile hosting, booking services, and various levels of media promotion and content development support. Membership fees are charged monthly with a 3% processing fee.
2. Publishing Services: TVGuestpert Publishing publishes completed manuscripts for national distribution through associations like Ingram or New Leaf. The publishing process is completed in under one year as part of a Platinum Membership. The company also offers eBook and audio book conversion services, and splits profits with authors as a business partnership.
3. Video Production: TVGuestpert produces demo reels, speaker reels, sizzle reels, and company profile videos. These are professionally scripted, shot, and edited to showcase Guestperts' capabilities and brand positioning for television appearances and speaking engagements.
4. On-Camera Training: Intensive platform development workshops and on-camera training sessions that teach Guestperts how to deliver successful television appearances, protect their message integrity, and get invited back for future bookings.
5. Broadcast Radio Distribution: Production and distribution of hourly radio shows to multiple local broadcast stations across the United States. TVGuestpert can produce four hourly radio shows per month for distribution through its station network.
6. Celebrity Photography & Press Kits: Professional celebrity-style headshot photography services and press kit design. Photographer has worked with major celebrities including Ben Affleck, Tom Hanks, Morgan Freeman, and others.
7. Website Design: Full-service web design and development to create customized personal websites for Guestperts that support their media platform and branding.
8. Media Consultation: Strategic media consultation services including media plan development, vision and strategy formulation, overall message optimization, and blueprint design for raising profile in media. Rate of $350/hour for standard consultation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

TVGuestpert is a full-service media development, publishing, management and production company that operates a membership-based platform connecting television producers with guest experts ('Guestperts') for TV, radio, and digital bookings. It also offers a tiered book publishing service with national distribution, professional video production, on-camera training, celebrity photography, website design, and strategic media consultation.

Product overview

TVGuestpert is a full-service media development platform offering a tiered membership system (Standard, Elite, Elite Plus, and Platinum) that connects television producers with guest experts (Guestperts). The platform is built around the core TVGuestpert platform supplemented by specialized services including TVGuestpert Publishing (a NY Times Best-Selling publishing house offering traditional publishing with national distribution through Ingram/New Leaf, ebook/audiobook production), Video Production Services (demo reels, speaker reels, product reels), On Camera Training, Broadcast Radio Distribution, Celebrity Headshot Photography, Press Kits, Website Design, and Media Consultation. The company also operates The Guestpert Academy for online media training courses. TVGuestpert Publishing has produced over a dozen books including titles on business marketing, parenting, workplace culture, health, and science fiction.

Differentiator

Problem solved

Functional benefit

Brands

• The Guestpert Academy: Online program offering visibility, media training and TVGuestpert On-Camera Training.

Products and services

• TVGuestpert Membership Tiered membership subscription (Standard, Elite, Elite Plus, and Platinum) for individual experts and thought leaders to post profiles, get discovered by TV producers, and receive active pitching, social media support, strategic launches, and (at Platinum tier) book publishing with national distribution.
• TVGuestpert Publishing New York Times Best-Selling publishing house that publishes completed manuscripts for national distribution through Ingram or New Leaf within 6-9 months, with eBook and audiobook production. Profits are split with authors as a business partnership.
• Video Production Services Professional video production including demo reels, speaker reels, company profile reels, product demo reels, investor reels, book reels, and political campaign reels, scripted, shot, and edited to showcase experts' capabilities for television and speaking appearances.
• On-Camera Training Intensive interactive media training workshops that teach experts how to protect message integrity, deliver successful interviews, honor bookings, and get invited back for future television appearances.
• Broadcast Radio Distribution Production and distribution of hourly radio shows to multiple local broadcast stations across the United States, with the capacity to produce four hourly radio shows per month for distribution through its station network.
• Celebrity Headshot Photography Professional celebrity-style headshot photography with studio sessions including 2.5 hours of studio time, makeup artist, two looks, headshot/half body/full length photos, and 100-150 color-processed images, provided by a photographer who has worked with Ben Affleck, Tom Hanks, Morgan Freeman, and others.
• Website Design Full-service web design and development to create customized personal websites for experts that support their media platform, branding, and online presence.
• Media Consultation Strategic media consultation including media plan development, vision and strategy formulation, message optimization, and blueprint design for raising expert profile in media, billed at $350/hour for standard consultation.
• Guestpert Academy Online program offering visibility, media training, and on-camera training courses for individuals and business owners who want to become more visible in the media, including the 'Reality Bites, Bite Back' media training course.

Quantifiable outcome

• 10,000+ television guest bookings by founder over career
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Influence & Co. Influence & Co. is a content marketing and PR services firm that helps experts secure media placements through original research and outreach. It competes for the same expert-customer seeking earned-media outcomes that TVGuestpert targets via its pitch-crafting and publishing functions.
• Zintro: Zintro is an expert network connecting businesses and journalists with paid subject-matter experts. It competes for the same expert-side customer, though its model is more consultancy-oriented rather than media-booking-focused.

Direct peers

• Help a Reporter Out (HARO): HARO is the closest direct comparison: a service that distributes journalist queries to experts seeking media exposure. TVGuestpert differentiates by offering tiered paid membership, active pitching, on-camera training, and book publishing rather than HARO's freemium newsletter format.
• ExpertFile: ExpertFile maintains a searchable expert directory used by journalists to find sources across topics. It overlaps with TVGuestpert's discovery function but lacks the membership tiering, training, and publishing elements that drive TVGuestpert's higher-priced value proposition.
• Qwoted: Qwoted operates a similar expert-to-journalist marketplace, distributing journalist queries to prosumer sources who can pitch to be quoted. It competes for the same expert customer TVGuestpert targets, but at lower price points and without the training or publishing components.
• Featured: Featured connects experts with media, podcast, and event opportunities through a structured marketplace. It overlaps with TVGuestpert's core function of helping professionals build credibility via media placements, with a more software-like product surface.

Broad incumbents

• National Speakers Bureau: National Speakers Bureau is a long-standing speakers bureau representing professional speakers for paid engagements. It overlaps with TVGuestpert's expert-to-media matching at premium price points, with deeper enterprise relationships but lower volume per expert.
• Creative Artists Agency (CAA): CAA is one of the largest talent and entertainment agencies, representing on-air talent, hosts, and media figures. At vastly larger scale, CAA embodies the talent representation function TVGuestpert performs within a much narrower expert-led niche.
• BigSpeak: BigSpeak is a speakers bureau and talent agency that books experts for paid speaking engagements and media appearances. It is comparable to TVGuestpert's booking function at higher price points and professional tiers, but lacks the membership platform and publishing arm.

Others

• PMK*BNC: PMK*BNC (formerly PMK/HBH and Rogers & Cowan) is a leading entertainment and consumer PR agency representing talent and booking media appearances. Primarily PR-focused, it competes indirectly for the same talent-to-media pipeline that TVGuestpert operates as a membership platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TVGuestpert

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TVGuestpert