Qwoted
Qwoted is a two-sided communication platform connecting journalists with vetted expert sources, PR professionals, and brands through a freemium marketplace with subscription tiers for PR and enterprise customers.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Qwoted does
Qwoted, founded in 2017 and headquartered in New York, operates a two-sided communication technology platform that connects journalists, editors, and producers with vetted subject-matter experts, PR professionals, brands, and small businesses seeking media coverage. The platform works as a request-and-pitch marketplace: journalists post expert-source needs, and qualified experts or PR representatives respond with pitches, with the company's matching algorithm surfacing relevant profiles and low-competition opportunities. The technology stack centers on a proprietary expert and media database (300,000+ experts and 135,000+ PR professionals), a pitch intelligence layer that provides engagement and competition analytics, real-time alerts, and integrations with Slack and newsroom CMS systems. A partnership with Pangram adds AI-generated-text detection for editorial integrity.
Qwoted monetizes through a freemium, two-tier subscription model plus enterprise and services revenue. Journalists access the platform for free with limited monthly pitches, generating the supply-side network effect that attracts paying customers. PR professionals and experts pay $149 per month for the Pro tier (35 pitches per month, real-time alerts, pitch intelligence, and profile analytics), while larger PR agencies and in-house teams subscribe to custom-priced Teams/Enterprise plans with white-labeling, administrative dashboards, and dedicated support. A Managed Services offering extends the model into done-for-you pitching for SMBs and solo experts. Additional revenue-adjacent programs include the annual Agency Awards and quarterly Qwoted 100 rankings, which serve both as marketing assets and as engagement/retention mechanics for the PR side of the marketplace.
Go-to-market is product-led for the long tail (self-serve sign-up at app.qwoted.com) and direct-sales for enterprise, supplemented by community-building through in-person Media Mixer events in NYC and London, virtual Qwoted Live webinars, a 40+ member Media Advisory Board of prominent journalists, and recognition programs that create reputational leverage within the PR industry. Customer logos span major media outlets (Forbes, Reuters, Associated Press, CNBC, BBC, WIRED, Yahoo! Finance, BuzzFeed), global PR agencies (Edelman, APCO Worldwide, Ruder Finn, MikeWorldWide), and enterprise/vertical end users (SAP, Yale School of Medicine). The company remains privately held on a $3M June 2021 seed round led by Third Prime, with 11-50 employees.
Qwoted firmographics
Firmographics- Name
- Qwoted
- Legal name
- Qwoted, Inc.
- Website
- https://qwoted.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qwoted is a two-sided communication platform connecting journalists with vetted expert sources, PR professionals, and brands through a freemium marketplace with subscription tiers for PR and enterprise customers.
- Ownership category
- akta.pro rank
Qwoted industry classification
Industry- Product category
- Media Relations Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Q&A Knowledge Communities (MPACAJAD)
- akta.pro secondary industry
- Social Q&A & Knowledge Communities (BPAMABAI)
Keywords
Where Qwoted is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Qwoted business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium Subscription - Media: Media professionals (journalists, editors, producers) receive free access to Qwoted's platform. This free access creates the supply side of the marketplace, enabling journalists to source experts for their stories. Revenue is generated indirectly through network effects that attract paying PR professionals and experts.
- Pro Subscription - PR & Experts: PR professionals and experts pay $149/month for premium features including 35 pitches per month, no response delay, real-time alerts, pitch intelligence, profile view alerts, and access to the Tips & Templates Library. This tier targets individual PR practitioners and thought leaders seeking media coverage.
- Teams/Enterprise Plans: Custom pricing for teams and agencies with additional features including team functionality, white labeling, weekly activity reports, administrative dashboard access, and premium support/training. Targets PR agencies and in-house communications teams managing multiple clients or experts.
- Managed Services: Done-for-you PR services where Qwoted's team finds relevant media opportunities and pitches on behalf of clients. This service targets small businesses and solo experts who want media coverage without managing their own outreach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for media professionals with basic pitch capabilities |
| Subscription | Monthly | Paid tier for PR professionals and experts at $149/month |
| Subscription | Multi-year contract | Custom enterprise pricing for PR teams and agencies |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Qwoted product offering
Product offeringCore offering
Qwoted operates a two-sided communication technology platform that connects journalists, editors, and producers with vetted subject matter experts, PR professionals, and brands. Reporters post requests for expert sources and receive structured pitches, while PR professionals and experts use paid subscriptions to access real-time media opportunities, pitch intelligence, and a 300,000+ expert database. The company also offers a done-for-you managed PR service for clients who want coverage without managing their own outreach.
Product overview
Qwoted is a unified communication technology platform connecting journalists, PR professionals, and expert sources. The platform operates as a two-sided marketplace where reporters submit requests for expert sources and receive pitches from vetted experts. The core Qwoted Platform serves as the central hub, with specialized solutions for different user segments including For Media (journalists), For PR & Marketing (agencies), For Experts (thought leaders), For Product Marketers, For Newsrooms (enterprise), For Podcasters, and For Bookers & Producers. Supporting offerings include the Expert Database (135,000+ professionals), Free Media Database, Events & Webinars (Media Mixers), and Qwoted Managed Services (done-for-you PR). Recognition programs include the Qwoted Agency Awards and Qwoted 100 quarterly rankings. Pricing tiers include Basic (free), Pro ($149/month), and Teams (custom). The platform was built since 2017 and is described as 'built by the media, for the media.'
Differentiator
Problem solved
Functional benefit
Products and services
- Qwoted Platform A SaaS communication technology platform that connects journalists, editors, and producers with vetted subject matter experts, PR professionals, and brands. Reporters post sourcing requests and receive structured pitches; PR professionals and experts pay for real-time alerts, pitch intelligence, and access to a 300,000+ expert database. The platform is free for media professionals and paid for PR and experts.
- Qwoted Managed Services A done-for-you PR service in which Qwoted's in-house team identifies relevant media opportunities and pitches on behalf of clients. It targets small businesses, solo experts, and budget-conscious clients who want media coverage without managing their own outreach.
Quantifiable outcome
- 135,000+ PR professionals in the global network
- +2 more outcomes
Companies that use Qwoted
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Qwoted technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature7 records
Qwoted partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PangramcorePartnership between Pangram and Qwoted to provide journalists with a reliable tool to identify AI-generated text. This addresses concerns about AI content authenticity in media and supports editorial integrity by helping journalists verify source authenticity.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Qwoted competitors and assessment
Company assessmentDirect peers
- Muck Rack: Muck Rack is a journalist database and PR platform that lets PR professionals find reporters, pitch stories, and track coverage — directly overlapping Qwoted's PR-side value proposition with a stronger enterprise sales motion.
- HARO (Help a Reporter Out): HARO is the original journalist-to-expert matching service (now owned by Cision), connecting reporters with sources via daily query emails — a direct, head-to-head competitor to Qwoted's core marketplace mechanic.
- Prowly: Prowly is a SaaS PR platform that combines a media database, pitching, press release creation, and coverage reporting — directly comparable to Qwoted's PR-and-marketing tier at the SMB/mid-market level.
Broad incumbents
- Cision: Cision is the global incumbent in PR and media intelligence, combining media databases, monitoring, and distribution (including HARO and PR Newswire) into enterprise suites — competing with Qwoted for larger agency and brand budgets.
- Meltwater: Meltwater is a media intelligence and social listening platform serving enterprise PR and comms teams — overlapping with Qwoted at the journalist/monitoring layer but as part of a much broader analytics portfolio.
- Business Wire: Business Wire is a Berkshire Hathaway-owned press release distribution and regulatory disclosure service — a broader incumbent competing for the same enterprise PR budget with a different primary motion (paid distribution vs. expert matching).
Emerging players
- Prezly: Prezly is an emerging PR CRM and online newsroom platform aimed at SMBs and agencies — overlapping with Qwoted's Teams/Enterprise offering on contact management, pitching, and PR workflow tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Qwoted social profiles
Digital presenceQwoted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qwoted leadership team
Management profileNumber of profiles
Profiles5 records
Qwoted funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qwoted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qwoted
What does Qwoted do?
Qwoted operates a two-sided communication technology platform that connects journalists, editors, and producers with vetted subject matter experts, PR professionals, and brands. Reporters post requests for expert sources and receive structured pitches, while PR professionals and experts use paid subscriptions to access real-time media opportunities, pitch intelligence, and a 300,000+ expert database. The company also offers a done-for-you managed PR service for clients who want coverage without managing their own outreach.
Is Qwoted a public or private company?
Qwoted is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qwoted founded?
Qwoted was founded in 2017. It employs 11 to 50 people.
Where is Qwoted based?
Qwoted is headquartered in New York, United States, in the North America region.
How does Qwoted make money?
Four revenue lines are on record. Freemium Subscription - Media is the primary driver. The others are pro Subscription - PR & Experts, teams/Enterprise Plans and managed Services.
Who are Qwoted's main competitors?
Direct peers on record are Muck Rack, HARO (Help a Reporter Out) and Prowly. Broad incumbents are Cision, Meltwater and Business Wire. Prezly is listed as an emerging player.
Does Qwoted have an API?
No public API is recorded for Qwoted.
What industry is Qwoted in?
Qwoted's product category is Media Relations Software. Its primary akta.pro industry code is MPACAJAD, Q&A Knowledge Communities, with a secondary code of BPAMABAI, Social Q&A & Knowledge Communities. Its NAICS code is 51621 and its SIC code is 7370.