Adprime Media
Adprime Media is a New York-based programmatic advertising platform exclusively serving the healthcare vertical, combining an integrated DSP with an exclusive health exchange to connect healthcare advertisers and publishers using proprietary first-party HCP and patient data.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adprime Media does
Adprime Media is a New York-based programmatic advertising platform exclusively focused on the healthcare vertical, founded in 2006 and operating with 51–100 employees from its headquarters at 1 World Trade Center, Floor 72. The company operates a two-sided marketplace serving healthcare advertisers (pharmaceutical companies, healthcare brands, and medical advertisers seeking to reach healthcare professionals and patients online) and healthcare publishers (health and lifestyle content sites seeking monetization through healthcare-focused demand). Adprime claims to be the largest online healthcare advertising platform as ranked by comScore, and operates as a privately held, apparently bootstrapped company under CEO Michael Moon with no disclosed funding rounds, parent company, or external investors identified in available materials.
Adprime Media firmographics
Firmographics- Name
- Adprime Media
- Legal name
- Adprime Media
- Website
- https://adprimemedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adprime Media is a New York-based programmatic advertising platform exclusively serving the healthcare vertical, combining an integrated DSP with an exclusive health exchange to connect healthcare advertisers and publishers using proprietary first-party HCP and patient data.
- Ownership category
- akta.pro rank
Adprime Media industry classification
Industry- Product category
- Healthcare Programmatic Advertising Technology
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Adprime Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adprime Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising: Revenue generated through programmatic ad buying/selling on their health exchange. The platform facilitates transactions between advertisers seeking health audiences and publishers with health content.
- DSP Platform Services: Revenue from providing DSP (Demand-Side Platform) access and managed services to advertisers and publishers, operating at multiple service levels.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Adprime Media product offering
Product offeringCore offering
Adprime Media operates a healthcare-focused programmatic advertising platform that combines a proprietary Demand-Side Platform (DSP) with an exclusive Health Exchange connecting buyers and sellers of health audiences. It delivers managed services across three client-service tiers and supports targeting by strategy, audience, action, data, content, and location for pharmaceutical advertisers and health/lifestyle publishers.
Product overview
Adprime Media is a platform-plus-modules architecture serving as the largest online healthcare advertising platform. The core offering consists of a DSP (Demand-Side Platform) integrated with an exclusive Health Exchange, both built on a publisher direct network. These are enhanced by a suite of targeting modules including Prime Audiences (multi-layered audience strategy), Niche Marketing, Performance Marketing, Data Targeting (1st party HCP/patient data integration), Content Targeting (premium health content), Geo Targeting Technology (location-based), and Sponsored Health Centers (custom content). The platform operates as a hybrid system combining engineered programmatic solutions, custom content, data store, and exchange capabilities in one place.
Differentiator
Problem solved
Functional benefit
Brands
- Prime Audiences: Multi-layered targeting strategy for building custom brand strategies
- Niche Marketing
- Performance Marketing
- Data Targeting
- Content Targeting
- Geo Targeting Technology
- Sponsored Health Centers
- DSP (Demand-Side Platform)
- Exchange
Products and services
- Adprime DSP (Demand-Side Platform) Programmatic ad-buying platform integrated with the Adprime Health Exchange, built for healthcare advertisers and agencies to reach healthcare professional (HCP) and patient audiences at scale using first-party data and three tiers of managed services.
- Health Exchange Exclusive ad exchange marketplace for healthcare audiences, connecting advertisers with premium health and lifestyle publishing inventory across three levels of managed and self-serve client services.
Companies that use Adprime Media
Customer profileSegments2 records
Ideal customer profiles2 records
Adprime Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Adprime Media partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Adprime Media competitors and assessment
Company assessmentEmerging players
- GoodRx: Consumer health platform with significant digital advertising surface and health-audience data assets. Comparable as a health-vertical digital advertising and audience player, though primarily DTC rather than a DSP/exchange.
- Doximity: Professional network for U.S. physicians providing HCP-targeted advertising and marketing solutions. Comparable to Adprime's HCP data and audience-targeting module from an HCP-reach and pharma marketing standpoint.
- Sharecare: Digital health company combining health content, consumer tools and advertising. Overlaps with Adprime's premium health-publishing and sponsored-content propositions, particularly on the publisher/monetization side.
Direct peers
- Swoop (Real Chemistry): Healthcare audience and data platform offering identity, activation and measurement for pharma advertisers. Competes head-on with Adprime's first-party HCP/patient data and exchange offerings.
- DeepIntent: Healthcare-focused programmatic DSP and audience platform. Most direct competitor to Adprime's DSP + health-exchange model, also leveraging clinical and condition-level audience data for pharma and consumer health advertisers.
- DMD (Digital Media Data): Vertical ad-tech platform focused on healthcare professional and consumer audiences, providing audience data, programmatic media and publisher solutions comparable to Adprime's data + exchange stack.
Broad incumbents
- Healthline Media: Major health and wellness publisher with its own advertising and content-syndication business. A comparable supply-side counterpart to Adprime's premium health-publishing network and Sponsored Health Centers.
- WebMD (Internet Brands): Operates one of the largest premium health-publishing networks and sells health-advertising solutions directly to advertisers. Comparable to Adprime's content-targeting and Sponsored Health Centers offerings from a publisher-led perspective.
- Publicis Health Media: Large healthcare-focused media agency within the Publicis network offering media planning and buying, including programmatic, for pharma and health brands—serving the same advertisers as Adprime at greater scale and agency budget share.
- CMI Media: Healthcare-specialist media and connections planning agency. Comparable buyer-side competitor that competes for the same pharma/consumer health ad budgets Adprime targets through its managed services tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Adprime Media social profiles
Digital presenceAdprime Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adprime Media leadership team
Management profileNumber of profiles
Profiles1 record
Adprime Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adprime Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adprime Media
What does Adprime Media do?
Adprime Media operates a healthcare-focused programmatic advertising platform that combines a proprietary Demand-Side Platform (DSP) with an exclusive Health Exchange connecting buyers and sellers of health audiences. It delivers managed services across three client-service tiers and supports targeting by strategy, audience, action, data, content, and location for pharmaceutical advertisers and health/lifestyle publishers.
Is Adprime Media a public or private company?
Adprime Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adprime Media founded?
Adprime Media was founded in 2006. It employs 51 to 100 people.
Where is Adprime Media based?
Adprime Media is headquartered in New York, United States, in the North America region.
How does Adprime Media make money?
Two revenue lines are on record. Programmatic Advertising is the primary driver. The others are DSP Platform Services.
Who are Adprime Media's main competitors?
Emerging players on record are GoodRx, Doximity and Sharecare. Direct peers are Swoop (Real Chemistry), DeepIntent and DMD (Digital Media Data). Broad incumbents are Healthline Media, WebMD (Internet Brands), Publicis Health Media and CMI Media.
Does Adprime Media have an API?
No public API is recorded for Adprime Media.
What industry is Adprime Media in?
Adprime Media's product category is Healthcare Programmatic Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.