songs for seeds

Children's Music Educationsongsforseeds.com

songs for seeds is a children's music education franchise offering weekly 45-minute live three-piece band classes for children newborn to 6 years, plus online classes, private pods, and birthday party entertainment, delivered across franchise locations in NY, CT, NJ, FL, and NV.

Company typePrivate
Founded2007
HeadquartersNew York, United States
Headcount101–250
GTM typeB2C
OfferingServices

What songs for seeds does

songs for seeds is a children's music education franchise operated by Apple Seeds LLC (10 West 25th Street, New York), targeting parents and caregivers with children from newborn to 6 years old. The core offering is a 45-minute, weekly, highly interactive class featuring a live three-piece band (guitar/keyboard/vocals, drums) performing original rock music composed by Mr. Ray alongside adapted popular songs. The proprietary curriculum is structured around seven repeatable activity segments (Music of the World, Picture a Song, Animal Wheel, Numbers and Counting, Sing with the Band, Djembe Time, and Repetition and Play) that map to early-childhood developmental outcomes including shape/color recognition, numeracy, animal/cultural awareness, gross motor skills, and social-emotional learning. Program variants include Babies (0-12 months), Mixed Ages (0-6), Big Kids (3-6), plus private in-home pods (minimum 6 children) and birthday party entertainment with 1-3 piece band configurations.

The business operates a franchise and partner-venue model. Classes are hosted at third-party venues (synagogues, Ys, YWCAs, dance studios, community centers) across active markets in New York, Connecticut, New Jersey, Florida, and Nevada. Revenue streams include monthly subscriptions ($49.50 first month then $99.00 in Orlando; $155/month in Brooklyn/Williamsburg), multi-class packs ($175 for 5 classes or $350 for 10 classes in Las Vegas; $400-$450 for 10 classes at Westchester venues; $300 for 10 private pod classes), and one-time birthday party bookings ($310-$500 depending on band size and duration). An online platform (songsforseeds.com/online) extends the program with live virtual classes and on-demand content launched in 2020. The brand has been recognized as "Best Kids' Music Class" by New York Magazine, "Most Magical Music Class" by Red Tricycle, and listed on the Inc. 5000. Songs for seeds is co-owned by founders Alison Qualter Berna, Allison Schlanger, Craig Schlanger, and Robert (Bobby) Berna, with each franchise territory operated by an independent local owner.

songs for seeds firmographics

Firmographics

Name: songs for seeds
Legal name: Apple Seeds LLC
Website: https://songsforseeds.com
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 101–250 employees
Short description: songs for seeds is a children's music education franchise offering weekly 45-minute live three-piece band classes for children newborn to 6 years, plus online classes, private pods, and birthday party entertainment, delivered across franchise locations in NY, CT, NJ, FL, and NV.
Ownership category
akta.pro rank

songs for seeds industry classification

Industry

Product category: Children's Music Education
NAICS: Fine Arts Schools (61161)
SIC: Services-Child Day Care Services (8351)
akta.pro primary industry: Early Childhood Music Education (Ages 0–7) (EDAMANAD)

Keywords

Children's music classes
Early childhood music education
Kids music programs
Live music education
Preschool enrichment activities

Where songs for seeds is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices9 records

Markets served

songs for seeds business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

Weekly Class Registrations: Recurring monthly or semester-based class fees where parents register their children (newborn to 6 years) for weekly 45-minute interactive music classes with live bands at franchise locations.
Class Packs: Multi-class packages (5-pack, 10-pack) purchased upfront for a set number of classes at specific locations.
Birthday Party Entertainment: One-time booking of 1, 2, or 3-piece bands for private birthday parties and events. Pricing varies by band size and duration (30-45 minutes).
Private Pod Classes: At-home private weekly classes where the band travels to a host location. Minimum 6 children required. Parents organize the pod and pay per class session.
Online Classes: Live online songs for seeds classes and on-demand content accessible through the online platform.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	5-Class Pack (Las Vegas)
Unit Pricing	Pay-as-you-go	10-Class Pack (Las Vegas)
Subscription	Monthly	New Registration (Orlando)
Subscription	Multi-year contract	Scarsdale Synagogue - 10 Classes
Subscription	Multi-year contract	Community of Play Scarsdale - 12 Classes
Subscription	Multi-year contract	Congregation KTI - 10 Classes
Subscription	Multi-year contract	KIDS U Port Chester - 10 Classes
Subscription	Multi-year contract	Private Pod - 10 Classes
Unit Pricing	Pay-as-you-go	Birthday Party - 1 Piece Band
Unit Pricing	Pay-as-you-go	Birthday Party - 2 Piece Band
Subscription	Monthly	Brooklyn Monthly Classes

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

songs for seeds product offering

Product offering

Core offering

songs for seeds delivers weekly 45-minute interactive music classes for children newborn to 6 years old, featuring a live three-piece band (guitar, keyboard, drums) performing original rock songs and adapted pop favorites. Classes are delivered through a franchise model at partner venues across multiple U.S. states, supplemented by online live classes, on-demand content, private home pods, and birthday party entertainment.

Product overview

songs for seeds is a children's music education franchise offering live, interactive music classes for children from newborn to 6 years old. The core product is a weekly 45-minute class featuring a live three-piece band (guitar, keyboard, drums), with three main program types: Mixed Ages classes for children of varying ages to attend together, Babies classes for newborns to 12 months, and Big Kids classes for ages 3-6. The company also provides online classes with live sessions and on-demand content, birthday party and event entertainment with 1-3 piece bands, and private pod classes held at homes. Classes incorporate educational activities including world music exploration, shape/color recognition through picture songs, animal matching games, magic tricks for number practice, and drum circles. The franchise operates across multiple U.S. locations and is brought to families by Apple Seeds LLC.

Differentiator

Problem solved

Functional benefit

Products and services

In-Person Music Classes Weekly, 45-minute interactive music classes for children newborn to 6 years old featuring a live three-piece band (guitar, keyboard, drums). Classes include singing, dancing, instrument play, and educational activities covering shapes, colors, numbers, animals, and world cultures, delivered at franchise venues across multiple U.S. states.
Online Classes Live online music classes and on-demand songs and activities accessible virtually through the songsforseeds.com/online platform, available to families anywhere.
Birthday Party and Event Entertainment The songs for seeds band performs at birthday parties and events with 1, 2, or 3-piece band configurations for 30-45 minute sets, providing interactive musical entertainment for children newborn to 6 years old.
Private Pods Private weekly music classes held at homes, requiring a minimum of 6 children, where the band travels to the host location. Parents organize the pod and pay per class session.
Summer Mini/Semester Programs Seasonal summer music class programs offered during summer breaks with special pricing and curriculum, supplementing the regular weekly schedule.

Companies that use songs for seeds

Customer profile

Named customers8 records

Segments5 records

Ideal customer profiles2 records

songs for seeds technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

songs for seeds partnerships and signals

Strategic signal

Partnerships

17 partnerships are on record, tiered core and minor.

Fred Astaire Dance Studio (Las Vegas)coreChannel Partner/ Reseller/ DistributorVenue partner hosting songs for seeds classes at their Las Vegas Summerlin location at 9326 W. Sahara Ave, Suite 6 & 7. Classes temporarily closed with redirection to online offerings.
Artful Souls (Brooklyn)coreChannel Partner/ Reseller/ DistributorWilliamsburg venue partner hosting songs for seeds classes at 105 S 5th Street, Brooklyn, NY 11249. Owner: Molly Mann.
Kidzdance (Orlando)coreChannel Partner/ Reseller/ DistributorOrlando venue partner hosting songs for seeds classes at 1017 W Orange Blossom Trail, Apopka, FL 32712. Owner: Pooja Bhardwaj.
Manhattan Youth Downtown Community CenterminorChannel Partner/ Reseller/ DistributorNYC partner venue for songs for seeds classes.
Scarsdale Synagogue (Temples Tremont and Emanu-El)coreChannel Partner/ Reseller/ DistributorWestchester venue partner hosting songs for seeds Scarsdale classes. Contact: dana fisher, [email protected].
Community of Play ScarsdalecoreChannel Partner/ Reseller/ DistributorWestchester venue partner offering 12-class packages for 30-minute sessions on Mondays at 11-11:30am.
Congregation KTIcoreChannel Partner/ Reseller/ DistributorRye Brook venue partner offering 10-class packages on Fridays at 11am.
Ridgewood YMCAminorChannel Partner/ Reseller/ DistributorLaunching classes at Ridgewood YMCA in 2024 for Bergen County, New Jersey area.
YWCA GreenwichminorChannel Partner/ Reseller/ DistributorConnecticut venue partner for spring sessions. Located in Greenwich, CT.
YWCA DarienminorChannel Partner/ Reseller/ DistributorConnecticut venue partner for classes in Darien, CT.
ECC/Community Synagogue (Port Washington)minorChannel Partner/ Reseller/ DistributorLong Island venue partner for Port Washington classes serving Nassau & Suffolk Counties.
Retro Fitness BrooklynminorChannel Partner/ Reseller/ DistributorFitness venue partner in Brooklyn for songs for seeds classes.
Avanti Music Academy (Highlands Ranch)minorChannel Partner/ Reseller/ DistributorFormer music academy partner at Highlands Ranch location. Location now permanently closed.
ATA Karate DenverminorChannel Partner/ Reseller/ DistributorKarate studio partner in Highlands Ranch area, CO.
KIDS UcoreChannel Partner/ Reseller/ DistributorPort Chester venue partner offering 10-class packages on Mondays at 9:30am.
The Peach Pit (Rumson, NJ)minorChannel Partner/ Reseller/ DistributorNew location in Rumson, NJ offering classes on Saturday mornings.
Mr. RaycoreStrategic or Co-development PartnerMr. Ray (www.mrray.com) is the composer of all original songs for seeds music. All songs for seeds original music is written and composed by Mr. Ray, creating a proprietary music library unique to the program.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

songs for seeds competitors and assessment

Company assessment

Broad incumbents

School of Rock: School of Rock is the largest franchised music education brand in the US, primarily serving school-age children with rock-band-based instruction. It shares songs for seeds' rock-music identity and live-instrument pedagogical approach but targets an older age range, making it an adjacent incumbent in kids' music education.
Primrose Schools: Primrose Schools is one of the largest US private preschool franchise systems, with music and enrichment embedded in its daily curriculum. It overlaps with songs for seeds in early-childhood enrichment for the same 0–6 demographic and represents a broader incumbent against which songs for seeds competes for parent enrichment spend.

Direct peers

Kindermusik: Kindermusik is a global early-childhood music curriculum licensed through independent educators and franchisees serving newborn-through-age-7 children. It competes head-to-head with songs for seeds in the same age band, same parent-purchase decision, and similar weekly class delivery model.
The Music Class: The Music Class runs group early-childhood music programs for infants through preschoolers with original recorded music and live teacher-led classes. It is a direct competitor in the parent-toddler music class category with a similar weekly-class enrollment model.
Gymboree Play & Music: Gymboree Play & Music is a franchise-based early-childhood enrichment program offering music, art, and movement classes for young children. It overlaps with songs for seeds in both target demographic (infants through early elementary) and franchise-driven distribution, including live-led music classes.
Music Together: Music Together is a long-established early-childhood music education program operating worldwide through licensed centers and teachers. The songs for seeds co-founders met in a Music Together class, and the two programs directly compete for the same parent-child demographic with similar group-class formats.
Bach to Rock: Bach to Rock is a US franchise music school offering individual lessons, band programs, and early-childhood music classes for kids. It overlaps with songs for seeds on the live-band pedagogy and franchise distribution, though it skews toward older students and one-on-one instruction.
Little School of Music: Little School of Music offers early-childhood group music classes plus instrument instruction for kids in local studio locations. It competes with songs for seeds for the same parent-child segment and uses similar live-instructor-led class formats.

Emerging players

My Music Workshop: My Music Workshop is a smaller early-childhood music program offering group classes for babies, toddlers, and preschoolers with proprietary curriculum. It overlaps with songs for seeds in age band and class format but has a more limited geographic footprint.

Others

Apple Seeds (parent brand play space): Apple Seeds is the parent company of songs for seeds and operates a Chelsea/Flatiron NYC play space. As the operating LLC and brand owner, it is not a competitive peer but the corporate parent that hosts songs for seeds programs and shares the founder and management team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

songs for seeds financial estimates

Financial estimate

Revenue estimate

Valuation estimate

songs for seeds leadership team

Management profile

Number of profiles

Profiles11 records

songs for seeds funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

songs for seeds M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about songs for seeds

What does songs for seeds do?

Is songs for seeds a public or private company?

songs for seeds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was songs for seeds founded?

songs for seeds was founded in 2007. It employs 101 to 250 people.

Where is songs for seeds based?

songs for seeds is headquartered in New York, United States, in the North America region.

How does songs for seeds make money?

Five revenue lines are on record. Weekly Class Registrations are the primary driver. The others are class Packs, birthday Party Entertainment, private Pod Classes and online Classes.

Who are songs for seeds's main competitors?

Broad incumbents on record are School of Rock and Primrose Schools. Direct peers are Kindermusik, The Music Class, Gymboree Play & Music, Music Together, Bach to Rock and Little School of Music. My Music Workshop is listed as an emerging player. Apple Seeds (parent brand play space) is listed as an others.

Does songs for seeds have an API?

No public API is recorded for songs for seeds.

What industry is songs for seeds in?

songs for seeds's product category is Children's Music Education. Its primary akta.pro industry code is EDAMANAD, Early Childhood Music Education (Ages 0–7). Its NAICS code is 61161 and its SIC code is 8351.