What Physical and Health Education Canada does

Physical and Health Education Canada (PHE Canada) is a national non-profit association and registered charity (#118829135 RR 0001) founded in 1933 and headquartered in Ottawa, Ontario. The organization serves as the national voice for physical and health education professionals across Canada, connecting educators, researchers, pre-service teachers, and sport/recreation professionals through a membership-based community spanning all provinces and territories. Its core offerings comprise three integrated pillars: (1) Teaching Tools — a portfolio of evidence-based curricula including Always Changing (puberty education, grades 5-8), STOMP (substance use prevention), Blueprint for Action (co-developed with the Public Health Agency of Canada), At My Best, Passport for Life, Move Think Learn, Guide To Ride, Teach Resiliency, and We Belong; (2) Professional Learning — e-learning certifications (Models-Based Practice, Assessment in PHE, Reconceptualizing PHE priced at CA$49.95), training and certification programs, the PHE Journal digital magazine subscription (CA$65/year), and Healthy Schools Certification; and (3) Community — membership tiers (free Supporter, free Student, $20/year Professional, $50/year Research Council), a national mentorship program, 14+ student chapters at Canadian universities, PHE Empowerment Grants, and an awards/recognition program.

PHE Canada operates as a community-led, non-profit GTM motion with six revenue streams: membership subscriptions, e-learning and certification program sales, journal subscriptions, conference/event registration, store merchandise, and donations via the EMPOWER PHE program processed through CanadaHelps. Its distribution combines direct digital channels (website storefront, PHE Learning Centre), event-based channels (annual national conferences, research forums, healthy schools summits), and grassroots community channels (student chapters and the Council of Provinces and Territories connecting provincial/territorial PHE associations). The organization is governed by a Board of Directors with sub-councils including Research Council, Youth Council, Council of Provinces and Territories, and an Equity, Diversity and Inclusion Committee. Key partnerships include the Public Health Agency of Canada (Blueprint for Action), CanadaHelps (donations infrastructure), Gopher Sport (equipment grants), and the Canadian Safe Sport Program (maltreatment prevention helpline).

Name

Physical and Health Education Canada

Legal name

Physical and Health Education Canada

Website

https://phecanada.ca

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

PHE Canada is a national non-profit association and registered charity serving physical and health education professionals across Canada. It delivers evidence-based teaching curricula, professional development e-learning courses, and community programs through membership tiers, conferences, and 14+ university student chapters.

Ownership category

akta.pro rank

Product category

Professional Association Services - Physical and Health Education

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industry

Open Lesson Plans & Teaching Units (K–12) (EDAGAJAI)

Keywords

• Physical education association
• Health education resources
• Professional development courses
• K-12 teaching tools
• Nonprofit membership services

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from professional members ($20/year), research council members ($50/year), with discounted student rates available. Student membership is free, and supporter tier is free with limited benefits.
2. E-Learning and Certification Programs: Revenue from online professional development courses such as 'An Introduction to Models-Based Practice' priced at CA$49.95, 'Assessment in Physical and Health Education', and 'Reconceptualizing PHE'.
3. Journal Subscriptions: PHE Journal Review digital magazine subscription at CA$65.00 (reduced to $45 for professional members, receiving 30% discount).
4. Conference and Event Registration: Revenue from national conferences (PHE National Conference, Research Forum, Healthy Schools Summit) with preferred rates for members.
5. Store Products and Merchandise: Revenue from the online store selling books, apparel, and physical education resources.
6. Donations and Fundraising: EMPOWER PHE fundraising program accepting donations from supporters. PHE Canada is a registered charity (#118829035 RR 0001) that uses CanadaHelps for secure online donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PHE Canada is the national non-profit association for physical and health education professionals in Canada, providing evidence-based K-12 teaching tools (Always Changing, STOMP, Blueprint for Action, Passport for Life, Move Think Learn, At My Best, Guide To Ride, Ready Check Go, Teach Resiliency, We Belong), online e-learning certification courses, the PHE Learning Centre platform, the PHE Journal, membership tiers, mentorship, student chapters, grants, and the Healthy Schools Certification program. It sells these directly through its online store and distributes through provincial/territorial associations, university student chapters, and national conferences.

Product overview

Physical and Health Education Canada operates as a national association providing a comprehensive portfolio of teaching tools, professional learning programs, and community resources for physical and health education professionals. The organization offers multiple core products including the PHE Learning Centre (online activity and professional development platform), teaching tools (Always Changing, STOMP, Blueprint for Action, At My Best, Fundamental Movement Skills Series, Guide To Ride, Move Think Learn, Passport for Life, Ready Check Go, Teach Resiliency, We Belong), Training and Certification Programs, the PHE Journal subscription, Healthy Schools Certification, and e-learning courses (Models-Based Practice, Assessment in PHE, Reconceptualizing PHE). Additional offerings include student chapters network, mentorship program, and empowerment grants. The portfolio serves educators, school administrators, and students across Canada with both free resources and paid membership/subscription tiers.

Differentiator

Problem solved

Functional benefit

Brands

• STOMP (Students Together Moving to Prevent Tobacco Use): A multi-year pilot project that takes a comprehensive approach to curb commercial tobacco and vaping use by targeting the student population.
• Blueprint for Action
• Always Changing
• At My Best
• PHE Learning Centre
• Passport for Life
• Ready Check Go

Products and services

• PHE Learning Centre Online platform providing practical physical and health education activities for in-person and remote learning, community connections, self-care strategies, and professional development programs for K-12 educators and students.
• Always Changing Puberty education and healthy, active living curriculum for students in grades 5 through 8, designed for Canadian PHE teachers.
• STOMP (Students Together Moving to Prevent Tobacco Use) Multi-year pilot project taking a comprehensive school health approach to curb commercial tobacco and vaping use among students, targeting the student population with evidence-based interventions.
• Blueprint for Action Resource Hub Customizable framework helping school communities apply evidence-based approaches to prevent substance-related harms among youth through the Comprehensive School Health framework, developed in collaboration with the Public Health Agency of Canada.
• At My Best Teaching tool supporting healthy, active development of children and youth for use by PHE educators.
• Passport for Life Program helping students develop life-long physical activity skills, habits, and physical literacy.
• Move Think Learn Teaching resource combining physical movement with cognitive learning approaches for PHE educators.
• Guide To Ride Teaching tool for bicycle education and riding skills for PHE educators.
• Ready Check Go Teaching tool for preparing students for physical activity in classroom and gym settings.
• Teach Resiliency Resource helping educators teach resilience skills to students through PHE.
• We Belong Teaching tool promoting inclusion and belonging in physical education settings for diverse student populations.
• Fundamental Movement Skills Series Teaching resource series helping educators teach fundamental movement skills to students.
• Healthy Schools Certification Certification program recognizing Canadian schools that implement comprehensive health and physical education initiatives aligned with the Comprehensive School Health framework.
• Training and Certification Programs Professional development and certification programs for educators and leaders in physical and health education, covering pedagogical models, assessment, and inclusive practice.
• An Introduction to Models-Based Practice e-Learning Course Self-paced e-learning course advancing knowledge of key pedagogical models in physical education and how to apply the Models-Based Practice approach. Priced at CA$49.95.
• Assessment in PHE e-Learning Course E-learning course exploring assessment principles and practices in physical and health education, including types of assessment, tools, success criteria, and feedback.
• Reconceptualizing PHE e-Learning Course E-learning course exploring how to develop and deliver quality opportunities and learning programs that enhance experiences of equity-deserving youth in PHE.
• PHE Journal Review Subscription Digital magazine providing a forum to highlight, analyze, discuss, and share research and practice in physical and health education. Priced at CA$65/year (CA$45 for Professional Members).
• PHE Canada Professional Membership Annual professional membership (CA$20/year) including 30% off PHE Journal subscription, preferred conference rates, committee participation, voting rights, and corporate partner offers. Free for full-time students.
• PHE Empowerment Grants Funding grants designed to empower Canadian schools to provide physical and health education opportunities for every student.
• PHE National Conference Annual national conference providing in-person professional development, networking, and resource access for PHE educators, researchers, and administrators.
• PHE Canada Student Chapters Network of student-led chapters at post-secondary institutions across Canada supporting pre-service teachers in developing leadership skills and professional portfolios in physical and health education.
• PHE Canada National Mentorship Program Program connecting PHE professionals with mentors to support career development, knowledge sharing, and transition into teaching practice.
• PHE Canada Online Store E-commerce storefront selling memberships, e-learning certification courses, PHE Journal subscriptions, books, apparel, and physical education resources to Canadians with member discounts.

Quantifiable outcome

• 118 schools and 35,219 children and youth reached through healthy living celebrations

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CanadaHelpscoreOthersCanadaHelps serves as PHE Canada's secure online fundraising platform. Donations are processed through CanadaHelps, which issues official tax receipts to donors. This partnership enables PHE Canada's donation and fundraising operations as a registered charity (#118829035 RR 0001).
• Provincial and Territorial PHE AssociationscoreStrategic or Co-development PartnerConnected through the Council of Provinces and Territories, PHE Canada works with provincial/territorial physical education teacher associations across all Canadian provinces and territories to advance quality physical and health education nationwide.
• Gopher SportminorOthersGopher Sport partners with PHE Canada to offer the Gopher Physical Activity Equipment Grant, providing funding for equipment to support physical activity programs in schools.
• Public Health Agency of CanadacoreStrategic or Co-development PartnerThe Blueprint for Action resource hub, developed in collaboration with the Public Health Agency of Canada, provides evidence-based approaches to preventing substance-related harms among youth using the Comprehensive School Health framework.
• Canadian Safe Sport ProgramcoreStrategic or Co-development PartnerPHE Canada participates in the Canadian Safe Sport Program which provides a helpline (1-866-971-2777) for advice, guidance, and resources on addressing suspected maltreatment in sport, aligned with the Universal Code of Conduct to Prevent and Address Maltreatment in Sport (UCCMS).

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Ever Active Schools: Alberta-based provincial non-profit supporting healthy school communities through physical activity, healthy eating, and well-being initiatives. Overlaps with PHE Canada's Healthy Schools Certification and Comprehensive School Health framework at the provincial level.

Regional players

• PHE Manitoba (Physical and Health Education Manitoba): Manitoba's provincial PHE association and a PHE Canada Council member. Provides teaching resources, professional learning, and advocacy at the provincial level — directly comparable in scope but geographically narrower.
• Ophea (Ontario Physical and Health Education Association): Ontario's provincial PHE association and a Council of Provinces and Territories member of PHE Canada. Operates teaching tools, professional learning, and Healthy Schools certification at the provincial level, directly comparable in mission and product portfolio.

Direct peers

• SHAPE America: The US national professional association for health and physical educators. SHAPE America is the closest international counterpart to PHE Canada, offering membership, professional development, standards, and advocacy for K-12 health and physical education professionals.
• ACHPER (Australian Council for Health, Physical Education and Recreation): Australia's national professional association for health, physical education, and recreation professionals. ACHPER runs conferences, journals, curriculum resources, and advocacy in the same way PHE Canada does, just at the Australian national scale.
• afPE (Association for Physical Education): UK national association for physical education professionals, providing curriculum guidance, professional development, journals, and advocacy. Operates the same membership-and-resources model as PHE Canada in a different national context.
• Physical Education New Zealand (PENZ): New Zealand's national association for physical education teachers, providing curriculum support, professional development, awards, and advocacy — a direct international analog to PHE Canada's mandate.

Broad incumbents

• ParticipACTION: Canadian national non-profit promoting physical activity among Canadians. ParticipACTION overlaps with PHE Canada on advocacy for active kids and school-based physical literacy, but focuses on population-level campaign work rather than educator curriculum and certification.
• Sport for Life (Canadian Sport for Life): Canadian non-profit advancing physical literacy through sport. Shares PHE Canada's physical literacy agenda and targets educators/coaches but operates as a broader sport-sector umbrella rather than a PHE teacher association.
• Canadian Society for Exercise Physiology (CSEP): National body for exercise science and physiology professionals in Canada. CSEP overlaps with PHE Canada on physical activity research, professional development pathways, and certifications, but is positioned for clinical/exercise professionals rather than K-12 teachers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PHECanada
• YouTubeyoutube.com/watch?v=GCMRla_7WLw
• Instagraminstagram.com/phecanada
• Facebookfacebook.com/PHECanada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physical and Health Education Canada