Burlington Tennis Club

What Burlington Tennis Club does

Burlington Tennis Club (BTC) is a private non-profit membership club founded in 1976 and located on approximately 8 landscaped acres at 45 Tennis Court in South Burlington, Vermont. The club operates a three-sport facility: eight har-tru clay tennis courts (open May–October), three heated platform tennis/paddle courts (the largest paddle program in the Greater Burlington area, open November–April), and a heated 25-yard swimming pool with eight lap lanes (open Memorial Day through Labor Day). BTC serves two primary customer segments — families with children seeking structured summer recreation, and adult tennis, paddle, and swimming enthusiasts — through seasonal memberships, junior and adult programming, private lessons, a competitive Barracudas swim team, and a branded merchandise storefront.

The club's revenue model is built on recurring annual memberships across four summer tiers (Tennis Only, Pool Only, Tennis & Pool, with Single/Student/Young Adult/Double/Family options ranging from $350 to $1,787) and winter paddle memberships ($201–$757 per season), supplemented by per-session fees for lessons ($44–$54), swim team registration ($168–$411), summer day camp ($454–$510 per week), and merchandise sales via a Bold Stores e-commerce site. Auto-renewing memberships and a mandatory Member Volunteer Day create a stable, community-engaged member base typical of non-profit clubs.

BTC employs 11–50 staff led by General Manager/Tennis Director Errol Nattrass and Aquatics Director Kari Cuneo, supported by a roster of credentialed tennis professionals (including an NCAA National Championship coach and international competitive players) and a competitive swim program that has won consecutive State Championships in 2022 and 2023. The club is governed by a Board, owns its physical infrastructure outright, and relies on member referrals, a Clubessential-hosted website, and email as its primary acquisition and retention channels.

Name

Burlington Tennis Club

Legal name

Burlington Tennis Club

Website

https://burlingtontennis.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Burlington Tennis Club is a private non-profit membership club in South Burlington, Vermont, operating har-tru clay tennis courts, platform paddle courts, and a heated pool, serving families and adult recreation/competitive players through seasonal memberships and junior programming.

Ownership category

akta.pro rank

Product category

Private Tennis and Swim Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Club Sports Programs (EDALAIAB)

Keywords

• Tennis club facilities
• Platform paddle tennis
• Swim club lessons
• Junior tennis programs
• Private club membership

Headquarters

HQ city

South Burlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Summer Membership Dues: Annual membership fees for Tennis, Pool, or Tennis & Pool combinations, with pricing tiers for Single, Student, Young Adult (18-29), Double, and Family memberships. Fees range from $350-$1,787 depending on membership type and category. Pool membership starts at $636 for single adults. Tennis & Pool combined starts at $857 for single adults.
2. Winter Paddle Membership: Platform tennis membership for the November-April season, with Single ($448), Double ($639), Family ($757), and Under 25 new member ($201) options.
3. Junior Programs: Revenue from youth tennis programs including Little Tennis ($88-$104), ACES Tennis ($109-$132), Tweeners ($142-$165), Young Adult ($142-$165), BTC Tennis Team ($300-$380), Day Camp ($454-$510 per week), and Swim Lessons ($44-$54 per 30-minute session).
4. Swim Team Registration: Competitive swim team fees ranging from $168-$292 for members (with sibling discounts) and $411 for non-members per swimmer, plus optional Long Course at $206-$244.
5. BTC Online Store: E-commerce retail store selling apparel, headwear, drinkware, bags, and accessories branded with BTC logo.
6. Guest Fees and Miscellaneous: Non-members may visit as guests up to 3 times per year with registered and prepaid guest fees. Additional revenue from guest fees for lessons, clinics, and other charges billed weekly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Burlington Tennis Club is a private non-profit member-owned sports club operating 8 Har-Tru clay tennis courts, 3 heated platform (paddle) tennis courts, and a heated 25-yard swimming pool on an 8-acre property in South Burlington, Vermont. It sells seasonal memberships (summer family/adult and winter paddle), tennis and aquatics instruction across recreational and competitive levels, a summer Day Camp, and the Barracudas competitive swim team, alongside a club-branded online apparel and merchandise store.

Product overview

Burlington Tennis Club is a private non-profit tennis, paddle tennis, and swim facility offering a comprehensive range of recreational and competitive programs. The club operates eight har-tru clay tennis courts, three platform tennis courts, and a heated 25-yard pool on approximately 8 acres. Core programs include tennis instruction and play, platform tennis (paddle), and aquatics. Junior Programs encompass Day Camp, Junior Tennis (Little Tennis through Young Adult levels), Swim Lessons, and the BTC Barracudas Swim Team. The club offers seasonal membership tiers (Summer Tennis, Pool, and Tennis+Pool; Winter Paddle) as well as an online merchandise store. Facilities include a clubhouse, covered terrace, locker rooms, and snack bar.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Club Membership Annual summer membership granting households access to Burlington Tennis Club's 8 Har-Tru clay tennis courts, 3 platform/paddle tennis courts, and heated 25-yard swimming pool for the summer season; includes family and individual adult tiers.
• Winter Paddle Membership Seasonal membership focused on the club's 3 heated platform (paddle) tennis courts, providing year-round play opportunities for paddle tennis members with multi-year discounts available.
• Adult and Junior Tennis Lessons and Clinics Group and private tennis instruction for adults and juniors delivered by Tennis Director Errol Nattrass and the club's professional staff (Jerry Knickerbocker, Igor Kubalka, Sara Gonzales, Telma Lorenzo Herreros, David Moore, Rob Barr).
• Junior Tennis Program Structured youth tennis program offering player development from beginner through competitive levels under Junior Tennis Director Dan Bosco.
• BTC Summer Day Camp Seasonal summer day camp for children incorporating tennis, swimming, and paddle tennis activities on the club's grounds, with full-day, AM, PM, and extended-day options.
• Aquatics and Swim Lessons Swimming instruction and pool programming for members in the club's heated 25-yard pool, overseen by Aquatics Director Kari Cuneo.
• Barracudas Competitive Swim Team Competitive youth and member swim team under Head Swim Coach Hilary Stanton-Geddes, training in the heated 25-yard pool and competing in external meets.
• BTC Online Store Club-branded e-commerce storefront selling Burlington Tennis Club apparel and merchandise to members, families, and supporters.

Quantifiable outcome

• BTC Swim Team won consecutive State Championships in 2022 and 2023
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Community Sailing CenterminorStrategic or Co-development PartnerBTC partners with the Community Sailing Center for the 'Rackets & Rudders' camp program for ages 11-15. Campers spend mornings at BTC developing tennis skills, then are transported to CSC after lunch to learn sailing on Lake Champlain. Registrations and payments for this multi-activity camp are made via the Community Sailing Center website.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Others

• Clubessential: Provider of BTC's website, registration, and member-portal platform. Comparable as the technology vendor common to private clubs of this size, enabling member management, online registration, and ecommerce integrations (Bold Stores).
• USTA New England (Section): Governing body for competitive tennis in the region; BTC staff (Errol Nattrass, Jerry Knickerbocker) serve on USTA VT boards and teams. Comparable as the ecosystem that channels BTC's competitive tennis programming and league revenue.
• Bold Stores: E-commerce platform powering BTC's online merchandise store. Comparable as an enabling technology provider for the club's branded retail revenue stream.

Broad incumbents

• Middlebury College Tennis: Rob Barr coached the Middlebury men's tennis team to an NCAA National Championship. Comparable through high-level tennis coaching expertise and competitive programming, though collegiate rather than club-based.
• Houston Country Club: Private country club where David Moore previously served as Tennis Director. Comparable through private-club tennis program structure, though at materially larger scale and with broader amenities (golf, dining, etc.).

Direct peers

• Riverside Swim & Tennis Club: Private, family-oriented tennis and swim club model with a similar multi-program offering (tennis, swim team, lessons, youth programs) at a comparable scale. Closely comparable in revenue model, seasonal cadence, and non-profit or member-owned structure.
• Community Sailing Center: Burlington-based nonprofit youth sports operator and BTC's 'Rackets & Rudders' partner. Comparable as a similarly-positioned local nonprofit recreational/youth sports organization targeting families in the same market.

Regional players

• The Edge Sports & Fitness: Vermont-based sports and fitness operator (Kari Cuneo previously served as Aquatics Director there 2009–2021). Comparable through aquatics programming and youth sports, though broader in fitness offerings and overlapping in the Burlington-area swimming market.
• The Bridges Resort: Vermont resort with tennis operations where BTC's leadership (Errol Nattrass, David Moore) previously worked. Comparable on tennis instruction and resort-style programming, though oriented toward transient guests rather than local membership.

Emerging players

• Windridge Tennis & Sports Camps: Vermont tennis camp where Errol Nattrass spent 20+ years as Director of Tennis. Comparable through youth tennis instruction and tennis-camp programming, though seasonal/camp-based rather than year-round membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BurlingtonTennisClub

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burlington Tennis Club