Odenwald construction machinery

What Odenwald construction machinery does

Odenwälder Baumaschinen GmbH is a family-owned German construction equipment dealer and rental company headquartered in Mörlenbach, Hesse, operating four branches across Germany (Mörlenbach, Ludwigshafen, Schwebheim, Merseburg). Founded circa 1949, the business has over 75 years of continuous operation and employs more than 150 specialized staff under the management of Heinrich Odenwälder, Laura Odenwälder, and Andreas Hook. The company functions as a multi-brand authorized distributor and rental provider for leading manufacturers including JCB, HYDREMA, Eurocomach, WeberMT, Husqvarna, Makita, and Kaeser, while operating a strategic partnership with PASCHAL for formwork solutions.

The product portfolio spans heavy construction machinery (excavators, wheel loaders, mobile and tracked excavators, telescopic handlers, compact loaders, cranes, dumpers, rollers), site containers, machine attachments (hydraulic hammers, sorting buckets, mulchers, quick couplers), garden and forestry equipment, personal protective equipment and workwear, and small equipment (vibrating plates, compressors, generators). Beyond equipment sales, the company operates a capital-intensive rental fleet offering short-term and long-term rental solutions, supported by an in-house workshop for maintenance, repair, and inspections, a spare parts supply chain, and professional training programs covering forklift operator certification, first aid, road safety, and professional driver qualifications.

Revenue is generated through five distinct streams: one-time equipment sales (new and used machinery), recurring rental subscriptions, transaction-based spare parts sales, professional workshop services, and fee-based training. The go-to-market combines direct enterprise field sales at physical branch locations with a website-based online product catalog for browsing and inquiry. Customers are segmented horizontally into construction professionals (Bauprofis) and private customers (Privatkunden), with no public revenue or financial performance disclosed. The business operates exclusively within Germany with no international footprint.

Name

Odenwald construction machinery

Legal name

Odenwälder Baumaschinen GmbH

Website

https://baugeraetecenter.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Odenwälder Baumaschinen GmbH is a family-owned German construction equipment dealer and rental company operating four branches nationwide, serving construction professionals and private customers with multi-brand machinery sales, rental, spare parts, workshop services, and operator training.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution and Rental

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Construction machinery
• Construction equipment rental
• Garden machinery sales
• Formwork systems supply
• Construction equipment service

Headquarters

HQ city

Mörlenbach

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used construction machinery including excavators, loaders, cranes, and compact equipment
2. Rental Services: Flexible rental solutions for construction machines, cranes, and specialized equipment for short-term and long-term projects
3. Spare Parts: Sale of replacement parts and accessories for all types of construction equipment
4. Workshop Services: Maintenance, repair, and inspection services for construction machinery
5. Training Services: Training programs including forklift operator courses, first aid seminars, road safety, and professional driver training

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Odenwälder Baumaschinen sells, rents, and services construction machinery, cranes, garden equipment, formwork systems, work safety equipment, small equipment, site containers, and machine attachments to construction professionals and private customers across Germany. The company supplements its product portfolio with spare parts supply, an in-house workshop for maintenance and repairs, and professional training programs for equipment operators and users.

Product overview

Odenwälder Gruppe is a construction equipment dealer and rental company offering a comprehensive portfolio of products and services. The core offering centers on construction machines (Baumaschinen) including excavators, wheel loaders, compactors, and cranes available for both purchase and rental. The product range is organized into distinct categories: container solutions for site facilities, machine attachments (Anbaugeräte) for various construction applications, garden and agricultural equipment (Gartentechnik), formwork systems (Schalung) in partnership with PASCHAL, and work safety equipment (Arbeitsschutz). Supporting services include equipment rental (Vermietung), spare parts and maintenance (Ersatzteile und Wartung), and professional training (Schulungen). The company operates across four German locations serving both trade professionals and private customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Machinery (Baumaschinen) Sale of new and used construction machines from multiple leading manufacturers for use by construction professionals and contractors on building sites. The line covers excavators, loaders, dumpers, and other heavy equipment suited to earthmoving, demolition, and general construction work.
• Cranes (Krane) Sale of cranes for construction sites, addressing lifting requirements for contractors and tradespeople. The crane range complements the broader construction equipment portfolio with specialized lifting capability.
• Formwork Systems (Schalung) Sale of formwork systems used in concrete construction, supplied to construction professionals needing reliable shuttering and structural support systems for poured-concrete applications.
• Garden Equipment (Gartentechnik) Sale of garden and grounds-care equipment for landscaping professionals and private users, complementing the construction-equipment range with machines suited to outdoor and grounds-maintenance tasks.
• Work Safety Equipment (Arbeitsschutz) Sale of personal protective equipment and work-safety gear for construction-site operators and tradespeople, supporting compliance with workplace safety requirements during machinery operation and construction work.
• Small Equipment (Kleingeräte) Sale of compact construction equipment and small machinery for tradespeople and smaller-scale construction applications where full-size machinery would be excessive.
• Site Containers (Container) Sale of site containers used on construction projects for storage, material handling, and on-site operational needs. The product is suited to construction professionals requiring mobile site facilities.
• Machine Attachments (Anbaugeräte) Sale of machine attachments and accessories that extend the functionality of construction machinery, allowing contractors to adapt equipment to different site tasks and applications.
• Equipment Rental Services (Vermietung) Rental of construction machinery, cranes, garden equipment, small equipment, and site infrastructure to construction professionals and private customers across Germany. The rental service allows customers to match equipment use to project duration without committing to capital outlay.
• Spare Parts and Maintenance (Ersatzteile und Wartung) Supply of spare parts and provision of in-house workshop services covering routine maintenance and repairs for sold and rented machinery. The service is delivered through the firm's four German branch workshops and is aimed at keeping customer equipment operational.
• Training Programs (Schulungen) Delivery of operator and product training programs to construction professionals and equipment users, supporting safe and effective use of the firm's machinery and equipment range.

Quantifiable outcome

• 75+ years of continuous operation in construction machinery sector

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• JCBcoreChannel Partner/ Reseller/ DistributorMajor equipment supplier partnership. JCB is a leading British manufacturer of construction equipment. Odenwälder serves as dealer/distributor for JCB products including excavators, loaders, and material handling equipment.
• HYDREMAcoreChannel Partner/ Reseller/ DistributorPartnership for German market distribution of HYDREMA construction equipment. HYDREMA specializes in road construction and material handling machinery.
• EurocomachcoreChannel Partner/ Reseller/ DistributorDistribution partnership for Eurocomach mini excavators and compact equipment. Italian manufacturer specializing in compact construction machinery.
• PASCHALcoreStrategic or Co-development PartnerStrategic partnership for formwork solutions. Odenwälder collaborates with PASCHAL to provide economic solutions for all formwork tasks, including on-site customer support.
• ContainexmajorChannel Partner/ Reseller/ DistributorPartnership for container solutions including site offices, storage containers, and modular building systems.
• WeberMTmajorChannel Partner/ Reseller/ DistributorDistribution of WeberMT compaction equipment including vibratory plates, tamper, and rollers for soil compaction.
• HusqvarnamajorChannel Partner/ Reseller/ DistributorPartnership for professional garden and forestry equipment including robotic lawn mowers, chainsaws, brush cutters, and trimmers.
• MakitamajorChannel Partner/ Reseller/ DistributorDistribution of Makita professional power tools and accessories for construction applications.
• HELLY HANSENmajorChannel Partner/ Reseller/ DistributorPartnership for professional workwear and safety clothing including jackets, trousers, and weather protection.
• FRISTADS KANSAS GROUPmajorChannel Partner/ Reseller/ DistributorExclusive offering of FRISTADS KANSAS workwear and occupational clothing for professional use.
• KaeserminorChannel Partner/ Reseller/ DistributorDistribution of Kaeser Kompressoren compressed air systems. Kaeser is a leading global provider of compressed air solutions since 1919.
• ECHLEminorChannel Partner/ Reseller/ DistributorPartnership with ECHLE Hartstahl GmbH for attachment tools, protection systems, and electrification solutions for construction equipment.
• HenleminorChannel Partner/ Reseller/ DistributorPartnership with HENLE Baumaschinentechnik GmbH for attachment tools including demolition and sorting buckets, rock sorters, and quick couplers.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mateco: Mateco is a specialized aerial work platform and forklift rental provider in Germany, directly overlapping Odenwälder's aerial platform (Arbeitsbühnen) and material handling (Gabelstapler, Teleskoplader) rental categories with a comparable customer base of construction professionals.
• Kuhn Baumaschinen: Kuhn is a German construction equipment dealer and rental provider operating multiple branches with sales, service, and rental of excavators, loaders, and compaction equipment. It is comparable in size and regional dealer-rental model.
• Zeppelin GmbH: Zeppelin is the exclusive Caterpillar dealer for most of Germany and also operates equipment rental and power systems. Like Odenwälder, it combines sales, rental, parts, and service for construction machinery through a multi-branch German footprint, making it the most directly comparable scaled peer.
• Kiesel GmbH: Kiesel is a major German construction machinery dealer representing premium brands and offering sales, rental, service, and used equipment. It mirrors Odenwälder's dealer-distributor model with comparable OEM partnerships and customer segments.
• HKL Baumaschinen: HKL is one of Germany's largest construction equipment rental companies with a dense branch network offering excavators, loaders, aerial platforms, and tools for rent. It directly overlaps Odenwälder's rental business, customer base (construction professionals), and category breadth.
• Swecon Baumaschinen: Swecon is the Volvo Construction Equipment dealer in Germany, offering sales, rental, and service of excavators, wheel loaders, and haulers through a German branch network. Directly comparable to Odenwälder's dealer-distributor model with similar OEM representation and customer profile.

Broad incumbents

• Loxam: Loxam is a pan-European equipment rental leader with a broad portfolio of construction machines, aerial platforms, and tools. It represents the larger-scale European rental model against which mid-sized German dealers like Odenwälder compete for national and cross-border accounts.
• Boels Rental: Boels is Europe's largest equipment rental specialist with hundreds of branches across multiple countries. While it focuses primarily on rental rather than sales, it directly competes for the same rental customers and serves as a benchmark for the European rental scale opportunity.

Others

• Wacker Neuson SE: Wacker Neuson is both a manufacturer and direct seller of compact construction equipment including excavators, dumpers, and compaction machines. While primarily a manufacturer rather than a dealer, it competes for the same end customers and overlaps with Odenwälder's compact and small equipment categories.

Regional players

• ABT Baumaschinen: ABT is a German construction equipment dealer and rental provider focused on southern Germany with similar OEM distribution relationships and customer segments. Comparable in structure and mid-size scale to Odenwälder.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@odenwalderbaumaschinen
• Facebookfacebook.com/OdenwaelderBaumaschinen
• LinkedInde.linkedin.com/company/odenw%C3%A4lder-baumaschinen-gmbh
• Instagraminstagram.com/odenwaelder_baumaschinen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odenwald construction machinery