Exceljet
- Company typePrivate
- Founded2012
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Exceljet does
Exceljet is a privately held, bootstrapped Excel education platform founded in 2012 and operated by husband-and-wife co-founders Dave Bruns and Lisa Bruns from Salt Lake City, USA. The company provides bite-sized video training and a comprehensive reference library covering Excel formulas, functions, shortcuts, pivot tables, and dynamic arrays, serving Excel users ranging from beginners to advanced professionals and small corporate teams. Dave Bruns holds a Microsoft Most Valuable Professional (MVP) designation, reinforcing the platform's technical credibility in the Excel community.
The core platform is a web-based educational site (exceljet.net) offering free reference resources — including a library of 1,000+ formulas, 350+ functions, and 222+ shortcuts — alongside paid video training courses such as Core Formula ($199), Excel Shortcuts ($39), Core Pivot, Dynamic Array Formulas, Core Charts, and Excel Tables. The company has extended its product surface with an AI-powered chatbot at chat.exceljet.net for answering Excel questions, plus subscriber-facing features such as saved videos, watched history, and a practice worksheet library. Content is delivered via self-serve browser access with no native mobile app.
Exceljet operates a product-led growth model with a one-time purchase / lifetime access pricing structure rather than subscriptions. Revenue streams include individual course sales, course bundles (e.g., Bundle 4 with 8 courses and 450+ videos), a Lifetime Pass for the entire library, and optional team 10-pack licenses ($250 for 10 users). Distribution is global and direct through the website, supported by an SEO-optimized content library and a 100,000+ subscriber email newsletter that drives top-of-funnel awareness and conversion to paid offerings.
Exceljet firmographics
Firmographics- Name
- Exceljet
- Legal name
- Exceljet
- Website
- https://exceljet.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Exceljet industry classification
Industry- Product category
- Online Education
- NAICS
- Computer Training (61142), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industry
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
Keywords
Where Exceljet is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Exceljet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Video Training Courses: One-time purchase video training courses with lifetime access. Includes Core Formula ($199), Excel Shortcuts ($39), and various other courses. Customers receive practice worksheets and downloadable content.
- Lifetime Pass: One-time purchase for lifetime access to all training content and future courses
- Team/Group Licenses: Additional user logins for team training - 10-pack at $250 ($25 per user)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core Formula - Comprehensive Excel formulas course |
| One time/ perpetual license | Pay-as-you-go | Excel Shortcuts - Keyboard shortcuts training course |
| Unit Pricing | Pay-as-you-go | Group User 10-pack - Additional team licenses |
| One time/ perpetual license | Pay-as-you-go | Lifetime Pass - Full library access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Exceljet product offering
Product offeringCore offering
Exceljet provides bite-sized video training courses and reference resources for Microsoft Excel users. The company sells individual paid courses (e.g., Core Formula, Excel Shortcuts), course bundles, and a Lifetime Pass, supported by a large free reference library covering over 1,000 formulas, 350 functions, and 222 keyboard shortcuts. Content is delivered through a self-serve website at exceljet.net.
Product overview
Exceljet is an Excel education platform offering both free resources and paid video training courses. The product portfolio consists of free reference resources (functions library with 350+ functions, formulas library with 1000+ formulas, shortcuts reference with 222 shortcuts, video library, and articles) alongside paid video training courses (Core Formula, Core Pivot, Dynamic Array Formulas, Excel Shortcuts, Core Charts, Excel Tables) and subscription offerings (Lifetime Pass). The free content drives engagement while paid courses and bundles generate revenue. The platform is built around clear examples and bite-sized videos designed for Excel users seeking to improve their spreadsheet skills.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Formula Comprehensive video training course covering Excel formulas including text manipulation, dates/times, VLOOKUP, INDEX & MATCH, counting, summing with criteria, and formula troubleshooting. Priced at $199.00 with lifetime access, practice worksheets, and both Windows and Mac shortcuts.
- Core Pivot Video training course focused on Excel pivot table skills and techniques.
- Dynamic Array Formulas Video training course covering dynamic array formulas introduced in Excel 365 and Excel 2021.
- Excel Shortcuts Video training course covering over 200 Excel keyboard shortcuts for Windows and Mac. Priced at $39.00 with practice worksheets.
- Core Charts Video training course focused on creating and customizing Excel charts.
- Excel Tables Video training course covering Excel Tables features and functionality.
- Exceljet Lifetime Pass Lifetime access subscription to all Exceljet training courses and resources with ad-free experience.
- Course Bundles Discounted packages combining multiple Exceljet video training courses for comprehensive Excel education.
- Group User 10-Pack Additional user logins for team training, offering 10 additional user accounts for $250.00.
- Conditional Formatting Course Video training course on Excel conditional formatting techniques.
- Core Excel Foundational video training course covering core Excel skills referenced alongside other course listings.
Quantifiable outcome
- Over 100,000 newsletter subscribers receiving weekly Excel tips
- +1 more outcomes
Companies that use Exceljet
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Exceljet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Exceljet partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Exceljet competitors and assessment
Company assessmentEmerging players
- Spreadsheeto: Spreadsheeto offers Excel e-books and courses for beginners; it overlaps in mission (structured Excel learning) but with a narrower SKU set than Exceljet.
Broad incumbents
- Udemy: Udemy hosts thousands of Excel courses priced similarly to Exceljet's lifetime offerings; a broad incumbent marketplace that competes for one-time-purchase Excel learners.
- DataCamp: DataCamp is a subscription data/analytics learning platform that, while broader than Exceljet, competes for the same professional upskilling wallet with adjacent topics (Python, SQL, Power BI).
- LinkedIn Learning: LinkedIn Learning is a broad subscription catalog with a large Excel course inventory; competes for corporate team training budgets but lacks Exceljet's SEO-led niche authority.
Others
- Microsoft Learn: Microsoft's official training portal offers free Excel content and is both a substitute and ecosystem enabler; it does not directly compete on paid niche courses but shapes the demand environment for Exceljet.
Direct peers
- Ablebits: Ablebits runs an Excel-focused knowledge base plus paid Excel add-ins and training; competes for the same Excel prosumer audience with overlapping reference + paid value offerings.
- Excel Campus (Jon Acampora): Excel Campus publishes Excel/VBA tutorials and paid courses, with a comparable niche-focus, founder-driven content brand targeting the same SMB/professional learner.
- Chandoo: Chandoo.org is a direct Excel training peer offering bite-sized tutorials, video courses, and a paid membership community — closely aligned with Exceljet's content library + paid courses model.
- MrExcel.com: MrExcel is one of the longest-running Excel training sites, offering articles, books, and paid products — direct overlap with Exceljet's reference library and paid course structure.
- Trump Excel: Trump Excel offers free Excel tutorials and paid video courses with similar PLG mechanics and SEO-led discovery, competing for the same audience of Excel learners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Exceljet social profiles
Digital presenceExceljet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exceljet leadership team
Management profileNumber of profiles
Profiles2 records
Exceljet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exceljet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exceljet
What does Exceljet do?
Exceljet provides bite-sized video training courses and reference resources for Microsoft Excel users. The company sells individual paid courses (e.g., Core Formula, Excel Shortcuts), course bundles, and a Lifetime Pass, supported by a large free reference library covering over 1,000 formulas, 350 functions, and 222 keyboard shortcuts. Content is delivered through a self-serve website at exceljet.net.
Is Exceljet a public or private company?
Exceljet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exceljet founded?
Exceljet was founded in 2012. It employs 1 to 10 people.
Where is Exceljet based?
Exceljet is headquartered in Salt Lake City, United States, in the North America region.
How does Exceljet make money?
Three revenue lines are on record. Video Training Courses are the primary driver. The others are lifetime Pass and team/Group Licenses.
Who are Exceljet's main competitors?
Spreadsheeto is listed as an emerging player. Broad incumbents are Udemy, DataCamp and LinkedIn Learning. Microsoft Learn is listed as an others. Direct peers are Ablebits, Excel Campus (Jon Acampora), Chandoo, MrExcel.com and Trump Excel.
Does Exceljet have an API?
No public API is recorded for Exceljet.
What industry is Exceljet in?
Exceljet's product category is Online Education. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 61142 and its SIC code is 8200.