Professional Medical Associates

What Professional Medical Associates does

Professional Medical Associates (PMA), legally Professional Medical Associates, P.C., is a private multi-specialty primary care medical practice headquartered at 101 E. Brunson Street, #200, Enterprise, Alabama, serving the Wiregrass region of southeast Alabama. Founded in August 1983 by Dr. David N. Rhyne as a single-physician internal medicine practice adjacent to what is now Medical Center Enterprise, the clinic has grown into a six-physician operation covering Family Medicine, Internal Medicine, and Sports Medicine, supported by multiple nurse practitioners and administrative staff. Dr. Rhyne retired in August 2021 after 38 years, and the practice is now led by senior partner Dr. Beverly Jordan (Family and Sports Medicine), along with Drs. William Gammill, LeeAnn Kettunen, Nicholas McQueen, Valerie Sherrer, and Chelsea Williams. PMA offers comprehensive primary care services including annual wellness visits, acute and chronic disease management, women's health, pediatrics, immunizations, sports medicine, hospice and palliative medicine, and in-office procedures, supplemented by on-site diagnostic capabilities (laboratory, X-ray, ultrasound, echocardiography, vascular ultrasound, DEXA bone density, EKG, retinal eye exams) and virtual visits.

The practice's technology stack consists of standard third-party healthcare platforms rather than proprietary systems: the Healow patient portal (eClinicalWorks) for records access, refill requests, and provider messaging (transitioned May 2026), the Phreesia payment portal for online billing, and the Aledade Accountable Care Organization (ACO) platform for value-based care quality tracking and preferred-provider status management. Patients access the practice through phone scheduling, the patient portal, same-day appointments (available if called by 10am), and team-physician referrals from Enterprise High School and Enterprise State Community College athletics programs.

PMA generates revenue from office visits and procedures billed to patients and insurance carriers (the primary recurring stream), telehealth visits (covered by some insurance carriers), and ancillary administrative fees including $50 no-show/cancellation penalties, $15 per-page form completion charges, medical records copying fees ($1.00/page for the first 25 pages, $0.50/page thereafter, or $6.50 per disc), and expedition fees of $50-$100 for urgent form processing. The patient base is horizontal: individuals and families of all ages in Enterprise and the surrounding Wiregrass community, plus nursing home patients (PMA serves as Medical Director for Enterprise Health and Rehab) and ACO-attributed patients monitored for preventative care compliance. There are no disclosed funding rounds, external investors, parent companies, or subsidiaries; PMA remains a physician-owned professional corporation operating from a single location.

Name

Professional Medical Associates

Legal name

Professional Medical Associates, P.C.

Website

https://pmaenterprise.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Medical Associates is a physician-owned multi-specialty primary care practice in Enterprise, Alabama, serving families across the Wiregrass region with comprehensive in-office and telehealth services, on-site diagnostics, and ACO-aligned value-based care.

Ownership category

akta.pro rank

Product category

Primary Care Medical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ)

Keywords

• Primary care
• Family medicine
• Internal medicine
• Sports medicine
• Diagnostic services

Headquarters

HQ city

Enterprise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Patient Healthcare Services: Revenue generated from office visits, procedures, diagnostic tests, and medical services billed to patients and insurance providers. Services include annual wellness visits, acute and chronic disease management, preventive care, immunizations, and in-office procedures.
2. Virtual Visits: Telehealth services covered by some insurance carriers. Patients responsible for non-covered costs.
3. Form Completion and Administrative Fees: Fees charged for form completion ($15 per page), medical records copying ($1.00 per page first 25 pages, $0.50 per page thereafter, or $6.50 for disc), and expedition fees for urgent form processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Professional Medical Associates is a multi-specialty primary care medical practice delivering comprehensive family healthcare, including complete physical exams, acute and chronic disease management, immunizations, in-office procedures, and on-site diagnostic services (X-ray, ultrasound, DEXA, echocardiography, vascular ultrasound, EKG, and laboratory testing). The practice is staffed by six physicians and multiple nurse practitioners offering family medicine, internal medicine, and sports medicine, with supporting telehealth, a Healow-based patient portal, and participation in the Aledade ACO.

Product overview

Professional Medical Associates is a primary care medical practice offering a unified set of healthcare services for the entire family. The practice provides core clinical services including complete physical exams, acute and chronic disease management, additional treatments, and immunizations. These are supported by on-site diagnostic services comprising radiology tests (X-ray, ultrasound, DEXA, digital imaging), laboratory testing (phlebotomy, urinalysis, infectious disease testing, screening), and cardiovascular testing (EKGs, echocardiograms, vascular ultrasounds). The practice also offers patient-facing digital services including the Healow patient portal for record access and communication, and the Phreesia payment portal for online billing. PMA is part of an Accountable Care Organization through Aledade.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Physical Exams Comprehensive physical examination services for patients of all ages, including annual physical exams, annual wellness visits, preoperative medical exams, gynecological exams, and school/camp physicals.
• Acute and Chronic Disease Management Medical management of conditions including hypertension, diabetes, cholesterol, acute and chronic sports injuries, hospice and palliative medicine, women's health, and pediatrics.
• Additional In-Office Treatments Additional medical treatments including aerosol treatments, chronic care management, advanced primary care management, retinal eye exams, and virtual visits.
• Radiology Tests In-office imaging and radiology diagnostic services including X-ray, ultrasound, bone density (DEXA) scanning, and digital imaging for easier sharing with other physicians and patient portability.
• Laboratory Testing On-site laboratory testing services including phlebotomy, urinalysis, rapid strep/flu/COVID testing, STD testing/screening, pregnancy testing, and colon cancer screening.
• Cardiovascular Testing Cardiac and vascular diagnostic services including EKGs, echocardiograms, carotid ultrasounds, and abdominal aorta ultrasounds.
• Immunizations and Injections Vaccination and injection services including influenza, pneumovax, tetanus, pertussis, zoster (shingles), RSV, HPV (Gardasil), hepatitis A and B vaccines, joint injections, trigger point injections, TB skin testing, and Botox for chronic migraines.
• Virtual Visits / Telehealth Telehealth visits offered for patients unable to come to the office, scheduled by calling the practice; some insurance carriers cover virtual visits with patients responsible for non-covered costs.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AledadecoreStrategic or Co-development PartnerAledade is a healthcare company providing an Accountable Care Organization (ACO) model. PMA partners with Aledade to improve the quality of care while reducing costs for patients and practices. Aledade offers a physician-led ACO model that helps keep providers and staff informed about patient health. The partnership monitors patient compliance with preventative health measures and affects preferred provider status on insurance.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Aledade: Aledade is PMA's ACO partner and operates a network of independent primary care practices under value-based care contracts. While Aledade is also a strategic partner, its affiliated practices share PMA's core operating model of community-based primary care participating in shared-savings ACO economics.
• Privia Health: Privia Health operates a national physician-enablement platform that supports independent primary care and specialty practices with value-based care contracts, ACO participation, and technology infrastructure — closely aligned with PMA's physician-owned, multi-specialty model. Privia's medical group practices are directly comparable to PMA in operating model.

Emerging players

• Agilon Health: Agilon Health partners with independent primary care physicians to transition them to value-based, full-risk reimbursement models — directly comparable to PMA's ACO participation via Aledade. Operates a similar physician-empowerment model but with broader geographic reach and public-market capital.

Broad incumbents

• CenterWell Senior Primary Care: CenterWell (Humana's primary care division) operates senior-focused primary care clinics with integrated pharmacy and value-based contracts — overlapping with PMA's chronic disease management, in-house diagnostics, and ACO participation but exclusively targeting Medicare Advantage members at national scale.
• ChenMed: ChenMed operates a national network of senior-focused primary care clinics with integrated specialists, in-house pharmacy, and value-based payer contracts — comparable to PMA's chronic disease management and ACO-aligned model but at much larger scale and exclusively focused on Medicare beneficiaries.
• Cano Health: Cano Health operates value-based primary care centers with strong emphasis on senior care, chronic disease management, and integrated services. Operates in the same primary care delivery and value-based reimbursement space as PMA, but at significantly larger scale and with corporate ownership.
• Oak Street Health: Oak Street Health (owned by CVS Health) operates value-based primary care clinics focused on Medicare-eligible seniors — overlapping with PMA's chronic disease management, ACO participation, and senior care services but at national scale with risk-bearing payer contracts.
• One Medical (Amazon): One Medical is a membership-based primary care platform with proprietary technology, telehealth, and same-day appointment capabilities — overlapping with PMA's primary care and virtual visit offerings. As an Amazon-owned incumbent, it operates at national scale with deeper digital infrastructure.
• VillageMD: VillageMD (owned by Walgreens Boots Alliance) operates a national network of primary care clinics with integrated value-based care capabilities. It competes in the same primary care delivery space as PMA but at vastly greater scale, with proprietary technology and pharmacy integration.

Others

• eClinicalWorks: eClinicalWorks is the vendor behind PMA's Healow patient portal and EMR system. Not a direct competitor but a key infrastructure provider to PMA and to thousands of independent primary care practices nationwide, making it a relevant ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Medical Associates