eMinded
eMinded is an owner-operated online marketing agency based in Munich, Germany, delivering SEO, SEA, social ads, AI marketing, and analytics services to mid-market and enterprise B2B and e-commerce clients primarily across the DACH region.
- Company typePrivate
- Founded2015
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What eMinded does
eMinded GmbH is an owner-operated online marketing agency headquartered in Munich, Germany, founded in 2015 and serving primarily the DACH region. The firm delivers a comprehensive digital marketing services portfolio organized around three core pillars: Search Engine Advertising (SEA) covering Google Ads, Microsoft Advertising, Google Shopping, Display Ads, Performance Max, Demand Gen, and YouTube Ads; Social Ads spanning LinkedIn, Meta, TikTok, and Reddit; and Search Engine Optimization (SEO) including technical SEO, GEO & LLMO for AI-driven discovery, and specialized e-commerce SEO for Shopify and Shopware platforms. Complementary services include KI Marketing (AI Marketing), Digital Analytics, Content Marketing, Digital PR, and strategic Consulting. The technology stack is built entirely on third-party tools (Google Analytics, HubSpot CRM, Hotjar, Mautic, Zapier) augmented with AI features rather than proprietary infrastructure.
The agency operates on a professional services revenue model with monthly retainer engagements starting from approximately EUR 1,500 per service line, supplemented by project-based consulting and fixed-fee workshops and coaching packages. Customers are predominantly mid-market to enterprise B2B and e-commerce companies, with named clients including MTU Aero Engines, ARRI, Stadtsparkasse München, BMW Motorrad, Hans Soldan, and Metzler. eMinded differentiates on the basis of founder-led direct involvement, certified platform expertise (Google Premier Partner, Microsoft Elite Partner, Meta Certified, LinkedIn Certified Marketing Insider), and a proprietary industry study published annually since 2019 that underpins its consulting methodology.
Distribution is direct and sales-led: consultative engagement with enterprise and mid-market buyers in the DACH region, with occasional international scope (e.g., ARRI global social media campaigns). The firm holds 11-50 employees, is privately held with no disclosed external funding, and is led by Managing Director Uli Zimmermann. Reported customer outcomes include 500% ROAS for a door hardware client, 332% revenue growth for an e-commerce client (Metzler), over 15,000 Google Ads conversions for an automotive marketplace, and an NPS of 9.1.
eMinded firmographics
Firmographics- Name
- eMinded
- Legal name
- eMinded GmbH
- Website
- https://eminded.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eMinded is an owner-operated online marketing agency based in Munich, Germany, delivering SEO, SEA, social ads, AI marketing, and analytics services to mid-market and enterprise B2B and e-commerce clients primarily across the DACH region.
- Ownership category
- akta.pro rank
eMinded industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
Keywords
Where eMinded is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
eMinded business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Professional agency services including SEO, SEA, social media advertising, content marketing, lead generation, and performance marketing. Revenue generated through monthly retainer agreements and project-based consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lead Generation Services - starting from EUR 1,500/month |
| Subscription | Monthly | Google Ads Agency Services - starting from EUR 1,500/month |
| Subscription | Monthly | E-Commerce SEO Services - starting from EUR 1,500/month |
| Subscription | Monthly | Shopware SEO Services - starting from EUR 1,500/month |
| Subscription | Monthly | Shopify SEO Services - starting from EUR 1,500/month |
| Subscription | Monthly | SEM Services - starting from EUR 1,500/month |
| Subscription | Monthly | Performance Marketing Services - starting from EUR 1,500/month |
| Other | Multi-year contract | Workshops & Coachings - Fixed package rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
eMinded product offering
Product offeringCore offering
eMinded is an owner-operated online marketing agency based in Munich, Germany, offering digital marketing services across SEA (Search Engine Advertising including Google Ads, Microsoft Advertising, Google Shopping, Performance Max, Demand Gen, YouTube Ads), SEO (technical SEO, GEO & LLMO, E-Commerce SEO for Shopify and Shopware), Social Ads (LinkedIn, Meta, TikTok, Reddit), KI Marketing (AI Marketing), Digital Analytics, Content Marketing, Digital PR, and Lead Generation. The agency delivers professional marketing services via monthly retainer agreements and project-based engagements, primarily serving B2B and E-commerce clients in the DACH region.
Product overview
eMinded is an owner-operated online marketing agency based in Munich, Germany, offering a comprehensive suite of digital marketing services. The core portfolio consists of three main pillars: SEA (Search Engine Advertising) covering Google Ads, Microsoft Advertising, Display Ads, Performance Max, Demand Gen, and YouTube Ads; Social Ads spanning LinkedIn Ads, Meta Ads, TikTok Ads, and Reddit Ads; and SEO including technical SEO, GEO & LLMO, and specialized E-Commerce SEO for Shopify and Shopware. These are complemented by the KI Marketing (AI Marketing) service, which applies artificial intelligence across content creation and campaign automation; Digital Analytics encompassing tracking, conversion rate optimization, and usability; Content Marketing; Digital PR; Inbound Marketing; Performance Marketing; and SEM. The agency also provides strategic Consulting and B2B-specific Online Marketing services, as well as Online Marketing Workshops & Coachings. The company operates as a Google Premier Partner, Microsoft Elite Partner, and Meta Certified agency, serving industries including SaaS & Tech, E-Commerce, Industry, Business & HR, Healthcare, Media, Mobility & Automotive, and Travel.
Differentiator
Problem solved
Functional benefit
Products and services
- SEA (Search Engine Advertising) Search engine advertising service covering Google Ads, Microsoft Advertising, Google Shopping, Display Ads, Performance Max, Demand Gen, and YouTube Ads. Includes keyword analysis, account setup, ad text creation, and conversion tracking.
- SEO (Search Engine Optimization)
- Social Ads
- KI Marketing (AI Marketing)
- Digital Analytics
- Digital PR
- Content Marketing
- Lead Generation
- Performance Marketing
- SEM (Search Engine Marketing)
- Inbound Marketing
- E-Commerce Marketing
- B2B Online Marketing
- Online Marketing Workshops & Coachings
- Consulting
Quantifiable outcome
- 500% ROAS achieved for door hardware manufacturer (Metzler)
- +4 more outcomes
Companies that use eMinded
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles3 records
eMinded technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
eMinded partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights5 records
eMinded competitors and assessment
Company assessmentDirect peers
- Smarketer: Berlin-based Google Ads specialist agency and Google Premier Partner; highly comparable to eMinded on the SEA/PPC core, with overlapping platform-partner credentials and enterprise client base.
- Peak Ace Performance: Berlin-based performance marketing agency specializing in Google Ads, SEO, and paid social for enterprise and mid-market clients across Europe — directly comparable to eMinded in service mix and target buyer, with a similar multi-channel SEA/SEO/Social positioning.
- Metamorphosis: Munich-based digital marketing agency offering SEO, SEA, content, and social media services; directly comparable to eMinded by geography (same city), size band, and service portfolio.
- Hurra.com: Stuttgart-based performance agency focused on SEA, SEO, and content marketing; comparable mid-sized German agency competing for similar DACH enterprise and e-commerce clients.
- Lunapark: Hamburg-based digital agency offering SEO, SEA, social media advertising, and content marketing with a strong B2B focus — closely mirrors eMinded's service portfolio and DACH Mittelstand customer profile.
Broad incumbents
- Jellyfish: Global digital marketing agency with a strong German presence, offering media planning, SEO, paid media, and analytics — overlaps with eMinded's core services but serves larger multinational clients through a network model.
- Dept: Large European digital agency group with offices in Germany providing performance marketing, SEO, content, and creative services — overlaps with eMinded's offerings but competes primarily at the enterprise end of the market.
- diva-e Digital: Stuttgart-headquartered full-service digital agency with ~500+ employees covering strategy, technology, and performance marketing — overlaps with eMinded's digital marketing offering but operates at significantly larger scale with broader portfolio.
- OSG Online Solutions Group: German performance marketing network offering SEA, SEO, programmatic, and analytics; comparable in service scope to eMinded but with broader geographic coverage and a larger agency footprint.
Others
- BVDW (Bundesverband Digitale Wirtschaft): German digital economy industry association of which eMinded is a certified member — not a competitor but the relevant ecosystem body governing certifications and standards that eMinded's credentials depend on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
eMinded social profiles
Digital presenceeMinded compliance and trust
Trust signalCompliance11 records
eMinded financial estimates
Financial estimateRevenue estimate
Valuation estimate
eMinded leadership team
Management profileNumber of profiles
Profiles1 record
eMinded funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eMinded M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eMinded
What does eMinded do?
eMinded is an owner-operated online marketing agency based in Munich, Germany, offering digital marketing services across SEA (Search Engine Advertising including Google Ads, Microsoft Advertising, Google Shopping, Performance Max, Demand Gen, YouTube Ads), SEO (technical SEO, GEO & LLMO, E-Commerce SEO for Shopify and Shopware), Social Ads (LinkedIn, Meta, TikTok, Reddit), KI Marketing (AI Marketing), Digital Analytics, Content Marketing, Digital PR, and Lead Generation. The agency delivers professional marketing services via monthly retainer agreements and project-based engagements, primarily serving B2B and E-commerce clients in the DACH region.
Is eMinded a public or private company?
eMinded is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eMinded founded?
eMinded was founded in 2015. It employs 11 to 50 people.
Where is eMinded based?
eMinded is headquartered in München, Germany, in the Europe region.
How does eMinded make money?
One revenue line is on record: digital Marketing Services.
Who are eMinded's main competitors?
Direct peers on record are Smarketer, Peak Ace Performance, Metamorphosis, Hurra.com and Lunapark. Broad incumbents are Jellyfish, Dept, diva-e Digital and OSG Online Solutions Group. BVDW (Bundesverband Digitale Wirtschaft) is listed as an others.
Does eMinded have an API?
No public API is recorded for eMinded.
What industry is eMinded in?
eMinded's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic). Its NAICS code is 54181 and its SIC code is 7311.