Medifab
Medifab designs, manufactures, and distributes customised assistive equipment — wheelchairs, seating, strollers, car seats, bathroom aids, and therapy products — for children and adults with significant disabilities, sold via medical professionals across New Zealand, Australia, and globally through its Spex brand.
- Company typePrivate
- Founded1990
- HeadquartersRolleston, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Medifab does
Medifab is a private New Zealand medical device company founded in 1990 that designs, manufactures, and distributes assistive equipment for children and adults with significant disabilities and medical conditions. Its product portfolio spans ten categories — wheelchairs (including the CentroGlide Power Wheelchair), wheelchair seating (the Spex sub-brand range of back supports and cushions, e.g., SuperShape, Classic, Pelvalign), strollers (BINGO Evo), car seats and harnesses (Hero), indoor seating, therapy equipment, standing and walking aids, bathroom aids (Sharky), sleep systems, and beds. The technical differentiation centres on the proprietary Spex foam contouring and Strategic Positioning Base systems that allow modular padding and adjustment to accommodate individual postural asymmetries, layered with breathable outer covers and waterproof inner liners.
The business sells customised, quote-based hardware that must be prescribed, adjusted, and fitted by medical professionals; pricing is not publicly disclosed and revenue is generated primarily through hardware sales. Go-to-market is sales-led, routed through therapists, prescribers, and carers, supported by the Medifab Academy clinician education programme, a direct regional storefront model across New Zealand and Australia, and the Spex Global and Spex USA distribution channels. End customers are primarily individuals with significant disabilities, with medical professionals, carers, and families acting as the procurement and prescribing layer. The company is family-led, with Roger Mascull serving as CEO and Managing Director and Frederick Mascull as finance manager.
Medifab firmographics
Firmographics- Name
- Medifab
- Legal name
- Medifab
- Website
- https://medifab.co.nz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Medifab designs, manufactures, and distributes customised assistive equipment — wheelchairs, seating, strollers, car seats, bathroom aids, and therapy products — for children and adults with significant disabilities, sold via medical professionals across New Zealand, Australia, and globally through its Spex brand.
- Ownership category
- akta.pro rank
Medifab industry classification
Industry- Product category
- Assistive Medical Devices
- NAICS
- Medical Equipment and Supplies Manufacturing (33911), Surgical Appliance and Supplies Manufacturing (339113), Home Health Equipment Rental (532283)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)
- akta.pro secondary industries
- Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
Keywords
Where Medifab is headquartered
LocationHeadquarters
- HQ city
- Rolleston
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Medifab business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Assistive Mobility Products: Sale of specialized wheelchairs, seating systems, strollers, car seats, therapy equipment, standing aids, and other mobility assistive devices. Products are customized and tailored to individual needs of patients with disabilities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Medifab product offering
Product offeringCore offering
Medifab designs, manufactures, and distributes specialized rehabilitation and assistive equipment for children and adults with significant physical disabilities and medical conditions. The product portfolio includes power and manual wheelchairs, customizable wheelchair seating and positioning systems (Spex brand), strollers, special-purpose car seats, therapy equipment, standing and walking aids, bathroom aids, sleep systems, and beds. Products are tailored to individual postural needs and prescribed, adjusted, and fitted by medical professionals.
Product overview
Medifab is a medical device company specializing in assistive technology for children and adults with significant disabilities and medical conditions. The company offers a comprehensive product portfolio including wheelchairs (CentroGlide Power Wheelchair, Zippie XCape), wheelchair seating systems (Spex SuperShape Back Support, Spex Classic Back Support, Spex Pelvalign Back Support), cushions (Spex Classic High Contour Cushion), strollers (BINGO Evo Stroller), car seats (Hero Car Seat), and bathroom aids (Sharky Commode). The product ecosystem is organized around two primary sub-brands: Spex (specialized wheelchair seating developed through extensive experience with complex disabilities) and Artisan by Medifab (customized tailored solutions). The portfolio emphasizes customizable, body-contouring support systems that can be adapted to individual postural needs, with products designed for integration with each other (e.g., Spex seating compatible with various wheelchair frames).
Differentiator
Problem solved
Functional benefit
Brands
- Spex Seating: Specialized wheelchair seating products including back supports, cushions, and positioning systems for users with complex disabilities.
- Artisan by Medifab
Products and services
- CentroGlide Power Wheelchair A power wheelchair designed for users with significant disabilities, featuring Spex seating integration for customized support and comfort.
- Spex SuperShape Back Support A unique foam contouring system designed to ensure the perfect supportive and comfortable fit for the user's body shape for wheelchair users requiring postural support.
Companies that use Medifab
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Medifab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Medifab partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Medifab competitors and assessment
Company assessmentDirect peers
- Invacare: Broad DME manufacturer with wheelchair, seating, and positioning product lines (including the former Comfort Company cushions/backs). Direct competitor in custom seating and mobility.
- Quantum Rehab (Pride Mobility): Specializes in complex power wheelchairs with integrated seating electronics, directly competing with the CentroGlide/Spex power mobility bundle.
- Etac: Owns Convaid and R82, specializing in pediatric strollers, car seats, and adaptive seating — the same pediatric niche as Medifab's BINGO Evo and Hero Car Seat.
- Permobil: Manufacturer of power wheelchairs and seating/cushion systems (including ROHO). Competes head-to-head with Medifab/Spex in complex-seating power mobility and clinical positioning.
- Ottobock: Global mobility and seating manufacturer with custom-molded wheelchair backs and cushion systems. Comparable to Spex's modular contouring approach in complex postural cases.
- Bodypoint: Manufacturer of postural positioning belts, harnesses, and wheelchair accessories; adjacent competitor in the same wheelchair-seating clinical channel Medifab serves.
- Stealth Products: Manufacturer of wheelchair positioning components, headrests, and seating hardware. Closely comparable to Medifab's Spex positioning components in the clinical seating aftermarket.
- Sunrise Medical: Global wheelchair and seating manufacturer (Quickie, Zippie, JAY, Leckey). Directly overlaps Medifab across manual/power wheelchairs and pediatric seating, and is itself the OEM behind the Zippie XCape Medifab distributes.
- Convaid (Etac): Pediatric special-needs stroller and car seat manufacturer; the closest direct overlap with Medifab's BINGO Evo stroller and Hero Car Seat pediatric product lines.
- Ki Mobility: US-based manual wheelchair manufacturer focusing on configurable, lightweight frames — overlapping with Medifab's manual wheelchair category and custom-fit ethos.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medifab social profiles
Digital presenceMedifab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medifab leadership team
Management profileNumber of profiles
Profiles2 records
Medifab subsidiaries and ownership
Company hierarchySubsidiaries1 record
Medifab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medifab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medifab
What does Medifab do?
Medifab designs, manufactures, and distributes specialized rehabilitation and assistive equipment for children and adults with significant physical disabilities and medical conditions. The product portfolio includes power and manual wheelchairs, customizable wheelchair seating and positioning systems (Spex brand), strollers, special-purpose car seats, therapy equipment, standing and walking aids, bathroom aids, sleep systems, and beds. Products are tailored to individual postural needs and prescribed, adjusted, and fitted by medical professionals.
Is Medifab a public or private company?
Medifab is a private company. It is classified as unknown and is currently operating.
When was Medifab founded?
Medifab was founded in 1990. It employs 101 to 250 people.
Where is Medifab based?
Medifab is headquartered in Rolleston, New Zealand, in the Oceania region.
How does Medifab make money?
One revenue line is on record: assistive Mobility Products.
Who are Medifab's main competitors?
Direct peers on record are Invacare, Quantum Rehab (Pride Mobility), Etac, Permobil, Ottobock, Bodypoint, Stealth Products, Sunrise Medical, Convaid (Etac) and Ki Mobility.
Does Medifab have an API?
No public API is recorded for Medifab.
What industry is Medifab in?
Medifab's product category is Assistive Medical Devices. Its primary akta.pro industry code is HLAHAMAB, Seating & Positioning Systems (Cushions, Backs, Pressure Relief), with a secondary code of HLAHAMAI, Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility). Its NAICS code is 33911 and its SIC code is 3842.