Medifab

What Medifab does

Medifab is a private New Zealand medical device company founded in 1990 that designs, manufactures, and distributes assistive equipment for children and adults with significant disabilities and medical conditions. Its product portfolio spans ten categories — wheelchairs (including the CentroGlide Power Wheelchair), wheelchair seating (the Spex sub-brand range of back supports and cushions, e.g., SuperShape, Classic, Pelvalign), strollers (BINGO Evo), car seats and harnesses (Hero), indoor seating, therapy equipment, standing and walking aids, bathroom aids (Sharky), sleep systems, and beds. The technical differentiation centres on the proprietary Spex foam contouring and Strategic Positioning Base systems that allow modular padding and adjustment to accommodate individual postural asymmetries, layered with breathable outer covers and waterproof inner liners.

The business sells customised, quote-based hardware that must be prescribed, adjusted, and fitted by medical professionals; pricing is not publicly disclosed and revenue is generated primarily through hardware sales. Go-to-market is sales-led, routed through therapists, prescribers, and carers, supported by the Medifab Academy clinician education programme, a direct regional storefront model across New Zealand and Australia, and the Spex Global and Spex USA distribution channels. End customers are primarily individuals with significant disabilities, with medical professionals, carers, and families acting as the procurement and prescribing layer. The company is family-led, with Roger Mascull serving as CEO and Managing Director and Frederick Mascull as finance manager.

Name

Medifab

Legal name

Medifab

Website

https://medifab.co.nz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Medifab designs, manufactures, and distributes customised assistive equipment — wheelchairs, seating, strollers, car seats, bathroom aids, and therapy products — for children and adults with significant disabilities, sold via medical professionals across New Zealand, Australia, and globally through its Spex brand.

Ownership category

akta.pro rank

Product category

Assistive Medical Devices

NAICS

Medical Equipment and Supplies Manufacturing (33911), Surgical Appliance and Supplies Manufacturing (339113), Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

akta.pro secondary industries

Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Home Accessibility & Bathroom Safety DME (Grab Bars, Shower Chairs, Raised Toilets, Ramps) (HLAHAMAF), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Assistive mobility equipment
• Wheelchair seating systems
• Rehabilitation medical devices
• Postural support products
• Pediatric disability equipment

Headquarters

HQ city

Rolleston

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Assistive Mobility Products: Sale of specialized wheelchairs, seating systems, strollers, car seats, therapy equipment, standing aids, and other mobility assistive devices. Products are customized and tailored to individual needs of patients with disabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Medifab designs, manufactures, and distributes specialized rehabilitation and assistive equipment for children and adults with significant physical disabilities and medical conditions. The product portfolio includes power and manual wheelchairs, customizable wheelchair seating and positioning systems (Spex brand), strollers, special-purpose car seats, therapy equipment, standing and walking aids, bathroom aids, sleep systems, and beds. Products are tailored to individual postural needs and prescribed, adjusted, and fitted by medical professionals.

Product overview

Medifab is a medical device company specializing in assistive technology for children and adults with significant disabilities and medical conditions. The company offers a comprehensive product portfolio including wheelchairs (CentroGlide Power Wheelchair, Zippie XCape), wheelchair seating systems (Spex SuperShape Back Support, Spex Classic Back Support, Spex Pelvalign Back Support), cushions (Spex Classic High Contour Cushion), strollers (BINGO Evo Stroller), car seats (Hero Car Seat), and bathroom aids (Sharky Commode). The product ecosystem is organized around two primary sub-brands: Spex (specialized wheelchair seating developed through extensive experience with complex disabilities) and Artisan by Medifab (customized tailored solutions). The portfolio emphasizes customizable, body-contouring support systems that can be adapted to individual postural needs, with products designed for integration with each other (e.g., Spex seating compatible with various wheelchair frames).

Differentiator

Problem solved

Functional benefit

Brands

• Spex Seating: Specialized wheelchair seating products including back supports, cushions, and positioning systems for users with complex disabilities.
• Artisan by Medifab

Products and services

• CentroGlide Power Wheelchair A power wheelchair designed for users with significant disabilities, featuring Spex seating integration for customized support and comfort.
• Spex SuperShape Back Support A unique foam contouring system designed to ensure the perfect supportive and comfortable fit for the user's body shape for wheelchair users requiring postural support.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Invacare: Broad DME manufacturer with wheelchair, seating, and positioning product lines (including the former Comfort Company cushions/backs). Direct competitor in custom seating and mobility.
• Quantum Rehab (Pride Mobility): Specializes in complex power wheelchairs with integrated seating electronics, directly competing with the CentroGlide/Spex power mobility bundle.
• Etac: Owns Convaid and R82, specializing in pediatric strollers, car seats, and adaptive seating — the same pediatric niche as Medifab's BINGO Evo and Hero Car Seat.
• Permobil: Manufacturer of power wheelchairs and seating/cushion systems (including ROHO). Competes head-to-head with Medifab/Spex in complex-seating power mobility and clinical positioning.
• Ottobock: Global mobility and seating manufacturer with custom-molded wheelchair backs and cushion systems. Comparable to Spex's modular contouring approach in complex postural cases.
• Bodypoint: Manufacturer of postural positioning belts, harnesses, and wheelchair accessories; adjacent competitor in the same wheelchair-seating clinical channel Medifab serves.
• Stealth Products: Manufacturer of wheelchair positioning components, headrests, and seating hardware. Closely comparable to Medifab's Spex positioning components in the clinical seating aftermarket.
• Sunrise Medical: Global wheelchair and seating manufacturer (Quickie, Zippie, JAY, Leckey). Directly overlaps Medifab across manual/power wheelchairs and pediatric seating, and is itself the OEM behind the Zippie XCape Medifab distributes.
• Convaid (Etac): Pediatric special-needs stroller and car seat manufacturer; the closest direct overlap with Medifab's BINGO Evo stroller and Hero Car Seat pediatric product lines.
• Ki Mobility: US-based manual wheelchair manufacturer focusing on configurable, lightweight frames — overlapping with Medifab's manual wheelchair category and custom-fit ethos.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medifablives
• LinkedInlinkedin.com/company/medifab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medifab