What Conzoom does

Conzoom is a Danish geo-demographic consumer segmentation platform operated as a commercial brand by Geomatic A/S, a private limited company headquartered in Copenhagen, Denmark. The platform classifies Danish consumers into 9 main demographic groups and 39 granular sub-types by analyzing customer addresses enriched with property and geographic data, evolved through six generational releases with Generation 6 being the current version. Customers access the underlying segmentation taxonomy through the Conzoom API, which accepts address uploads and returns demographic and geographic-distribution analyses usable for direct marketing, lookalike/twin-customer acquisition, content personalization, and risk modeling.

Conzoom serves a horizontal B2B customer base in the Nordic region, with named reference customers including Tryg (a major Nordic insurer reporting a 5% lift in average sales among new customers) and the Swedish Heart-Lung Foundation (using segmentation for donor targeting and direct marketing). The product has expanded beyond commercial marketing into adjacent use cases, including a research partnership with Danish telecom Hi3G on mobility analytics and a collaboration with the Danish Emergency Management Agency (Beredskabsstyrelsen) and Copenhagen University on geo-demographic fire-risk prediction. Pricing is not publicly disclosed; customers contact Geomatic directly by phone or contact form for subscription or usage-based API access. The company operated as an owner-managed business for 20 years before being acquired in 2022 by Volaris Group, a global software and Data-as-a-Service conglomerate.

Name

Conzoom

Legal name

Geomatic A/S

Website

https://conzoom.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Conzoom is a Danish geo-demographic consumer segmentation platform operated by Geomatic A/S that classifies Danish consumers into 9 main groups and 39 sub-types via an address-based API, serving B2B customers in insurance, non-profit, and public-sector risk analytics within the Nordic market.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. API Licensing / Subscription: Conzoom generates revenue through licensing its API and segmentation platform to businesses. Customers upload their customer addresses and receive detailed geographic and demographic analysis. The service operates on a subscription or usage-based model for access to the conzoom® database and API.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Conzoom is a geo-demographic consumer segmentation platform for the Nordic (primarily Danish) market that classifies consumers into 9 main groups and 39 sub-types based on geographic and demographic data. The offering is delivered via the Conzoom API, allowing businesses to upload customer addresses and receive automated segmentation analysis, geographic distribution insights, and lookalike/twin customer identification for targeted marketing and customer acquisition.

Product overview

Conzoom® is a unified consumer segmentation platform for the Nordic market that classifies Danish consumers into 9 main groups and 39 subtypes based on geographic and demographic data. The core Conzoom platform provides the foundational segmentation framework, which is accessible via the Conzoom API for businesses to integrate into their own systems. Generation 6 represents the latest platform version with modernized property data integration. The 9 main groups and 39 types form the hierarchical segmentation structure that enables businesses to understand customer characteristics and geographic distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Conzoom A data-driven geo-demographic consumer segmentation platform for the Nordic market that classifies Danish consumers into 9 main groups and 39 sub-types, enabling B2B customers to understand and target their customer base.
• Conzoom API

Quantifiable outcome

• 5% increase in average sales among new customers

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Hi3G (Telecom Company)coreStrategic or Co-development PartnerGeomatic entered into a partnership with telecom company Hi3G to map how people move around the country. The collaboration uses completely anonymized statistical data from mobile phones enriched with conzoom® data to understand mobility patterns across Denmark.
• Beredskabsstyrelsen (Danish Emergency Management Agency)coreStrategic or Co-development PartnerPartnership with Beredskabsstyrelsen for research on fire risk prediction. Naomi Crump's thesis at Copenhagen University's Institute of Geodata and Nature Management, in collaboration with Beredskabsstyrelsen, examined whether geo-demographic data modeling can contribute to fire risk prediction. Geomatic provided data for the study which is now the basis for a large national study.
• Volaris GroupcoreOthersAfter 20 years as an owner-managed company, Geomatic chose to become part of Volaris Group, a global company specializing in software development and Data-as-a-Service (DaaS). This acquisition represents a strategic move to join a larger global player in the data services industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Claritas: US-based provider of geo-demographic segmentation (PRIZM), the closest international analog to Conzoom's 9-group / 39-type framework. Directly comparable on product structure and target use cases (marketing segmentation, lookalike targeting).
• Bisnode (now Dun & Bradstreet): Nordic-origin business and consumer data provider that historically served the same geographies and buyer types as Conzoom. Now part of Dun & Bradstreet, it represents both a direct legacy peer and a likely competitive threat in the Nordics.
• Geomarketing (UK): Smaller European geo-demographic and location analytics firm. Closely comparable to Conzoom in size and specialization — both sell country-tailored geo-demographic data and segmentation to marketing and planning professionals.

Broad incumbents

• Kantar: Global insights and consumer analytics firm offering demographic and audience segmentation across multiple countries. Comparable buyer profile to Conzoom's enterprise and nonprofit clients, but at much larger scale.
• Experian (Mosaic): Global data and analytics giant offering Mosaic, a widely used consumer lifestyle segmentation system. Competes with Conzoom on the same buyer use cases (segmentation, customer understanding) but operates at much larger scale and across many geographies.
• Acxiom / LiveRamp: Major consumer data and identity-resolution platform. Overlaps with Conzoom's customer segmentation and targeting proposition, but LiveRamp operates a global data collaboration network rather than a country-specific geo-demographic taxonomy.
• Esri: GIS and spatial analytics platform with demographic and geocoding capabilities (ArcGIS). Increasingly competes with geo-demographic specialists like Conzoom by embedding segmentation and location-based analytics directly into enterprise GIS workflows.
• Pitney Bowes (Location Intelligence): Provides location intelligence and geo-demographic data products used for customer segmentation and site selection. Adjacent competitor with broader portfolio but overlapping core capability in address-based demographic analysis.
• NielsenIQ: Global consumer analytics and audience measurement firm. Overlaps with Conzoom on consumer profiling and segmentation for retail and CPG clients, though at a much larger scale and with broader product breadth.

Regional players

• Tietoevry: Nordic-headquartered IT and data services company serving public and private-sector clients across Scandinavia. Adjacent in the Nordic data-services market and a potential partner or competitor for Conzoom in Danish enterprise deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/conzoom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conzoom